The Top 5 Most Profitable Products to Sell Online in 2024

Picture this: You wake up, check your email, and find a notification that you’ve made multiple sales overnight while you were peacefully sleeping. Sounds like an actual dream come true, right? 

Well, it’s not just a fantasy — it’s the reality of thousands of successful online entrepreneurs who have tapped into the goldmine of profitable products. And I’m willing to bet you’re itching to join their ranks. But how do you do that when you’re not even sure WHAT to sell?

I hear you — it took one of my IWT contributors six whole months of meticulous research, trial and error, and a commitment to providing immense value to find the one product that she was truly passionate about. Throughout that time, she went through a whole range of emotions, from excitement to disappointment to hopeful again as one idea after another flopped. 

Until one finally stuck.

In this comprehensive article, we’ll delve into the world of online commerce and uncover the products that are set to dominate the market in 2024, so that you can cut the time it takes for you to uncover your perfect product in half.

Plus, we’ll take a deep dive into one of the most rewarding and sought-after products of the digital age: Online courses

So, if you’re eager to uncover the most profitable products of 2024, let’s dive in!

New to IWT?
  • Watch founder Ramit Sethi host Netflix’s “How to Get Rich” 
  • Get the NYT-Bestselling book (over 1 million copies sold) 
  • Check out the podcast (over 200,000 downloads per episode)

And join over 800,000 readers getting our Insiders newsletter, where we share exclusive content that's not on the blog

New to IWT?
  • Watch Ramit Sethi host Netflix’s “How to Get Rich” 
  • Get the NYT-Bestselling book (over 1 million sold) 
  • Check out the podcast (200K plays per episode)

And join over 800,000 readers getting our Insiders newsletter, where we share exclusive content that's not on the blog:

Table of Contents

Top Five Most Profitable Products to Sell Online

Here are five of the best profitable products to sell online, along with an analysis of the demand, profit margins, competition, sustainability, and who should consider selling them: 

1. Apparel — The Stylishly Profitable Venture

The world of online apparel isn’t just full of glitz and glamor, it’s also packed with the potential for massive profits. Don’t believe me? Let’s dive into the numbers. 

The online apparel business is minting money with an impressive net profit margin of 5.07%. And it’s not slowing down anytime soon. In fact, it’s revving up like a Ferrari on a racetrack. The industry is expected to grow at a rate of 13.7% year-over-year, all set to reach a staggering $1.7 trillion in revenue by the end of 2023.

These aren’t just numbers, my friends, they’re golden opportunities. Think about it — an industry with such tremendous growth and profitability is an entrepreneur’s dream come true. If you’ve been dreaming of starting an online business, this might just be the jackpot you’ve been waiting for.

But don’t get too caught up in the allure of the apparel world just yet. There’s another contender stepping up in the digital arena that’s worthy of your attention. I’m referring to online courses, a powerhouse in its own right. Ready to learn more about this game-changer in the realm of profitability? Stay with me, we’re about to dig deeper.

2. Online Courses — The Future of Education and Profitability

If you’ve been keeping an eye on the ever-evolving landscape of business and education, you’ll notice a seismic shift toward online courses. The numbers don’t lie: Online courses are the game-changers that are revolutionizing how we learn and earn.

In recent years, the online course industry has experienced explosive growth. According to a study by Research and Markets, the global e-learning market is projected to reach a staggering $457.8 billion by 2026, with a compound annual growth rate of 10.3%. This remarkable trajectory is driven by the convenience, accessibility, and cost-effectiveness of online learning.

The COVID-19 pandemic acted as a catalyst, accelerating the adoption of online education. With schools and universities forced to close their physical doors, learners of all ages turned to virtual platforms to continue their schooling. This transformation not only reshaped traditional education but also opened a floodgate of opportunities for entrepreneurs like you to tap into the vast potential of online courses.

The beauty of online courses lies in their scalability and versatility. Whether you have expertise in photography, fitness, personal finance, or any niche in between, you can package your knowledge into a captivating online course. The hunger for valuable and practical skills is insatiable, and learners are willing to invest in courses that promise tangible results.

Intrigued by the explosive growth and potential of online courses? Stick around, because as we progress into the later parts of the article, we’re going to deep-dive into how you can tap into this profitable trend and transform your financial future. 

Discover how to identify high-demand topics, craft engaging course content, build a loyal community of learners eager to invest in their personal growth, and more! 

3. Home Décor — The Comfort of Profitable Sales

Home décor: A booming industry where creativity meets comfort, and every home becomes a canvas for personal expression. The allure of transforming living spaces into havens of beauty and functionality has sparked a market frenzy, and aspiring entrepreneurs like you are poised to capitalize on this trend.

The home décor market is projected to witness a meteoric rise, with a valuation of over $1,037.14 billion by 2025, according to a report by Grand View Research. This impressive growth can be attributed to several key factors. 

Firstly, the increasing focus on home improvement and interior design has elevated home décor to a status of paramount importance among consumers. As people spend more time at home, the desire to create aesthetically pleasing environments has intensified.

Secondly, the rise of e-commerce and online marketplaces has democratized the home décor industry, providing a level playing field for sellers of all sizes (you included). The convenience of shopping online, coupled with a plethora of design inspirations from social media platforms, has fueled a surge in demand for home décor products.

From trendy wall art to cozy throw pillows, consumers are actively seeking unique and personalized pieces to elevate their living spaces. This trend presents a golden opportunity for aspiring sellers who can curate an appealing and on-trend product selection.

As you dive into the world of home décor, keep your finger on the pulse of consumer preferences and emerging design trends. Consider tapping into sustainable and eco-friendly options, as environmental consciousness continues to influence buying decisions.

Watch episode 6 of my podcast to see how a couple balances family life with their relaxed business approach. Looking for a push to step up your game? This story might just be the inspiration you need.

Want to build a business, but have no idea where to start? Get my FREE guide on finding your first profitable idea.

4. Children’s Toys — Playing Your Way to Profits

Ah, children’s toys. If you’ve ever wondered why kids’ delightful playthings have become a goldmine for entrepreneurs, allow me to help you understand.

The global toys and games market is projected to reach $439.91 billion by 2030, according to a report by Grand View Research. This immense growth can be attributed to several factors. 

First, as disposable income increases in many households, parents are more willing to invest in quality toys that not only entertain but also contribute to their child’s development. 

In an increasingly competitive and fast-paced world, parents recognize the importance of fostering creativity and imagination in their children. Educational toys that stimulate cognitive, motor, and social skills are gaining significant popularity. This shift towards holistic child development has sparked a surge in demand for innovative and engaging toys.

Second, the children’s toys market is not just thriving in developed countries. Developing nations are witnessing a boom in consumer spending and an increasing focus on early childhood education. As a result, the demand for high-quality toys is rising exponentially in these regions, presenting a vast untapped opportunity for sellers.

With an ever-growing market and the potential to positively impact young minds, the children’s toys industry offers a magical path to success for entrepreneurs who understand the power of play.

When it comes to business, things can get overwhelming quickly. That’s why I have 3 important rules for you to focus on:

5. Collectibles/Vintage Items — Nostalgia Packaged for Profit

The collectibles and vintage items industry is said to be an incredibly lucrative business endeavor for aspiring entrepreneurs this 2024. According to market research by Market Decipher, the global collectibles market is expected to hit an impressive $1 trillion by 2033. But what exactly makes this sector so special?

It’s all about the magic of nostalgia, rarity, and uniqueness. People are drawn to collectibles like bees to honey, yearning to relive cherished memories and connect with the past. From vintage vinyl records to limited-edition action figures, these treasures hold a sentimental value that transcends time.

Personally, I’m a big believer in spending extravagantly on the things you love and cutting costs mercilessly on the things you don’t. Plenty of people find trinkets from the past valuable and interesting — and I’m all for it!

Now, you might be thinking, “Sure, collectibles sound intriguing, but how do they compare to the other hot markets like online courses?” Let me tell you, my friend, both are exciting and profitable ventures. 

Online courses are evergreen and offer immense scalability and the ability to impact lives while earning a handsome income. But collectibles have that elusive charm. So, even if they’re not always appealing to most, to the right people they’re hidden gems worthy of the hunt and their hefty price tags.

Why You Should Consider Selling Online Courses

If you’ve ever dreamed of a venture that combines your passion with endless earning potential, selling online courses is your golden ticket to success.

Imagine this: You create an engaging course that shares your expertise, whether it’s in photography, fitness, or financial literacy. You set it up once, and it generates income on autopilot while you sleep, travel, or sip your favorite coffee. No physical inventory, no hefty startup costs — just you, your knowledge, and the power of the internet.

Online courses are not only in high demand but also incredibly scalable. With millions of potential students worldwide, your course can reach a global audience hungry for knowledge. Plus, the beauty of online courses lies in their recurring revenue model. Once students enroll, you enjoy ongoing income without constantly chasing new customers.

Say you’re a yoga enthusiast who turned their passion into profit by creating an online yoga course. Within months, your course attracted hundreds of students eager to learn from the comfort of their homes. 

As more students joined, your income grew, and you had the freedom to expand your course offerings to meditation and mindfulness. Your online courses not only changed your life but also transformed the lives of your students.

But wait, it gets better! The online course market offers a diverse array of niches to explore. Whether it’s teaching baking skills, graphic design, or a new language — there’s a niche for every expertise and interest. The possibilities are as vast as the internet itself!

If you’re ready to dive in, here’s a step-by-step guide to getting started with online courses:

Step 1: Research your market. Identify your target audience and understand their pain points and desires. This insight will shape your course content.

Step 2: Create your course content. Leverage your expertise and creativity to design compelling lessons that deliver real value to your students.

Step 3: Choose the right platform. There are various online courses platforms like Teachable and Thinkific that make course creation and management a breeze.

Step 4: Market like a pro. Use social media, email marketing, and content marketing to promote your course and attract eager students. 

Step 5: Launch and iterate. Launch your course and gather feedback from your students. Continuously improve and update your content based on their needs.

How to Stand Out When Selling Online Courses

To stand out when selling online courses, you need to create content that truly captivates your audience. 

Start by identifying your unique expertise and passion, then craft your course around it. For instance, let’s say you’re an experienced photographer. Instead of offering a generic photography course, narrow it down to “Mastering Smartphone Photography for Stunning Travel Shots”. By focusing on a specific niche, you’ll attract a dedicated audience seeking exactly what you offer.

Next, marketing — the lifeblood of any successful online course. Utilize social media to build your brand and engage with potential students. Share valuable tips, behind-the-scenes peeks, and success stories to establish your authority and connect with your audience. 

Be consistent in posting, and don’t shy away from using eye-catching visuals that reflect your course’s quality. (To learn more about how to market yourself without being sleazy, click here.)

Finally, don’t forget that engagement and retention are equally crucial. Create a community where students can interact and support each other. Whether it’s a private Facebook group or a discussion forum within your course platform, encourage open discussions and networking

Regularly update your course with fresh content to keep students excited and eager to learn. Additionally, offer personalized support through live Q&A sessions or one-on-one coaching calls. The more students feel connected and cared for, the more likely they are to recommend your course to others.

Remember, your course is a reflection of your expertise and dedication. With the right approach, you’ll build a loyal community of learners and achieve lasting success in the world of online education.

What’s Next?

Now that you’re up-to-date on the most profitable products to sell online in 2024, it’s time to take action and turn your entrepreneurial dreams into reality. 

If you’re ready to dive deeper into the art of creating online courses, I’ve got you covered. Head over to my blog and explore a wealth of resources, especially on course creation. It’s a treasure trove of insights and practical tips that will set you on the path to becoming an online course master.

But why stop here? To stay ahead in the ever-evolving world of online business and profitability, don’t miss out on future updates and insider secrets. Subscribe to my newsletter for exclusive content, inspirational stories, and the latest trends in the digital marketplace. 

Wish you could connect with more amazing people, and not feel awkward in social situations? Download our FREE Ultimate Guide to Social Skills below.

Along with the guide, I'll also send you my Insiders newsletter where I share other exclusive content that's not on the blog.
Written by

Host of Netflix's "How to Get Rich", NYT Bestselling Author & host of the hit I Will Teach You To Be Rich Podcast. For over 20 years, Ramit has been sharing proven strategies to help people like you take control of their money and live a Rich Life.