How Much Do TikTokers Make? Most recent 2024 data (+ top influencers’ net worths)

According to the TikTok Creator Fund, creators can earn between $0.02 and $0.04 for every 1,000 views. So, for a video with 1 million views, a TikTok creator can expect to make between $20 and $40.

According to Zip Recruiter, the average annual pay for a TikTok influencer in the United States is an impressive $131,874 as of May 2024, though it’s unclear what counts as an “influencer” and how skewed the data is.

But beyond the Creator Fund, there are various way TikTokers can make money. Let’s get into it:

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Table of Contents

How to Make Money on TikTok in 2024

1. TikTok Creator Fund

As mentioned earlier, TikTok’s Creator Fund pays creators based on their video views. To qualify, you need at least 10,000 followers and 100,000 video views in the last 30 days. 

Creators can earn between $0.02 and $0.04 for every 1,000 views. This alone won’t help you retire by 40 (which is why the most successful TikTokers rely on multiple income streams to boost their earnings), but it can add up if you have a large and engaged audience.

2. Paid Sponsorships

Creating engaging content that aligns with a brand’s values can attract sponsorships that significantly enhance your income, which is why brand deals are the bread and butter for many TikTokers (and Instagrammers)—even those with smaller followings.

Note that sponsorship deals will wary based on the brand you’re promoting, and the size of your audience.

3. TikTok Live Gifts

During live sessions, fans can send digital gifts that convert into coins and then money. Creators will pocket 50% of the coins they receive and can use them to buy gifts. 

For example, if you receive 100 coins from your fans, you’ll get 50 of those coins.

The value of gifts ranges from $0.01 to $562.48, though most gifts are worth only a few cents.

While this is nothing to shout about, live gifts can provide a nice income supplement.

4. Affiliate Marketing

By sharing purchase links in your videos, you earn a commission when someone buys a product using that link. This is affiliate marketing—it allows you to work directly with brands or join large networks like Amazon and Etsy. 

This method allows you to monetize your content without relying solely on TikTok’s built-in monetization options.

5. Selling Your Own Merchandise

Creators can use their catch phrases or slogans to create items like tote bags or t-shirts. This approach not only generates additional revenue but also helps build your personal brand. 

By promoting your merchandise in your videos, you can drive sales and create a more engaged community.

If you’re serious about turning your TikTok passion into a profitable venture, I’ve put together a comprehensive guide on how to make money on TikTok. It covers everything from setting up your account to implementing proven monetization strategies.

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Who Are The Highest-Paid TikTokers?

TikTok StarFollowersNet WorthProjectsPartnerships

Khaby Lame

162 million$20 millionCinema CareerState Farm, Hugo Boss, Cheetos
Charlie D’Amelio151 million$30 millionThe D’Amelio Show CeraVe, Prada, Dunkin’ Donuts

Bella Poarch

94 million$16 million Music CareereSports leagues, 100 Thieves, FeZa Clan

Addison Rae

88 million$25 millionActing Career, Item Beauty, Addison Rae FragranceReebok, L’Oréal, Hollister, American Eagle
Dixie D’Amelio56 million$15 millionThe D’Amelio Show, Music CareerPuma, Amazon, Prada, Dunkin’ Donuts, Abercrombie

Avani Gregg

42 million$4 millionMerchandise StoreNYX Cosmetics, Primark, Morphe

Josh Richards

25 million$22 millionCrossCheck Studios, Ani Energy, Talent X, Triller, Music CareerHouseParty, Reebok

Alix Earle

6 million$7 millionHot Mess PodcastForever 21, Benefit, Fashion Nova, Pretty Little Thing

According to Forbes, Charlie D’Amelio was the highest-earning TikToker in 2021, raking in $17.5 million. She can command up to $100,000 per sponsored post and boasts a net worth of $30 million. 

Starting her TikTok journey in 2019 with simple lip-syncing and dance videos, Charlie has since collaborated with major brands like CeraVe, Prada, and Dunkin’ Donuts—and even has her own Hulu show.

In second place is Dixie D’Amelio, Charlie’s older sister, who earns $10 million annually on TikTok and has 56 million followers. In addition to her TikTok sponsorships, Dixie has pursued a music career, expanding her brand and revenue streams.

Addison Rae earned $9 million in 2021 alone and has amassed 88 million followers on TikTok. With a net worth of $15 million in 2023, she transitioned from dancing videos to a singing career and started her own brands. Addison has also collaborated with top brands like Samsung, Skims, and Google.

Khaby Lame earned around $10 million in 2022 and can make up to $750,000 per video. With 162 million followers, Khaby is known for his comedic skits that parody viral TikTok content. He has ongoing partnerships with brands like State Farm and Hugo Boss.

Bella Poarch makes around $5 million per year and has 94 million followers. She gained fame with lip-syncing, gaming, and cosplay videos and now collaborates with eSports leagues, 100 Thieves and FeZa Clan. Bella also began releasing her own music in 2021.

Josh Richards earns around $5 million annually and has 25 million followers. Known for his singing, dance, and lip-sync videos, Josh has partnered with HouseParty and Reebok, launched his own merchandise, and signed a music deal with Warner Records. He also co-founded Ani Energy and Talent X, as well as serves as Chief Strategy Officer at Triller.

Alix Earle quickly made around $5 million and has 6 million followers—and counting. Despite her rapid rise, she’s already collaborating with major brands like Forever 21, Benefit, Fashion Nova, and Pretty Little Thing. Alix also started her own podcast, Hot Mess.

Avani Gregg earns around $5 million per year and has 42 million followers. She shot to fame with a viral video transforming into a Harley Quinn-style clown, earning the nickname “clown girl”. Avani has done sponsorship deals with NYX Cosmetics and launched her own merchandise line.

FAQ: How Much Do TikTokers Make?

How Much Do Tiktokers Get Paid?

TikTokers can earn between $0.02 and $0.04 per 1,000 views from the TikTok Creator Fund, translating to $20-$40 for a million views.

Additionally, the average annual pay for a TikTok influencer in the U.S. is $131,874 as of May 2024. Income can vary significantly based on engagement and additional revenue streams like brand deals, live gifts, and affiliate marketing.

Top influencers can make millions annually through these diverse monetization strategies.

How Much Does a Tiktoker Make with 1 Million Followers?

A TikToker with 1 million followers can earn between $150 to $3,500 per post, depending on engagement and content quality.

For example, if they have an engagement rate of 6.20%, then they can easily earn from $1250 to $2,500 from brand deals, sponsorships, and other revenue streams. 

How Much Do Tiktokers Make with 2 Million Followers?

TikTokers with 2 million followers can earn upwards of $1,200 per sponsored post, depending on engagement and niche. They might also make money through brand deals, merchandise, and TikTok’s Creator Fund, which can add a few hundred dollars per month.

Ultimately, earnings vary widely based on content, audience, and how strong your marketing is.

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Written by

Host of Netflix's "How to Get Rich", NYT Bestselling Author & host of the hit I Will Teach You To Be Rich Podcast. For over 20 years, Ramit has been sharing proven strategies to help people like you take control of their money and live a Rich Life.