At IWT, we believe:
- Getting started is more important than becoming an expert: People love to debate minutiae, but when it comes to investing or saving for retirement it’s better to take action.
- You have to let go of toxic money beliefs: Many of us have internalized ideas about money that are just plain wrong. Acknowledging and letting go of your invisible scripts can radically change your behavior around money.
- Money is made for spending: Everyone talks about how to save money, but almost no one teaches you how to spend. Our philosophy is simple: spend extravagantly on the things you love, and cut costs mercilessly on the things you don’t.
How do I get started with investing?
Buy All the Lattes You Want
The classic New York Times bestseller with over 1 million copies sold. Choose the right accounts & investments so your money grows for you—automatically. No guilt or excuses. Just a guilt-free plan that works.

Get everything you need to start investing in less than 3 minutes:
How do I change my beliefs about money?
Learn to identify and let go of the toxic money beliefs that are holding you back.
Learn more about our Wealth Triggers Program
What should I spend my money on?
Stop feeling guilty for spending money on the things you love. Here’s how to buy anything, guilt-free.
Learn more about our Wealth Triggers Program