How To Get Clients Online: 11+ Proven Strategies (+ find BIG clients)

If you’re looking to learn how to get clients online, the methods in this guide will help you start making more money fast. Whether you’re just starting out in consulting ? full-time or side hustle ? or your business is well underway and you’re looking to find higher-ticket gigs, these resources will help.

Building a business, including a freelance or consulting business, can be complicated. In Earnable, we?ve broken down the entire process. It?s been proven over 15+ years, 50+ industries, and 42,000+ paying customers.

It?s a complete system ? you get all the exact strategies, frameworks, hands-on tactics, real-world examples, mindsets, done-for-you templates, word-for-word scripts, and hard-won breakthroughs to start and grow your own business. Click here to learn more.

At IWT, we?ve helped thousands of students start their own businesses. A common question that lots of people have is how to get clients. So, we asked our students.

Ramit asking readers how they got their first high value client

The answers we got back were amazing.

AWESOME.

If you want to be able to land the same kind of high-quality, high-paying clients, I?ll show you the best ways to find them and the best tactics and systems you can use that?ll have them watering at the mouths for your services.

And the best part about the people who replied to me on Twitter? None of the tactics they used were overly complex.

They didn?t rely on viral marketing campaigns or blogging or any of the other typical ?advice? you find when looking up how to get clients ? they demonstrated their value and closed the deal.

How to get your first client

When it comes to finding clients, new freelancers often don’t know where to start. It’s easy to think that every other online contractor quit their miserable job and is now making triple their salary working part-time from a caf? in Prague, that it can feel overwhelming.

However, Ramit’s answer to this is simply: Get one client.

Freelancers are so wrapped up in getting as many clients as possible as quickly as possible that they ignore the importance of attaining their first few clients and then scaling from there.

Utilize the resources below to find those first few.

1. Search industry-specific job boards

If perusing job search metasites like Indeed.com or SimplyHired for part-time contract work is not your thing, you might find more comfort with industry-specific job boards.

MarketingHire for marketers, the PMI’s Career Center for project managers, and other industry-specific sites listing jobs can hopefully deliver more relevant jobs.

However, no doubt, a Google search on job boards or sites for a particular role will at some point or another lead you to freelancer sites like Upwork or Fiverr.

These types of sites are good for those either completely new to freelancing or completely new to offering a particular service (i.e., your day job is as a paralegal but you want to freelance as a fitness blogger).

Ramit loves sites like Upwork and Fiverr? but only as a client.

“I can get some of the best people online to do work for me at an extremely cheap rate on these sites. Sound unfair? Totally. But that?s the way it is.”

2. Search Twitter to find clients in need of your services

Sure, you might find job postings tweeted out by job sites (follow the hashtag #jobs), but don’t just respond to those ? go deeper.

Anyone who’s in the process of evaluating different products, including software ? or perhaps gotten stuck using a product or software they already bought ? will take to the interwebs to ask a question.

Twitter is a great place for people to ask questions, and if you have expertise in a particular product, say accounting software, there’s no reason why you can’t find these questions and answer them.

Of course, you won’t want to give the most complete answer. For one, it might not fit within 280 characters, and two, you want the person to follow up with you via direct message or privately to discuss a potential project.

And who knows, one single answer tweet can help you land multiple customers.

3. Find clients on Craigslist

Craigslist gets a bum rap, and for good reason. (Thank goodness they kept the Best of Craigslist so we can all have a good laugh every so now and then.)

However, client work is waiting for you if you can just demonstrate that you are 1,000 times better than your competition ? which shouldn’t be hard to do.

Don’t just peruse the Gigs postings ? go through the Jobs postings, too, because some might be part-time and remote. By taking the time to shortlist the right postings and craft a semi-thoughtful message, you can immediately separate yourself from the throngs (and bots) sending canned, boilerplate emails.

4. Attend networking events and meetups

I know what you?re thinking: Networking events SUCK.

But that?s because people typically go to them looking for clients.

Instead of being that creeper at the event, go to the event to find CONNECTORS. These are people who may not turn out to be a client but instead can help introduce you to potential clients.

Whew, what a relief! Now that you know that you?re not going to be necessarily looking for leads at a networking event or mixer, you?re not going to go in there and try to constantly pitch your business. Instead, you?re going to be finding connectors.

As an example of a good script you can use to connect with a connector, you might start a conversation by using, “Hey, if you know of anyone who?s looking for a video editor, let me know. Here?s my card. You can pass it along to them.?

(Of course, you should mold the script to fit your individual situation and find subjects to talk about in a non-icky manner.)

Be sure to check out event boards like Meetup, Eventbrite, and even Facebook for networking events in your area or industry.

5. Reach out to your existing network

This might seem like a no-brainer, but after years of hearing this advice over and over, it’s time to take a closer look.

For one, just because you have an existing network ? you might enjoy seeing the “500+ connections” every time you visit your LinkedIn profile ? doesn’t mean that those 500+ people are going to be willing and ready to hire you.

They might be busy and have missed your messages. They might not know of any openings for someone with your expertise.

And let’s face it, some people will never help you, no matter how many times you’ve helped them in the past.

That’s life.

So, sure, you can certainly reach out to your existing network, but proceed with caution. Take the time to shortlist those who know you and your work well, and take the time to craft a message that will resonate with them. Explain that you have become a freelance contractor, explain in detail what services and deliverables you can provide, and ask if they know of any people or companies who are actively looking for someone with your expertise.

Additionally, if you still feel uncomfortable about asking people for work, ask your network for something potentially equally valuable: a recommendation.

No, not just a recommendation on LinkedIn, but the type of longer recommendation that you needed when you applied to college or grad school. When you are applying or bidding on projects down the road, you can always forward these to a prospective client as proof of your past achievements.

Try this. You’ll be sure to stand out.

6. Join professional organizations in your niche

This is yet another overused piece of career advice.

However, as with #4 and #5 above, you need to find ways to set yourself apart from the crowd who are just using these to find clients.

Just because the professional organization was built, does not mean that clients will come.

Aside from finding connectors, a great way to leverage the power of a professional organization is to volunteer for them. Offer to do something for them for free: design a landing page, restructure a database, or something of value to them. Unfortunately, you wouldn’t be the only person attempting this strategy, so you might need to do this a few times for a while until a staff member provides you with a contact who might hire you.

Of course, you would also want to learn something from this organization along the way as well. Professional and personal growth are often reasons people join these organizations ? not just for new business. It could be a terrific unexpected benefit of getting involved.

7. Spend time where your clients do

No, this doesn?t mean stalk potential clients and go to where they live (unless you want a restraining order).

Instead, you?re going to go online to the same places where potential clients might be spending time online.

It?s what Luisa Zhou, entrepreneur and writer for GrowthLab, did to help her earn $1.1mm in eleve n months.

From Luisa:

I started spending all my free time hanging out where my potential clients were online (free Facebook groups) and directly engaging with them by sharing valuable content and answering any questions I could about advertising.

That?s how I got my first client. A woman I?d been helping for free ? answering her questions about how to set up a basic advertising campaign ? asked me how she could work with me, and when I told her the price ? $5,000 for six months ? she said, without missing a beat, ?I?m in.?

You can use the exact same framework for your potential clients.

Are you a graphic designer? Find a Facebook or subreddit group for small business owners who need your services.
Are you a writer for a niche industry? Start answering questions on Quora regarding your niche. (As you would do by answering interesting tweets, as explained above in #2)
Maybe you?re a video editor. Find online groups for bloggers looking to expand their content media.

No matter what you choose, you need to make sure you stay engaging and provide high-quality answers to your potential client. By doing this you build your brand and make connections you would never have otherwise.

It all goes back to the 80/20 rule. The little bit of effort you put in now will pay off in spades in the future.

Want to build a business that enables you to live YOUR Rich Life? Get my FREE guide on finding your first profitable idea.

How to land high-value clients

So you think you?re ready to scale and start targeting higher-level clients? It?s actually incredibly simple once you?ve attained your initial 3 ? 5 clients.

All you need to remember is to keep delivering incredible, white-glove service to your clients. After that, it?s all a breeze.

1. Ask for referrals from existing clients

Referrals from existing clients are one of the best ways to not only get more clients but also earn more for your services as well.

Here?s why:

You can raise your price when you get referred. A lot of freelancers fall into the trap of keeping their rates the same when they get referred, thinking that their old client told the potential client your rate (they usually do not). DON?T DO THIS!! Your old client added more value to your work by recommending you AND by the experience you’ve gained working for that client. Reflect that with a higher rate.
There exists more of an incentive to do good work. This is yet another example of why you want to treat every client that comes your way with respect while going above and beyond to provide them world-class service. There are always areas where you can add value, and it?ll only help your client and yourself.
You get higher-quality clients. If you charge more, that means you?ll start to weed out the lower-quality clients who complain about the tiniest things from the higher-quality clients who can afford you and appreciate you as a professional. By paying you more, they?re less likely to waste your time and money. It?s a win-win.

Referrals are a simple yet powerful way to start charging more. Not only does it allow you to increase your rates, but you?re also able to gain more clients.

And the best way to ask for a referral is right after you?ve delivered a high-value product to your client. Once you?ve delivered great service that you’re proud of, you can ask for referrals and rest easy in the knowledge that your client will want to tell others about your work.

2. Cold email potential clients

Cold emails don?t have to be scary. In fact, they can be shockingly effective if you use the right techniques.

For example, check out this amazing email Ramit got from a reader a while back.

Ramit loved it because his email is the perfect example of everything that you need to snag a client for three reasons:

He did his homework. Nothing is going to make a potential client trash your email faster than a copied and pasted boilerplate message. Instead, do your homework about the company and explain your connection to its products and mission and how you can be a part of it. (It also helps to lay the compliments on thick).
He showed concern. Let?s face it: People are busy. That?s why you need to make me give a damn. If you and the person you?re emailing have a warm connection, drop that in the message.
He made it easy to say yes. The sender made it clear that, though he was looking for paid work, he would be willing to work ?to network and receive a little advice? while acknowledging that there might be a few projects on deck. Transparency and an understanding of the lifecycle of projects are key.

“By the time I finished the email, I was clamoring for the phone to call him,” Ramit says.

You can use the exact same framework in order to reach out to VIPs or potential clients that you don?t know. Here are a few great resources that?ll help you do that:

How to write the perfect email introduction
How to cold email a VIP (and actually get a response)
The definitive guide to building your network (with scripts)

Perhaps you’re a web designer, but you don’t do any of the backend coding. Or you’re a PR person, but you don’t know the first thing about marketing automation.

As the technology stack, marketing stack, or whatever stack it is these days keeps growing, businesses of all sizes need expertise in several areas all at once.

They also know that a solo freelancer, no matter how talented, cannot handle it all.

Reach out to businesses and even other freelancers who offer a service that’s adjacent to yours. If you are in similar niches, you can exchange referrals and drive business to each other.

This can be great for them because they can demonstrate expanded capabilities and can now offer additional services to clients. You, of course, have now won a new piece of business.

Or, you can even approach prospective clients together as a much larger team ? and charge higher rates. This is because the client is getting a whole team rather than just a solo freelancer and knows that the rates are usually higher and they are willing to pay them.

Advanced client acquisition tactics

If you’ve tried all of the above recommendations and are chomping at the bit for more, there are some advanced tactics to consider.

Because these take too long to get off the ground ? and some also incorporate some additional expense ? we don?t recommend starting with these tactics.

Most people will be better off starting with the tactics outlined above, and it’s important to note that the tactics above can still be actively used even when your freelance business is humming. However, the adventurous should consider the following advanced digital marketing tactics.

1. Build a website

Wix, Weebly, Squarespace, WordPress.com, and others can’t seem to stop telling the world that everyone can create a website IN MINUTES for FREE.

Unfortunately, anyone who’s tried to build a website in a few minutes for free knows that it’s not as easy as it sounds.

But at some point, as your freelance business grows, it will make sense to have your own home on the web. If you are incorporated with a business name, you will want a website with your business name in the URL in addition to a branded email with that same domain.

Anyone would agree that it makes you appear much more professional.

As your business grows, so can your website. You might want to start with a free theme or template, and then add more content when time and other resources (i.e., money) are available. If you’ve found a way to partner with a website designer or agency (#3 above under High-Value Clients), you might be able to snag a fabulous website for free.

Starting a social media account is even easier than starting a website because no design is involved at all. (Well, you might need to resize your profile photo)

However, while starting a social media account is easy, growing a social media account is hard. It’s especially hard when you want to use that social media account for lead generation. You need to find ways to attract more followers and convince people to want to engage with you.

You need to constantly be thinking about interesting messages to send, but being careful not to say too much so that someone reading your tweet or LinkedIn post gets their question answered without engaging with you further.

Argh.

Luckily, people know that having thousands of followers doesn’t automatically make you a highly sought-after expert in your field. Instead, be strategic:

Choose only those social networks that your target market is hanging out on (which might not be TikTok) and engage for quality, not quantity.

Keep in mind that this is still time-consuming, though, but it does give you social proof.

3. Try digital advertising

It’s a no-brainer that only sponsored posts from Facebook Pages surface in newsfeeds. Because of this, many freelancers and small business owners decide to just bite the bullet and pony up the advertising dollars.

Of course, you can boost posts for as little as $1 per day for impressions, and $5 per day for clicks likes, and other engagements. This might not seem like much, but it can quickly add up, month over month.

It never hurts to give something a try. But even the most die-hard performance marketers (that’s what paid advertising folks call themselves these days) agree that a blended strategy of organic content along with pay-per-click advertising is the way to go.

Creating perfect posts might be more time-consuming than that for an ad, but a mix of both generally gives better results.

Your prospect doesn’t want to just learn about your expertise in an ad. They want to learn about your expertise in other ways.

What about my marketing strategy/Facebook campaign/hashtag optimization???

It?s very easy to get excited about all the sexy tactics like marketing campaigns and creating a blog ? but the truth is, none of that really matters.

Do you think that doing high-level tactics like SEO, blogging, or viral marketing is easy? Absolutely not.

Do you think it will help you when you?re just starting out? Same answer.

What DOES matter is that you get your first few clients. Once you have a reliable base of people who?ll pay for your services, THEN you can start the complex marketing strategies like Facebook or blogging.

The most important thing is getting your first few clients though.

To help you get started, I want to give you a FREE 15-page guide to finding your first client: Hustle Your Way to the Top.

In this guide, you?ll learn:

How to get inside your potential clients? heads
How to overcome the automatic ?no? and score big wins by deeply understanding your prospects
How to use psychology to identify the most likely customers and get them to say yes

I?ll also show you the one huge mistake freelancers make so you can avoid it and separate yourself from the rest.

Just enter your info below and get the bonus lesson today.

Want to build a business that enables you to live YOUR Rich Life? Get my FREE guide on finding your first profitable idea.

Jake Wengroff

240 Comments

January 21, 2010

Vin

Just what I've been waiting for!!! ...now let me read it.
January 21, 2010

Geoff

1) My specific customer is someone who is 30+ lbs overweight and living in New York City. He is wealthy but doesn't have time to be in the gym every day. 2) a) Google b) Craigslist c) Networking 3) Print up business cards, network at happy hours 4) I can get you ripped like Jesus by July 1
January 21, 2010

April

Um, you lost me when you said most people think I'm ugly. I'm now doubting everything you've ever written. But despite that, I'll work on these questions and post my answers later today.
- October 4, 2015
  
  March
  
  On the inside.
January 21, 2010

Nicole Crimaldi

1. Technologically Challenged Entrepreneur with little spare time to learn about all this "online stuff he heard was important." 2. a) newspaper b) colleagues + friends c)business magazines 3. Contact local business owners, do a great job for them and ask for referrals. 4. Subject line: I can increase (Company Name's) sales in 2 months by building your presence online. (not sure if that is good or not?? thoughts?)
January 21, 2010

cory huff

1. My specific customer is someone with this problem: artists & niche business owners who don't know how to market online or don't have the time to do it. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) internet forums 2) talking to friends 3) asking technical people about marketing 3. One way I can break in to one of the places above: meeting more web developers at networking events. 4. My opening line in an email to them: Let me help you connect directly with your ideal customer.
- September 5, 2016
  
  Mark Ellis
  
  Cory, thanks so much for this killer info. Really appreciate your sharing it with us.
January 21, 2010

Jillian

I am going to productize until I can break down my barrier of not believing that my skills can be used to freelance – which I plan to do by gaining more experience and credentials so that I can try to be confident in my work. So, I am going to take your freelance-based questions and apply them to my productizing. 1. My specific customers are parents with children under a year old, who use baby bottles with the problem of having to [I know what the problem is, but I’m going to keep it to myself for now]. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Google and other internet search engines. 2) Talking with other mom’s / happening to notice how other mom’s have solved the problem 3) In the baby section of stores like Wal-Mart, Target, and local grocery stores. 3. One way I can break in to one of the places above: Offer my product as a giveaway item on five to ten popular mommy blogs. 4. My opening line in an email to them: Giveaway [my new product] on your blog.
January 21, 2010

Matt

1. My specific customer is an undergraduate student that is having difficulty understanding organic chemistry. 2. 1) Online (i.e. Craiglist, tutoring websites,serive provider websites) 2) Chemistry Department Private Tutoring Lists 3) Graduate Student Teaching Assistants 3. The Above are all easy accessible by either jost posting an ad, signing up, or just by talking to people. 4. Subject Line: "I am an experienced organic chemistry tutor available to begin working you immediately". Note: I didn't use this line in a email (sounds a little weird to me for an email), but worked like a charm for a Craigslist ad. Obviously I'm going to tutor on the side. I have done all of the above and have already lined up one client (in less than one week).
- July 21, 2015
  
  David Pavel
  
  Dude, I hate to break it to you, but UNDERGRADUATE STUDENTS DO NOT HAVE MONEY!
- April 19, 2016
  
  Karen Dimmick
  
  Neither do Architecture students, yet Pat Flynn made a thriving business from them... Nearly everyone has money if you're solving their biggest problem.
- August 2, 2016
  
  Dunstan
  
  Hey Matt, I know this post is from a lifetime ago, but I thought I'd ask... did your little business ever take off? I'm actually interested in learning the basics of organic chemistry and am just a little overwhelmed with the flood of information available. Cheers Dunstan
January 21, 2010

Tomas Stonkus

Hey Ramit: You sure are a brave man. But, seriously, thanks for making me think. See, I am not looking to freelance right now, so this does not apply to me directly, but still, if I may, I will discuss what I want to do and maybe you can help me out :) My ultimate goal is to become a financial planner for professional athletes. Why? Because I strongly believe that most of them mismanage their money and I would love to help them get that under control. Where am I now? I am graduate from the University of Illinois, I am a CPA registered in IL, I have degrees in accountancy and finance. How will I get there? As of right now, I have no experience besides my formal education. So my first steps is to gain experience in a financial planning related field. Preferably, I would like to become an expert in tax first to gain an edge, then I could move to other fields of financial planning such as investments, retirement, estate planning, etc. Along the way, I would network and reach out to potential future clients. In the mean while, I want to continue running my blog, which will become a playground for me to practice my financial skills. That's the plan, at very least and I just need to get started. I know this is not the format you asked for, but I thought I'd give it a try. It's always good to spread the word, right? Best, Tomas
- August 2, 2016
  
  Dunstan
  
  Hey Tomas, I know this post of yours is from a lifetime ago, but I'd thought I'd reach out anyway. I happen to have had a similar idea to yours in that I want to help athletes by investing some of their income in real estate (and thereby generating a passive income for them). I was wondering how your idea was working out and if you would like to bounce some ideas around sometime? It'll have to be online chat, voip or email seeing that I live in Eindhoven. I look forward to hearing from you Dunstan
January 21, 2010

AD

Mmkay, it's long, but have two businesses, and I'm deciding between two niches for one of them. Freelance writing/editing for high-traffic blogs and online marketing companies 1. Problem: Needs Web copy or articles and is short on time or wants to expand topics/perspective; has a good content but has no time or interest in rewriting and polishing; wants traffic 2. Research/places: Looks for staff/guest writers on bigger blogs; asks big name authors to write for them; maybe doesn’t think there is a problem (“anyone can edit!”) 3. Way to break in: Query e-mails to high-traffic blogs 4. Opener: “Writer’s block? Need a new perspective? I deliver original and fresh content, backed by research, to drive traffic to your site.” Yoga instructor niche one--athletes: 1. Problem: stiff muscles and achy joints; recovering from injury 2. Research/places: chiropractors; physical therapists; wellness centers (massage therapists, etc.)…after interviewing a couple of yoga teachers, I really would like to avoid teaching at big-name, gym chains. 3. Way to break in: Research top providers in my city and send a query? Not sure. I don’t have references to give. 4. Opener: “Yoga for athletes: flexibility not required. Yoga is the ideal way for athletes to cross train—building strength, stamina, and flexibility.” Yoga niche idea two--yoga at work programs: 1. Problem: business owner wants to improve employee relations and morale through a team activity; can’t spend a ton of money on a retreat 2. Research/places: the business that approached me asked because I am also a client; referrals from employees; online?? 3. Way to break in: I have one potential client, so I could start working for them, get a testimonial, and approach similar businesses 4. Opener: “Bring your employees together with an in-house wellness program designed to reduce stress and boost morale.”
January 21, 2010

Chris H

All, My freelancing/consulting idea is to teach what Ramit and many others are preaching to the financially uninformed. What I know is that there is a need for this help, what I am looking for from everyone is suggestions on how to reach those people. I don't think I will have a problem selling my services, but rather how I can find the people looking or even not looking for help. Any suggestions?? 1. My specific customer is someone with this problem: young adults with no personal financial skills, who needs help in budgeting, paying off debt, getting everything set up. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) online blogs / books 2) (hopefully) facebook/craigslist 3) (most likely) nowhere 3. One way I can break in to one of the places above: Start by networking within my sphere of friends to reach out to those who want help. 4. My opening line in an email to them: How can I help you solve the personal finance puzzle?
January 21, 2010

Dave

My service would be to provide architectural plans to contractors that don't need or want to pay for an architectural stamp. What will it take you to get your first 3 freelance customers? 1. My specific customer is someone with this problem: Needs architectural plans done inexpensively. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Local Lumberyard 2) Municipal Building Department 3) Online 3. One way I can break in to one of the places above: Attend contractor luncheons and home shows. 4. My opening line in an email to them: You will get what you pay for, but you shouldn't have to pay more for what you get.
January 21, 2010

yohami

Haha, now this is good stuff. I´d hire the china guy as well.
January 21, 2010

Migdalia

Ramit, Definitely...I love you.
January 21, 2010

Nick@Subject2.com

I certainly hope the first guy learned a valuable lesson and his next attempt will go better. When I want to work with someone I connect with them with a I want / I have attitude. I want something from you and I have something you need/want in return. I do well with that considering I'm not a freelancing anything nor do I work for anyone. I'm usually the employer/client of freelancers
January 21, 2010

Heather

1. My specific customer is a busy small 3D company that already knows how to animate and model their scenes and would like to bring some extra sparkle to their projects but don't have the time to do it themselves. 2. a - Freelance sites like eLance and oDesk. b - Google. c - Industry magazines. 3. Finishing my online portfolio and bidding on projects. 4. My opening line in an email to them: Do you want your 3D projects to stand out?
January 21, 2010

Vin

1. My specific customer is someone with this problem: A middle-school student who needs someone how to teach them the guitar. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Internet/Forums/Craigslist 2) Local Guitar and Music Shops 3) Concerts 4) With friends @ school, social gatherings, school events, and town events. 3. One way I can break in to one of the places above: Advertise my services online via classified ad. 4. My opening line in an email to them: Learn Guitar in 4 Hours.
January 21, 2010

yohami

@Vin, good points but the last one. Advertising to delusional people who expect to learn guitar in 4hs blocks yourself from the real customers. Instead give 4hs for free from a 20hs signup plan? For the opening go with "Learn guitar" + "EASY WAY" or "NOW" or any catchy phrase.
January 21, 2010

Ara

1. Customer: He/she cares about food and quality. Educated. Product: High Quality Custom Cakes, with natural and organic ingredients. 2. I can find prospective customers at: a)Whole Foods b)Williams Sonoma c)Caterers, Restaurants, Hotels, Nightclubs, etc. 3. Today I went to whole foods and talked to the person in charge of the bakery and they are interested since this is a product they do not carry and people ask for it. He said I could supply its 4 location. He is going to talk to the manager, but he said he really liked my idea and that it could help the bakery. He shared some ideas for the product. I'm going this sunday to a Williams Sonoma class to meet potential customers. Was wondering how to approach them to get more info on what they like, I prepared 10 questions, maybe over coffee... not sure yet. Next week I'm going to a networking lunch for catering/event professionals. 4. About the opening email line... For a survey: Free Custom Cupcakes! But I think I should have another opening line so that people get to see my product as well, not only for surveys.... help. Thanks Ramit. You are helping a big deal here! Ara :)
January 21, 2010

Kelly

Interesting. I am still working on my answers. If you want to know how to pitch to a mom blogger, I would recommend tweeting with @georgegsmithJr who previously worked for Crocs, and has a loyal fans, and much love from moms all over the blogosphere. And Jillian, 9 times out of 10 mom bloggers get that email you just described and then go on to comment about how dumb the pitch is. You don't expect to work for free, so don't send an email asking for free press from a mom blogger with no compensation. And for Pete's sake make sure you aren't sending that pitch to a breastfeeding mom unless you want your product trashed. Hm, maybe I just figured out the answer to your question. My target audience is companies, brands, and people that want to connect with bloggers-particularly moms-who don't have a clue how to approach them. Still working on 2-4, but have to go pick up one of my kids from the bus stop. Also, never sending Ramit an email again!
January 21, 2010

Ryan @ IQ Test

Seriously, if it weren't for blogs like this one I would be lost as to how to do this stuff effectively. It is really difficult to get started, but I have found that once you get started, you really get moving.
January 21, 2010

Peter Yaworski

YES RAMIT! This is an amazing post and (I think) one of your best in a while. For anyone who doubts it, I was actually listening to a Stanford Entrepreneurial Lecture on the walk to work today (Yup, you listen to vanguard, I listen to iTunes U) and the CEO of LinkedIn made the exact same point about addressing risks early (i.e., Is your business feasible? Does your basic pitch work? Can you execute on the service you’re selling?) If you identify your risks and tackle them early, it'll save you the days/months/years of exhausting yourself to develop/build something that isn't going to work. Maybe I'm not the only one downloading the Stanford lectures? As for my answers to your questions: 1. My specific customer is someone with this problem: They want to develop a website with a content management system (CMS) and don't know which CMS to use or who to have develop it. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Online - using search engines to research CMS 2) Job posting sites (craigslist, elance, etc). 3) Networking with other business owners about web developers they have used / have experience with. 3. One way I can break in to one of the places above: Create a portfolio / advertisement on job related sites identifying my experience developing sites (including e-commerce) using the Drupal CMS. 4. My opening line in an email to them: 3 Ways I Can Improve Your Website With Drupal CMS. *(of course I would have to take the time to research the potential client and site improvement areas) Pete
January 21, 2010

Megan

Great post, Ramit! Answers forthcoming (gotta hold down the day job) THANK YOU! I was working on that great website :P
January 21, 2010

Sara

Ramit - great post, lots of good tools for taking action. And, as always, I love your rants.
January 21, 2010

Bryan Duffel

1. My specific customer is an engineering firm that is under-staffed or under-skilled at developing fire alarm system layouts for commercial and/or residential buildings. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Building codes to develop the system 2) Job reference sites to find qualified personnel in both system design and CAD software 3) City planner's office to figure out specific jurisdictional requirements 3. One way I can break in to one of the places above: network with colleagues in Portland and the bay area (former residence and former colleagues). 4. My opening line in an email to them: Let a freelance CET complete your fire alarm design projects.
January 21, 2010

Dean Soto

Totally awesome post. Really inspires me to take action! 1. My specific customer is someone with this problem: A new startup (non-techie types) that needs a simple technology setup to manage their documentation, bookkeeping/billing, and computing in general. (Example for a general contractor: An inexpensive and easy to use computer that uses OpenOffice for docs, Freshbooks for bookkeeping, A simple wordpress blog with a free template [since Ramit preaches that good sites don't matter]. I would also offer a monthly service fee for me to keep his setup up-to-date and for customizations.) 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Craigslist 2) Newspaper classifieds 3) Directories that can be easily Googled (directories are old school, but they are not techie). 3. One way I can break in to one of the places above: __Answer ads______. 4. My opening line in an email to them: ____Let me help you to focus solely on General Contracting______.
January 21, 2010

skwirking

I'm still rolling this idea around in my head, but what I have so far is: 1) My specific customer is someone with this problem: They're a post-grad / mature-age Computer Science student, having difficulty with their studies because of the time pressure of their adult lives - they can't immerse themselves the way a typical young CS geek does. 2) My prospective customer spends time researching the problem / solutions in these 3 places: a) Directly with their lecturers / tutors b) With other post-grad / mature-age students in their class c) On department message boards (digital & physical) d - bonus!) On job posting sites (craigslist) 3) One way I can break in to one of the places above: Visit a campus, put up flyers. While I'm there, arrange a meeting with course controllers / lecturers / tutors to discover the most common problems of my potential clients, and make them aware that if they're getting requests for help from their students, then I can help. 4) My opening line in an email to them: Beat those geeks! I can tutor you in the core CS concepts you need to crack in order to ace your assignments and still live an adult life.
January 21, 2010

Kimmoy

1). plus size boutique/community owner, or agency who has a hard time increasing their members or making money from their community (sales conversions). 2. Plus-size related fashion shows/events/meetups, Ning Groups, Facebook, Twitter 3. Attend the events/meetups, get more involved in the social media groups 4. My opening line in an email to them: How to grow your plus sized community and turn your members into customers Oh my gosh Ramit! Thanks for making me think this through, I actually have an even clearer vision of who I can help just by typing these responses out.
January 21, 2010

Dutch

1: My specific client is either in need of guidance for performance based fitness or in need of someone to keep them accountable to personal health and fitness goals. 2: a) Crossfit.com/online fitness forums b) my blog reading about health and performance c) Gym owner (not really sure how to contact these folks as a whole) 3:Make periodic offers on my blog. Make frequent post or responses on fitness forums. 4:When was the last time you made a PR? (Personal Record)
January 21, 2010

Tory

1. My customer is a woman with an unsatisfying or inadequate relationship with sex. 2. My customer researches the problem by talking with friends / family, reading relationship sites and books, and visiting health and / or sex sites. 3. I can break into the above places by making more friends / joining women's groups and by adding to or commenting on above sites. 4. Unsure of an email opener because it might sound too much like the spam people regularly get. Wouldn't mind some help with this.
- September 2, 2016
  
  Kathleen
  
  Hi Tory, How about "Find out what all the fuss is about." I realise this is an ancient post - but I had a Thelma and Louise moment. Hope you're sticking with this business. It's pretty crucial.
January 21, 2010

yohami

@Tory whats the product, are you a sex provider / toyboy / male scort?
January 21, 2010

Tory

NO! LOL! I am a woman, offering private consultation for advice and recommendations including communication skills and possible suggestions for positions with a partner or adult products for use with or without a partner. Really anything I can do, other than get entangled, that will help her to lead a fully satisfying sex life.
January 21, 2010

yohami

Nice, thats a wide market... you need to build a solid reputation to grow in there, I think more than in finances - anybody can give money advice bu sex / psicology... hum... If the reputation is set right, people will come to you in hordes. So I would look for ways to build up that authority instead of networking so much
January 21, 2010

Dave

I don't know if anyone else has been having a problem with signing up for earn1k, but I finally got my activation email after putting my email in both fields instead of the usual Name/Email. This was after signing up almost every day since it was launched and getting 0 emails so try that if you're having trouble.
January 21, 2010

olga

ramit.... i have to say the first time i found you on the internet i was stocked because i emailed you and within 15 min you emailed me back. it was the proudest moment of my internet life. i got into your stuff before your book came out and love it. i just have to thank you...THANK YOU...for providing the world with tactical how to material that is easy to understand and it doesn't feel like you are a robot. you are a cool guy...i hope you are coming to austin soon. i would love to treat you to a good tasty taco. in the meantime, i will keep reading your blog :)
January 22, 2010

Ian Rogers

Make your first clients the ones who will really care about what you are doing...if you can. They will help you and send business your way. Its great getting referrals and not having to pay for much advertising
January 22, 2010

Tyler WebCPA

Mine may be cheating, because what I want to do is expand my current practice, not start a moonlighting venture. I thought of some moonlighting ideas but decided to get back to my current business as it is already currently in practice and probably has the most financial upside 1. My specific customer is someone with this problem: needs to understand the tax and financial implications of running a new business and is comfortable with technology and working with someone over the internet. Services could run from getting someone started on Quickbooks to advising on retirement plan options to cash flow management and tax planning. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Google, and through Google online on different web sites and 2) Through reading the web sites and books of the gurus of the industry such as Ramit Sethi, Robert Kiyosaki, and Gary Vaynerchuk. 3) reading magazines on business and entrepreneurship such as Entrepreneur, Success 3. One way I can break in to one of the places above: through volunteering to research or write for free articles for them on their subject matter, small-business start-ups and entrepreneurialism. As I am also bilingual in Spanish, I could translate some of their own material into that language, as well. 4. My opening line in an email to them: Please allow me to assist you for free in projects that you have relating to small business finance and accounting.
January 22, 2010

DJ

I'd love to know what everyone thinks about this one. 1. My customer is a parent of a son or daughter about to enter into college and is in need of applying for financial aid/scholarships/admissions. They know the importance of education and especially funding education, but have no clue where to go for professional advice outside of their high school guidance office. 2. They would research here: 1. High School guidance office 2. local library 3. online search or blogs (if they exist and will not scam them) 3.Create a blog establishing my authority as someone who can help and has real world experience in the areas they are clueless about. Advertise at the local library, local colleges, and through Craigslist. My opening e-mail line would be "I could help you send your child to college without borrowing a penny!"
January 22, 2010

yohami

@DJ whats the product? I guess you are some sort of advisor but its not stated on what field or what do you do. Maybe you are driving the students to college in your taxi? or do you bribe the professors? are you a gun for hire killing the competition? do you have a fake money printer? are you very emphatic and will listen to the parents for a fee? I "Could" doesnt sell, use WILL instead, then it sounds like its you who wont borrow a penny, which I bet is not the case.
January 22, 2010

DJ

@yahami Thanks for shooting holes in my pitch! Seriously though. Thanks. I will sell my services as an advisor. Assisting clients with completing applications, running scholarship searches, following through on applications, coaching on essays, negotiating financial aid packages, that sort of thing. Clients would purchase a package of my services or choose from la carte options.
January 22, 2010

yohami

coolio
January 22, 2010

Kevin M

Great tactics, Ramit. I have a few ideas on side projects, once I narrow it down or pick one to try, I'm definitely going to give your process a whirl. Good luck to the commenters with their ideas.
January 22, 2010

Kim Campbell

1. My specific customer is someone with this problem: College students with reading intensive sociology classes who are very busy, slow readers, don't have the textbook, or just too lazy to do readings thoroughly enough to do well on the exams. :) 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Among peers who have notes 2) by winging it on exams in class 3) In class taking notes themselves 3. One way I can break in to one of the places above: Asking students to sign up with email address at the beginning of class if they're interested 4. My opening line in an email to them: If you're too busy, too broke, or just have too many other more interesting things to do than read 40 pages of sociology notes, then cut your reading time in half with my notes. hmmm...still working on the opening line...but that's the general gist. This is kind of a short term thing...only for this semester and I'm still figuring out how to package the notes and for what price but I'll share ideas at the next office hours. :) Right now, just focusing on getting the names and emails of students who are interested in like 3 of my classes.
January 22, 2010

Paul Singh

+1 for "But, the most crucial thing your first client brings you is NOT money. It’s feedback." I started SnailPad (www.snailpad.com) as a joke and now I'm sending about 1,000 pieces of mail a month. I've been *cold-calling* other startups, freelancers and small businesses for the past week and managed to *double* that number in the past 3 days. (We're on track to do over 2,000 pieces during February. The point is that you've got to sell to one complete stranger ASAP. Then repeat over and over. Bonus tip: I'm planning to buy a list of leads from InfoUSA and am going to start cold calling the list. I've also put up a few Craigslist ads to find other cold callers that I'll pay on commission only -- it may not work, but it's just another experiment.
January 22, 2010

Alf

1. My specific customer is someone with this problem: Someone from the LGBT or Filipino communities (or both) who wants to sell their products/services online but don't know how to effectively market/set up an e-commerce website. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Gay social networking sites/Facebook classifieds 2) Craigslist/other internet personals 3) Friends of family's friends' friends' family's friends 3. One way I can break in to one of the places above: Set up a meeting at meetup.com and give a 1-hour seminar regarding internet marketing for free; or, through an exclusive video webinar via email invitation. 4. My opening line in an email to them: "Free 1-hour seminar on how to market your product/service over the internet"
January 22, 2010

Beth

1) My specific customer is working in a coroporate office, in charge of planning holiday dinner and parties, meetings, conferences and parents planning social events for birthday parties or weddings. That can meet with my once a week to attend a workshop or take the course online. 2) a) Google b) Craigslist c) Networking 3) Print up business cards, network with businesses, friends. 4) Plan your own parties, events and meetings in 6 weeks!
January 22, 2010

Elizabeth

THANK YOU, Ramit(!!!!!) for posting these questions. I have thought about my ideal client before, but never really what specific need I'm addressing as a photographer other than "Well, duh, to take their pictures!" Also, I NEVER would have done what I did today, which is email and tweet some of my online friends (and people I look up to) who would be my ideal clients, simply to ask them where they would look to find a photographer. Like a lot of other people, I would have answered "Google/Facebook/Twitter/Craigslist/etc." but the general consensus among my ideal client (age 25-40, hip young professionals who want photography to market their business, their product, and themselves without it being "corporate") is through contacts, through blog posts, and networking. Never would have thought to start there for my clients, but thanks to this assignment, I will! 1. My specific customer is someone who needs a photographer to capture an event in a way that isn’t overly formal and is a little funky, fun, and novel. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) “ask people I know professionally to recommend someone they’ve worked with or can vouch for.” 2) “I bookmark sites when they’re featured on blogs/newspaper articles for future reference and turn to that when no one knows someone who fits my needs.” 3) “Ask friends” 3. One way I can break in to one of the places above: go out to a lot more Young Professional groups/events just to meet people who may not need my services but might know someone who does. 4. My opening line in an email to them: If you’re looking to market yourself or event with photos that are stuffy, staged, and stiff, delete this email right now.
January 22, 2010

Ujjwal Trivedi

1. My specific customer is someone with a Costly Website. Most of the times the websites are also useless, not worth the money they are spending. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Connections/Friends/Partners 2) Google 3) Nowhere- They might not be even aware they are spending too much and getting BS. 3. One way I can break in to one of the places above: Virtual Networking. 4. My opening line in an email to them: *Decrease your IT budget by 50%*
January 22, 2010

Dorian

1. My specific customer is someone with this problem: When they update their web site, they introduce script bugs that they don't find out about for days, and might not show up in all browsers. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 0) Mostly they don't recognize it as a problem. If they do, they assume there's no solution. They're not looking for ScriptCanary.com. 1) Tech industry meetings, anywhere I can find the CTOs in person. 2) Appealing to Javascript blog authors for coverage. 3. One way I can break in to one of the places above: Meeting directly with people at local tech industry gatherings. 4. My opening line in an email to them: "Do you cringe with fear every time your developers update your web site?".
January 22, 2010

Christina Gremore

@Dave: Did you see this article in the NYT about an architect who set up a booth at a farmer's market? His sign said "Architect 5 cents" but he ended up making over $50,000 in commissions from that sign. http://www.nytimes.com/2010/01/21/garden/21architects.html?em
January 23, 2010

Giammarco

Very good point. Finally someone who writes about taking action rather than blogging! I have plenty of friends who are doing great and don't even have a website!
January 23, 2010

Kelly Whalen

DJ, there are some blogs/advisors out there already, so I would recommend reaching out to them, and offering to guest post, or ask SPECIFIC questions about the field. Shoot me an email (follow the link on my name), and I will send you some contacts. I came back to the Qs i full: 1. My specific customer is someone with this problem: reaching out to mom bloggers, but not knowing how. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) blogs 2) twitter 3) google 3. One way I can break in to one of the places above: I'm already there. 4. My opening line in an email to them: Do you have a product or service geared towards moms? Would you like influential mom bloggers to give you an honest review of your product, while sharing it with their audience? What do you think? I also run my own blog which is shortly expanding to include more topics. I currently cover money and family, but I'm adding stuff, fitness, fashion, and parenting. For my blog here are my answers. The answers say customers, but at this point they are readers, with the potential to be customers as I establish my brand. 1. My specific customer is someone with this problem: is a parent,usually a mom, who has trouble running a busy household and maintaining their finances. She wants to be able to spend on things she loves (whether it's travel, shoes, or a personal trainer). 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) google 2) books 3) blogs 3. One way I can break in to one of the places above: by creating content with SEO tactics, starting by creating a comprehensive site, and eventually pitching a book, and guest posting on other blogs. 4. My opening line in an email to them: Are you a busy parent with little time to manage your money? Do you find yourself struggling to pay the bills even though you and/or your spouse earn a lot?
January 23, 2010

yohami

@Kelly, I would focus on the product instead of trying to describe the customer´s problems on the tagline. Example: "I can help you manage your money" instead of "are you struggling..." Its your job to know what your customer problems are, not theirs. Dont ask them to identify themselves with a negative figure. Offer them solutions instead.
January 23, 2010

Brandon

lol..good article. I got tired of reading the same old SEO and google keywords advice with no substance from big business sites. You actually break it down into ways that don't make things seem impossible. I guess the only question left to really ask is, how do you get into your customers/clients heads without sounding like a typical spammer? Ex: I offer bookkeeping services for startups. If I send an e-mail stating "Affordable bookkeeping services for the small business owner" out of the blue, it sounds appealing but it's an e-mail out of the blue. No trust has been established in a business that requires it causing the client to just dismiss it as spam.
January 23, 2010

yohami

@Brandon I just visited your website and spent a few minutes trying to find out about your services. 1) Eco friendly? are you looking for people who want to save the world, or are you pitching to people who needs accounting? 2) Flash site? small fonts? transparent layers? scrollers? several buttons all around the place that open the same information? agh. So I went through it all and I still have no idea of what can I get from you and at what cost. I guess the intention is that if I reeeaaallly want to learn about you, Id give you a call? based on what you are pitching, I wouldnt. You can send emails and cold approach every biz in the world, but cold approaching is spam, so if you are to do it go straight to the point and sell all of your strenghts. The more data the better, and it has to be simple, explicit and readable. These guys are great at selling their pitch and plans: http://37signals.com/ http://highrisehq.com/signup "The better way to work" "The simpler whatever" "Less accounting" "I can help you with [...]" if you want informal customers
January 23, 2010

yohami

@Ramit, this guy "alster" is a bot spammer
January 23, 2010

Anne

@DJ. I am interested in this sort of service for myself. Do you have experience in this field?
January 23, 2010

Debt Free Hispanic

1. Event planner needing to bring in a youth speaker to speak to Hispanics about finishing high school and going to college. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Online 2) Facebook 3) Other schools, bureaus, speaking directories 3. One way I can break in to one of the places above: Keep writing on my blog about youth speaking. Mail out my one sheeter to school principals and youth program directors. 4. My opening line in an email to them: Let me help you reach the youth in your community, together we can inspire youth about education.
January 23, 2010

Robert

Ironic Ramit, I posted about our conversation, and my failure to be specific and short today on my blog. I read your post here, with my e-mail in the "Bad e-mail" example about 4 hours later. I'm cracking up. Good post, solid tips, and spot on about my e-mail. I didn't know what I wanted to communicate to you, so I communicated vague nothingness in too many words. I learned something from that. To be fair I didn't really want to do freelance work, I wanted your personal coaching on creating easily managed income (as you've done), in exchange for being your right hand IT assistant. Should have just said that eh? Thanks for the e-mails we've gone back and forth with since.
January 23, 2010

Mazarine Treyz

Hi Ramit, I am a professional fundraiser, with a blog, an upcoming book, and a nascent fundraising consulting business. Here are my answers. What do you think? 1. My specific customer is someone with this problem: they need money for their cause. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Greenlights Austin 2) Books on Fundraising 3) Linked In Answers 3. One way I can break in to one of the places above: Answer Questions on LinkedIn, write a book. 4. My opening line in an email to them: Do you need more money for your nonprofit?
January 23, 2010

DJ

@Anne I do have professional experience in the financial aid/college admissions field. I am currently employed as a college financial aid advisor. Please visit my blog and contact me via e-mail if you would like further details of my services.
January 23, 2010

BJM

I'm tired of the whole "start a blog"! In my experience working in video production no client is gonna take the time to read your damn blog. They probably don't even watch my one minute demo reel all the way through. I LOVE this advice from Ramit to find out what people NEED! It seems like getting out of the house networking and then doing a little follow up is better than bangin' away at another blog post. Maybe I'm just bitter about blogs. Anyway, I LOVE this content! Thanks so much for all the help. Video nerds suck at marketing. We're too busy hiding out behind our new 27" iMacs.
January 23, 2010

Jenn

What will it take you to get your first 3 customers? Speak to existing client base, get them to believe in the need for better nutrition for their pets. 1. My specific customer is someone with this problem: Is overwhelmed with the feeding choices for dogs; has a dog with allergies; wants whole fresh foods and superior nutrition for their dog. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Global or Ryan (and to lesser extent cheaper food stores) 2) Veterinarian 3) Online (Google search?) 3. One way I can break in to one of the places above: Use my existing contact with the Global folks to try and gain fridge space in their store, or to refer to me for home cooked product clients. Email old client base with info/contest info for new home cooked prepared food for their dogs. 4. My opening line in an email to them: Bad Dawgs wants to give you free food! (Email contains info linking to the online contest to win 5 free trays of the new food). Would love any feedback/criticisms from everyone.
January 24, 2010

Scott

The great thing about this, and Ramit's other posts on this topic is that it applies not only to someone that is looking to make extra money with a new venture, but to someone that is already in a business. I live in Toronto and have a small technical services business that I run part time because I take care of my young son part of the day as well and Ramit's common sense advice has refocused my marketing efforts. I too got caught in the trap of "I need a website/blog/social networking plan" and wasn't focusing on the core values of identify and communicate. Thanks to your advice I am currently refocusing myself and earned myself a new client on Friday. It really is just common sense but sometimes the things that make the most sense are the things that we routinely ignore. Thanks Ramit!
January 24, 2010

Brandon

@yohami I appreciate the constructive criticism. I did get caught up in the whole go green concept from last year and just tried to do everything different from a typical accounting website which is why I went flash (why is this considered a bad thing btw?). I almost gave up on this but now i'm already thinking of ways to make it simple and more accounting, less save the world lol.....Thanks.
January 24, 2010

yohami

@Brandon, dont give up. Accounting online is huge, just take notes and iterate. Flash is for entertainment or web apps.
January 24, 2010

Tracy

What will it take me to get my first 3 freelance customers? 1. My specific customer is someone with this problem: A low-to-mid income parent looking for ways to supplement his/her interested child's visual arts education ("My kid really seems to like art, but I'm no good at it" or "Have no time for it." mentality). 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Spend virtually no time researching because they'll ask their other friends who are also parents ("Have you heard of any good after-school programs or Saturday morning classes for art --- maybe a summer camp?"). 2) Might spend a little bit more time and effort by consulting the child's school, homeroom teacher, or art teacher ("Say, is there a program where my son/daughter can go beyond what you people are teaching?")? 3) Will spend the most amount of time consulting local newspapers, crafts supplies stores, arts councils, museums, and websites for lists of possibilities and ratings for same ("I see here that your service has the highest rating in the tri-county area."). 3. One way I can break into one of the places above: teach in the county's public schools and be active in the local arts community (okay, that's really two). Be the one who recommends my own service! 4. My opening line in an email to them: "Making the Magic of Art Affordable" or "Summer Art Projects." Don't like that? How about: "You'll Need a Bigger Refrigerator Door."
January 24, 2010

Lalitha Brahma

Great article 1. My specific customer is someone with this problem: a)A person/business owner/employee residing in Canada/US in general ( migrated from India in specific) with an average income above $75000 per annum. Wanting to start a business/needs his Immigration matters to be co-ordinated with a lawfirm/needs resources to connect with affordable business consultants/attorneys for life events such as traffic violation, buying home, preparing Wills, adoption etc etc b) Any person (global) who is laid off/in the process being laid off and wanting to explore the Entrepreneur in him/her and seriously interested in learning ways to let go of the “Regular Paycheck” barrier. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) Internet-google 2) Forums 3) community-Information Technology/Indian associations 3. One way I can break in to one of the places above: My newsletter with opt-in page/asking referral from my customer I will seek help from my collegues form my previous employment to spread the word about my freelancing work. 4. My opening line in an email to them: I understand you need help with__________(explain their problem) I will need 15 min of your undivided attention to show you, how I can be of help. You must be able to access internet while we are on phone. There is absolutely no pressure for you to hire me/buy my product. . I will also require that all the decision makers be present for the call. Please let me know the best time/date.
January 24, 2010

yohami

@Latta, sister, the whole concept is way too invasive and your website scares the s#!t out of me. You even threat the customers there. I would turn the whole thing upside down. Share your stuff, let the really interested people contact you without you coercing them, go freemium, offer company support... whatever. Getting that far into the negative zone is not alright. Theres a reason this blog has traffic and yours... doesnt.
January 24, 2010

Rebecca

1. My specific customer is someone with this problem: looking for student housing around USC. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1)craigslist 2)friends 3)daily trojan newspaper 3. One way I can break in to one of the places above: be on campus talking about housing choices. 4. My opening line in an email to them: Need housing? Check out where over 700 trojan live every year. Leave a comment with your responses.
January 25, 2010

Lance

1. No current website or really crappy website 2. 1) They probably don't know they have a problem yet 2) Referrals 3) ISP 3. No one in this immediate market that actually talks to individuals to get their website going. There is advertising, but small companies are too scared of how much it will cost. 4. I think I will make my pitches in person for now. Most people who I am targeting probably wouldn't respond to something that impersonal.
January 25, 2010

megan

What will it take you to get your first 3 freelance customers? Have the time to put myself out there. 1. My specific customer is someone with this problem: Needs a website, or wants to learn how to make one themselves and is looking for personal training and support. 2. My prospective customer spends time researching the problem / solutions in these 3 places: 1) REFERRALS: Asking their network of colleagues, peers, and friends (either on Facebook or other online forums/ social networking) 2) BLIND SEARCH: Google searches for out of the box solutions or training 3) Local business listing 3. One way I can break in to one of the places above: Have an updated website with portfolio and previous clients. Create listings in local areas and businesses. Create listings/presence online in forums and communities where my target audience lives. Work on getting more people who can refer me, and ask through my own network if anyone is looking for a web designer/developer. Post tutorials and screencasts online for small projects to showcase my teaching/training skills. 4. My opening line in an email to them: I can help your website become reality
January 25, 2010

yohami

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