My friend works in a fancy New York consulting company and wrote me this the other day. She was asking about employer-sponsored stock-purchase plans, which are basically when your employer lets you buy their stock for a discount. It was a calm morning until I read this email and started throwing things around my room in disgust.
To: Ramit Sethi [firstname.lastname@example.org]
From: KF, Big Consulting Company
So here is the quandary I’m in…
I do a stock purchase plan with [BIG COMPANY NAME], and it automatically purchases us stock every 6 months. We are all allowed to sell the same day (that day being today for the Nov-May period). One of the managers here just went all frantic and called the broker to sell her stock, saying that if you wait too long on the first day the price goes down because so many employees sell on the first day. I didn’t ask her what has happened in the past in the week or two or so after the purchase date. So there are 4 ways I see to approach this, and I’m not sure what to do:
1) Try to beat everyone (or most) to the punch and sell before the stock goes down (if it in fact does)
2) Wait a couple weeks or a month for the stock to rebalance itself after people buy the deflated stock.
3) Don’t sell for the foreseeable future because you either a) have confidence that [company] is doing well or b) have loyalty to the company you work for.
4) Don’t be a part of the stock plan at all because all this mess at the end possibly means you lose the monetary benefit of buying it in the first place.
I hope this makes sense. So far the stock is still up $.01 today. What do you think? Do I make any sense at all?
Ok, before I show you what I wrote to her, think about what you’d say. Which of her options sound right? Or do none of them sound right?
To: KF, Big Consulting Company
From: Ramit Sethi
This is absolutely moronic. Let me be direct.
Never, ever make decisions based on what you think a bunch of other people are going to do–WHEN THERE ARE ONLY A FEW THOUSAND OTHER PEOPLE DOING IT. [Company name] is a HUGE company. It has millions of shares of stock. A few dumb employees selling it is not going to make a big deal.
Now there are a few stupid things about your manager:
-She has a broker. Why not do it herself?
-She sold it on the first day, incurring huge taxes. If you sell your purchased stock in under a year, you’re going to pay income-tax rates (~ 35%). If you wait over a year, your taxes are only 5 or 15%. THAT IS A HUGE DIFFERENCE–MUCH, MUCH BIGGER THAN the 1 or 2% DIP ON THAT DAY.
-My bet is if your manager actually did an analysis instead of going on her intuition, she would see something like this: Yes, perhaps the stock dips 0.5% or something that day–in SMALL part due to some employees selling it. But over the next 2, 3, 6, 12, 24 months, there is no correlation between the long-term performance of [company] stock and the November-day selling.
Stocks are not about short-term selling–even if you have a 15% employee discount. If you think the stock is a good investment for the long-term, hold it and you’ll make much, much more money. (So I like your #3 best, but it’s about the stock being a good investment, not loyalty. Keep this objective.) One important note to keep in mind is that people tend to buy too much of their own company’s stock for a variety of reasons (discounts, they know the company, it’s easy, etc). Remember to diversify. If, for example, your company had a horrible few quarters, the stock would go down AND you might lose your job.
Also, tell your manager that I am going to punch her in the face.
Do you know your actual earning potential?
Get started with the Earning Potential quiz. Get a custom report based on your unique strengths, and discover how to start making extra money — in as little as an hour.
Takes 3 min