Sneak Peek: Inside Call to Action
Call to Action Excerpt #1:
The secret to writing great copy (that nobody talks about)
There’s a secret to writing copy that nobody really talks about. Instead, you’ll see a lot of tips like “15 ways to write winning headlines” or “5 sales page structures.” But what those miss is the deeper art and the deeper work that goes into great copy.
In this video from my Call to Action program, you’ll learn the real truth about copy.
Call to Action Excerpt #2:
How to overcome writer’s block
If there was one thing writers are good at, you would think it would be writing. But actually, it’s complaining about writer’s block.
In this video, I’ll show you 3 techniques that I’ve discovered work wonders for dealing with writer’s block.
Call to Action Excerpt #3:
How do I know if my copy is good or not?
When you’re starting out, it’s hard to know if your copy is good or not. This is a skill, and just like anything you learn, you can develop it.
In the full Call to Action program, you’ll learn the exact framework we use at IWT for evaluating our own copy. But here’s a quick primer:
These videos are just a small preview of my premium copywriting program, Call to Action.
Call to Action is an 8-week online course that distills everything I’ve learned about copy in 10 years and millions in sales. Everything from the psychology of great copy — to detailed breakdowns of email funnels, blog posts, and sales pages — to write great copy, get good, and move on.