How I burned out as a burnout coach (and then bounced back)
One year ago, despite having just concluded another successful product launch, I could barely function as a human being (much less run my online business Optimize Yourself). In sho
How “idea laundering” could be throwing off your customer research
As you’re talking to potential customers, make sure you hear what they’re actually saying—not what you want them to be saying.
Landing pages: Definition, examples, and anatomy
A good landing page is a lead-generating machine. We’ll show you the definition and systems to build a great landing page today.
Shane Parrish: Make it a little less about luck every day
When you talk to Shane Parrish, it’s clear he has a lot on his mind. And that’s partly because … it’s his job to have a lot on his mind. The founder of Farnam Street ru
How I validated my business idea using Upwork
It’s one of the big existential questions of starting a business: How do you know if the thing you think might be a business is actually a business? In highfalutin’ busine