One of the biggest mistakes I made when I started my business was not building an email list right away. It cost me hundreds of thousands of dollars. Luckily, I made up some ground and grew my list to 500,000 subscribers. And these are engaged subscribers — people who click on the links I put in my emails, over and over.
Let me show you how I did it.
Today’s question is:
“Once people open emails, how do I get them to keep reading and then click through a link?”
I like to think of email as a slippery slope. This is a concept that Joe Sugarman, one of the most famous copywriters of all time, thought of. He was thinking about direct mail and print, but it also applies to email.
Here’s how it works:
- The subject line is designed to get readers to stop in their tracks
- The lead captivates them and keeps them interested
- The body gives them some real life examples
- And finally, we have the call to action
Every line should keep readers sliding down this slippery slope so it becomes almost impossible for them not to click through when they reach the end.
Let me show you how I’ve used this slippery slope concept to build a highly engaged email list
I’ve compiled some of my best email copywriting techniques, along with some real life examples, in The Ultimate Guide to Email Copywriting.
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