About Us

Trusted since 2004

I Will Teach You To Be Rich book launch in Time Square

Hi! I’m Ramit Sethi. 

I started this site in 2004 while I was studying technology and psychology at Stanford. Since I came from a middle-class family, the only way I could afford college was to pay my own way. That’s when I built a system to apply to 60+ scholarships. My hard work paid off and I earned enough to attend undergrad and grad school at Stanford. But when I got my first scholarship check, I invested it in the stock market…and immediately lost half my money. Oops.

That’s when I decided to learn how money really worked.

Remember that book, The Emperor Has No Clothes? I realized most money advice was irrelevant for people like you and me:

  • Most money advice is about restriction. “No, you can’t buy lattes. No, you can’t go on vacation. No, you can’t buy a new pair of jeans. Save your money and wait until you’re 80…then you can use it.” No thanks.
  • Money is too confusing. 401(K)s, HSAs, FSAs, asset allocation, expense ratios, P/E ratios, estate taxes…where are you supposed to start? And who do you trust?
  • Nobody was talking about money psychology. You can have the “perfect” Excel model…but still feel scared of getting started. That’s because money is about more than math — it’s about psychology.
Ramit in college with houseshoes
Sophomore year at Stanford, where I originally created I Will Teach You To Be Rich

When I learned how money really worked, it was surprisingly simple — picking the right accounts, automatically investing, spending less than 1 hour every month on my money — but it took a lot to unlearn the bad money habits I’d grown up with.

Fast forward to today.

  • Over 1,000,000 people read my material every month to learn how to use psychology and systems to live a Rich Life, including via my blog, newsletter, Instagram, Twitter, and Facebook 
  • I’ve written a New York Times bestselling book on personal finance with over 7,000+ reviews on Amazon
  • My team and I have created 20+ programs on making more money, finding your Dream Job, starting an online business, or mastering your inner psychology
Chatting with Tim Ferris

I had the chance to help Googlers plan their financial futures

What I believe

Buy all the lattes you want. A $5 coffee is not going to change your financial life. But learning how to automatically invest, how to select the right asset allocation, and how to negotiate a $15,000 raise will. I believe in asking $30,000 questions, not $3 questions.

Your Rich Life is yours. A rich life can be picking up your kids everyday from school. Or buying a $1,000 cashmere sweater. It can be buying a round of drinks for your friends, or traveling for 8 weeks per year. You decide. Your Rich Life is yours. (Here are some of my Money Rules.)

There’s a limit to how much you can cut, but no limit to how much you can earn. I have readers who earn $50,000/year and ones who earn $750,000/year. We’ve helped tens of thousands of people earn more money by negotiating their salaries, investing, and starting businesses. 

Spend extravagantly on the things you love, as long as you cut costs mercilessly on the things you don’t. I don’t believe in cutting back on lattes. In fact, I want you to spend more on the things you love. What if you could double your spending on travel, or eating out, convenience, or charity? I call those Money Dials and I’ll show you how.

The 85% Solution: Getting started is more important than becoming an expert. You don’t need to be perfect to take control of your money. It’s OK to make mistakes. Get 85% of the way there and move on with your life. 

Investing should be very boring—and very profitable—over the long term. I get more excited eating tacos than checking my investment returns.

You’re in control. This isn’t a Disney movie and nobody’s coming to rescue you. Fortunately, you can take control of your finances and build your Rich Life.

Money is political. You can simultaneously acknowledge personal responsibility and real systemic problems. This is a core part of the I Will Teach You To Be Rich philosophy. Housing is political. Healthcare is political. Voting rights are political. If you’re looking for bland tips on cutting coupons, this site is not for you.

I consider it a tragedy to live a smaller life than you have to. So many of us have been raised to believe that money is something to be scared of. We use phrases like “I’m not good with money” or “Money changes people.” Yes, money does change people. Money allowed me to dream bigger, to be more generous, and to be more adventurous. It can do the same for you.

A Rich Life is lived outside the spreadsheet. What’s the point of all this saving and investing if you’re simply going to wait until you’re 80 to live? No thanks. I believe that once you’ve set up your finances, you’ll see that the most important part of a Rich Life is outside the spreadsheet—it involves relationships, new experiences, and giving back. You earned it.

From money to a Rich Life

Once you take control of money, you realize that your Rich Life is so much bigger than a number in your bank account.

It’s your house: Is it a Manhattan high rise or an Austin ranch? Do you own or rent? (Both are fine.)

It’s your career: Is it a big office or do you work from home? 

It’s your health: What kind of food do you eat? Can you go for a walk with your kids every afternoon? Do you have a personal trainer?

It’s your lifestyle: Do you take at least one vacation that inspires you every year? If you want to see your old college friends, can you do it?

It’s about freedom. Do you feel free to live the Rich Life you want?

Since 2004, that’s what I’ve taught millions of people. Money is a small, but important part of a Rich Life. But once you solve that, there’s so much more.

How I run my business

I take a different approach than most “experts” out there.

My business is 100% bootstrapped and 100% remote.  When you use our products, you’re supporting a small business and our employees. (IWT employees are paid above-market salaries along with a 401(K) match.)

I don’t believe in lecturing you about saving $5 on lattes. Instead, I show you how to focus on 5–10 Big Wins that are worth hundreds of thousands of dollars. Master those and get on with your life.

Our goal is to make our free material better than others’ paid stuff. We give away 98% of our material and aim to make it even better than others’ paid stuff. See for yourself with our Free Resources. Our premium programs are even more amazing.

I prohibit anyone with credit card debt from joining my premium material, a decision that costs me millions of dollars per year. If you have credit card debt, please get my book from your local library and use Chapter 1 to pay off your debt. When you’re ready, come back. We’ve been here since 2004 and we’ll be waiting for you.

100% money-back guarantee on our programs. Enjoy our free material for as long as you want. When you’re ready for bigger results faster, we back our premium programs with a 100% money-back guarantee. Try the entire program, then decide if it’s right for you.

What you’ll find at I Will Teach You To Be Rich

This site started out of my college dorm room, but we now have a worldwide community of people who want to create their Rich Lives, their way.

Times Square NYC
At our 500-person Forefront event in NYC
The I Will Teach You To Be Rich book translated around the world

Welcome to I Will Teach You To Be Rich