Your Ad Here
55

The 10 Year Savings Strategy: Saving money after you’ve already handled the basics

What do you do when you’re already saving, investing, and automating your money? What’s the next step?

The 10 Year Savings Strategy at iwillteachyoutoberich.com

What to do after you’ve handled the basics. Use the 10 Year Savings Strategy to leave your friends in the dust.

I get this question a lot. “I’ve already set up my automatic infrastructure and I’m investing money every month. My 401(k) is maxed out and I have sub-savings accounts set up. What else should I be doing?”

So you’ve already handled the basics of personal finance: automation, negotiation, using my Scrooge Strategy advanced tactics, and you’re earning more. Maybe you have $10k in your account and you’re wondering what you should be doing next.

There’s always more to do. But be clear: Lots of people expect that after you handle the basics, you beat the next Mario level and get access to “secret” personal-finance investments.

While many people want “secret” alternative investments — despite all evidence pointing out that they don’t beat the market for individual investors — the truth is much more prosaic. It’s not sexy, but it will make you rich. Today, if you’re already handling your finances and are looking for the next step to get ahead, I’ll show you how to use the 10 Year Savings Strategy to leave your friends in the dust.

Step 1: Admit you’re like everyone else

If you’re already handling your money, you make more than you spend each month, and you’ve even implemented a Conscious Spending Plan and investment (as described in my personal finance book), this is for you.

The 10 Year Strategy involves asking people ten years older than you what they wish they’d saved for, and starting to save for that.

Sounds obvious, but it requires admitting that despite your superior financial abilities, you’re still going to have the same expenses as everyone else. Young people love to pretend we’re going to millionaires, work from the beach, and somehow magically make money and have low expenses all our life.

Here is what will happen to you as you get older:

  1. Yes, you WILL have a nice and very expensive wedding (even if you’re a hypocrite and think you’ll have a “small, beautiful” wedding)
  2. Yes, you WILL have kids and want to buy them nice stuff
  3. Yes, you will need things like family health insurance and life insurance and homeowners’ insurance and family vacations and other things that you can’t predict right now because you’re not in that life situation
  4. Yes, these expenses WILL come up. People like to believe they’re the exception. BUT YOU’RE NOT. YOU WILL HAVE KIDS. YOUR KIDS WILL BE WHINY AND REQUIRE LOTS OF DIAPERS. THEY WILL POOP ALL OVER THE PLACE AND REQUIRE 10X MORE PAPER TOWELS AND CLOTHES AND CRIBS. PLEASE BELIEVE THIS.

How The 10-Year Savings Strategy works

From my book:

The Ten Year Savings Plan (216)

If you’re in your 20s and you ask someone in their 30s what they wish they’d saved for, they’ll say things you’d have NEVER thought about:

  • Diapers
  • Homeowner’s insurance, health insurance, life insurance
  • Family vacations

I want to show you how much this will affect you, so yesterday I put out a quick survey to people in their 20s, 30s, and 40s. I got over 2,000 responses, and the results are fascinating.

What people wish they’d saved for in their 20s, 30s, and 40s

Savings Wishes in 20s, 30s, And 40s

No, I didn’t run fancy statistics on the responses.

Really fascinating data in there.

People in their 20s wish they’d saved more for travel, in their 30s it starts switching to retirement, and by their 40s, people are predominantly concerned with retirement. When we’re younger, we save for ourselves, and as we get older, we increasingly care about saving for our family. These trends are similar for nearly everyone.

As I wrote in my book, “…ask your parents what they worry about most. I’ll bet you their answer is, simply, ‘money.’”

So you’re making more than you spend, possibly maxing out your investment accounts, and this sounds reasonable. So why don’t people do this? Let’s take a quick detour down whiner’s lane to see why most people don’t take the simple step of implementing the 10-Year Savings Strategy.

Why they don’t do it #1: “I hate the President / bailout / taxes”

I recently did an online web chat with over 600 people from a newspaper site. I was walking them through some of my Save $1,000 in 30 Days tips, and yet many of them wanted to complain about taxes, bailouts, furloughs, and the government. As you know, I have little patience for people who debate minutiae and get nothing done. For every single complainer, have they ever read one good personal finance book? Have they maxed out their accounts or, if they don’t have enough money, earned money on the side?

Of course not. Because it’s easier to complain and to point fingers than to do anything about your money.

Here’s a common exchange I have with complainers:

  • Complainer: “Hard to save when the governor is taking 50% in taxes and wasting it!!!!!!!”
  • Seemingly calm yet-about-to-explode Ramit: “Yeah, that really sucks…so what do you suggest?”
  • Complainer: “Who knows. But this state is headed for DOOM!!!!!!!!”

Others complain that they simply don’t have enough money to save significant amounts of money. “If that’s true,” I tell them, “then you simply need to earn more money.” They don’t like to hear that. Often the responses are:

  • “Craigslist is only paying $10/hour” (So? You have to start somewhere. Or you can develop your skills to get a higher-paying job. Or network. Just get off your ass! Note that my readers have earned thousands and thousands of dollars following my strategies to earn more.)
  • “Easy for u to say but u dont have kids” (True. I wish it were easier, but it’s called “work” for a reason)
  • “I’m too exhausted after work and kids to get a part-time job” (That’s your choice, but f you make no changes to your work situation, why do you expect your finances to change?)

Complaining is fun for about 10 seconds. Then you realize that these same people will be complaining for the next three decades, while you’ll quietly be automating your money and growing your bank account and investment accounts each month — automatically.

I can’t emphasize this enough: Complaining is contagious. Even though I’m an eternal optimist, even I find myself complaining about the world when I get around these people, so I avoid them like the plague.

Yet there’s an even more insidious type of excuse that is all-too-common, especially online.

Why they don’t do it #2: “That’s too simple”

This excuse is common around programmers, kooky Ron-Paul/real-estate/gold fans, and reddit users. “Oh Ramit,” they chide, “long-term indexing doesn’t work! You’re just telling losers to stay losers by trying to “match” the market. You need to invest in [insert crazy investing strategy here, including "only alternative energy stocks" or "only bonds" or "opportunistic stock purchasing with alternative strategies including hedge funds and private equity"].

For many people, especially those who deal with highly technical information in their day jobs, something must be difficult to be useful. Yet as a professor in the much-maligned communications department at Stanford told me, “The value of this material is not in the difficulty, but in the usefulness.”

There are some valid reasons for this skepticism — including the fact that most personal-finance advice is terrible, boring, and trite — but to object to the overall strategy is to throw the baby out with the bathwater. Many of these people love timing the market (even though market timing doesn’t work). They love the allure of hedge funds (even though hedge funds are not as impressive as you think).

Yet they insist that the current buy-and-hold strategy doesn’t work and that saving for expenses ten years down the road is “not enough.” Unfortunately, you can’t simply be skeptical and call that a strategy. To have any credibility, you need to show me real, peer-reviewed research showing that your strategy is better than the time-tested approach of low-cost indexing. Otherwise, you’re simply another pie-in-the-sky dreamer.

Let me add one more thing: Nobody cares what you think. Or what I think. What matters is if you’ve executed on your plan. If you ask these people if they’ve invested using their “alternative” strategies, the answer is invariably this: “Oh, uh…not yet.” Try it. It’s fun to ask.

A few months ago, I wrote how I intentionally bulked up by strategically gaining 25lbs in one year using psychological techniques including commitment and attribution theory.

I picked one person to help me: my co-worker, Brian. No, he isn’t a huge bodybuilder. And no, he doesn’t read Men’s Health every day or bring a giant jar of creatine to work every day. But out of all the people who offered advice, Brian is the only person I know who consistently goes to the gym almost every single day. I’d rather learn from the person who is boringly disciplined rather than someone who has sexy ideas.

I didn’t pick the person who had the fanciest weight-training strategy. I picked the guy who went to the gym every day.

Here’s another example from Ian Rogers:

I told Kid Rock I was doing the Cool J workout and he laughed, “You are the worst spokesman for his book! Just what he needs, a skinny white kid telling people, ‘hey look at me, I did the Cool J workout!’ That’s like me wearing Russel Simmons clothes!” Probably true. But I’m also probably one of the only people on earth who did everything the book told me to for six months. I completed the LL Cool J Platinum Workout 100%. In its entirety. End-to-end. Anyone else? Anyone?

Exactly. It’s not about the difficulty, but the fact that you need to get it done. So if this seems too simple and you dismiss it, good! The ease of it is a barrier that’s caused you to select yourself out of it. The rest of us will get it done and scoff at you 10 years from now.

When you pick advice to follow, think carefully about how practical it is and how readily you can implement it. You know all these investment sites and blogs? How many of their readers have actually implemented the advice? How many of you have?

The point is action, not ideas. If your neighborhood skeptic hasn’t taken measurable action and isn’t willing to show you what exactly he’s done with his own money, politely smile and calmly walk quickly. And then handle your own finances while he exists in Kooky Kook land.

The survey responses above are all iwillteach readers, which means they’re (1) nerdy and (2) far ahead of most people in their finances. But even they wish they’d saved more money. You can always save more. When you get down to the nitty-gritty, you notice the differences in what they wish they’d saved for, and in how you approach it (savings account, CD laddering, investing, etc). But if you simply save for the big things in your next 10 years, you will be ahead of the game by far.

Yet most people constantly look for the fanciest next thing…instead of focusing on tried-and-true techniques. If you’d done this 10 years ago, you would quantitatively be ahead AND you’d feel great. But you can always start today.

What are you going to do today?

If you’re not earning more than you spend, automating your money, and maxing out your accounts, that can be your first goal. This is the majority of iwillteachyoutoberich readers.

If you’ve done all that and are looking for the next step, implement the 10-Year Savings Strategy using sub-accounts.

One more thing: You can’t just scoff at this for being too easy and do nothing. You have to consciously choose:

  1. I’m going to do this within the week
  2. I’m not going to do this because I’m going to do another strategy within the week
  3. I’m not at this stage yet…I’m going to pick up your book (or another book, or just do it) and get there

Note: There is no #4 (”I’m not going to do this at all…I’m just going to do nothing”) because that is a cop-out for losers. Get it done.

* * *

To implement the 10-Year Savings Strategy…

book-young-people-think-lottery-gets-them-rich

Now that you know what to do, I run a premium savings program at http://www.scroogestrategy.com — one premium, super-tactical tip per week. I include 2 tips specifically on The 10-Year Savings Strategy, including an in-depth exploration of the best way to implement it, including:

  • A script of what to ask people 10 years older than you
  • Psychological techniques to get you to take action implement The 10 Year Savings Strategy
  • Pre-built spreadsheet of expenses to use

Plus, a super-tactical savings tip every week. Use ScroogeStrategy.com to start saving hundreds today.

Popularity: 10% [?]


12

Looking for people in your 20s, 30s, and 40s — what do you wish you’d saved for?

Lots of people leave comments on this site saying, “Ramit, I’ve already handled the basics, so what am I supposed to do with my money now?”

I’m working on a new post to give you a strategy to leave your friends in the financial dust.

But first, I need your help to tell me what you wish you’d saved for 10 years ago (surveys take less than 1 minute).

Look for the post soon.

Popularity: 7% [?]


13

Guy is scared of calling companies, calls them, negotiates fees successfully

Another one from Ramit’s Inbox on negotiating a fee away…

Here’s a good example of how you can get many fees waived in 2 minutes with a phone call. (It’s kind of curious that people email me instead of the company directly, but…)

From: Stephen T.
To: Ramit

Hey Ramit, enjoyed your book and it’s been a great help.

I signed up at myfico.com to get my credit information, and this morning (a month later) got a happy note from them telling me they’d billed me $89 for the next year. I’d rather not use their service for the next year.

Perfectly reasonable request. So what should he do?

From: Ramit
To: Stephen T.

Call them

Sent from my iPhone

Let’s see what happens…

From: Stephen T.
To: Ramit

Hey, just an update on the MyFICO billing. I called them per your suggestion and they immediately offered a refund, and processed the refund while I was on the line. Impressive customer service.

Thanks!

Since you’ll be setting up an automatic monthly review of your finances (as I illustrate in extreme detail in my personal finance book), charges like this will never, ever slip past you.

Also, CALL COMPANIES — it saves you a LOT of money. No need to be scared. In fact, when I call companies, they get scared. Once you realize that you have the skills and leverage to get most fees reversed, your interactions with companies will be a lot more pleasant (since you’ll dominate them). Read more about negotiating fees.

* * *

LohanBook

Popularity: 6% [?]


52

The Money Diaries: The 20-something who can’t seem to get out of his parents’ house

Today is another post in the Money Diaries series, which is based off New York Magazine’s Sex Diaries. We’ve collected stories from real people about their spending habits over seven days, anonymized them, and posted them here.

istock_000002936822xsmall

Today’s post is by a 25-year-old who lives at home with his parents in an attempt to save money to buy a house. Meanwhile, he obsesses over small expenses thinking that they affect his housing fund.

* * *

Day 1
3:45 p.m.: I read my email while taking a break from work and I find out I’ve been chosen to do the Money Diaries. Oh jeez! Why today? I just spent $107.00 on the Inazuman DVD Box Set. I suppose I still have time to cancel the order but the demand for Japanese TV shows in America is small so I think I’ll make this my only real purchase of the week.
4:30 p.m.: I left work at 4 and carpooled home. It’s been a month since the coworker chipped in anything, so he gave me $20. I think what with gas going down I might want to tell him he now only has to pay me once every 5 weeks or so. Sure that’s less money coming in but honestly, I feel bad taking too much money for what is essentially a mile out of my normal commute.
4:45 p.m.: I get home and the giant box from DeepDiscount’s DVD sale is on my bed. Luckily they are all presents (Christmas time) bought by my siblings for each other under my credit card account. This of course means that I have now find a way to collect almost $400 from them. Why I lend money to relatives I will never know. My brother will probably pay me back after the first of the year unless he gets some seasonal work or sells something on eBay, but everyone else should pay me back within a week.
5:56 p.m.: Dinner is over and I finished my exercising. I’ve decided that even though there are a few things I could buy that I genuinely need, I’m not making a special trip out. I resigned myself to the comfort of my bedroom, my TV and DVD player for some entertainment. Ah yes, that TV was literally funded with my first paycheck at my current job. Why I didn’t save that money and buy it later I don’t know. At least I didn’t put it on a credit card. Total Spent Today: $106.95

Day 2
7:38 a.m.: I check my budget for the month on my work PC while I wait for some of my systems to come up. It looks like buying all my Christmas presents in November was as dumb an idea as buying them all in December except I get to skip the stores for a month. While I’m nowhere near maxed out, I will probably have to tap into savings to cover the bills next month. I guess I should just leave the CC home for a few weeks. Also on the way to work I debated going through the drive-thru at some fast food place to get a breakfast sandwich but for the sake of my wallet and my waistline I didn’t. I also got my eBay invoice. $22 in fees this month. Not too bad but it’s been a slow month for acquiring merchandise I guess.
9:02 a.m.: After getting a big project at work rolling, I check the email yet again and find out that the Inazuman set has shipped so no chance to cancel it now. Oh well, if I don’t like it I suppose I can sell it.
10:30 a.m.: I give in to my hunger and eat an apple from my lunch. This of course means that I now have an inadequate lunch and since tonight I work late I will have to pick up a side dish somewhere.
1 p.m.: I got back from lunch without too much damage. I walked around the mall eyeing a few items here and there. Steve & Berry’s was having a final closeout of shirts for $1 a piece as they are closing tomorrow. While it is tempting to find a few shirts for lounging around, none are work appropriate and I pretty much picked out all the casual ones I wanted last week. I also walked around the dollar store and Target. Normally I love to browse their stationery and pen section to see if there are any good new pens on the market. I instead went straight for the cafeteria and bought a Popcorn Combo for $1.58 including tax. I ate half of the popcorn and put it in the back seat of my car. I’ll save that for tomorrow’s snack I guess.
5:30 p.m.: I’m getting my haircut tonight by the same barber who cut my hair when I was one year old. At least she gives us all a good deal so I paid about $8 for mine.
8 p.m.: Same old nightly routine in my parents’ house. I live in my bedroom as I have since I was back in school. Despite making more money than both my parents combined, I just can’t seem to find a place. Perhaps it’s because I refuse to buy into slums, or maybe because I spent every dime I had in college.
10 p.m.: After talking with a friend about car insurance, I decided to give Progressive a try. Looks like my insurance can be cut in half next year from what I paid this year. I’m not sure if it’s because I turned 26 or because my car will be paid off, but I look to pay about half with Progressive compared to what I paid last year with Encompass. That will certainly be nice as my car insurance is set to expire in April and that’s also tax time. Total spent today: $9.58

Day 3
9:38 a.m.: A coworker mentions that GMAC is desperate for money and their CDs are much higher than even ING Direct. This may be worth looking into. Granted with what little savings I have, it may just make more sense to stick with ING. The differences equal only a few dollars but I’ll have to look into it and do the math. Still, I should work on a rent/housing fund if I ever want to get out of my parents’ house this decade.
10:23 p.m.: I just got the $25 from Amazon refunded to my credit card for the DVD they never sent me. I’m kind of glad they didn’t give me store credit as I would’ve spent that so fast it would make your head swim. I have $75 in Amazon gift certificates now. I don’t know what I’m saving them for (maybe a Kitchen Aid Mixer?) but it seems silly to give Amazon free interest on holding my money. Perhaps I should just use them along with my next order and put the cash in a separate account at ING. That might make sense I guess. Of course the worst part was my CC has about $1,500 charged to it this month. Eek!
1 p.m.: I had a craving for a Wendy’s Frosty but it was too packed so instead I ate the leftover popcorn. At least I didn’t spend any money outside of maybe 3 miles worth of gas, which is pretty cheap now.
2:58 p.m.: I’m thinking of converting my Electric Orange I just started a couple weeks ago to get the $25 sign up bonus into a future housing fund. Maybe if I can get my car paid off I can start making say $400 a fortnight to it to pay for housing. The only problem is that it doesn’t earn all that much interest but I do need to keep it somewhat liquid, I guess. I am so envious of my friend in Nebraska with her lovely apartment at $350 a month. Why is it that everything here is $650 a month and up for garbage? I don’t even live in a city!
5:20 p.m.: I filled up my gas tank at $2.099 for regular at Mobil. Of course after I drive another 3 miles or so towards home I realize that Shell just dropped down to $1.999! So basically I spent 81.29 cents more because I didn’t wait to check the price. I guess that’s just more bad luck than anything else. Still, it’s amazing to fill my tank up from half way for less than $20.
5:45 p.m.: In today’s mail I found out the hinges I bought to repair my desk’s keyboard drawer came in. While I did have to pay $20 including the shipping, I guess they are worth it since these are solid brass and were the only ones I could find (online or off) that were the same size. The only problem is the brass doesn’t match the rest of the black hardware and I am tempted to replace all the other hardware since the brass looks much nicer. Total spent today: $17.06

Day 4
8:30 a.m.: I’m sitting at work completely and totally exhausted. I guess it will be a frugal Friday as my friend I usually hang out with at least once a week is at seminary in Pennsylvania this weekend. Perhaps I’ll take her our for lunch/dinner next Wednesday as I have the whole day off.
1 p.m.: Since I didn’t pack a decent lunch, and I desired something hot, I got three breadsticks from the Pizza Hut Express. Not only is that $1.78 spent that I did not plan, but it’s also 450 calories I now have to burn off.
3:32 p.m.: Well, I get to leave in 28 minutes and while the prospect of spending a Friday night home with my family is not my idea of a good time, unfortunately none of my friends seem to want to go out or even come over to my place. Of course, when you live at home in your mid 20s your friends start to get the idea and stop coming over. Total spent today: $1.78

Day 5
1:30 p.m.: Slept in today and outside of going to Stop & Shop to take advantage of their sale on Pepsi, I haven’t spent any money. This morning my parents and I went for a drive to look at the neighborhoods of some houses for sale as well as some apartments. More than half of the houses needed a lot of work (something I’m really not ready to do at this point in my life) and quite a few were in areas where kids are constantly hanging out. I don’t have a problem with kids normally but honestly I’d rather live in a neighborhood full of old people. They make less noise and cause less trouble. Plus my town has a bit of a juvenile delinquent problem and they tend to congregate closer to downtown so I guess I should look more towards the higher priced outskirts.
2:30 p.m.: I realized with all the spending I’ve done this month I’ll be getting something around $50 in rewards from my credit card. I have made a vow that I will put all these rewards together and use them on something I really, really want and thus use them as a sort of forced savings plan. I wouldn’t mind a Kitchen Aid mixer, despite not having my own kitchen yet. I just have to be good and not spend it on DVDs, books, video games or other forms of entertainment. Honestly, I just need to keep my eye on my spending and I’ll be fine. Total Spent today: $4.20 – Hmm, maybe I won’t do so bad this week.

Day 6
I am so glad this week is about over. I did manage to go an entire day without spending money. I decided to play handyman and went to my grandmother’s house to get some projects done that she’s been needing help on. I did some weatherstripping as well as moving some stuff out of her garage into the basement. The best part was that I got to stay for dinner. I did check some sales papers and outside of a few non-essential items, I don’t see anything I really need to buy this week. Total spent today: Nothing!

Day 7
1 p.m.: I took a trip to Best Buy on my lunch break and picked up two 50 packs of DVD-Rs for $10 each. Including tax I spent $20.98, which is a fairly good price. I debated on not buying these but I figured they are at least $14 less than the Taiyo Yudens I normally buy and they don’t go bad so it was certainly worth it, to me.
4 p.m.: Well, I’m going to go straight home tonight and just relax doing nothing. I can’t really go out and I can’t really spend any more money. I can tentatively say, unless I go out to eat on Wednesday, that I won’t be spending any more this week. I can at least guarantee today, though. Total spent today: $20.98

In Sum:
All in all I spent a grand total of $160.55 this week. What’s even more sad is that the depreciation of those items are pretty close to 100%. Granted, I did have daily living expenses such as food, gas and a haircut but this week keeps me $160.55 further away from ever getting out of here. In my defense I have some automatic savings already in place for the house but still, that $160 would be better in my high interest savings account than in the form of DVDs and cheap snacks. Maybe though, I’m being too hard on myself. Perhaps I’m viewing this as an all or nothing game where I must either spend it all or save it all. Where is that happy medium? I hope someday to find out.

* * *

To be featured anonymously in a future Money Diary, click here.

Save $500+ this month using my premium savings tips at ScroogeStrategy.com.

Popularity: 14% [?]

52 comments — Written 1 week ago in The Money Diaries.

59

Is frugality about saving money or making you feel less guilty?

In the fascinating article, “The Green Bubble: Why environmentalism keeps imploding,” Nordhaus and Shellenberger cite this provocative study that has close parallels to frugality:

“It’s easy enough to point out the insignificance of planting a garden, buying fewer clothes, or using fluorescent bulbs…But the ecological irrelevance of these practices was beside the point. What downscalers offered was not a better way to reduce emissions, but rather, a way to reduce guilt. In 2007, we asked environmentalists in focus groups about green consumption. None thought that consuming green would do much of anything to address a huge challenge like global warming. They did it anyway, they said, because it made them feel better.”

What is the point of saving money on obsessing about small expenses like lattes? Is it to truly save money, or is it to reduce guilt?

I’m curious to hear what you think, although iwillteachyoutoberich readers are self-selected against small frugality.

I’ve always believed that you can’t out-frugal your way to rich. And it’s not just about the math ($3/day doesn’t really add up to that much). More importantly, it’s about the psychology of big wins: Most of us are never going to completely stop spending money on the things we love — especially daily things like our morning coffee — so exhortations to “just stop buying those lattes” are invariably meaningless. Plus, there’s the Paradox of Choice: The more things we worry about, the less we do of anything at all.

And then there’s guilt.

If there is one thing I hate, it’s behavioral change based on guilt. Yes, guilt can cause you to change your eating habits or spending, but the attitudinal and behavioral change is usually short-lived and ineffective.

In Guilt and Our Choices, I wrote:

In college, I never understood the jackasses who would say they had “tons of work to do” and that they “should work” and would go to the library for 13 hours, where they would chat on AIM, read maybe a total of 25 pages, and come back telling everyone they’d been at the library “all day” (wipe brow). This smacks of stupidity and when I saw this, I thanked god that he made me a tall but frail man, because if I were Mike-Tyson-sized, there would be some trouble for everybody.

I’ve found that guilt is a hugely insidious influence for people, especially people our age. We’re making decisions about classes, careers, money, and life because of guilt in a hugely disproportionate way. How many people do you know that major in econ because they’re guilty about their parents paying $160,000 for them to attend college? Or they go to law school? Or choose some particular job because they “should”?

How much of “saving” money is about guilt? Do we feel guilty about splurging for dessert or buying those jeans…but then do it any way? How many friends do we know who say, “Yeah, I really should save more money…”

Or do we create a conscious spending plan, decide strategically what we love and what we don’t, and spend accordingly?

I’m curious to hear what you think about guilt and spending. What do you do? What do your friends do?

Popularity: 17% [?]

59 comments — Written 2 weeks ago in Investor psychology, Saving.

21

Mental Accounting: Why Smart People Make Big Money Mistakes

A lot of you have asked for more posts on investor psychology (articles, links, books), including mental accounting, anchoring, and cognitive biases that affect our investing.

Today’s post on mental accounting is by Claire, who holds an MBA and other degrees from Stanford and Oxford.

Belsky and Gilovich have a big job ahead of them. In only 215 pages, they want to explain to you why you’re an idiot. Sometimes.

51h6q78wd5l_bo2204203200_pisitb-sticker-arrow-click-to-searchtopright35-76_aa240_sh20_ou01_

Promising to give you “lessons from the new science of behavioral economics,” Why Smart People Make Big Money Mistakes was right up my alley. I love learning about the motivations behind spending, saving, and doing dumb stuff with money. This book promised to answer some of those fascinating money questions. Why are so many of us willing to spend so much more for a product bought on credit than with cash? Why do business executives spend ever-increasing amounts of money on failing products or money-losing corporate divisions? Although originally written in 1999, the book holds a wealth of wisdom for all time.

Learn Mental Accounting:

Behavioral economists say that mental accounting works like this: let’s say you have bought a $150 ticket to a concert. When you show up at the door and realize you have lost your ticket, do you buy another? Probably not.

But let’s say you hadn’t bought the ticket yet, and you show up at the door of the concert hall to buy your ticket. Unfortunately, you realized you’ve lost $150 in cash since you walked from your car. LUCKILY, you still have enough in your wallet though to cover the cost of the ticket. Do you buy the ticket? Yes.

Why?

Both scenarios are a loss of $150. However, in the second scenario you separate the losing of the $150 from the purchasing of the ticket. In the first you consider the cost of the event as a total of $300 and retch at the high cost.

It turns out that Mental Accounting is a huge contributor to the low rates of savings in the US (in 1999 it was 4% in the US and over 15% in Japan).

When Do You Use Mental Accounting?

How can you know if you are more likely to be affected by mental accounting? Here are some clues:

Things You Should Know about Mental Accounting:

How can you fix the problem of Mental Accounting?

Did I like it?

Oh yeah.

Will you like it?

If you want to learn about your mind, and not crunch numbers, you’ll get a kick out of it. Heck, win it here.

Take away point?

Money is money is money. Your mind, however, can be on crack.

Claire is an author of the upcoming book, Over-Choiced, and has been featured in such publications as Business Week and The Huffington Post, and at her money-saving blog, Choyster Cash. Get “Why Smart People Make Big Money Mistakes” on Amazon.

Popularity: 20% [?]

21 comments — Written 3 weeks ago in Book reviews, Investor psychology.

How much have you saved
using Ramit's advice?





$
Only numbers please

H