how much do content creators make by Ramit Sethi

How Much Do Content Creators Make In 2024? (+Tips To Make $$)

How much do content creators actually make? With the demand for fresh, engaging content continually rising – whether you’re looking to join a brand in-house or strike out as a freelancer – it’s a career path many are seriously considering.

Before you jump in, let’s get real about the earnings and share some insider tips on making it in the content creation world. I’ve been fortunate enough to build a significant presence online, with over 480k subscribers on YouTube and more than 750k on Instagram, which has opened up some incredible opportunities.

Join me as we unpack the average salary of content creators in 2024 and explore proven strategies for success in this dynamic field. 

how much do content creators make by Ramit Sethi

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Table of Contents

How Much Is the Average Income of a Content Creator?

Well, it’s not a one-size-fits-all answer. Earnings can vary wildly based on how many folks are tuning in and engaging with what you’re putting out there. But let’s talk numbers: with the right audience and engagement, content creators can rake in thousands of dollars—sometimes even more.

Diving into the specifics, Glassdoor puts the average annual income for content creators in the good ol’ US of A at somewhere between $49,000 and $79,000. Break that down, and you’re looking at about $4,083 to $6,583 each month, or if you’re curious about the hourly rate, that’s approximately $23.56 to $37.98.

Now, these figures are just a ballpark, and the real magic in content creation is finding those unique opportunities to monetize your skills and passion. Stick around, and I’ll walk you through some insider tips on how to turn those views into a viable career path.

Key Factors for Content Creator Salary

Understanding the earning potential of a content creator requires a look at key influencing factors. We’ll dive into how Platform, Location, Influence, and Diversification each play a critical role in shaping a creator’s salary.


  • Content creators on Instagram/ Instagram influencers make from $10 – $500 per post, depending on their rate.
  • Content creators on TikTok earn between $20 to $40 per million views through the Creator Fund program. But they can also earn from brand deals on this platform.
  • YouTubers make 55% of the revenue on their channels, which means that for every $100 an advertiser pays, Google pays the creator $55. The average content creator on YouTube makes about $0.018 per view or $18 per 1,000 views. However, the rates also vary depending on many factors, including location.

For the real scoop on YouTube cash, think actual dollars and the nitty-gritty on how to rake it in – don’t miss our deep dive: “How Much Money Do YouTubers Make?“.


  • Location determines how much a content creator can make, given the different rates in every country, but also city and state.
  • The United States, particularly California, is known for offering some of the highest-paying opportunities in the content creation industry.


  • A content creator’s influence directly impacts their earnings. Those with a larger following and more engagement tend to command higher salaries.
  • More experienced and popular creators often receive better offers from major brands, further boosting their earning potential.


  • Diversification is key to maximizing earnings as a content creator. 
  • Those who explore multiple revenue streams, such as brand deals, merchandise sales, and exclusive content platforms, tend to earn more than those solely reliant on paid posts.

How to Make Money as a Content Creator in 2024

Moving from what content creators can earn, let’s focus on how you can make money in this field in 2024. Here are actionable strategies to turn your creativity into profit.

Find Your Unique Trait

Success in content creation hinges on authenticity. Rather than copying popular creators, focus on being yourself and sharing genuine content. This approach will naturally attract an audience that appreciates your unique perspective.

Build an Engaged Community

Engaging with your audience is super important, not just posting content and calling it a day. Chat with your followers, spark conversations, and dive into what they really care about. It’s all about building that close-knit community that genuinely supports you. Why? Because when you’ve got a loyal crew behind you, brands take notice. They’re on the hunt for creators who’ve built real, authentic connections, making any collaboration not just more profitable but truly genuine.

Collaborate With Other Content Creators

Collaborating with other content creators opens up your work to new audiences, potentially increasing your follower count. It’s all about networking. Attend industry events to meet peers. These connections can help grow your account and boost your popularity.

Sell Your Merche

Selling merch is a smart move once you’ve got fans who are all in on what you do. Aim to create products that make sense for your brand. For example, if you’re creating content around skincare, think skincare-related merch. It’s a good way for your audience to show their support and get a piece of what you love, too.

Sign Brand Deals

As your popularity grows, doors to brand deals open up. It might begin with small collaborations, where brands send you products for reviews. But as your influence expands, these partnerships evolve into paid posts and more substantial deals. This progression is a game-changer, significantly boosting your earning potential.

Make Exclusive Content on Patreon

Another way you can make money as a content creator is by making exclusive content on Patreon. By offering special content to subscribers, you tap into a direct revenue stream, with the average Patreon creator earning between $315 to $1,575 monthly. This platform allows you to deepen your connection with your most dedicated followers while also providing a steady income.

Sign up for Creator Funds

Joining the TikTok Creator Fund introduces a fresh avenue for income. Launched in 2021, this program compensates eligible creators, paying out an average of $0.20–$0.40 for every 1,000 views. It’s a straightforward way to start getting paid directly for the views your content generates, adding a nice boost to your income as your videos rack up the numbers.

Channel Membership

YouTube channel membership opens up a parallel path to Patreon, allowing creators to offer exclusive content directly on the platform. This feature is an excellent way to monetize your YouTube channel, giving subscribers special perks and access to content not available to the general audience. It’s a win-win, deepening audience engagement while providing creators with a steady revenue stream from their most dedicated fans.

Become a Consultant

One of the most lucrative paths for content creators is consulting. This often comes after years of experience as a content creator. They share their expertise with businesses or individuals seeking advice on content creation, strategy, or related areas.

Final Thoughts

Jumping into the content creator world is super exciting and can be pretty rewarding, too. The trick? Keep at it with your content and be smart about the projects you pick up. Always aim to pack a punch of value in everything you do. Do that, and you’ll see the good stuff — including the cash — start rolling in.

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