Copywriting: Why does everyone sound the same?
Before I get to showing you an $85,000 example of writing great copy, I want to tell you about a great quote I once heard: “You never hear anybody yelling in a Mercedes commercia
Are we being manipulated?
My parents used to love going to those free timeshare presentations. The reason is simple: FREE FOOD! These things are hilarious. They invite people to come hear their 60-minute pi
My favorite commercials
Here is the best commercial of the year: Email me when you watch this and cry I love studying advertising. When it’s great, it’s magical. Sometimes it’s the music, like this