7 Types of Business Models (and how to choose the right one)

In the world of entrepreneurship, your choice of business model isn’t just a decision—it’s a declaration of how you plan to leave your mark. With the array of models out there, from freemium to franchise, each holds the potential to not just sustain a business but to revolutionize an industry. But here’s the catch: Not every model fits every vision, market need, or entrepreneur’s unique set of strengths. 

In this post, I’ll take you through 7 types of business models and how you can choose the right one for you.

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Table of Contents

7 Types of Business Models

From the digital realms of freemium apps to the tangible world of e-commerce, selecting the right model aligns your business with your vision, market needs, and personal strengths. Let’s check them out:

Freemium Model

Imagine an app that’s become your daily go-to, offered for free, yet its premium features beckon more enticing functionalities. This is the freemium model at work, masterfully balancing free access with the allure of upgraded services.

How it Works:

Step 1: Users sign up for free, gaining access to basic features.

Step 2: They encounter premium features, which offer enhanced utility or remove limitations.

Step 3: A portion of free users convert to paying customers, attracted by the value of premium offerings.

Pros and Cons:

Pros: Broad user adoption; potential for deep market penetration; builds brand loyalty.

Cons: The challenge lies in convincing free users to upgrade; requires careful balancing to ensure free versions don’t cannibalize paid features

Success Stories: Spotify’s journey from a simple streaming service to a premium music powerhouse exemplifies the freemium model’s strength in user conversion and brand loyalty building.

Ideal For: Digital platforms where incremental cost per user is low, allowing for scalable, value-adding premium features.


Subscription Model

With its promise of recurring revenue, the subscription model has redefined how we access services and products, from streaming entertainment to software.

How it Works:

Phase 1: Customers subscribe, often with tiered pricing levels offering varying degrees of value.

Phase 2: Regular engagement and updates encourage continued renewal.

Phase 3: Strategies are implemented to minimize churn and enhance customer lifetime value.

Pros and Cons:

Pros: Predictable revenue stream; fosters customer loyalty.

Cons: Subscription fatigue; constant need to prove value to prevent churn.

Success Stories: Netflix’s evolution from mail-order service to streaming giant demonstratesgiantdemonstrates the model’s potential for growth and customer retention.

Ideal For: Services offering continuous, evolving value that keeps subscribers engaged over time.

E-commerce Model

E-commerce democratizes retail, allowing anyone to sell directly to consumers across the globe. From artisan crafts to global merchandise, e-commerce platforms break down traditional barriers to enter.

How it Works:

Step 1: Set up an online storefront, listing products with detailed descriptions and images.

Step 2: Implement inventory management and order fulfillment processes.

Step 3: Utilize customer service and marketing to drive sales and repeat business.

Pros and Cons:

Pros: Access to a global market; lower overhead than traditional retail.

Cons: Intense competition; logistical complexities.

Success Stories: Warby Parker transformed from an online startup to a leader in the eyewear industry, showcasing the e-commerce model’s scalability.

Ideal For: Entrepreneurs with unique products, looking to reach a wide audience without the need for physical storefronts.

Affiliate Marketing Model

Affiliate marketing thrives on partnerships—content creators promote products, earning a commission for each sale made through their referral.

How it Works:

Step 1: Select products that align with your audience’s interests.

Step 2: Create compelling content that incorporates affiliate links.

Step 3: Earn commissions from purchases made through these links.

Pros and Cons:

Pros: Low barrier to entry; potential for passive income.

Cons: Dependent on generating sufficient traffic and conversions.

Success Stories: Countless bloggers and influencers have leveraged affiliate marketing to monetize their content, building sustainable income streams by aligning with brands their audiences love.

Ideal For: Content creators seeking to monetize their platforms without having to develop  their own products.

Direct Sales Model

The direct sales model is personal, empowering entrepreneurs to sell products directly to consumers outside traditional retail environments.

How it Works:

Step 1: Select a product line that you’re passionate about.

Step 2: Utilize personal networks and hosting sales events to introduce products.

Step 3: Build a customer base through personal interactions and follow-ups.

Pros and Cons:

Pros: High-profit margins; personal customer relationships.

Cons: Can be labor-intensive; requires strong personal branding and network.

Success Stories: Individuals have turned passions into profits, from beauty products to nutritional supplements, showcasing the power of personal connection in sales.

Ideal For: Those with strong interpersonal skills and a ready-to-tap-into, passionate about their product offerings.

Franchise Model

Franchising offers a unique avenue for business expansion, allowing entrepreneurs to replicate a brand’s success by operating under its umbrella. This model is about partnership and shared success, where franchisors license their business models and brands to third-party operators, or franchisees.

How it Works:

Step 1: Enter into a franchise agreement, where the franchisor provides the business model, brand, and operational support.

Step 2: Franchisees invest capital, adhere to the franchisor’s guidelines, and open their franchise location.

Step 3: Ongoing support is provided, including marketing, training, and product updates, with franchisees paying royalties based on revenue.

Pros and Cons:

Pros: Lower risk due to brand recognition and a tested business model; support from the franchisor in various aspects of business operation.

Cons: Significant initial capital investment; less operational freedom due to adherence to franchisor’s rules.

Success Stories: Many local entrepreneurs have found success with franchises, from fast-food chains to fitness centers. Their stories often highlight the blend of entrepreneurial spirit with the structured support of a franchise system.


Ideal For: Entrepreneurs who are drawn to the idea of running a business but prefer a model with established guidelines, brand recognition, and support systems.

Marketplace Model

The marketplace model creates a virtual space where buyers and sellers converge, offering a platform that facilitates transactions for a myriad of products and services. This model thrives on connection, bringing together diverse sellers and a broad audience of buyers.

How it Works:

Step 1: Set up a digital platform where sellers can list their products or services, and buyers can browse and purchase.

Step 2: Implement features like customer reviews and ratings to build trust among users.

Step 3: The platform oversees transactions, often taking a commission, while providing a seamless experience for both buyers and sellers.

Pros and Cons:

Pros: High scalability and the potential for a vast network effect increases as more users join the platform; establishing relatively low operating costs once the platform is established.

Cons: Initial challenges in balancing supply and demand; maintaining quality control and trust in the marketplace can be demanding.

Success Stories: Airbnb revolutionized how we think about travel accommodations, while Etsy created a global marketplace for handmade goods and crafts. Both platforms have nurtured vibrant communities and opened new opportunities for sellers worldwide.

Ideal For: Tech-savvy visionaries aiming to disrupt traditional market dynamics by creating a community-centric platform that brings together buyers and sellers in a transparent, efficient manner.

Choosing the Right Business Model for Your Venture

Now that we’ve walked through the different business models, it’s time to zero in on the one that fits your needs best. Here are some steps on how you can do that:

Self-Assessment: Discovering Your Entrepreneurial DNA

Before you can pick a path, you need to know yourself. Think of this as an entrepreneurial soul-searching session. Ask yourself:

  • What activities make me lose track of time?
  • Have people consistently recognized me for a particular skill or talent?
  • What are the hobbies or tasks that I find both enjoyable and fulfilling?

Jot down your skills and passions. Where do you see overlap? These intersections are not just areas of potential; they’re signposts pointing you towards your entrepreneurial sweet spot. Choosing a business model that leverages your strengths and ignites your passion is non-negotiable.

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Market Needs: Finding Your Place in the Market

Now, turn your gaze outward. Your business doesn’t exist in a vacuum—it needs to address a real, palpable need in the market. Here’s how you can spot those opportunities:

  • Dive into competitor analysis and industry reports. What are the white spaces?
  • Engage potential customers through surveys or social media. Listen more than you speak.
  • Look for recurring themes in customer feedback. Complaints are often the seed of a great business idea.
  • Tools like Google Trends and niche online forums can offer invaluable insights. Once you’ve pinpointed a need, test the waters with an MVP or service trial. This is about validation; make sure the market is as excited about your solution as you are.

Adaptability: The Entrepreneur’s Superpower

The market is a beast of constant flux. Staying rigid can mean the end for your businessventure. Be prepared to pivot, to reassess, and to realign your business model with the evolving needs of your market. This isn’t about abandoning ship at the first sign of trouble but about intelligent, responsive navigation.


Look out for indicators that a pivot might be necessary—stagnant growth, changing customer feedback, or shifts in industry trends. Stay on the pulse of your market through regular engagement with your customers and by keeping an ear to the ground on industry news.

How to Implement Your Chosen Business Model

Bringing a business model from the realm of ideas into the tangible world of markets and customers is where the rubber meets the road. Here’s how you can breathe life into your chosen business model, transforming it from a concept into a living, breathing enterprise.

From Conceptualization to Implementation

Drafting a Business Plan

Your first step is to crystalize your vision into a business plan. This document should detail your business model, clearly defining your objectives, target markets, and financial projections. It’s your roadmap and your pitch, all rolled into one.

Legal Considerations

Dotting the i’s and crossing the t’s from a legal perspective is crucial. Register your business, secure any necessary licenses, and get familiar with the regulations specific to your industry. This foundational step safeguards your venture and sets you up for long-term success.

Operational Fundamentals

The backbone of your operation will include a user-friendly website, a reliable payment processing system, and an efficient supply chain or service delivery mechanism. These elements are non-negotiable in today’s digital-first marketplace.

Launch Strategy

How you introduce your business to the world can make all the difference. Develop a marketing and customer acquisition strategy that speaks to your target audience, and ensure your brand identity is strong, cohesive, AND memorable from the get-go.

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Measuring Success and Navigating Pivots

Key Performance Indicators (KPIs)

Identify the KPIs that matter most to your business model. Whether it’s customer acquisition cost, lifetime value, or conversion rates, tracking these metrics from the start enables you to gauge your business’s health and direction.

Regular Reviews

Establish a rhythm for reviewing your business’s performance against its goals. This practice of data-driven decision-making allows you to stay agile, and make informed adjustments.

Identifying the Need to Pivot

Change is the only constant in business. Be vigilant for signs that may indicate the need for a pivot—be it shifts in customer behavior, emerging market trends, or operational challenges that persist despite your best efforts.

Approaching a Pivot

When a pivot is necessary, approach it with strategic thoughtfulness. Reevaluate the market, gather customer feedback, and be willing to experiment with new approaches. This flexibility can uncover new opportunities and pathways to success.


Seizing Your Entrepreneurial Future

Choosing the right business model is more than a strategic decision; it’s a commitment to a path that aligns with your strengths, meets market needs, and has the flexibility to evolve. The impact of this choice on your business’s sustainability and growth cannot be overstated.


Conduct your market research, draft that business plan, and start laying the operational groundwork for your launch. Remember, entrepreneurship is a journey of continuous learning, adaptation, and resilience.

The preparation you do now, coupled with the mindset you cultivate, sets the foundation for turning your goals for your business into reality.

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Written by

Host of Netflix's "How to Get Rich", NYT Bestselling Author & host of the hit I Will Teach You To Be Rich Podcast. For over 20 years, Ramit has been sharing proven strategies to help people like you take control of their money and live a Rich Life.