Start a Business

By reading this Ultimate Guide you’re already taking the first steps on your journey to a Rich Life. This is only an introduction to the ideas and material you’ll find inside IWT. I started this site in 2004 while I was studying technology and psychology at Stanford. I’ve spent the time since testing and honing […]

Ever dreamed of starting a business but felt stuck without a “perfect” idea? You’re not alone. Thousands of aspiring entrepreneurs let years slip by, waiting for inspiration to strike. In this article, I’ll show you how ordinary people—from my mom to a Hollywood editor—have turned everyday skills into thriving businesses and reveal a step-by-step process […]

Have you ever wondered how to get into consulting or what you could do as a consultant?  Here, you will learn everything you need to know about what consultants do, how to become a consultant, and how to gain some insight into the job through an interview with Pamela Slim, an award-winning author and writer […]

After 20 years of running my own business, I can safely say that the pros and cons of being an entrepreneur go far beyond the surface-level appeal of having the freedom to work for yourself. In this article, we’ll break down what it really means to step into the role of an entrepreneur, exploring the […]