The 3 Most Important Money Rules: How to Survive a Recession

Rule #2: Do Not Sell Your Investments During a Recession

The second rule is simple: don’t sell investments and stay the course. 

Many of you who have read chapters three and seven of my book know that I talk about low-cost, long-term investing. And you know that I talk about how the market fluctuates, but over time it tends to go up at an average return of approximately 7-8% per year. Notice I said average. In some years it could go up 25%. In some years it could drop by 14%. However, on average, that is what the historical return tells us.

Because I’ve read enough, been involved in the personal finance world for a long time, and I’ve been through recessions with smaller amounts of money in my account—this was just a small test to be able to follow my plan. And my plan says to keep investing as I’ve always done. In fact, if I have extra money, go ahead and add that to the market.

I received a note, recently, that said: “Ramit, I read your whole book. It was great. Unfortunately, last week I got scared and I sold all my investments. What should I do?” 

That person’s reaction is a perfect example of a person who has information about long-term returns and everything else, but it didn’t matter. Emotionally they did not connect with the plan—they didn’t believe it. So, they made a huge money mistake.

If you can simply not make a huge money mistake right now, that is a huge benefit to you in the long run. A massive part of making smart choices is to not sell your investments. On the other hand, if you can keep investing during a recession, you will probably do very, very well.

Rule #3 Always Look For New Opportunities

Rule number three is to look for new opportunities 

If you are playing defense, and you’re building up an emergency fund: do that first. Let’s say you’ve already been doing the plan and executing it—it’s time to start looking for opportunities. 

Honestly, I don’t know what those opportunities will turn out to be. 

There’s a certain point when it’s time to play offense. Once you’ve checked the boxes playing defense, start to look for opportunities to supplement your cash flow. If you have the resources, these opportunities can present themselves in several ways:

• Learn a new skill. There are plenty of free websites that offer free online courses that teach everything from coding to cooking. 
• Look to places where you can be of service. These opportunities may not have a direct effect on your checking account, but finding ways to contribute to your community can help you stay involved and could lead to fascinating network opportunities. 
• Develop deeper relationships with your family and friends. We all need those mental breaks from the stress of the world—why not talk it out with people you love? 
• Take inventory of your spending and saving. As I mentioned in my previous article about how to save for an emergency fund, now is the perfect opportunity to look at where your money goes and where it’s coming in from. 
• Refresh your resumes, cover letters, LinkedIn profiles, or anything else you would need to enter the job market if that’s what it came to. 

You never know where your next opportunity might come from. Keep an open mind, make sure your foundations are solid, and go on the offensive. 

Don’t Panic, Stay the Course, and Move Forward

I understand that a lot of people are still at the phase where they’re building up their emergency fund and developing a solid framework. That is completely valid. 

I wanted to share the way I think about how to survive a recession, specifically as it relates to money. My hope for you is that these rules will allow you to start thinking about what you can do to move forward, to use your money, to help people, to not play defense and shrink, but to think bigger. It will benefit you, your family, your investments, and your opportunities.

FAQs About How to Survive a Recession

What is a recession?

A recession is a period of economic decline characterized by a decrease in the gross domestic product (GDP) for two or more consecutive quarters.

How can I protect my investments during a recession?

To protect your investments during a recession, you can consider diversifying your portfolio, focusing on long-term investments, and avoiding making hasty decisions based on short-term market fluctuations.

How can I help my small business survive a recession?

To help your small business survive a recession, you can focus on cash flow management, diversify your products or services, explore new revenue streams, and focus on customer retention.

What are some ways to increase my income during a recession?

To increase your income during a recession, you can look for side hustles, freelance work, or part-time jobs. You can also consider selling items you no longer need or renting out a spare room on platforms like Airbnb.