30 ways to improve your copywriting
At IWT, we’ve created dozens of posts, several videos, and even a full course on how to get better at writing emails that get read all the way through, blog posts that are fun to
The solo entrepreneur’s guide to using Instagram for business
How to use Instagram to grow your audience, test your ideas, and learn more about what your customers care about.
Direct sale vs. scheduled launches: Which one is better?
When selling online courses, there are two ways you can structure it: Scheduled launches = accepting sign-ups at specific times during specific windows of time. Direct sale=your c
How to raise your prices (without causing a customer riot)
It’s practically a law of the entrepreneurship universe: if you’re a beginning entrepreneur, you’re going to undercharge. You can barely believe people are paying you to begi
4 outreach emails every entrepreneur will write (and how not to screw them up)
As a former editor and writer with work published in places like Business Insider, Lifehacker, GQ, and The New York Times, I’ve received (with no exaggeration) thousands of cold