Scrooge Strategy
67

Announcing the “Earn Your First $1,000 On The Side” course

[Edit]: The course is now closed.

Today I’m thrilled to announce a totally new course called Earn Your First $1,000 On The Side.

earn1k-logo

The short version: An all-new course that I’ve been quietly developing for a year, which includes 16 super-specific lessons on finding a profitable idea, testing it, finding clients, pricing, marketing, all designed to help you earn $1,000 (and more) on the side — every month. Also includes hours of gorgeous HD video strategies and tactics, Master Classes from people like Tim Ferriss (4HWW) on specific topics like marketing, time management & productivity, and psychology. Course registration ends tomorrow — click to see course details.

Q: What’s surprised you so far?

A: “The level of polish, thought, and effort that goes into every aspect of it so far. It is seriously the best looking, most relevant material I have seen online.”
–Ned White, Earn1k preview member

The detailed version: For the last four years, the #1 requested topic on my site has been “how to earn money.” Yet I’ve resisted creating a course for you guys, because most of the “earn money” courses I see are sleazy SEO plays or worthless courses that give you the same information you could find on Google. ‘Pick a market! Make a business plan. Network a lot!’

Give me a break.

But last year, when I went on my book tour, I met my readers in Starbucks and Barnes & Nobles in Portland, Seattle, Los Angeles, Denver…and all over. When I asked them what THEY wanted me to write about, they all said the same thing: how to earn more money.

I asked them what questions they wanted me to answer, and here were some of the most common:

  • “I already have a full-time job. Can I really earn $1,000 on the side without spending 60 hours/week?”
  • “I don’t know which skills could actually earn me money. How do I decide what to do?”
  • “What can you teach me that’s new? I already know the stuff on Google.”

Their questions were really surprising.

That’s when I started seriously thinking about building the single-best course on earning money anywhere. Not just high-level advice, but specific strategies and tactics to help you use your skills, find a market, and charge competitive rates for side income.

You saw the first 3 weeks of January with all-new posts on earning more money, niche-ing it down, getting in your customers’ heads, and using a step-by-step process to earn money on the side.

As we’ve worked on this course for the last year, I wish I could go back to all those cities and tell my readers:

  • You DON’T need to spend 60 hours/week to earn $1,000 on the side…
  • You DON’T need to set up a sophisticated website or become an SEO master…
  • You DON’T need to get 10,000 Twitter followers or set up a YouTube/Facebook/LinkedIn page…
  • You DON’T need to create an ebook or product to earn your first $1,000…
  • You DON’T need to become a legal expert on business licenses…

Instead, you need to spend the majority of your time GETTING PAYING CLIENTS. Amazing when you eliminate all the BS.

It’s not just about the money

When I asked readers why they wanted to earn more money, the biggest reason across the board was NOT just about the money.

Actually, the #1 reason I got from you was to be able to eventually leave your job and work for yourself or travel.

Knowing this, I focused on not only new tactics to earn more, but the psychology of your own barriers — the barriers that are keeping you in a “meh” job. Are you too busy? Not sure where to start? Nervous about investing thousands into an unproven idea? The Earn1k course breaks it down step-by-step.

All these barriers (and more) can be systematically tested and used to help grow your side income.

In fact, here’s what some people said about the the preview version of Earn1k, which contained just a fraction of what the full course contains.

“I don’t feel scammed! No offense Ramit, but I’ve been burned by empty promises from other online courses. Also, I feel like I’m being taught and pushed to act, rather than merely inspired. It’s completely different than my other experiences. At this place in my life when I’m feeling poised to make changes and earn more money, it would be self-sabotage not to do it.”

–R. Cree, Earn1k preview member

“I am surprised how much I have gotten out of it, honestly. I came in thinking I might pick up some tools and tricks that could be used in my current business or to start my next one, but now I want to try freelancing. I knew in the back of my head that I shouldn’t try to make everyone happy, but you really hammered ruthless niching enough that it finally clicked for me. More niche = more rare = more concentrated demand = higher $/hr.”

–Blake Wager, Earn1k preview member

“Ramit’s course has already completely changed my perspective from what *I* want to what the *customer* wants. Learning about marketing is icky (for me), but also painfully eye-opening. I’m seeing that I was a fool when I started this, thinking only about me and what I wanted to sell. Now I am seeing why my original plan would have flopped before it even started. And why so many others’ do as well.”

–Karen, Earn1k preview member

All new material that you won’t find on my blog

The full Earn 1K course contains all-new, step-by-step content. This isn’t the kind of material you can find by Googling “freelancer” or “earn more money” (try it, you’ll see). To create the single best course on the market, we…

  • Surveyed thousands of freelancers and full-time employees to see where the biggest barriers are
  • Assembled a team of top freelancers to help put the course together, including specific solutions for turning your idea into income, finding your first clients, setting your rates, and marketing yourself
  • Hired a videographer to produce professional-quality video for the course
  • We hired a transcription team, in case you prefer text
  • Hired audio editors and professional designers

You can’t find this material anywhere else. It’s an investment to help you earn your first $1,000 on the side — and remember, you can make that income over and over again.

What’s in the Earn1k course

Here’s how I put the course together:

All-new, super-specific material in hours of professional HD video. This isn’t some 50-page ebook. I hired a professional videographer and created hours of HD video to demonstrate a structured process to help you earn money, crush psychological roadblocks, and take the years of tactics I’ve been developing and apply them to your market. Perfect if you want to learn the material at your own pace. Transcribed for your convenience..

Group calls and private forums to keep you motivated and address your specific skills. Many of us want to be held accountable. We want to see how others are handling the roadblocks that inevitably come up. And when we get stuck, we want to know how to push through instead of getting stuck. The course includes weekly group calls (recorded if you can’t make it) with live Q&A

Ready-to-use, field-tested scripts that we’ve used to ramp up our own freelancing and consulting businesses. We deliver detailed, ready-to-go scripts that we’ve tested and refined over years of successful freelance work. Including:

  • Pitching via cold email, with real-world examples and followup scripts
  • Questions to ask your client to build trust and uncover hidden problems, overcome objections and speak to desires
  • Actual questionnaires used to get inside your customers’ heads and get a deep understanding of your clients’ business (I use this in my own business)
  • How to charge a firm price and handle price objections
  • Scripts with Key Convincer Phrases to use with your clients so they acknowledge your value and happily pay your fee (most people never use these)
  • Upselling & getting more work at the end of the engagement
  • How to end unprofitable engagements without burning bridges
  • The most effective way to follow up with clients that are slow to pay (or aren’t paying at all)
  • How to ask for referrals that will snowball your freelance business

Access to the private “Earn More Insider Sessions.I flew in my team of freelancers to San Francisco, where we got together to film private sessions that show you dozens of the best techniques we’ve created, tested, and engineered to help us earn significant amounts of income on the side

Master Classes from the best guest speakers on the planet. I assembled people who are master practitioners on specific topics — for pricing, marketing, identifying your customer, building a sales funnel, and time management — and convinced them to come together to teach you in private Master Classes

Powerful real-life case studies. Learn how people just like you are earning serious side income doing freelance project management, graphic design, software engineering, writing, Excel consulting, dog walking, professional room-organizing (really), and more. Comprehensive case studies where we ask them all the questions you want to — How much are you really making? What was the biggest waste of time? How’d you convince your customers to pay? Listen to them on the go or read the transcribed versions we’ve put together for you.

Office hours with me (Ramit) and my instructors. Private access to ask your questions and get specific answers — including how we’d write that pitch email or phrase your pricing increase. We’ll be here to make sure you have a helping hand in starting to earn money on the side

Inside stories that we’ve never revealed before. This isn’t some college textbook. We’ve added our own stories of ridiculous clients, tricks and techniques we’ve heard from other freelancers, and case studies on how others earn money on the side. Think of the best college class you ever had, where people wanted to be there.

Week-by-week course overview

Week 1

  • Learn the #1 biggest barrier you’ll face when starting, and then overcome it
  • How to pick the right field, even if you think you don’t have any skills
  • Psychological tactics to keep yourself highly motivated and even increase your performance
  • How to avoid what almost all new freelancers waste hours on – with ZERO results

Week 2

  • Learn the power of ‘No,’ to drive demand for your services higher than ever, while protecting your time and energy
  • How to instantly evaluate the demand for your service before ever spending time on marketing
  • The difference between creating a niche and specializing in one
  • How to use niche techniques to select a target market that’s irresistible to high-value clients

Week 3

  • Learn the 16 most effective emotional triggers that tap into your clients’ desire to buy
  • Why your ’skills’ aren’t as important as you think
  • How to construct rock-solid deliverables so clients see your value – and get desperate for your services
  • The upsell techniques that land you bigger projects, partnership deals, and even full-time job offers

Week 4

  • Choosing your price without agonizing or hedging
  • How to get clients to gladly pay you more than they originally planned
  • Why clients WANT you to sell to them (and how to do it so it works)
  • Learn the one tactic to use so you never again say “I don’t know where to find clients!

Week 5

  • Instantly spot dead-end leads, and learn how to avoid them
  • The right (and wrong) way to pitch a new client
  • Email scripts to help you pitch clients in minutes, not hours
  • Develop trust and obliterate your clients’ hidden objections with specific, proven phrases

Week 6

  • Getting to the ‘Yes’ before even telling them your rate
  • How to close any sale
  • When NOT to close – even if your client is ready to buy
  • The “1-2 punch” and other powerful email techniques to get people to respond

Week 7

  • How to gain your client’s trust, so they reveal to you their hidden fears and desires
  • Exact lines you can use to overcome even the biggest client objections
  • How to turn one-time clients into lifelong business partners
  • Your Must-Dos for the end of every client engagement

Week 8

  • How to turn around problem clients
  • Tactics to flood your inbox with more referral business than you can handle
  • Optimize your system to get more business with less effort
  • When it’s time to ‘make the leap’ and start working for yourself!

Top tier spots are already sold out

Tier 1 of this course included everything I listed above, plus private coaching with I Will Teach You To Be Rich instructors. We sold out of this premier level within just 2 hours of our initial private launch. We’re getting close to selling all the seats for our Master Classes – featuring speakers like Tim Ferriss and Pamela Slim – as well.

When I created this product, I never imagined there would be this much demand, and this much positive response. It’s shown me that people are hungry to to learn how to effectively and efficiently earn money on the side, so that they can one day be independent and high-level freelancers that set their own terms.

What being a member means

I built my own course on this topic because I personally tried so many other popular ones only to find that they were more of the same old material that didn’t get me results.

I invested tens of thousands of dollars of my own money into developing this course, flying top-notch freelancers across the country to contribute their expertise, and putting together the best lessons anywhere. I only care about developing super high-quality material that you can’t find anywhere else.

This is premium, never-before-released material, and because we’re teaching you how to earn money, you can re-use the system over and over again. How much is it worth to learn how to increase your earning power, earn extra money whenever you want, and replicate your money-making month after month and year after year?

We give you lifetime access to the course material once you’ve joined as a member. Use it now to grow your business, and refer to it whenever you like.

FAQ

Q: I don’t have an idea. Should I join?
A: That’s the point of the course — to help you find a PROFITABLE IDEA and implement it. In fact, if you had an idea, it probably sucks. In the course, we teach you how to rapidly test it to see what’s profitable and what’s not. You don’t already need an idea. It’s not about a magic idea — it’s about testing them.

Q: How much time do I need to do implement the course?
A: 5 hours/week minimum (2 to watch weekly course material, 3 to implement). Don’t kid yourself — the more time you put in, the more you’ll get out of it.

Q: I’m really busy and this isn’t a good time for me. Can I do this later?
A: I’m not sure if/when I’ll offer this again, and if I do, it will be significantly more expensive. You get lifetime access to the course so you can check it out whenever you want.

Q: I don’t have enough money to join
A: Then you should not join, and focus on savings instead

“I was really convinced that I couldn’t afford to pay the full course (and I wasn’t even gonna try to) but now I’m really decided to get a spot in the course I will become a thief if I have to. You really made me think in value rather than in cost. That’s a lesson that I will remember all my life.”

–Vladimir S., Earn1k preview member

Are you ready to invest in yourself? Learn how to earn your first $1,000–and more–on the side. Check out the full details (course enrollment closes tomorrow, Friday 2/5).

Go here: http://earn1k.com/join/

25

The Briefcase Technique — to earn thousands of dollars

Here’s a technique I’ve used to earn thousands of dollars in salary and freelance negotiations.

The Briefcase Technique


God I love it

This is just one simple example of the hours and hours of HD video in a new course I’m launching, called “Earn Your First $1,000 on the Side.”

Live webcast tonight, Tuesday, 2/2

So tonight, I’m hosting a special webcast.

In the webcast, you’ll see…

  • 2-3 “teardowns” of people’s freelance ideas: I’ll get them on the line, analyze their freelance business, and show them how to skyrocket their earnings. Live.
  • What the #1 mistake of people who try to earn more money is
  • The first public look at the new “Earn Your First $1,000 on the Side” course — choose which course is right for you

How to attend the live webcast

The webcast will not be recorded.

Oh yeah. On the webcast, I’ll also answer this question:

Why did I turn down $60,000 cash last night?

13

This week, I’m unveiling the new I Will Teach You To Be Rich course to earn more money

Over the past 4 years, the #1 request on this site has been how to earn more money.

Over the last 3 weeks, I’ve covered earning more money in extreme detail.

But over the last 11 months…I’ve been quietly working on building the I Will Teach You To Be Rich course on earning more money.

This week, after previewing it to 10,000+ people, I’m ready to release it publicly.

Here’s a quote from people one of my preview members:

Q: What’s surprised you so far?

A: “The level of polish, thought, and effort that goes into every aspect of it so far. It is seriously the best looking, most relevant material I have seen online.”

–Ned White

Stay tuned this week.

216

Why do so many personal-finance sites focus on spending LESS?

I’m in the middle of my private Earn1k course this week before announcing something next week.

I was doing a live webcast last night and I was trying to make a point, but I wasn’t sure how to say it.

It seems like 98% of personal-finance material (blogs, magazines, books) focus on spending LESS — keeping a budget, saying “no, no, no” to lattes, jeans, and vacations.

Why?

Why don’t they cover earning more, or negotiating, or increasing your responsibilities at work, or understanding the psychology of your own behavior, or all the other things besides cutting down on spending?

I’m trying to formulate 3 crisp answers.

So, what do you think? Why is the vast majority of personal-finance material focused on cutting down on spending?

[Also: No video office hours tonight. Too swamped on something else. Check out my YouTube videos if you miss me screaming at people.]

24

Recap of the 3-week course on earning money

This course on earning more has been a lot of fun. Instead of more useless tips on saving money on lattes and burritos, we’ve gone through case studies, exercises, and specific email scripts to earn more money on the side.

The important thing is to understand that it’s not simply a series of formulaic tactics to follow. To earn money, you have to get inside your customers’ heads and understand what they really want. For example, check out the comments on this post — you’ll see that some people can do this very well, while others cannot.

Here’s a recap of the material I covered.

Week 1: Mindset of earning more money

Week 2: Freelancing is the easiest way to earn more

Week 3: Getting inside your customers’ minds

Things will be quiet on the blog next week. I’ll be running a private email course, covering things like:

  • Case study: How an iwillteach reader started earning $1,500/month in the last 2 weeks– including a $750 check *I* am writing him each month (includes email script)
  • How one of my readers went from free to fee, convincing me to write him a $10,000+ check in one month (includes the presentation he used to convince me)
  • Psychological barrier training

If you haven’t already signed up at Earn1k.com, we’re closing it down soon. See you guys in a few days.

85

Want to earn more money? How to find your first 3 paying clients

Maybe it’s uncouth to say, but most of the advice on earning money via freelancing is terrible.

That’s because when it comes to finding clients, typical advice goes something like this:

  • “YEAH! Just start blogging! Create great content and someone’s bound to come along someday!”
  • “Make a website and do some SEO on it so you always get free traffic!”
  • “Do something unique and eye-catching, like creating a viral video to get lots of viewers and show off your viral video-making skillz!”
  • “Go on some forums and you know, be helpful… answer questions… establish your presence and see what happens!”

Wow, I’ll just do a little SEO. It’s so easy! Then a simple viral video. Ugh, get the hell out of here.

Problems with creating creating fancy marketing strategies

Problem 1. Stop building complex marketing strategies for clients you don’t have. Your first goal is to get 3 clients. Do you really need a blog to do that? And notice I said 3 clients, not just 1 — that could be a fluke. Get 3. Once you have 3 clients, you’ve proven that you have a reliable base of people who’ll pay you for your services. You can test service offerings and prices on them. And now you can start with more complex marketing strategies. Remember: Skip all the fanciness and get 3 people to pay you first.

Problem 2. It makes complex marketing strategies like SEO, blogging, and viral marketing appear both easy and discrete, when in reality they’re often an excuse for you to avoid the hard work of finding actual people who will pay you for your services. Do you know how long “SEO” takes to work? Do you just start a blog, and then check it off your to-do list 5 minutes later? If you say yes to anything I just asked, I will kill you.

Generic freelancing advice tells you to do high-level – and in reality, highly complex – work that actually encompasses dozens of subtasks. Where will you be after Subtask 11? In all likelihood, you’ll have given up. Honestly, are you defaulting to high-level, almost impossible-to-finish strategies as a way of avoiding getting down to the real work?

It doesn’t have to be this way.

Solution: Get your first 3 paying clients

Getting your first client is a 2-step process that I call Locate and Communicate.

1. Locate.

  • Who is your exact client, and where do they go to look for a solution to their problems? Do they read magazines? Go to the grocery store? Ask their priest?
  • Where are people already looking for solutions to problems, and how can you make a match between them and your service?

(By the way, the 2nd option is something that anybody can do by posting and responding to ads on sites like Craigslist. Just last week, after I recommended Vin give niche guitar lessons, he posted an ad on Craigslist and got immediate responses.)

The 1st option, though, is my favorite: Identify very specific leads in your very specific target market, and figure out where they go to look for a solution to their needs.

Look, most people don’t want to buy your services. Most people think you’re ugly! But a few people might be into paying for your services. When you’re starting out, your job is to find those few people and turn them into long-lasting customers.

Here’s how you find them:

First step is to niche down your market. Do not try to find every person who uses a computer between the ages of 18-34, lives in the USA, and likes pictures of naked girls. NICHE IT DOWN. By age, location, interest, income level, and so many more options (that we will explore in detail at Earn1k.com).

Then, find out where they go to find solutions. Get in their heads:

  • Want to pitch to moms that blog about children? Go to The Mom Blogs and start with the ones under “Popular Blogs.”
  • Looking for physical or massage therapists within 50 miles of your house? Yelp should get you started easily.
  • What about tech startups with over $1 million in funding, with more than 10 employees, but less than 50? Here’s 100 of them.
  • If you want to do… large dog grooming and sitting, well there’s probably a local pet store or dog park near you where owners are all congregating just waiting for you to offer them a solution.

Listen closely. Over the last few weeks, people have been coming to my weekly video office hours saying things like, “But Ramit! I have this idea and have NO IDEA where to find customers!” My response is always calm, yet you know that anger boils closely below. “What have you done to research your audience?” Have they emailed a few people? Taken them out to lunch? Asked complementary service providers if this is a good idea? The answer is almost always no.

Example that made me angry: Last night, someone said they were going to start a wedding-montage photo business. What should they do? They appeared to be stuck. Answer: Go talk to a few wedding photographers and ask them if this is a good idea. Would their customers buy it? Are there holes in the market that are not being served? What about event planners? Florists? You could do this in 1-2 weeks and save 1 year of your life.

80% of your ideas will be strengthened — or washed out — with this simple exercise. And it only takes a week or two to get started.

Get in these people’s heads & then niche it down. Read their minds and then act on those insights. So you’ve figured out where the secret large dog pet store is. Great. Now look at their website, visit the store, talk to the owner. GET OFF YOUR ASS AND TAKE ACTION.

Could you pitch one potential client each morning? You probably could if you created an email template. How about 10 over the weekend, playing with different headlines/offers so you can see which ones work better?

It doesn’t have to take a long time, and it doesn’t have to be agonizing…which brings us to step 2.

2. Communicate

Email will be your most important communication tool for pitching clients. I get pitched via email all the time for guest posts, product pitches, and people who want to work together. I vomit routinely. The emails are usually way too long and have no clear point.

Bad email:

Subject: to the real ramit [Subject line is too vague]

Ramit (please forward to him, if VA reading),

I’m impressed, I’ve scanned your blog from 2004 to now, left a few comments and felt the need to contact you for networking, an offer, and advice. This should take you about 4 minutes to read, I hope you can. [Good compliments, but 4 minutes is way too long]

Background: I’m influenced by Tim Ferris, Seth Goden, Leo Babauta, Rocky Balboa, and Steve Jobs. Effective efficiency meets ideas, the power of less, will power and innovation.

Status: Working 40 hours a week until I can escape via passive or easily managed income. I am IT support for an all Apple global consulting firm. I run [Company], a well oiled machine of an IT support, web development, and internet consulting company (just me and my VA’s). I run [Website] – a chronicling of the stages of becoming self actualized to the fact that life isn’t how people tell you it is, and you can design it otherwise. I just bumped up my pretax savings to %11 of my earned income. I am unrelentingly in pursuit of the break that will come and free me to live out my dreams of supporting people and their technology, training in crossfit, learning spanish, and giving to youth without worrying about money. [Too long=I'm starting to lose interest]

My need is to learn from you (not your typical money wisdom), and your need is that you or someone you know could use me like a cup of coffee on a Monday morning. [This is where most busy people make the decision not to read on]

I’ve seen enough cases now, yours included of people vice gripping life and making it their own. I’ve always been service oriented in the quiet leader type way, and I’ve made smart no risk decisions, I’m 25 and will no longer take the slow road. I’m primed for a break, and will be unrelenting until it comes. I’d like to include you in that because I think you’re smart, on your way up, and accessible. Please review me below, I hope you can make use of me before I realize my full potential and be swept up in that.

Although I can be wordy, I’m not a magician with words, I’ll lay my most powerful qualities/experiences out in bullet points. I hope you see them as I do, as ammunition.

  • will power like no other (never lost a “bet you can’t stay…”)
  • technical savant (no technology too frustrating or complex)
  • people person (communication is a strength, met several C level execs, Sony for instance)
  • action oriented, all plans suck without implementation. simple plans plus action work.
  • business man. started and sold several businesses
  • founder of [Company]
  • i save %11 of what i make, split to an IRA and emergency fund. i make very little.
  • building a backup information product and breaking the ice of online marketing
  • traveled the world while being a digital worker
  • self starter, will succeed and see the positive regardless of situation
  • educated, technical, fast and i think before i act

Would you let me help you or someone you know with these skills? If yes, please connect with me.

Honestly, the guy sounds like a nice guy who wants to offer his services. I think. I’m not really sure.

But instead of getting in my head and suggesting how he could help me specifically, he just listed a series of vague skills that were all over the board. And the call-to-action is…for me to “connect” with him? I responded, as I usually do to vague emails, with a 1-sentence: “So what would you like to do for/with me?” He sent another rambling email, so I at that point I simply shrugged and moved on with my life.

Good email:

Subject line: I want to work for you for free [Best subject line I've ever received]

Hey Ramit,

Love your site, especially the articles about automation and personal entrepreneurship. It’s because of you that I have multiple ING Direct accounts for my savings goals, a Roth IRA, automatic contributions, and asset allocation all set up. [Good buttering me up]

I’m a web developer for [Company], a site that gets around 50 million hits per month. I used to do freelance work exclusively, and I’m preparing to make the switch back to doing freelance work ~30 hours / week while I travel and study in China. I work in Ruby on Rails, doing everything from the database to the front-end, and I’m especially good at rapidly prototyping new ideas and projects. [He's in my head: I'm always looking for talented developers and he's clearly one of them]

In order to start getting myself back out there, I’d love to have the chance to do some development work for you, completely gratis. If you like my work and have some paid projects for me down the road, that’d be great of course, but I’d be happy just for the opportunity to network and receive a little advice. I’m sure you have a project or two in the back of your head that you haven’t had time to prototype yourself yet; let me do it for you! [I LOVE IT!! As a matter of fact, yes I DO have some side projects I've been wanting to do]

You can give me a call at ###, or find me on Google Talk under this address. You can also check out some samples of my work here: [website]

Thank you!

Two things: First, that was the best subject line I’ve ever received. Second, it’s clear, concise and makes me a strong offer while highlighting his experience. I called him within 60 seconds of receiving this email.

Note that if you are looking for paying clients, you can often skip the work-for-free arrangement that I often urge by creating an incredibly niche offer. For example, if he had attended the last 5 video office hours I did and had heard me make an offhand comment about how I’ve been wanting to launch XXX project, his subject line could be: “I can help you launch XXX in 2 weeks.” This could then lay out why he’s good, what he would do, and it could lead directly to paid work.

When it comes to communicating with your prospects, I hear many people complain that they’ve tried to reach out with little success. The truth is they’re often reaching out in the wrong way. But by getting in your clients’ heads, you can fix that and write emails that engage and lead directly to paid work — no fancy marketing strategy needed.

Why your first client is your most important

It’s not what you think.

Yes, you need your first client so you can actually say you’re in business. And you definitely need your first client before you can unleash a full-scale marketing campaign.

But, the most crucial thing your first client brings you is NOT money. It’s feedback.

  • Is your business feasible?
  • Does your basic pitch work?
  • Can you execute on the service you’re selling?

Would you rather find these answers now, or in 6 months after you’ve put in massive amounts of your own money and time into marketing a business that doesn’t yet exist?

The point is to build a simple system that lets you rapidly test and iterate on your business. And while most people are worrying about building a fancy website or taking other useless steps, you’ll realize that the best simple system begins with THREE PAYING CLIENTS.

Today, I covered how you can LOCATE and COMMUNICATE with specific, targeted leads. Once you’ve done that, you’ve built your first simple system. Then what?

What’s next for earning money from your clients

This is just the tip of the iceberg. These are the next questions you might be thinking about:

  • What about pricing? How do I test that? Can I negotiate as a freelancer?
  • What exactly should I offer, and how should I structure my service? Hourly? By project?
  • How do I get referrals? Should I be networking? How do I do that without wasting my time?
  • When do I raise my rates?

These are all critically important questions that will shape the success of your freelancing work to earn more money. Over the last 3 weeks, I’ve been giving you specific suggestions for earning money, so if you read closely, there are enough recommendations for you to easily earn your first $500 — and this is just my free stuff. Imagine what my upcoming premium course, which I’ve been working on for 10 months, will contain.

If you want to get the answers in detail — and get your ass kicked to take action — sign up to learn more about my upcoming Earn1k program, where I’ll show you how to earn your first $1,000 (and more) on the side with a detailed video course, case studies, master classes, and comprehensive strategies and tactics. Free signup now gets you a 1-week advanced course at Earn1K.com.

* * *

For those of you who’ve already signed up to earn more money, let’s do an exercise to help crystallize this and make it real.

Leave a comment with your responses to these questions:

What will it take you to get your first 3 freelance customers?

1. My specific customer is someone with this problem: _________.

2. My prospective customer spends time researching the problem / solutions in these 3 places:

1)

2)

3)

3. One way I can break in to one of the places above: _________.

4. My opening line in an email to them: __________.

Leave a comment with your responses.

How much have you saved
using Ramit's advice?





$
Only numbers please