Discover the Rich Life

We went from one dude in a dorm room (me) to millions of people around the world living their Richest Lives.

Say Yes to Spending

Why does typical money advice focus on restriction? Don’t buy lattes. Don’t go on vacations. Don’t get new jeans. Just eat asparagus and hoard your money and maybe you can use it when you turn 80. Here’s a radical thought: What if you used your money to say “yes”?

Yes to traveling to places with your loved ones

Yes to using money to create experiences you’ll never forget

Yes to being generous to those around you

Living a Small Life is a Tragedy

Living your Rich Life isn’t about frugality — there are plenty of sites that will lecture you about disabling your oven light to save $0.11 per year. I wholeheartedly disagree. 

20 years, 1 New York Times best seller, 50 million+ readers, and 50,000 clients later, I can teach you exactly how to design your Rich Life — whether that’s putting your investments on autopilot, launching a profitable business, or finding a dream job and landing a $25,000 raise.

It All Started in a Dorm

I started this journey in 2004 while studying technology and psychology at Stanford. Coming from a middle-class family, the only way I could afford college was to pay my own way. I built a system to apply to more than 60 scholarships — and it worked. I eventually earned enough to cover my undergrad and grad school. When I got my first scholarship check, though, I invested it in the stock market. I immediately lost half my money.

The Psychology of Money

Losing that money was a wake-up call. I decided to learn how money really works. What I found was that most money advice out there is irrelevant. I refused to accept that financial stability meant restriction, caution, and confusion. Money is about psychology. Once you’re in the right mindset, the rest falls into place.

How to Live Your Rich Life

These simple — but effective — tenets are what drive your new Rich Life.

A $5 coffee is not going to change your financial life. But learning how to automatically invest, how to select the right asset allocation, and how to negotiate a $15,000 raise will. Ask $30,000 questions, not $3 ones.

A rich life can be picking up your kids everyday from school. Or buying a $1,000 cashmere sweater. It can be buying a round of drinks for your friends, or traveling for 8 weeks per year. You decide. Your Rich Life is yours.

We’ve helped tens of thousands of people earn more money by negotiating their salaries, investing, and starting businesses. Whether you want to earn $50,000 a year or $750,000 a year, we can help you get there.

What if you could double your spending on travel, , convenience, or charity? You can — if you stop spending where it doesn’t matter.

You don’t need to be perfect to take control of your money. It’s OK to make mistakes. Get 85% of the way there and keep moving forward.

Tacos are more exciting than checking investment returns. Trust the process.

Don’t wait for someone to rescue you. Take control of your finances and build your own Rich Life.

Housing is political. Healthcare is political. Voting rights are political. You can acknowledge your personal responsibility and real systemic problems at the same time. If you’re looking for bland tips on cutting coupons, this site is not for you.

You shouldn’t be afraid of money. Remove phrases like “I’m not good with money” and “Money changes people” from your vocabulary. Money allows you to dream bigger, live generously, and chase adventure.

What’s the point of saving and investing if you’re waiting your whole life  to live? You won’t find your Rich Life in a spreadsheet—your Rich Life is in your relationships, your experiences, and your community.

No-BS Strategies

If you’ve come for get-rich-quick schemes, advice to grind your life away for the next 30 years, or memes about following your bliss, you’re in the wrong place. But if you’re ready to adopt proven strategies that have worked for millions, look no further.

Start Your
Next Chapter.

A Rich Life can be picking up your kids everyday, buying a $1,000 cashmere sweater, treating all your friends to a round of drinks, or traveling for 8 weeks a year. You decide.