12 Personal Branding Examples to Follow in 2024 (with tips)

In today’s world, your personal brand is your calling card — it’s what you’re known for, and it’s the impression people have of you when you’re not in the room. When someone says your name, what do you want them to think? That’s your personal brand.

Now, you might be thinking, “But Ramit, I’m not a celebrity or a CEO. Do I really need a personal brand?” Absolutely. Whether you’re a freelancer, a corporate employee, or even a student, your personal brand matters is your secret sauce in a world where everyone’s selling ketchup.

Today, we’re not just going to talk about personal branding; we’re going to go through 12 stellar examples of people who have nailed down their personal branding that you can follow in 2024. Let’s dive in!

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New to IWT?
  • Watch Ramit Sethi host Netflix’s “How to Get Rich” 
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And join over 800,000 readers getting our Insiders newsletter, where we share exclusive content that’s not on the blog:​

Table of Contents

12 Best Personal Branding Examples

“I Will Teach You To Be Rich”

Who am I? I’m Ramit Sethi, the guy behind the New York Times bestseller “I Will Teach You To Be Rich.” As a personal finance guru, my mission has always been clear: to provide straightforward, actionable advice that transforms the way people think about money. Beyond just being an author and a personal finance advisor, I’m someone who has spent nearly two decades helping over 42,000 people navigate the often choppy waters of personal finance. 

Why I Stand Out: Let’s face it, the world of personal finance can be as dry as a textbook. That’s where I come in. I take the snooze-fest out of financial education and replace it with strategies that are not only effective but also engaging. I don’t just teach you to save money; I show you how to spend it smartly, invest it wisely, and use it to craft the life you’ve always dreamed of.

What Makes It Great: The effectiveness of my methods is not just something I tout – it’s reflected in the real impact they have on people’s lives. It’s about empowering individuals to transform their relationship with money, turning it into a tool for realizing their dreams and ambitions. This approach is a fusion of actionable financial strategies and a keen understanding of the psychological aspects of money management. It’s why my brand stands out as a guide for those seeking not just financial success, but a richer, more fulfilling life experience. 

And it’s not just me saying this. For an external perspective on the influence and effectiveness of my personal branding, take a look at the ‘Personal Branding 101’ article by Influencer Marketing Hub. They’ve highlighted my approach as a noteworthy example in the realm of personal branding, showcasing that this is more than just self-promotion – it’s about creating a legacy of positive change and empowerment.

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“An Easy & Proven Way to Build Good Habits & Break Bad Ones”

Who is he? James Clear is a habit-formation maestro. With his book “Atomic Habits,” which has flown off the shelves with over 15 million copies sold worldwide, James has become the go-to guru for people looking to make incremental, yet impactful, changes in their lives.

Why He Stands Out: You’ve probably heard the saying, “It takes 21 days to form a habit.” James Clear turns that on its head. His entire brand is built on the belief that forming good habits and breaking bad ones isn’t just possible, it can be simpler than you think. His message? Small, consistent changes lead to significant results.

What Makes It Great: James’ genius lies in his approach. He strips away the complexity of self-improvement, making it accessible and, dare I say, easy. He’s not about grand overhauls. Instead, he focuses on the power of small wins. It’s this contrarian approach that not only sets him apart but also makes his advice incredibly relatable and actionable.

“The Transition Guy”

Who is He? Let’s talk about Peter Boolkah, also known as “The Transition Guy.” Now, this isn’t just a catchy nickname; it’s a testament to his expertise. Peter is the guy entrepreneurs turn to when they’re stuck in a rut and looking to transform their business. 

What He Stands Out: Peter Boolkah is a prime example of how honing in on a specific niche and excelling in it can make you an indispensable resource in your field. In the realm of business coaching, Peter has carved a unique niche. He’s not just about generic business advice; his focus is on the crucial phases of business evolution. His insight and guidance are particularly valuable during those make-or-break moments that every business faces.

What Makes Him Great: Peter’s approach goes beyond the typical business advice. He understands that transitioning in business isn’t just about the numbers or strategies; it’s also about the people involved and the mindset needed to succeed. He’s not just throwing theory at you; he’s in the trenches with you, which is what you need during a business transformation. That’s the kind of expertise and support that can take a business from surviving to thriving.

“Digital Marketing Mastery for Businesses”

Who is He? Jeremy Knauff is a titan in the field of digital marketing expert. As the founder and CEO of Spartan Media, Jeremy has spent over 20 years mastering the art of digital visibility. He’s the guy businesses turn to when they need to cut through the online noise and truly stand out.

Why He Stands Out: Jeremy distinguishes himself with a robust, results-oriented approach in a field often clouded by jargon and empty promises. He cuts through the noise of digital marketing, focusing on what truly works. His strategies aren’t about following the digital crowd; they’re about charting a unique path that aligns with each business’s goals and identity.

What Makes It Great: Jeremy’s approach to digital marketing is holistic and results-focused. He knows that success in the digital world isn’t just about being seen; it’s about being memorable and impactful. His expertise, honed over two decades and validated by his presence in renowned publications like Forbes and Entrepreneur, makes him a trusted authority for any business looking to conquer the digital sphere.

“Everything is Figureoutable”

Who is She? Marie Forleo is the mind behind the bestseller “Everything is Figureoutable”, a phrase that’s become a mantra for countless individuals. Marie is not only an author; she’s a life coach, a business strategist, and an unapologetically vibrant personality in a world that often favors conformity.

Why She Stands Out: Marie Forleo is the epitome of what it means to turn your personal brand into a beacon of inspiration. She doesn’t just teach business strategies; she embodies the spirit of what she preaches. In a space crowded with experts and gurus, Marie shines through with her unique blend of authenticity, charisma, and a no-nonsense approach to life’s challenges. Her brand is a reflection of her belief in the limitless potential of the human spirit.

What Makes It Great: What truly sets Marie apart is her ability to connect with her audience on a deeply personal level. Her message is not only about business success; it’s more about empowering individuals to believe in their ability to overcome any obstacle. Her philosophy, encapsulated in her statement “Everything is Figureoutable,” is more than a catchy phrase—it’s a mindset shift that has empowered millions to tackle their problems with creativity and resilience. This approach, combined with her magnetic personality and practical, actionable advice, makes her brand not just great, but transformative.

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“Turning Fitness Myths into Muscles and Facts”

Who is He? An Olympic-level swimmer turned myth-busting fitness guru. This isn’t your average muscle man. Maik’s got the brains to match his brawn, blending academic rigor with real-world athletics. He’s taking the fitness world by storm, not just by how he looks or lifts, but by how he thinks and teaches.

Why He Stands Out: In a world where everyone with a six-pack thinks they’re a fitness expert, Maik stands out. How? By being the guy who looks at the science, not just the mirror. He’s not selling you unicorn fitness dreams. Instead, he’s the truth-teller in an industry filled with more myths than a Greek epic. He’s all about results, but not the kind that come from some shady pill or a ‘one weird trick’ routine. We’re talking real, science-backed, no BS results.

What Makes It Great: Maik’s brand isn’t just a workout plan; it’s a reality check. He’s not here to coddle you with comforting lies. Instead, he empowers you with the truth about fitness and nutrition. That’s right — he’s teaching you to fish, rather than just handing you a fish-shaped protein bar. His style? It’s like if a TED Talk had biceps. And that, my friends, is why Maik Wiedenbach’s brand isn’t just strong; it’s smart.

“Unleash the Power Within”

Who is He? Enter Tony Robbins, the titan of transformation. This isn’t any motivational speaker; this is the guy who invented motivational speaking. Tony’s been the go-to guru for presidents, celebrities, athletes, and millions who seek to transform their lives. His brand is about actionable strategies for massive life change.

Why He Stands Out: In a world where everyone with a blog thinks they’re a life coach, Tony stands out like a giant… which he literally is. But it’s not just his towering presence that sets him apart. It’s his uncanny ability to cut through the fluff and get to the heart of what really drives human behavior. He’s not peddling quick fixes. He’s in the business of revolutionizing lives – one breakthrough at a time.

What Makes It Great: Tony is not here to just give you a pep talk; he’s here to rewire your brain for success. His approach combines insights from psychology, business, and peak performance to create a cocktail of personal development that’s as potent as it is practical. His events? They’re like rock concerts for your soul. And his impact? It’s as deep and lasting as his voice.

“Turning Clicks into Customers”

Who is He? Neil’s the guy who looks at the internet and sees a chessboard where everyone else sees a checkerboard. He’s not playing the game; he’s rewriting the rules. A master of digital marketing, Neil has transformed the online presence of companies from startups to Fortune 500 giants.

Why He Stands Out: In times when every other person claims to be a ‘digital marketing expert,’ Neil stands out like a beacon. Why? Because he actually knows what he’s doing. He’s not selling snake oil; he’s dispensing wisdom. From SEO to content marketing, Neil breaks down complex strategies into bite-sized, actionable advice that even your grandma could follow.

What Makes It Great: Neil’s brand statement, “Turning Clicks into Customers,” it’s not a catchy phrase; it’s the cornerstone of his entire approach. He’s not about getting you empty likes or vanity metrics. No, sir. Neil’s all about the bottom line – turning that traffic into transactions. His methods are a blend of art and science, backed by hard data and real-world results. Whether it’s his groundbreaking blog posts, his invaluable webinars, or his hands-on consulting, Neil delivers the kind of insight that can transform a business’s online presence from a ghost town to Times Square.

“Embrace Life’s Challenges with Radical Honesty”

Who is He? Enter Mark Manson, the philosopher-king of the modern self-help world. He’s not your typical guru who whispers sweet nothings about endless positivity. Mark is the guy who grabs life by the horns and tells it like it is. He’s a best-selling author, a master of cutting through the clutter of feel-good nonsense, and a brutally honest guide in a world often filled with sugarcoated advice.

Why He Stands Out: In an industry overflowing with gurus peddling ’10 Steps to Instant Happiness,’ Mark stands out with his refreshingly honest take on life. He doesn’t promise you a rose garden. Instead, he offers a shovel and says, “Let’s get to work.” His approach is not focused on avoiding life’s challenges; it’s about facing them head-on with a blend of humor, honesty, and hard-earned wisdom.

What Makes it Great: Mark’s brand, epitomized by his statement, “Embrace Life’s Challenges with Radical Honesty,” is like a splash of cold water in the face of delusional optimism. He’s not here to coddle you with comforting lies. His books, like ‘The Subtle Art of Not Giving a F*ck,’ aren’t just a read; they’re a wake-up call. He challenges you to look at your values, your fears, and your aspirations without the rose-tinted glasses. His style? Think of it as if a stand-up comedian and a seasoned therapist had a brainchild. That’s Mark Manson for you – unfiltered, unapologetic, and utterly transformative.

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“Hustle Your Way to Happiness”

Who is He? The emperor of entrepreneurship, the sultan of social media, the hustler-in-chief. Gary isn’t a businessman; he’s a business, man. Starting from his family’s wine business to building a media empire, Gary’s journey is what entrepreneurial dreams are made of.

Why He Stands Out: Nowadays,when social media is crowded with ‘get-rich-quick’ charlatans, Gary stands out like a diamond in the rough. He is not just talking about success; he’s the living, breathing, hustling embodiment of it. His message isn’t about taking the easy road. It’s about working your tail off, loving the process, and turning that passion into paychecks.

What Makes it Great: Gary doesn’t sugarcoat the grind. He glorifies it. His approach? It’s like combining a shot of espresso with a reality check. He’s not offering you a comfy ride to the top. He’s offering a roadmap that involves hard work, resilience, and an unquenchable thirst for achieving your dreams. Whether he’s dropping knowledge bombs in his keynotes, dishing out advice on his vlogs, or sharing insights on social media, Gary’s content is as real as it gets. In the world of entrepreneurship and personal branding, Gary Vaynerchuk isn’t just a player; he’s the coach, the commentator, and the cheerleader all rolled into one.

“Maximize Value, Maximize Success”

Who is He? Alex is the guru of growth, a mastermind in the art of scaling businesses. From fitness gyms to his ventures in Acquisitions.com, Alex’s story is one of turning ordinary businesses into extraordinary empires.

Why He Stands Out: Alex is not about vague motivational speeches or regurgitating business buzzwords. Alex is about deep dives into the mechanics of business growth, the nitty-gritty of what actually moves the needle.

What Makes it Great: His brand, distilled into “Maximize Value, Maximize Success,” is a testament to his philosophy: bring immense value and the success will follow. He’s not peddling shortcuts or get-rich-quick schemes. Alex is the real deal, preaching and practicing the gospel of value creation. His approach combines a deep understanding of market dynamics with a laser focus on customer value. Whether it’s through his insightful podcasts, his in-depth courses, or his hands-on mentoring, Alex is on a mission to transform entrepreneurs into value-creation machines.

“Profound Impact, Deep Success”

Who is He? Meet Rich Litvin, the wizard of the coaching world. Rich is a coach’s coach, a deep diver into the human psyche, helping high achievers create a life that’s as successful on the inside as it appears on the outside.

Why He Stands Out: You won’t find Rich offering you surface-level solutions or quick fixes. Rich goes deeper, exploring the very essence of what drives and challenges successful individuals. He’s the guy who asks the questions you didn’t even know you needed to answer.

What Makes it Great: Rich’s mantra, “Profound Impact, Deep Success,” encapsulates his approach to life and coaching. He’s all about creating transformational changes that aren’t just visible, but visceral. He’s not here to hand you a roadmap; he’s here to help you draw your own.

Start Building Your Personal Brand Today

So, you’ve seen the masters at work. From the no-nonsense financial advice of yours truly to the transformational coaching of Rich Litvin, these power players have one thing in common: they own their brands. They’re not just floating in the sea of sameness; they’re the captains of their own ships, steering towards the horizons of success.

But here’s the deal: having a strong personal brand isn’t just for the ‘chosen few.’ It’s for you, too. It’s not some lofty goal that’s out of reach. It’s absolutely attainable, and it starts with a simple step: embracing your unique story.

Your Brand is Your Story - Tell It Loud and Proud

Your personal brand is more than a slick website or a catchy tagline. It’s your story, your values, your passion – all rolled into one compelling narrative. And guess what? You don’t need to be an Olympian or a business mogul to have a story that resonates. You just need to be unapologetically you.

Think about what sets you apart. What are your experiences, skills, and passions? How do they intersect in a way that’s uniquely you? That’s where your brand lives. It’s in the authentic expression of who you are and what you stand for.

Actionable Steps to Kickstart Your Personal Branding Journey

  • Define Your Core Message

What’s the one thing you want people to remember about you? Nail that down. That’s your brand’s heartbeat.

  • Know Your Audience

Who are you talking to? Understand their dreams, fears, and needs. Your brand should be a beacon to your tribe.

  • Consistency is Key

Whether it’s your social media, your blog, or your interactions, keep your message and style consistent. Brands are built on reliability and trust.

  • Be a Student of Life

Keep learning, growing, and evolving. The best brands are like fine wine – they get better with time.

  • Don’t Just Speak – Do

Show your audience what you’re about. Launch that course, write that book, give that talk. Your actions amplify your brand more than words ever could.

Now it’s your turn. Use these tips and the above examples as inspiration to start shaping your own personal brand. Remember, your brand is an ongoing journey of self-expression and connection. Start today, and who knows? Maybe your name will be on a list like this in the future.


What is a personal brand?

Personal brand is how you present yourself online and offline, shaping people’s perception of who you are and what you stand for. Just like iconic brands, your personal brand sets you apart in a crowded market, making you memorable and recognizable. 

What elements make up a personal branding?

It’s made up of several key elements. Your values and passions lay the foundation, showing what drives you. Your unique selling proposition (USP) highlights what makes you different. Visual elements like logos and color schemes create a visual identity, while your voice and communication style bring your brand to life. Together, these elements tell the compelling story of you. 

What makes a strong personal brand?

A strong personal brand relies on clear definition, consistent messaging, and authenticity. It’s built on understanding your unique strengths and consistently communicating your value across different platforms. Authenticity is crucial; it builds trust and connects with your audience on a deeper level. 

How can you use your personal brand?

You can leverage your personal brand to advance your career, attract clients for freelance work, or build a business. It’s also key for networking within your industry and becoming recognized as a thought leader. On social media, a strong personal brand can lead to partnerships and sponsorships. Essentially, your personal brand is a tool for achieving professional goals and expanding your opportunities. 

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Written by

Host of Netflix's "How to Get Rich", NYT Bestselling Author & host of the hit I Will Teach You To Be Rich Podcast. For over 20 years, Ramit has been sharing proven strategies to help people like you take control of their money and live a Rich Life.