Grow Your Business

A product description describes what your product does, how it solves your customer’s problem, and overall why the customer should give a hoot about it. That’s all, folks. Writing copy that connects with your customers and moves them beyond a product’s price and features. This is you reaching into the minds of your customers, taking […]

As a business owner, your time is best spent on your very best customers. I’ll show you how to avoid the rest.

Email marketing may be a direct line to your audience, but let’s be honest— we’ve all hit that delete button without even opening these emails. This is where email open rates come in. And I get it, stats might not be everyone’s cup of tea, but stick with me because understanding this metric could be […]

True story: I once met a business owner who paid someone to boost his social media following. He got thousands of new Facebook fans and Twitter followers overnight. He couldn’t wait for his business to start taking off. But then he looked closer: His new “fans” were all hookers from Bangladesh and Indonesia. As someone […]