Grow Your Business

If you ran a brick-and-mortar store, how would you grab people’s attention? Maybe… This is what search engine optimization (SEO) does for your website. SEO makes your website Google-friendly so people can find it, visit it, and enjoy their experience there. Simple enough, right? The problem is, Google changes its algorithm so often that it’s […]

  Think about the last time you were asked what you did for a living.     Maybe you were asked by a family member. Or a neighbor. Or someone you were sharing drinks with at an industry conference. Or (if you do a lot of international travel), an immigration officer.     If you’re […]

The funny thing about becoming an entrepreneur? You’re not just becoming an entrepreneur. You’re becoming a senior executive, a marketing director, a content writer, an accountant, a sales rep, a design director, a strategist, a customer support representative, and an amateur psychologist — all rolled into one. Is it any wonder that successful entrepreneurs are […]

By reading this Ultimate Guide you’re already taking the first steps on your journey to a Rich Life. This is only an introduction to the ideas and material you’ll find inside IWT. I started this site in 2004 while I was studying technology and psychology at Stanford. I’ve spent the time since testing and honing […]