The 12 Most Profitable Online Businesses to Start in 2023
As the world becomes more connected and digital opportunities appear everywhere, the dream of starting an online business has taken center stage.
The digital landscape not only makes an online business super easy to start, it also allows you to reach a huge customer base and operate with reduced costs compared to traditional brick-and-mortar businesses — making this an attractive option for profitability and growth.
But let’s be real: not all online businesses are created equal when it comes to profits. The landscape is dynamic, influenced by industry changes, target audience preferences, and ingenious marketing tactics. The secret sauce, however, lies in starting with a robust business model that can steer you toward never-ending gains.
As the author of a #1 New York Times finance best-seller with a readership surpassing 50 million, and after consulting over 50,000 clients, I understand the nuances of online entrepreneurship. I’ve seen the landscape evolve, witnessed trends emerge and fade, and I’ve successfully navigated the ever-changing currents of the online business world.
So, for this guide, I’ll reveal the 12 most profitable online businesses to start in 2023. These aren’t just shots in the dark; they’re tried-and-true models, backed by data, that can set you on the path to virtual success.
If you’re ready to enjoy more profits, then let’s begin!
Table of Contents
12 of the Most Lucrative Online Businesses
1. Digital Products
Digital products have carved their place as one of the most financially rewarding online ventures. They include wide selections that are created digitally and delivered electronically. Think eBooks, online courses, eye-catching graphics, and those handy downloadable templates — they all fall into this digital product realm.
Selling digital products is like having a wellspring of profit. The beauty lies in the fact that there’s no heavy production cost involved. No need to worry about storing products or dealing with sales commissions. You put your creative mind to work and craft valuable digital content that resonates with your audience. Once you’ve laid the groundwork, these products can keep churning profits behind the scenes — like the gift that keeps on giving!
Who can benefit from diving into the digital product world? Just about anyone with expertise or a unique skill set to share.
Whether you’re an educator, a writer, an artist, or an industry expert, there’s a digital niche waiting for you. It’s all about packaging your know-how into something that provides real value to your audience. So, if you’re up for the challenge of creating valuable content that folks are eager to get their virtual hands-on, this could be your online money-making avenue.
2. Online Courses and Training
Online courses and training come in the form of educational videos, audio, texts, and interactive experiences that are designed to empower learners across a spectrum of subjects. From learning a new language to fine-tuning your entrepreneurial skills, delving into fitness routines, and more — with the right course, you can now learn to do all these things.
Online courses and training are a goldmine of opportunity. As industries continue to evolve, the hunger for accessible, high-quality education grows, too. And guess what? Creating these courses doesn’t have to break the bank. With relatively low production costs, you can generate substantial income by sharing your expertise in formats that learners prefer.
If you’re an educator, author, industry expert, or anyone with specialized knowledge to impart, this is for you. I’ve crafted highly popular and powerful online courses that turn valuable insights into actionable learning experiences. And, apart from the satisfaction of helping people upskill and grow, there’s one other thing I thoroughly enjoy about online courses: they serve as an incredible passive income stream.
Once you’ve put in the effort to create them, they keep generating revenue while you’re busy making more of your dreams come true. And if you head over to my blog today, I will teach you how to create and sell awesome online courses and kickstart this part of your online business journey.
3. Affiliate Marketing
Imagine being the bridge that connects someone’s needs with the perfect solution, all while pocketing a healthy slice of the transaction — that’s affiliate marketing. It’s a collaborative effort between brands and the individuals who promote their products or services.
Whether it’s fashion, tech gadgets, beauty products, or even niche services, affiliate marketing finds its way into every corner of the Internet. You’re not just selling; you’re solving problems, one click at a time.
As an affiliate marketer, you’re not bogged down by inventory, shipping logistics, or customer service. Your job is to guide potential buyers toward the right products, and modern technology does the rest. Industries like e-commerce, personal development, and digital services thrive under the affiliate marketing umbrella, making it a versatile platform for diverse niches.
If you’re a blogger, content creator, influencer, or anyone with an online presence, you’re in for a treat. By weaving affiliate marketing into your content, you’re not just sharing valuable insights — you’re also creating revenue streams that can become substantial over time.
E-commerce is a business opportunity that allows you to tap into a global customer base without ever setting foot in a physical store.
When COVID-19 shut everything down, the world experienced a massive shift into the e-commerce space because of its sheer convenience. Businesses that were able to rapidly launch a digital storefront reaped the massive rewards of their quick thinking. Even years after pandemic restrictions eased up, e-commerce still has a hold on the masses.
The benefits of starting an e-commerce business are plenty. With the overhead costs often being lower compared to brick-and-mortar stores and not being constrained by geographical limitations, industries like retail, fashion, beauty, arts and crafts, and even digital products are thriving.
5. Drop Shipping
Picture this: a booming online store without the hassle of managing inventory or shipping logistics. That’s drop shipping.
In a nutshell, it’s the process of selling products to customers without ever holding the physical items yourself. As an entrepreneur, you can glide into the world of online retail without the burden of warehousing and shipping, creating a smoother path to profitability.
Let’s say you want to sell the latest tech gadgets, trendy fashion pieces, or even quirky home décor. With drop shipping, you partner with suppliers who hold the inventory and, through your website, have these suppliers ship the orders directly to your customers. Your focus is on building your brand, curating products, and offering exceptional customer service, leaving the nitty-gritty tasks to others.
The benefits? Startup costs are minimal since you don’t need to invest in inventory upfront. And since you can sell virtually anything online these days, the potential for variety is huge, making industries like fashion, beauty, and tech good candidates for gaining the most from the drop shipping model.
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6. Freelance Writing
Want to turn your way with words into a profitable online venture? Freelance writing is for you! This income stream is all about crafting compelling content for clients, from blog posts and articles to social media captions and website copy.
In today’s content-hungry world, businesses are constantly seeking skilled writers to help convey their messages effectively to their intended audience. Whether you’re passionate about travel, tech, health, or finance (or basically everything and anything under the sun), there’s a readership for it! It’s a business where your words have the potential to shape brands, drive engagement, and push people to take action — whether that means, “subscribe”, “follow”, or “add to cart”.
As a freelance writer, you enjoy the flexibility of setting your own hours and working from anywhere with an Internet connection. Industries like digital marketing, e-commerce, and online publications are hungry for top-notch content, making freelance writing a goldmine for those with a knack for words. Plus, there’s room for growth: you can evolve from being a solo freelancer to building your own writing agency, scaling your business and revenue in the process.
If you think that sharing your thoughts, ideas, and expertise with the world can help you rake in profits, then you’re absolutely right! That’s the magic of blogging, one of the most lucrative online businesses around.. if you do it right.
These days, we’ve all become information-hungry and blogs have become our go-to sources for knowledge, inspiration, and advice. Whether you’re passionate about fitness, personal finance, travel, or cooking, blogging is all about creating engaging content on any topic or niche and sharing it with an eager online audience.
Blogging offers you the freedom to express yourself while potentially earning a handsome income. Brands seek partnerships with influential bloggers to tap into their engaged audiences, making it a win-win situation. Industries like lifestyle, finance, and health particularly benefit from well-crafted blogs that provide valuable insights and solutions.
Blogging isn’t just for seasoned writers, however; it’s a fantastic business option for anyone with a passion and a voice. If you’re ready to turn your expertise into a thriving online business, blogging might just be your avenue. Oh, and speaking of which, I’ve got you covered with a comprehensive guide on how to start your own blog.
8. Virtual Assistance
Virtual assistance involves providing a wide array of services — from administrative tasks to social media management — to busy entrepreneurs and businesses without the constraints of traditional office spaces.
From scheduling appointments and managing emails to conducting research and coordinating projects, virtual assistants (VAs) are the backbone of many successful businesses in industries spanning real estate, e-commerce, coaching, and more.
Virtual assistance is a flexible option for individuals who possess organizational skills and a knack for problem-solving. Whether you’re a stay-at-home parent looking to make a meaningful income or a professional seeking a new venture, virtual assistance offers a compelling opportunity for profit and growth.
And, much like freelance writing, scaling from a one-person team to a bustling group of highly capable VAs is within reach as your expertise and client base grow.
9. App Development
Developing apps for specific needs is one way to turn your coding prowess into a booming online business. App development involves creating software applications for mobile devices and computers, catering to an ever-expanding market that’s hungry for innovative solutions.
Whether you’re designing productivity tools, entertainment apps, or specialized solutions for industries like healthcare and finance, the possibilities are endless. The perks of app development extend beyond the financial gains, too.
Industries across the board, from startups to established corporations, are outsourcing talented remote app developers to bring their ideas to life. So, your ability to solve problems and enhance user experiences without ever leaving your home is a bonus cherry on top.
10. Domain Investing
Imagine owning a piece of digital real estate that can appreciate in value over time. That’s the essence of domain investing.
This online business option involves purchasing and holding domain names with the expectation that their value will increase, much like investing in real estate properties. Whether it’s a memorable .com domain or a trendy .io extension, domain investing offers a unique avenue to grow your wealth.
A well-chosen domain can appreciate significantly in value, making it a smart long-term investment. Moreover, the barrier to entry is relatively low compared to other ventures, making it accessible to both beginners and seasoned entrepreneurs.
Industries such as tech, marketing, and even entertainment are ripe for domain investing, as a memorable web address can be a game-changer in these areas. So, if you’re someone with a keen eye for trends, a knack for branding, and an interest in digital assets, domain investing could be right up your alley.
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11. Website Design and Development
As the digital landscape continues to expand, industries across the board — from retail and finance to healthcare and beyond — rely on web developers and designers to translate their vision into user-friendly websites.
Brand websites are often the first touchpoint between the business and its audience. This makes having the ability to create stunning, engaging, and brand-cohesive online spaces a game-changer.
With the right skills, you can command premium rates for creating digital masterpieces. From sleek e-commerce sites that convert visitors into customers to informative blogs that educate and entertain, you’ll never run out of projects to work on.
Unless you’ve been living under a rock, you know what YouTube is. But did you also know that beyond adorable cat videos and makeup tutorials, YouTube can also be one of the most lucrative online businesses?
Creators are turning their passions into profits by sharing content on this platform. From how-to guides and travel vlogs to cooking lessons and tech reviews, YouTube is a versatile platform that caters to a wide array of interests.
People are capitalizing on this by monetizing their channels through ads, sponsorships, merchandise sales, and more. The appeal lies in its accessibility — anyone with a camera, a knack for storytelling, and something to share can become a content creator.
Not only can YouTube generate passive income once your videos gain traction, but it can also position you as an authority in your niche. Industries like education, entertainment, fitness, beauty, food, tech, and business greatly benefit from YouTube’s reach and engagement.
Curious how to get started with a big income on YouTube? In episode 86 of my podcast, we meet a couple that’s pulling in six figures on YouTube- and it’s creating tension in their relationship.
As the platform continues to evolve and attract billions of users, the opportunities to monetize your content and build a brand are limitless. If you’re passionate about something and can convey it effectively on camera, then definitely check out my step-by-step guide on how to make money on YouTube to get started.
Start Making Money Online Today
There you have it, a comprehensive rundown of the 12 most profitable online businesses to dive into in 2023. Whether you’re a budding entrepreneur or looking to expand your digital empire, these options offer a chance to leverage your skills, interests, and the power of the Internet to create a substantial income stream.
Remember, success doesn’t happen overnight — each venture requires dedication, strategy, and a willingness to adapt to the ever-evolving digital landscape. It’s about making a calculated leap into the world making money online that aligns with your expertise and passion.
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