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June 26, 2018
Grow Your Business

30 ways to improve your copywriting

At IWT, we’ve created dozens of posts, several videos, and even a full course on how to get better at writing emails that get read all the way through, blog posts that are fun to

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June 25, 2018
Start a Business

The solo entrepreneur’s guide to using Instagram for business

How to use Instagram to grow your audience, test your ideas, and learn more about what your customers care about.

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June 19, 2018
Grow Your Business

Direct sale vs. scheduled launches: Which one is better?

When selling online courses, there are two ways you can structure it: Scheduled launches = accepting sign-ups at specific times during specific windows of time. Direct sale=your c

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June 15, 2018
Grow Your Business

How to raise your prices (without causing a customer riot)

It’s practically a law of the entrepreneurship universe: if you’re a beginning entrepreneur, you’re going to undercharge. You can barely believe people are paying you to begi

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June 14, 2018
Grow Your Business

4 outreach emails every entrepreneur will write (and how not to screw them up)

As a former editor and writer with work published in places like Business Insider, Lifehacker, GQ, and The New York Times, I’ve received (with no exaggeration) thousands of cold

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