The truth about customer research, from someone who knows
Learn how to stop worrying and love customer research interviews — from someone who has conducted thousands of them.
5 signs that it’s time to stop validating and start building
In most areas of our lives, it’s easy to tell if you’re on the right track. At school: did you pass the class? At work: did you get the promotion? There are clear yes-or-no ans
The 6-part outline that the best sales pages have in common
Great sales pages don’t just happen. They take tons of research and planning and talking to potential customers before you ever write a single line of copy. Then, once you are re
How Zapier helped us increase revenue by $350,000
How to use Zapier to automate those “important but not urgent” tasks that grow your online business.
How I burned out as a burnout coach (and then bounced back)
One year ago, despite having just concluded another successful product launch, I could barely function as a human being (much less run my online business Optimize Yourself). In sho