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How to get 150,000 people to read your blog post in 1 week (and how I did it)

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When I started blogging in 2004, I took a good look around at other blogs, calmly chewed a cookie in my dorm room, and then vomited. There were only about 12 big personal-finance blogs back then, and yet even in 2004, I noticed the trend of new bloggers complaining about why they couldn’t get covered by the Big Blogs.

vomiting-rss-bird

Today, I’m going to share a strategy I’ve used to get regularly featured in The Wall Street Journal and extremely high-traffic blogs like Lifehacker.

You can skip right to the detailed writeup (includes examples & screenshots), but I hope the story below is useful.

This advice can be useful for getting thousands of new readers to your blog, customers to your new startup, or to get your dream freelance job. And you can start using it tomorrow morning.

So, back to the question: Why do some bloggers get the lion’s share of attention, while others toil endlessly to write posts that virtually nobody will ever read?

On a recent forum where both new and experienced bloggers share tips for getting traffic, SEO, etc, most of the discussions were debating minutiae about meaningless changes they could make to their blog to get more readers. “What SEO plugin should I use?” one asked. “Does anyone think I should change my blog’s name???” another wondered. After 20 minutes of reading, I had to close the window because I was getting so frustrated.

Look, here’s a simple chart of what matters for getting traffic for your site.

 

pie chart via iwillteachyoutoberich.com 

The Guest Post Strategy

Besides writing really good content, the easiest way to get traffic to your blog is to write something interesting for another blogger who has more traffic than you.

It’s funny — when you point this out to many new bloggers by saying, “Hey, why don’t you write up something really good and send it to a bigger blogger as a guest post?” — many of them quickly make up a bunch of excuses. “Well, uh…I am really busy this weekend” or “I’m in the middle of this really interesting post on how HSBC interest rates changed!” Yes, okay.

But it’s not just as simple as deciding to write a guest post. When it comes to high-traffic bloggers, there are very specific ways to approach them so they’ll accept your pitch.

Before we get to the tactics…

Who could apply this strategy? 3 examples

Like I said, this works for bloggers and many other areas of business:

  1. You’re a new blogger who wants more traffic: If you’re a blogger and you’re looking to grow traffic, put yourself in the mind of bloggers with large readerships: They’re busy, they have huge egos, and they need to constantly post new, interesting stuff to satisfy their readers’ voracious appetites for content. Could you write one piece of excellent content for them? 

    As an example, here were the results of Nora Dunn’s travel post earlier this week, which drove nearly 100,000 pageviews in 72 hours. I’ve already invited her to have a regular guest spot on I Will Teach You To Be Rich.

     

    travel-traffic

  2. You want to break into the fashion industry: Or let’s say you read fashion magazines and really want to break into the industry. The magazine needs fresh perspectives, especially things that haven’t been done (think Money Diaries for a magazine, for example). How could you help them?
  3. You just started a new company and need customers: How about if you’re starting a business on Christmas ornaments, and you aren’t sure how to get traffic to your website. The first thing I would do is record some interesting videos for other Christmas sites and give them away for free.

How to get hundreds of thousands of new visitors using the Guest Post strategy

I’ve written up a detailed post with the tactics for writing successful guest posts for high-traffic bloggers. This post and the writeup took me over 9 hours to write, which gives you a sense of how much time these take. But when you do it, you can get hundreds of thousands of new readers and many thousands of new customers for your business.

  1. Read how: Tactics for writing winning guest posts for high-traffic bloggers (includes examples & screenshots)
  2. Save money: If you like the kind of tactical tips I’m giving you, check out Scrooge Strategy, where I send out one highly tactical savings tip per week. You’ll get super-detailed tips on big wins for saving money that really work (not stupid tips on saving money on $3 lattes). Many of my customers save hundreds of dollars within the first 30 days, and there’s a 100% money-back guarantee.

    * Kristin Stromberg, Total savings: $2,500
    * Stacy Miller, Total savings: $660.60 by making only two changes
    * Matthew Earle: “It’s like having a smart, articulate, and inexpensive financial advisor that calls you all the time to check in.”

    See how you can save hundreds at http://www.scroogestrategy.com

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618 Comments

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  1. A really helpful post Ramit. I am new in the ground and considering mostly on nice content and simplicity. Will try your tips soon … thanks again 🙂

  2. I think I need to stop being lazy and start my guest posting. Nice post. 🙂

  3. Great perspective. I think the reason such a small proportion of bloggers take this route is because they’re looking for the magic cookie. It’s a lot easier to fret about SEO plugins than it is to sit down and wrestle out an incredible blog post. But what a simple formula if you *are* willing to put in the work!

  4. This is a wonderful and profound post. Oftentimes the best ideas are the simplest.

    I’m an Arizona bankruptcy lawyer and a beginning blogger. Thank you for the great ideas.

    Many of my clients will be changing jobs or starting new business ventures because their industries have tanked in Phoenix. I’ll be directing the new venture folks to this post simply because it’s a useful marketing tip for any sort of business.

    I’m also a new subscriber to your blog.

  5. […] How to get 150,000 people to read your blog post in 1 week « I Will Teach You To Be Rich […]

  6. Very brave of you to jot this down. I can’t wait to hear how many guest posts come your way now…probably one from me, too.

  7. I agree with writer’s coin. I would be interesting to know how many extra guest post request you get after this post.

    The guest post thing is very true for me. I found about 15 of the 20 blogs I follow in Google reader through guest posts. I read this blog because of your guest post on Tim’s blog. I have even added your book to my reading list because of it.

  8. I totally agree with the guest writing percentage but you have to earn the credit to be a guest author on a popular blog. I think what is best to do is to identify what style work best for you and give it your best shot.

  9. Ramit,
    Again, thank you for writing this post. I found it especially insightful, considering I’ve been toying with blogging the past four years. However I believe the most difficult part is taking your abstract concept (whatever your blog’s focus maybe) and putting it into motion. Nothing is more important than personal initiative and direction.

  10. I like the make-a-video idea. As someone trying to get more traffic, I think this might help…

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