When Should You Launch Your First Product?
How to guarantee a successful product launch
“If a business can transition from freelancing, for example health coaching, to an online business, can I just jump right into the online business? For someone just starting out with an online business, is it necessary to wait a while to put out a product or to put it out fairly quickly?”
This is an excellent question, and it’s a mistake that a lot of people make when they start an online business.
What happens is this: people create a website, write couple of blog posts, and launch their product. When they do, they’re so excited.
But then, a few months later, they have no sales. Only crickets.
This happens because they were in a rush to get something out to the market and they never stopped to say:
- “Does anybody really want this?”
- “Who am I targeting?”
- “What are my audience’s needs?”
That’s not an effective way to start a business.
The best business people focus on their customers first.
The short answer to the question is: yes, you could start a website and launch a product quickly.
But before you do that, you’ve got to understand the basics. Who is your customer? What are their burning pains? What other solutions have they tried?
This is how you guarantee you build a product that will sell. Notice I said guarantee.
There is no hoping and praying involved.
By the time you actually create a product, you should not be hoping, praying, and guessing. You can know that people are going to buy it because you’ve done the requisite amount of research beforehand.
And that’s exactly what we’ve seen with our 18-plus successful courses.
When we launch something, we’re not just like, “Oh, I really hope someone buys this today. I hope we have enough money to put food on the table.”
That’s not how it works. We’ve done our research. We know our expected conversion rates. We know the price point. We do this because we develop what’s called a “playbook.”
Now if you’re curious about how you can do this — how to make sure that your product is going to sell before you spend a ton of time on it — click below and I’m going to send you a field report from one of our students. You’ll see how she made a simple tweak to her business that guaranteed her product launch would be a success.