12 Instagram Business Ideas to Earn Extra Money (an Entrepreneur’s Guide)

Let’s talk about some powerful Instagram business ideas. With over 700,000 followers who have found me through my books, courses, and a Netflix show, I’ve seen the undeniable business potential of Instagram firsthand. So today, I’m going to guide you through some innovative Instagram business ideas, showing you how to make money on this platform, regardless of your follower count or experience.

Table of Contents

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Travel Blogging: Turn Your Journeys into Earnings

If you’re the type who’s always planning your next adventure, why not monetize your passion? 

As a travel blogger on Instagram, you’re not just sharing stunning snaps, but you’re crafting engaging Instagram post ideas for business, where every shot of a cobblestone alley or a serene beach can translate into revenue. Travel companies love Instagram for its visual appeal and storytelling power. They might partner with you to showcase their hotels, airlines, and hidden local gems. Your honest reviews and captivating Instagram images, reels, and stories can become a trusted resource for your followers and a lucrative opportunity for you.

But wait, there’s more. If you’ve got a knack for finding the best deals or hidden spots, leverage it. Start a referral-based side hustle, where you earn commissions by pointing your followers to travel agencies you trust. Each referral, woven seamlessly into your Instagram reel, can add to your income stream. And if you are a true wanderlust, we have the right article for you here.


Digital Products: Monetizing Your Expertise on Instagram

Selling digital products on Instagram taps into a sweet spot between sharing expertise and earning income. Think about it: your Instagram isn’t just a platform for posting; it’s a dynamic storefront for your e-books, courses, and templates. The trick is in how you present these offerings. It’s not just about listing features; it’s about demonstrating how they can make life better or solve problems. This is where your Instagram content shines, giving sneak peeks into your products and showing real-life applications.

Engagement is crucial here. Answering a question, offering a tip, or sharing a story isn’t just interaction; it’s about building a bond with your audience. People aren’t just buying a product; they’re investing in a relationship with you. Your Instagram becomes more than a sales channel; it’s a community hub where trust and value go hand in hand.

E-Commerce Seller: Your Instagram Storefront

Now, let’s dive into another exciting avenue on our list of Instagram business ideas: becoming an e-Commerce Seller. This isn’t about mindlessly pushing products; it’s about strategically leveraging Instagram’s shopping feature to turn your profile into a bustling digital storefront.

Whether you’re selling handcrafted jewelry, custom artwork, or digital ebooks, Instagram provides the perfect platform to showcase your products. With posts that highlight your items in a creative and engaging manner, you can captivate your audience and make your feed an interactive shopping experience. Why hit like, when they can click buy?

Influencer Marketing: Beyond Just Followers

Next up on our journey through Instagram business ideas is Influencer Marketing. Now, let’s bust a myth right here: You don’t need a massive following to be an effective influencer. The real currency? Trust. It’s about the relationship and credibility you build with your audience, not just the number of followers.

Most influencers rely on paid partnerships, sure. But the savviest ones diversify their income. They delve into affiliate marketing, where they earn commissions by promoting products they genuinely believe in. 

To excel in influencer marketing, the key is crafting Instagram content that your followers genuinely care about. This is where you blend your unique voice with the needs and interests of your audience. Create content that informs, entertains, and engages. Use reels to showcase products or ideas in a creative and engaging way, turning every post into an opportunity for interaction.

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Life Coaching Business: Transform Lives Through Instagram

Instagram is a platform where you, as a life coach, can genuinely make a difference in people’s lives. Use your posts to educate, not just to fill up your feed. Share those life-altering tips and strategies. Create content that solves problems, provides value, and gives your audience those ‘ah-ha’ moments. Your goal? To be the go-to person when someone needs a lightbulb moment in their lives.

And when I say authenticity is your superpower, I’m telling you; mix it up with personal stories. People don’t just buy coaching services; they buy experiences, transformations, and trust. Share your journey, the ups, and the downs. Be raw, be real. Sell without selling, you are not only selling coaching sessions; you are offering transformations. Make your promotions a a natural part of your content. And always, always include a CTA. Whether it’s a nudge towards a free session or a link to your latest webinar, make it clear and compelling.

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Product Photography: Mastering Visual Marketing on Instagram

Alright, let’s focus on another exciting Instagram business idea – Product Photography. In the visually driven marketplace of Instagram, where consumers retain 80% of what they see, mastering product photography is no more ‘nice to have’ but it’s an essential business strategy.

A picture is worth more than a thousand words – it’s worth countless likes, shares, and purchases. Your expertise in product photography allows you to create images that do more than just show a product; they tell its story, evoke emotions, and create desires. This is visual storytelling at its finest.

On Instagram, your beautifully shot products can transcend the traditional boundaries of e-commerce. They become part of a lifestyle, a dream, a must-have for your followers. And the best part? You don’t need a fancy studio or expensive equipment. With creativity, a good eye, and a smartphone, you can turn your Instagram feed into a curated gallery of enticing product images that speak directly to your audience.

Online Fitness Coaching: Crafting a High-Impact Fitness Presence on Instagram

Fitness gurus and health enthusiasts, it’s time to turn your Instagram into a powerhouse for Online Fitness Coaching. Imagine a space where your fitness expertise isn’t just admired but sought after. Instagram isn’t just about showcasing chiseled abs and protein shakes; it’s about inspiring, guiding, and transforming lives.

Think of your Instagram as your digital gym, not just a social platform. Yes, there are tons of fitness Instagram pages, but none of them bring your unique fitness philosophy to life. You can showcase your client transformations, yes, but also share your fitness journey. Let your followers see the sweat, the determination, and the triumphs that define your brand.

But hear me out: don’t just post workout selfies! Create a narrative that resonates with your audience. Share fitness tips, nutritional advice, and motivational stories. Use your posts to educate and inspire, making your feed a go-to resource for fitness enthusiasts.

And when it comes to engagement, make every comment and DM count. This is your chance to connect personally with your followers, turning them from casual observers into loyal clients.

Stock Photography: Capturing Profits on Instagram

Alright, let’s shift gears and focus on another lucrative business idea for your Instagram: Stock Photography. Instagram is ripe with opportunities for photographers who can capture the essence of a moment and sell that vision. Your feed is your portfolio, a curated collection that speaks to potential clients. It’s where the vibrancy of your work shines, showcasing your versatility in themes from urban landscapes to serene nature shots. Each image is a pitch, an invitation to businesses and content creators looking for that perfect visual.

Diversity in your portfolio isn’t just encouraged; it’s necessary. The broader your range, the wider your appeal. Instagram is the perfect platform to display this variety, attracting buyers from different niches.

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Photoshoot Styling: Crafting Visual Stories on Instagram

your styling skills. As a Photoshoot Stylist on Instagram, you’re not just selling a service; you’re selling a vision. Your feed should be a reflection of your artistic sensibility and technical prowess Whether it’s fashion, product, or lifestyle shoots, let each post reflect your unique aesthetic and creative vision. Play with different Instagram layouts and filters to create a cohesive look for your feed. Whether it’s a puzzle layout, color blocking, or using white and negative space, your layout should be as stylish as your shoots. Consistency in your feed’s visual theme is key to building a recognizable brand.

I can’t stress enough how vital engaging with your followers is. Respond to comments, ask for feedback, and participate in relevant conversations. Engagement is the currency of Instagram.

Event Promotion: Turning Instagram into Your Stage

Using Instagram for event promotion is a clever way to turn every scroll into a potential ticket sale. Your goal is to make your event so visually and emotionally appealing that missing out feels like a big mistake. Start by crafting your event space into an Instagram haven. It’s all about those ‘must-share’ moments. Create a scene that’s not just for attendance but for engagement – areas that are more than just backdrops, but conversation starters.

Hashtags and stories are your best friends here. A unique, catchy event hashtag can turn attendees into storytellers, sharing their experiences and amplifying your event’s presence. It’s like having a crowd-sourced marketing team at your fingertips. And don’t just stick to the polished, perfect shots. Show the real, raw behind-the-scenes glimpses. Let your audience in on the setup, the nerves, the excitement. It adds a layer of authenticity and connection that polished ads just can’t match.

Brand Promotion: Making Instagram Your Brand’s Playground

Turning Instagram into a thriving hub for your brand is more than just regular updates; it’s about creating a narrative that’s uniquely yours. Each post should be a brushstroke in the bigger picture of your brand’s story, embodying your values, mission, and essence. It’s not just about what you post, but how each piece fits into the mosaic of your brand identity. Whether it’s through compelling visuals or engaging copy, your aim is to resonate with your audience, making every interaction an extension of your brand’s story.

Engagement on Instagram should feel as natural as a conversation with a good friend. It’s not just about responding to comments; it’s about starting genuine dialogues, sharing insights, and creating a community. Your brand isn’t just a name or a logo; it’s a character that interacts, empathizes, and grows with its audience. Leveraging Instagram’s features is crucial here. Stories, Reels, and Live sessions are not just tools, but opportunities to showcase the many facets of your brand. It’s about mixing up content types to keep your audience intrigued and engaged.

Graphic Design: Making Art Work for You on Instagram

Instagram for graphic designers is like a modern art exhibit, each post a chance to showcase your talent. Your feed should be more than just a collection of final products; it’s your story as a designer. Share the evolution of your designs, from initial sketches to polished pieces. This glimpse into your creative process not only showcases your talent but also humanizes your work, creating a deeper connection with your audience.

Personalize your Instagram. Let your followers see the person behind the designs. Talk about what inspires you, your daily routine, or the challenges you face as a designer. This personal touch turns your profile from a simple portfolio into a narrative that people can relate to and follow.

Lastly, think of your content as more than just eye candy. Share design tips, industry insights, or simple tutorials. This type of value-driven content can transform your followers into a community, making your Instagram a go-to resource for design enthusiasts. 


What can I sell on Instagram?

Any business that sells visual content, can thrive on Instagram: fashion, beauty, food, travel, and art, are ideal for Instagram.

Which business is the best to start on Instagram?

Popular choices include handmade goods, art, vintage finds, and clothing. Beauty products, fitness plans, and digital products like photography presets or courses also do incredibly well. If you can snap a captivating photo of it and share its story, you can sell it on Instagram.

How to earn money from Instagram?

To earn money on Instagram, grow your following and engage your audience. Monetize through affiliate marketing, sponsored posts, selling your own products or services, starting an Instagram shop, or offering paid subscriptions for exclusive content. Consistent posting and audience interaction are crucial for success.

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Written by

Host of Netflix's "How to Get Rich", NYT Bestselling Author & host of the hit I Will Teach You To Be Rich Podcast. For over 20 years, Ramit has been sharing proven strategies to help people like you take control of their money and live a Rich Life.