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How to start an online business – the straight truth

Want to start an online business? We'll show you how to generate a business idea, get traffic to your site, sell online (w/out being sleazy) and much more.

Ramit Sethi

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Alright, today is the beginning of an entirely new chapter of IWT. I’m ready to finally talk about the #1 REQUESTED IWT TOPIC OF ALL TIME.

What did I create that let me…

  • Share my experiences and the things I LOVE with the world, on my terms (being authentic and never watering myself down)
  • Live a FUN lifestyle where I can travel, meet amazing people, and tell ridiculous stories/jokes (since I have no boss)
  • Explore all kinds of interests, not just locking myself into 1 job with 1 job description
  • A flexible schedule and the freedom to do this AUTOMATICALLY, since I’ve built systems that help people and generate income (even when I’m sleeping)
  • And while helping people, I can build a rich life to fund the lifestyle I want, like having apartments in SF and NYC, taking last-minute weekend vacations, and paying off my parents’ debt

In this post I’ll cover:

1. The truth about starting an online business

2. How to build something FUN

3. What I’m going to cover in the next 10 blog posts on online business

Let’s jump in.

How to start an Online Business – 3 things you need to know

It’s funny because for years, I’ve told you I didn’t want to teach you about online business. And in the next few blog posts, I’ll explain why now is the time to share this.

But as usual, we won’t be following the typical “expert” advice out there.

We’re not going to pray to the passive income gods and sell a $17 ebook and wait 9 months to earn $15.39. (If you want, I’ll share real stories of the passive income crowd — and how much they really earn — that will blow your mind.)

Bonus: if you just can’t wait to get started check out my Ultimate Guide to Starting an Online Business

And we’re not going to be sitting around a fire singing hymns and looking to heaven for inspiration and motivation. You know, things that make us feel good but actually don’t create a solid, profitable online business.

We ARE going to learn the exact system I’ve used to start a successful online business — one that lets you take what’s inside of you and share it with the world, including:

  • How to generate an idea that will pay (using the deep psychological frameworks I’ve developed to launch successful product after successful product)
  • Advanced strategies for getting traffic
  • Proven online business models (and the truth about which popular models you should actually avoid)
  • How to sell online without being sleazy, even if you’re not a “natural” at sales
  • The exact systems to set up so your business works for you (and not the other way around)
  • Never-before-shared conversion secrets I discovered and perfected in the IWT lab

How do you know this stuff works?


Who else gets you to read 5-page-long posts with jokes about Asians and crazy things my mom says? Who else maintains an internal testing library with hundreds of tested results?

That’s right. Your Surrogate Asian Father, Ramit.

And finally, after years of testing, I’ve come up with a way to teach it to you.

And I’ll show you how you can get results like this:

IWT Online Business Growth

Our revenue and product growth over the last few years.
Behind those are much deeper systems I’ve never shared.
But now I will.


1. The truth about starting an online business

In the next few blog posts, I’ll be sharing REAL SALES NUMBERS, including actual conversion rates from IWT. Nobody outside of my small team has ever seen these before.

But you will.

Why? Because I want to show you the truth about starting a successful online business. Unlike the unscrupulous marketers whose entire business is creating ebooks about creating ebooks, I’ve spent years teaching core topics of personal finance, careers, negotiation, and psychology.

And quietly, along the way, I’ve been building a business that gives away 98% of my material free…but still allows me to build premium products and charge premium prices. Why do students keep coming back? Why do they buy at a rate 1,235% higher than prospects?

I’ll share how I do it — and how you can, too.

2. How to build something FUN

When you crack the code of starting an online business, you can take what you love, bottle it up, and share it with the world — automatically — for years to come.

This isn’t drudgery. Imagine a life built around doing what you love.



The only known photo in existence of me dancing.
(Btw, this was taken over a 3-day weekend where my business automatically generated tens of thousands of dollars. Yeah, I’ll show you how. If you’re good.)


There’s no substitute for the joy of sharing your passions with the world.

Here, look what I mean.

This is a behind-the-scenes video of the Oscars. You’ll see the director giving second-by-second instructions as Cuba Gooding Jr. gave his famous speech.

What do you notice?


This guy is a true master at his craft. And all the work, all the passion, all the years he’s put into this, the amazing team supporting him — they come to a crescendo at this moment. He’s truly in the zone.

Think about how it would feel to have the respect of your friends, your parents, your girlfriend/boyfriend, even complete strangers, when you launch something and get your first email: “Wow, this is amazing. Thank you for creating it.” And you see that they cared enough to actually pull out their wallet and pay you for something you created for the world.


This $690 payment came while I was eating a late lunch on Friday.
My systems handled the marketing, sales, even customer support. All automatically.


It’s the difference between being a CONSUMER and a PRODUCER.

It’s the difference between reacting to what life throws at you versus actively building the life you want to live.

A lot of us are ready to make that change. We’re willing to put the work in if it means we’ll get a result from it. Not a couple pennies, or a pat on the back, but REAL results.

You can. It’s not a pipe dream. It’s possible, and I’ve been quietly documenting how to do it for 10 years. Now it’s time to share that playbook with you.

3. What I’m going to cover in the next 10 blog posts on online business

We’re going to move fast and cover a lot. And along the way, I’m going to ask you some tough questions.

For example, a lot of you claim you want to start an online business. So why haven’t you? Anyone can talk about what they “want” to do. Are you serious or are you just waiting for “some day”?

Oh, you wanted me to comfort you while stroking your hair and singing you a bedtime song? Maybe I’m projecting with the stroking hair thing, but do you see me posting inspirational quote boards? I didn’t think so.

We move fast and we move aggressively. If you don’t like that, sorry, but I refuse to pander to the lowest common denominator and give you BS advice that makes you feel good (but produces no measurable results).

If you choose to keep reading this blog, here’s what you’ll learn:

  • The best tactics on going from zero to launch. I’ll share the data-driven insights of how we go from NO IDEA to a profitable idea…then package it up into a mouth-watering offering…then sell in a transparent, authentic way. What technology do we use? How do you take a $97 ebook and generate hundreds of thousands of dollars in revenue?
  • Automatic systems. Then do it again and again…month after month….automatically? How do you know when to hustle vs. when to build systems? How do you build traffic and sales that don’t depend on you being in front of your computer 24/7?
  • Mental barriers to starting an online business. Why do so many of us dream about starting an online business — even reading Seth Godin and Lifehacker — but we haven’t done it yet? Is it possible there’s more holding us back than just wondering what blog software to use and where to find an idea? What would happen if we could master our inner psychology?

For now, we’re going to cover the thorny issues of starting a business. Where do you come up with an idea? How do you get people to actually visit your website? Why would anyone pay attention to you when there are hundreds of other competitors? And once you find that idea, how do you package it and price it and systematically market it in a way that sells once, twice, and for years to come?

I mentioned this won’t be a cakewalk. In exchange for me sharing these numbers, conversion tactics, and frameworks with you, I’m going to make you work.

Do you know your earning potential?

Take my earning potential quiz and get a custom report based on your unique strengths, and discover how to start making extra money — in as little as an hour.

Start The Quiz


  1. avatar

    The idea that I could build a business around something that I love and doesn’t need to me in order to be successful is incredibly attractive. Not having a boss is exciting. Knowing that my effort in does not have a linear relationship to the potential revenue that comes out, is thrilling.

    What most excites me is the idea of being successful enough to allow my family live a life of wealth and still BE THERE to enjoy that life with them. Executives at consulting firms make many hundreds of thousands of dollars but they have zero time for anything else.

    I’m excited for this class! Share with us your secrets and systems.
    – James

    • avatar
      Ramit Sethi

      Love it. Very true about being able to create a rich live and LIVE it. Stay tuned.

    • avatar

      I want to join

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      Really I think its a best

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      To help as many people in the world I live in and to share my knowledge with people who are interested in the topics that I am.

    • avatar

      Very excited to find your (Ramit) refreshing take on creating a lasting value to not only online business owners, but to provide REAL value to their customers. So much fluff out there. I want to provide income for my family that means something to others as well. Looking forward to a prosperous journey.

    • avatar

      The most exciting thing about starting an online business is the possibility of financial freedom doing something I love to do. Not many people get the opportunity to make money AND like doing their jobs.

    • avatar

      My sentiments are very similiar to James’s. I am closer to retirement from my job, however I would like to be able to still provide for my family without having to rely on a job. That way I can spend time with them instead of spending time at a workplace.
      I may not be as young as most people who want to start an online business, however that doesn’t mean I don’t have the drive or desire to do it! 🙂

    • avatar

      I agree 100

    • avatar
      Omar Z ; ( Phillips

      The reason it excites me to be able to earn a living on- line is the concept of being able to do what I was truly put on earth to do, to use the gifts within me and realise my potential. There are emotions and stresses associated with providing for a family which are impounded by unappreciative employers and as the years roll on the call to live a purposeful life gets stronger yet feels prohibited for a lack of finance. So genuinely being able to make a living on-line while branding myself with authenticity is a dream I wish to realise.

    • avatar

      Operating my own business is an exciting concept. I’ve always felt off about making a sliver off the wealth of money coming into the companies I’ve worked for. Breaking your back for pennies on the dollar has always left a bad taste in my mouth. To be the sole beneficiary of all the work done, and growing a business to the point of possibly needing employees all sounds very exciting to me!!!

    • avatar

      What excites me most about having an online business is to have a secondary source of income that can be used to boost my savings and investments as well as give me more guilt free spending money month to month.

    • avatar
      Mateus Pare

      What most excited me about having an online business is the possibility to be my own boss and be able to create passive income.

    • avatar

      Most exciting part is having time to look after myself.

    • avatar

      I have no problem acknowledging someone else already articulated my own response – right on James!!

    • avatar

      What James said! I would love to be able to earn my own scaleable income and not have to rely on a company to employ me to make it in the world. I’ve been in my current field for 5 years and have hit the income ceiling for my degree and level of experience without going back to school or “hanging in there” for another 10 years, hoping to get into management. I’m ready to take my life and career into my own hands and create my own path.

    • avatar
      AL Jones

      The most exciting thing about starting my own online business by far is the possibility of financial freedom. If successful it would open up doors to a world that only existed in my dreams.

      For my generation (millennial) it almost feels like starting your own business is our only option because the job market is shrinking.

      Opportunities are scarce thus I want to be the person that finds a way to provide opportunity for myself and others than wait for someone to decide to “take a chance” on me.

    • avatar

      I am excited to learn how to start an online business for many reasons: financial independence, peace of mind (i.e. not worrying about money), learning something new, and enjoying life. I hope this opportunity will be fruitful and I can make progress towards those goals.

    • avatar

      What excites me most is that I can live a successful life that pays me well and I can be free of a burden from a normal job but still make a solid amount of money. One of the main purposes I am doing this is to buy my dream car- a Lamborghini Aventador and other luxurious things with time. I am hoping that with your help, I can be as successful as I want and plan on being. Thank you

    • avatar

      The thing that most excites me about this versus strictly real estate investment is the ability to teach and help others as well as the ability to create an income stream that is location independent.

    • avatar
      Rigoberto Torres

      James, this is awesome well said: “to allow my family live a life of wealth and still BE THERE to enjoy that life with them”

    • avatar
      Alberto Antonio

      The most exciting thing about online business is the fact of having a “job” that let’s you do whatever, whenever you please. That’s exciting but also everything that comes with it, the luxurious life, the quality time you spend with your family and friends, being able to make more with less and being self-sufficient, feeling alive and having fun.

    • avatar

      The idea of my own online business is really exciting. To have feedom and flexibilty doing what I enjoy whilst bringing up my children. One step closer

    • avatar

      Having my own business would allow me to focus on what I am passionate about and give me more time to be with my loved ones. I would be my own boss, and all the work and effort I go to would directly help me rather than someone else. I want to help the world in my unique way and having an online business would enable me to do that.

    • avatar

      I don’t want to be that invested much time in exchange for a little money, I am special and mentally trained… I’m not worth a minimum salary, and I’m on this earth to fulfill my dreams and have the possibility to have time and money to devote to my family , if they are happy, Iam happy, that my satisfaction, that is the most exciting thing to have an online bussiness.

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      I’m very excited about furthering my online presence through multiple businesses that can be equally challenging but diverse in their own respects.

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      Being able to do something I enjoy and putting hardworking into something that’s my own. This will help build a better future for me and my family

    • avatar

      It excites me to make automated income. It’s like farming finance: your crops can be growing even when you are not watering them. Of course you must look after them and take care, but if you do it right, the crops (revenue) can grow with minimal supervision and you can watch the process.
      I am excited participate in my own wealth rather than relying on an employer to feed me!

    • avatar
      Miss Limitless

      1. Creating an idea that I believe could be marketable

      2. Putting my degree to good use

      3. Financial stability

    • avatar
      Cheyenne hamilton

      What I find most exciting about the possibility of running my own online business is what it will bring to everyone else. It will allow me to give more of my time to my family, to my schooling. And hopefully it will give customers great satisfaction with whatever product or service I will hopefully be providing.

    • avatar

      Just want to be my own boss and enjoy life with wonderful family and friends. The idea of having online business just executes me the more because at least I will achieving something in my life which I can say was all my efforts. Wanting to help has been something with me from childhood and will like accomplish to a life with satisfaction.Want to enjoy my life and have time for my family so pls share with me. One thing is that I don’t have a website any idea about that also thanks

    • avatar

      The most exciting this for me is building and maintain a reputation. Inspiring others that they can “Dare to be Different.”and work hard to accomplish their goals that were once a just a dream, and be successful at the same time. No need to work a boring 9-5 job, just for money.

    • avatar

      My whole life I have envisioned myself making 100 million dollars. It was never a dream, it was a vision of my future. I saw who I was meant to serve, what I was going to do, who I would be doing it with, and much of it has to do with sharing the lessons and trauma’s I have been through in my life and the psychology behind what makes business, life and relationships work. It has never been hard for me to understand people and get related to their unspoken truths and unmet expectations and their denial about what it will take for them to really have what they want.

      Having an online business means access. Access to people, to audiences that I otherwise would have no connection to or relationships with. Through the interactions with the virtual relationships people can hide who they are and what they do…for a little bit. But for people to reveal themselves and stop denying who they are is my greatest dream.

      So many of the people I coach come to me because they forget why they were born and chalk their life up to unrealized goals and blame everything they can for why they never were able to fulfill their reason for being born. My mission is to stop this, eradicate it completely and I know it will happen… I just don’t see enough people really ready to take it on and it is a priority for me in this lifetime.

      An online business will allow me to help people see their unique gifts. Through my online business, people will to see their greatness, be their greatness and pay it forward. An online business will allow that movement to become viral and that opportunity for people to grasp it viable for the masses. I am here to change the planet and why not start with the 6 billion people who, relative to the creatures on the planet, I am most like!

    • avatar

      Lilly I am exited about the confidence this adventure will give me to go as far as I can with my many ideas

    • avatar
      Wandra Simms

      Being able to work from any location of my choice and having a possible 24/7 income.

    • avatar
      Caleb Tomlinson

      The most exciting feeling my new business will provide me will be the opportunities to interact on a spiritual and personal level with people’s from all over the world and the chance to experience some of their cultures while reading for them.

    • avatar

      I have read many of the other comments and realized we all have a lot in common. The thing that excites me the most is the same as almost everyone else. Starting an online business to be independent and being able to do what I love for the rest of my life. I have always hated the idea of having a job where I go to bed loathing the idea of waking up in the morning because I have to go to work. Although I know it will take a lot of work, I am prepared to do whatever I can to reach my goals.

    • avatar

      My main reason for wanting my own online business is to share my love of cooking without having a brick and mortar restaurant. It will also allow me to share my passion with others as I guide them to delicious food without high prices. Besides, I would be able to travel and experience different cuisines around the world to incorporate into my business. And, of course the ability to change my life from where I am now. Not working…only getting temp jobs. Financial freedom and being self-reliant is my goal.

    • avatar
      Raimonds Vanags

      The most exciting thing in my opinion about starting an online business is the ability to work on your own terms and exposing yourself to the possible oportunities that are coming with it.

    • avatar

      pliz halp me to do onlin work

    • avatar

      i’m so excited i wish i will do my dream … i’m a student and i need work online

    • avatar

      My curiosity and wish to learn it’s too big

    • avatar

      To me, the most exciting thing about building a business is the challenge. The journey. The feeling you get when you can finally say ‘I made it’. And you love it! Also, not having to work for somebody else. You are your own boss. You make the rules. You make everything happen. Being financially free. It’s incredibly satisfying just to think about it.

    • avatar
      Alexandria Harden

      I think the idea of my online business excites me in that something that I love can actually help others and be financially beneficial. I love helping others and if an idea of mine could give others hope or find them a more efficient way of living that would make it all worth it. How many people get to love their job and make the money they want, this opportunity provides that.

    • avatar

      I always loved the feeling of beeing free. I’ve been self-employed already, but have worked more than ever before and had no time to do the stuff i loved. And what’s money without freedom?

    • avatar

      My first venture is to start an online business. Failure is not an option, I want the freedom to provide and build a reputation and to help others achieve it and live their life they deserve.

    • avatar

      I’m excited about freedom to choose my journey and do something I love every day. I agree with getting rid of marketing fluff and adding value which is why I want to start on my own.

    • avatar

      The most exciting part of my business idea is the opportunities that it will open beyond the initial idea. I believe in the power of ideas that create more options for future ideas and opportunities.

    • avatar

      Being able to create something from nothing that will be of service to others and provide my family with security and financial freedom

    • avatar

      James is bang on 100% correct, I am one of those consulting firm types and would love to trade that in.

      Thanks James for conveying the message so well.

    • avatar
      Neels Louw

      To do something that, workwise, for once in my life makes sense and where I can see financial progress to build something substantial in order to leave behind a financial legacy

    • avatar

      I’m excited to get a head start on starting my own online business straight out of and even during college. I like myself a challenge and believe I can learn to create enough revenue to do online business making a full time and even passive income revenue.

    • avatar

      The most exciting things are; freedom to plan my life, no need to rely on any boss’s generosity – or lack of it. The prospect of earning money for doing things I enjoy doing, the possibility of having a comfortable future in these times of austerity; the ability to say goodbye to working situations that are more stressful than they need to be. The potential to realise my ambitions for how I always dreamed my life would be.

    • avatar

      The most exciting thing about starting my own online business is to be able to finally reach mass amounts of people with the knowledge and information I know is so valuable, so important to share! Secondary but a pretty important part of it is the excitement to be able to check off everything on my bucket list!

    • avatar

      I am excited to have the flexibility to enjoy the work that I do and have more time for my child and family!

    • avatar

      The ability to convert an idea into revenue and customers/clients and in the process make a difference in peoples lives by adding value.

    • avatar
      Dillon Emory

      I am a hard worker and dedicated I just don’t have the resources to start my own business or any idea of how to do it. I am smart and about to enter college but could use some extra money and this looks like a challenge that I could complete with a little help

    • avatar

      Starting an online business excites me because of the opportunities it affords. I make (low) 6 figures with my “real” job, and thought I would be happy. I’m not. I work long hours at high stress and have little time for family time or contributing to my community.

    • avatar

      What excites me most about starting an online business is the freedom to do what I want, the flexibility to do it when I want and the knowledge that I am helping others in the process. I work from home and I love that aspect of the job but I make no money, I’m living by someone else’s rules and I’m tired of helping another company build up from what I have to offer. I would like to start a business where I’m building my own revenue and I want to be my own person, set my own rules and enjoy life (traveling, laughing, resting, etc.)

    • avatar

      What excites me is that I WILL be blessed to be the best athlete/teacher I can be and do it from anywhere in the world.

    • avatar

      I am most excited about starting an online business because it will allow me to eliminate the debt that is haunting me

    • avatar

      This, plus the ability to focus on guitar playing as part of my work. I want to share that passion with others and show them that it doesn’t have to be hard to learn to play – use the right methods and it’s easy!

    • avatar

      I’m also excited for this discussion

  2. avatar

    I’m excited about having a product that removes my ties from the hourly rate and allows me to use the extra time and cash to develop new ideas, instead of spending my time looking for more/better clients.

    • avatar

      What he said.

    • avatar


    • avatar

      ad infinitum. I’m with you on this!

    • avatar


    • avatar

      Hey everyone 🙂 ,

      I’ve done so many different courses in my time and have so much knowledge in my head – but I’m not quite sure how I may be able to utilize that knowledge to build a life that I feel comfortable and happy with and be proud to lead too.

      Building an online business can be just that – I can challenge myself and help others to learn how to challenge themselves in the process – while building a successful business that provides a passive income.

      Let’s see what this Zero to Launch course is all about. 🙂

    • avatar
      Aye Chan Moe

      After being disappointed for so long and I found this opportunity to do somthing i love.Really, I am so exicted right now.Can’t wait…

    • avatar

      I’m excited to build an online product because I have seen what others have produced in my field and I think that I could do better- not only to make more money, but also to help people live better lives.

    • avatar


    • avatar

      Im excited to be apart and connect with alot of people through online business. I would not just create a business but I would be creating networks.

    • avatar

      if i may ask,can i also join

  3. avatar

    Running a successful online business would allow me to spend more time with my family and travel more. Doing something I believe in and being my own boss would just be icing on the cake.

    I’ve realized that being successful in someone else’s business isn’t going to be fulfilling for me long term. The time invested in rising higher doesn’t pay the dividends in time or money that I am looking for as my family expands.

    Crushing my psychological barriers in Finisher’s Formula and Success Triggers has me primed for this type of course. Can’t wait!


    • avatar

      Same here. Freedom (my own boss), flexibility (family and travel), and personal satisfaction (creating something myself and making it successful, and me wealthy).

  4. avatar

    Truth be told, I haven`t considered starting an online business. BUt after reading your and Tim Ferriss` work, I can see the powerful benefits. For me, those would extend to funding travel and passions. Ultimately, the finances become a way to expand your options. (In ways)

    • avatar

      hello adam how are you how all is will?

  5. avatar

    I want to improve the world for everyone in the most efficient means possible. Let’s face it; the Internet, the Web, this new global connection… It’s a pretty big deal. Ignoring the power of this “connectedness” and sheer speed of transaction and communication is like ignoring a car in favor of a mule. Keep your mules (9-5, big bad boss, meetings, write-ups), I want that sports car.

    And thanks for being the Asian surrogate father you are. Someone really ought to buy you a mug or sweater or something. Everything I’ve read from you makes sense.


  6. avatar

    My first experience with an online business was arbitrage and I wouldn’t do that again because it was a lot of work for little profit. I still want to create a business, but this time around I want something that could lead to full-time income and more freedom.

    The thing that was excites me about an online business is being able to make more money with less physical effort. I once had a $500 day in online sales, which I know is small change for others, but that would take me a week with overtime to make at my job. It doesn’t matter how efficient or how many hours I put in, I can only earn so much with my job.

    • avatar
      Ramit Sethi

      Good comment. The concept of “leverage” is something we’ll dive into. In other words, when I recently doubled my revenue, I didn’t work twice as hard. I used the leverage of systems instead — something that’s possible with a successful online business. (On the other hand, I’ll also steer you clear of BS businesses that can make you a small amount, but don’t add any real value to the world, and thus are doomed over the long term.)

    • avatar
      Melody Lovvorn

      I want to create products around what I am passionate about and that is walking with women after they have discovered betrayal and help them move forward with through the pain and on with their lives after betrayal. I also realize I am only one person and recreating myself with a products can help thousands of people at the same time instead of me helping one person at a time or a few people at a time. I am about to launch my first online product, Life Beyond Betrayal, and I can assure you it took a ton of physical, emotional, and mental effort to push this baby out. Holy Cow! I am super excited about residual and/or passive income from this and with the power of duplication, hope to have more help in the future as we develop more products to help people. I look forward to learning more about leveraging next round…

  7. avatar
    Lisa Van Ahn

    I get really excited when I think about the possibility of making a healthy living impact in the lives of tens of thousands of people over the course of my life as a fitness expert rather than just a few hundred.

    Live in-person training is extremely satisfying and seeing how you’ve taught people feel to take care of themselves and feel better in their bodies but it is mind-blowing when you get that you can have that impact and never have met someone before.

    Also the freedom to be able to do it from anywhere (read: get out of MN in the winter) is almost to awesome to grasp!

    Ramit, I’m really looking forward to this blog series thanks for putting it together. Lisa-

  8. avatar

    What excites me most about an online business is the freedom to work on my hours and in my space. I love to share my ideas and insights with an audience that seeks to be informed and hold a conversation about the matters that get my passion going as well. Freedom of time and place, however, are ESSENTIAL to my happiness and productivity.

    • avatar
      Ramit Sethi

      All of these are good things. But notice how they’re mostly “me-focused”: freedom, passion, etc. We’ll cover those. But we’ll also cover how to create something the market will pay for. Ultimately, the most respectful thing you can do is create something they value so much, that they’re willing to pay for it. That takes systems, psychology, and marketing.

  9. avatar

    What excites me most is the FREEDOM to do what I want, how I want when I want. I remember a few years back my Mother had a nervous breakdown, and I had to fight tooth and nail to get the time off.

    After that day, I vowed I would never let that happen again. Family and loved ones always come before a J.O.B. Needless to say that company no longer exists!

    • avatar
      Scott Schwartz

      Starting an online business and having an online business that successfully generates a higher income from my 5am-230pm foundry job. It excites me that I will get what I put into it! No boss to ask off work! And the startup money sound likes it wouldn’t be a crazy in the thousands dollars range..can’t wait to start and open up my life and learn a new way. Thank you
      Scott S

  10. avatar

    This really sounds great, and yet I need to get started with Earn 1 K. I would like to know what are the core differences between the Zero to Launch course and Earn 1 K. Cheers!

    • avatar
      Ramit Sethi

      Earn1K: Create a side freelance business. (Finding an idea, finding clients, pricing your service, etc.)

      Zero to Launch: Create a successful online business. (Developing an idea, getting traffic, sales systems, marketing, pricing, packaging, and more.)

  11. avatar

    Very similar to James, because I work in consulting at a big company and am not sure the lifestyle is sustainable or even attractive since now I have a baby and want to spend more time with him.

    Flexibility. Freedom.

  12. avatar
    Stewart Rogers

    For me, the excitement would come from seeing what others do with the knowledge and tools I give them. There’s nothing quite like giving knowledge away and seeing others prosper because of that, right Ramit?

    • avatar

      Agree with Stewart…. To see how much of a positive impact you have on others. And to be able to know that youve helped them tremendously: not only with finances, but with every aspect of their lives. To me, that is the ultimate satisfaction. No $ can replace that.

  13. avatar

    The most exciting thing about owning my own online business would be the freedom to do the things I want to do. I will be able to learn new skills and techniques on my own terms without having to go through a corporate hierarchy and I’ll be able to apply those skills right away to job that I truly want to do. I’ll be able to focus on the things that truly matter to me.

  14. avatar
    Kate D

    The freedom to work on projects I love excites me. I’d like to share with others lessons that I’ve learned. I would like to have the flexibility to quit my full time job for a few years without dropping to zero income.

  15. avatar

    The most exciting thing about an online business for me is knowing that whatever it is I do is competing in a global marketplace. To succeed there is a great achievement.

    Yes, the lifestyle benefits are attractive, as well.

    P.S. I love the comments, Ramit. You’re like a kid in a candy store. I have often read your comments and thought you were saying “good job” or similar as you wrote. You sound like today you are mentally high-fiving the other commenters and nearly dancing in front of your computer. If you’re this excited, the material must be awesome.

    • avatar
      Ramit Sethi

      You are right. I feel something rare running through my body. Is this an emotion??? I don’t know.

    • avatar

      What I’m most excited about is being able to finally reach some if not all my goals. Having student loans but still haven’t finished sucks! I can’t wait to learn new ideas and getting started.

  16. avatar

    What excites me the most about an online business is the opportunity to passively generate extra revenue on a flexible schedule.

    • avatar

      The idea of freedom is a huge plus for me. I also look forward to the idea of having something that’s MINE. Something that I have created and made successful on my own.

  17. avatar

    Most exciting: being able to reach my specific audience that NEEDS to hear my message and information! I know that these individuals are out there, but with personal training only in person, I am limiting my audience to my immediate location.

  18. avatar

    What excites me is what it would mean for my life today. It would add so much value in terms of time and flexibility, which means I can work at things not worrying abt he opportunity cost of my time. It would add so much more meaning and purpose to my daily life because what I’m doing is directly correlated to investing in myself. And as I invest in myself I would be able to help others as well. Can’t give to others what you don’t have.

    It would also mean I can quit my full time position not because I don’t like it, but because my main money maker would be my business.

    It also excites me because I’ll be overcoming a lot of fears I have concerning myself. Fear of failure, fear of rejection, and other insecurities that try to plague me. But whether these lies do their work well or not is up to me and how I respond to it, not react to it.

    Thanks for prompting these great questions Ramit.

    • avatar

      Being able to work at creating a business that I believe in, enjoy and also provides for all that I’d like to have in life is exciting to me.

  19. avatar

    The most exciting aspect is the freedom and getting rifle of all the ‘garbage and noise’ that detract money away from my main goals. Passive income would be very useful especially as a student/ keen student of observing startups. I haven’t started a business yet. Im in this position. However I’m keen to find out more about what Ramit has to say about his program.

  20. avatar

    Building something that can reach so many people and transcend the normal workday with respect to time is exciting. I feel that the potential of this is worth the challenge.

  21. avatar

    My parents worked so hard to support my sister and I growing up and putting us thought college. While I would love the freedom and flexibility a online business would give me, being able to help them out as they retire would mean so much to me

    • avatar

      I totally agree Anne!

  22. avatar

    The most exciting thing about starting an online business is that I have something to share that I know will help people. Getting paid while doing something I love that has helped someone else is the ultimate goal. It goes beyond getting paid for a task or expertise. It has long lasting impact.

  23. avatar

    Being able to leverage my time. The ability to reach a huge audience which is exponentially bigger than if you stick to just your location. The possibility of relocating to where you want to without the fear of needing to find a new job, commute times, starting from scratch etc. Having multiple areas of income and being able to establish yourself as an expert and charge more for premium services.

    Cheers Ramit!


  24. avatar

    Just like Aleks, I am in consulting and I have a newborn son, which I don’t get to see as often as I’d like. A successful online business would give me the freedom to pursue my dreams (which, unsurprisingly, don’t include slaving away behind a computer and a desk for 40+ hours per week mainly for someone else’s benefit..) and share meaningful time with my wife and son while doing the things I’d love to do.

    Very excited to see what material you will present in the days to come.

  25. avatar
    Jacques Botha

    What excites me most about an online business is definitely doing what you love and being able to reached or help on a global scale. I also like the idea of having more freedom. Spending more time with family and doing stuff we like doing and when every we want.

    • avatar
      Ramit Sethi

      I like this. In college, I used to say, “I want to have the voice of 10,000.” Now, 10 million. It’s exciting to know you can create something world-class and share it with hundreds or thousands (or even more) people.

  26. avatar

    I’ve spent many years working in someone else’s business and I am ready to get out there and create my own brand. The freedom that comes with stepping into your own power, doing your own thing and really, creating your own life is something that appeals to me. If you run a business online you have to be on your toes; constantly learning, keeping up with trends and technologies and this part of it also excites me. You can build a supportive tribe and community. You choose how to spend your time – whether that’s with your family and friends or just being able to hop on a plane right at the last minute – nothing beats that! You can take your laptop and work anywhere. The possibilities are almost limitless – with the right mentors and guidance behind you 🙂 I really believe you are also far more in control over what you can earn. I’m excited about this course Ramit so thank you! Laura

  27. avatar

    One of the biggest things for me is the money. I know it sounds pretty selfish compared to some other responses here, but that’s my biggest issue right now. I know most of your readers are pretty comfortable, but I’m stuck at a minimum-wage job living with my parents and it’s quite discouraging. I would love the freedom of starting my own business and being in control. Personally, I’d love working for myself as well.

    • avatar
      Ramit Sethi

      I think that’s honest. But my first question would be, why don’t you focus on getting a better job first? That’s much more straightforward than starting an online business.

  28. avatar
    Eric Williams

    I do get a thrill out of waking up in the morning and seeing that I’ve made a few bucks. The possibilities of scaling that excite me!

    • avatar

      Same here! I’m close to earning my first 1k online and it’s so exciting. The learning curve has been huge but now that I have those skills, all I have to do is scale up.

  29. avatar

    i enjoy my current job, but i know that my earning potential is limited there. I feel that the beauty of an online business that i start myself is that it has no limitations, that it can scale with me if done correctly.
    Starting an online business that’s automatic is the crucial appeal to me.
    The possibility of starting a business online that does not require me to stop what i am currently doing for now, but has the capability of being my primary source of income down the line is exciting.

  30. avatar

    What most excites me about an online business is that since law school I’ve had an entrepreneurial itch, but I’m too burdened by debts and too risk-averse to risk borrowing capital to start a business when I don’t have any solid ideas for such a business yet. I’m hoping for help developing a business idea, and I’m hoping that doing it online will minimize the capital risk on this first experiment.

  31. avatar

    What excites me is the idea of having the flexibility to do little things like go for breakfast during the week, walk my puppy during the day, spending daylight hours outside actually enjoying it instead of experiencing it through a window.

    • avatar
      Ramit Sethi

      YES! I agree. This is one of my favorite things about a successful online business. I go to the gym in the middle of the day, take naps when I want, take a 3-day weekend to go skiing…but I also work hard.

    • avatar

      Joelle, I completely agree! Do I love the idea of taking vacations or long weekend trips more often? Absolutely- but it’s the smaller, day to day experiences, that I really want to be available to enjoy! Well said.

  32. avatar

    Freedom and flexibility! For sure. I think with more income, I’ll have more time and with more time I can purse the things that I want to pursue. Personally, I like languages.

  33. avatar

    My own experience is very small- I’ve sold some old video games on Amazon. My wife runs a shipping business out of our apartment and she has a website, but the work cannot be done remotely.

    What excites me about an online business is the ability to do the work from almost anywhere. The freedom to travel and live outside of the typical “buy a house and commute” paradigm would really be a dream come true.

    Thanks Ramit, this course sounds great!

  34. avatar

    I’m truly excited at the prospect of learning how to do this in a meaningful and honest way, from someone who is truly successful at it. The freedom to travel and meet other interesting people is a great motivator, but also, I’d be pretty stoked if I was able to use that freedom to help others achieve the same thing too!

  35. avatar

    I’d like a “do over”on my online business. I let personal things distract me the first go around and I’ve never stopped wondering what might have happened if I hadn’t give up. I was doing well but needed to commit more time and resources and instead I walked away. Regret it? Every day.

  36. avatar

    As a real estate investor I know the value of passive income. It is the true way to wealth and freedom! Except there is nothing passive about real estate investing! You have to manage the day to day or people take advantage. This is a lesson I learned.
    For me starting an online business will afford me the opportunity to change people’s lives. More importantly it will allow me to give more… Give more time, money and resources to ministry that I am passionate about. It will afford me the ability to send my mom to Thailand, her home country to live out her final days as royalty. It will allow and afford me to pass on a legacy to my children. In a word it is life. You will give me back my life.

  37. avatar

    What excites me?
    1. The concept of passive income. I currently teach privately, and it just isn’t scaleable. At the moment, if I want to earn more, I have to find more students and work more hours.
    2. The idea of bringing a useful product to lots more people than I could ever manage face-to-face.

  38. avatar
    Alex M

    My first experience with online business was building sites in the early 2000s. I got way from that to travel and go to the finance world. Since I’ve returned to the internet world and dabbled with clickbank and affiliate marketing. But trying to promote products that I didn’t really believe, and didn’t really add value was a horrible feeling. I felt like I was lying, cheating, and stealing money from people.

    Since, I’ve decided to cut out the BS and product real products and services that add value. If I can teach something or entertain someone then at least I’ve done something for them. My hope is that building a successful online business will help others grow, increase my passive income stream, and allow me the freedom and flexibility to escape the 9-5 job in cubeland. I want to enjoy life with my wife and travel south during the winter. Cook for family and friends. Contribute to communities in need. And build successful sustainable businesses.

    • avatar
      Ramit Sethi

      Ugh. So many dilettantes think creating BS online businesses is the way to make “ONLINE RICHES!!11!11”

      They always give up. Always.

      We’ll be talking about adding massive value FIRST, then profit. This is a very different model than most of the “push-a-button, make-online-riches” courses out there.

    • avatar

      I was just watching a video training by Jason Fladelin and he was talking about selling [mostly informational] products using a complete system of tested templates where you could either use your own products or promote affiliate products.

      He was talking about loopholes that exist and how many people try to take advantage of loopholes as if they are sustainable long term. Remember black hat search engine optimization? What about when Kindle first started and people were reselling free books. It is true that a couple of people at the time can exploit the loophole for profit (sometimes large profits). But eventually when the loophole is closed, what will you do? This is why a sustainable approach you can systematize is more important. Then when loopholes or privileges become available, you are actually in a better position to take advantage of them if you choose to do so.

  39. avatar

    Being, rather than working for, the man. I’ve been a part of two startups so far, one of which collapsed and was resurrected (without me), and another which was sold but not for a massive exit everyone always gets excited about. None of these were my company, but they were both an excellent learning experience.

  40. avatar

    The most exciting thing about an online business for me is the opportunity for increased freedom and not being tied down at the office everyday. One of my favorite things to do is travel and see friends. With an online business, I would be able to travel and work from a Starbucks in Atlanta, Dallas, or New York just as easily as I could from home.

    I’m excited to learn more and see how I can develop a business, implement automatic systems to streamline it, and ultimately achieve the freedom of my dream lifestyle.

  41. avatar

    I love the idea of thinking without boundaries. This is what I really want to do, explore and implement my thinking for the good of myself and others.

  42. avatar

    It would allow me to take care of my family and to free up my time . I would love to be able to do what I love,where I love and still be able to take care of business. I also own another business and business building is dear to my heart. Owning an online business or any business and then expanding it into a brand where I can share my values and give back to others however small, is what I truly think life is about. Learning from a proven mentor such as ramit who can show you the correct way after spending thousands on scammers is going to be priceless.

  43. avatar

    I am most excited about escaping the time for money model of work.

  44. avatar

    The thing that excites me about starting an online business is first and
    Foremost the challenge: My experience is in the world of nonprofits, and I’ve built many programs and events from scratch, very successfully, but never a business. I like trying out new concepts and designing systems to deal with them.

    One of my fears, though, is losing social capital if the business fails. Pushing a product on people in my professional and social circle is hard for me (even though asking for nonprofit fundraising money isn’t!) I worry if the business fails, I have lost social capital asking my friends and colleagues to buy my product.

    Oh look, we were only supposed to cover excitement but the fear just came out.

  45. avatar

    […] Straight truth about starting an online business | I Will Teach You To … truth about starting an online business. March 09th, 2014 – 21 Comments. Alright, today is the beginning of an entirely new chapter of IWT. I just got back from a last-minute weekend ski trip and I'm ready to finally talk about the #1 … […]

  46. avatar

    I really like the possibility to make a passive income with a second job. I already have 3 jobs and I’m busting my ass. But this is not enough.

    I know about people that with a online job achieve freedom to do whatever they want to. This would be nice. I could get off the actual shit hole that I’m living in. With a higher income I could own my fucking life.

    • avatar
      Ramit Sethi

      Wait. Why don’t you just get ONE great job?

      3 mediocre jobs + an online business is almost certainly destined for failure.

  47. avatar

    What most excites me about an online business is the potential for income. It is scalable and repeatable.

  48. avatar
    Ramit Sethi

    I notice a couple things about the comments.

    – People starting to think about leverage (taking one concept, one email, one product and expanding it to a pool of tens of thousands of potential customers).
    – People honing in on flexibility and sharing their passion with the world

    – Almost every comment is ME-FOCUSED. I want X, I want Y, I want Z. What about your customers? Your readers? Your fans? If you don’t put them first, you’re like every other online marketer out there who’s only out to make a buck for him/herself.

    We’ll cover this in more detail. You can have all the passion in the world. You can talk about flexibility and inspiration and how you want to travel. But focusing on OTHER PEOPLE — the right people — is one of the keys to a successful online business.

    • avatar
      Kid Ultra

      When I started Earn1k, I was definitely me-me-me. As client relationships developed, I started to get deeper into services…and realized that each of those problems were faced by other human beings. Sure, I could charge more to solve them (and I do), but actually having face to face convos…THAT changed my perspective. You walk before you can jog, you jog before you start marathon training…each step gives you an insight about the step you’re on, the ones you came from, and the next ones. But not the next-next ones.

      Why do you think we’ve made love songs for thousands of years? A lot of insights are extremely personal and extremely universal, and they apply best when they’re real TO YOU.

    • avatar

      In your experience, does a me-focused answer reduce or remove the probability or scale of success?

      I ask because it’s a fairly common theme for successful Valley startups to make something that the founders/executives themselves want. A basic compiler. A place to buy books online. A search engine. A place to network with friends. A better phone. Certainly the focus on other users is required, but does that preclude focus on self?

      Asking for a friend…

    • avatar

      The responses are ME focused since you asked a ‘ME’ focused question.

    • avatar
      CC LeBlanc

      I am disabled & failed vocational rehab. It is horribly depressing to feel so limited and unable to contribute to society before the concussions. I was trained as a Physicians Assistant & volunteered for the Braille & Talking Book Library as a narrator. Now I have many limitations. My son is 22 yo, this was supposed to the time of my life where I am flourishing & I am hoping you’re learning materials will give me hope that I can be a productive member of society again. I hope that I am able to join the successful student of Ramit circle. Thank you.

  49. avatar

    I started my online business – – 2 months ago with the intention of living a flexible lifestyle, and running a scalable model. We’ve been learning a lot about online marketing – it’s been a great experience so far. This week, my co-founder is leaving her job to work full time on the business which is a huge step – there is now some significant overhead.

    Very excited for the blog posts to come!

  50. avatar

    I’m excited by building a business online that will allow me to people around the world achieve their own dreams – people working in the creative industries who have become ‘stuck’ in some way due to real or perceived lack of knowledge, skills or confidence. I have had success in doing this in person, via a website and a couple of published books. However, I think that there are many more opportunities that I could leverage by focusing on building the online part of my business.

    • avatar

      Nicola– your comment struck me because I’m trying to do the same thing…essentially create a movement for designers who are unhappy with work-life balance figure out how to live their 100% authentic selves. I’m thinking blogs, ebooks, workshops and inspirational products on Etsy…most are things you’ve already done.

      Do you have any insight on opportunities you feel would make more of an impact?

      Thanks for writing this.

    • avatar

      What excites me most is being 100% true to what I produce and bring out to the world, and empowering others to give the same permission to themselves. I want designers working in traditional corporate culture to take ownership instead of accepting things that don’t work. I know it may come off as naive, but I’m hoping by creating a model for people to follow for themselves, so they can get clarity on what is and isn’t working, and make intentional choices towards the vision they want for themselves and their careers.

      Anyway you can read more at…in the survey I mentioned feeling challenged by articulating this vision and how to generate primary (and passive) income from it.

  51. avatar

    I have three F’s that I’m most excited about:

    FREEDOM!!! The idea of not being chained to a desk is my main motivator. My babies are not growing up around a 9-5 schedule and I don’t want to miss a minute of it. I really want to be able to soak up all life has to offer without constantly worrying about “time off” and being in one place doing what someone else is telling me.

    FOOD!! I thoroughly enjoy the entire experience of eating whether it’s cooking with my family and friends at home or going out to eat. With my own business I can afford to buy all of the best items to cook with or go out and try various types of restaurants. I love to eat!

    FUN!! I want more beach days. Period. Who says that vacations are supposed to be only once a year? I thoroughly enjoy being at the beach because I love the water – not just because it’s one season. I want to have fun on my own schedule – not when someone “allows” me to take the time.

  52. avatar

    The most exciting thing for me about doing an online business is being able to do something I love and make money doing it!

  53. avatar

    The most exciting thing to me is the idea that I can continue to hack a business and pursue growth without interruption and without needing to be anywhere at any particular time. That to me seems to be the ultimate freedom, complete autonomy of time and place.

  54. avatar

    I want to be able to take a six-month trip to an unfamiliar part of the world and actually be able to work productively during the trip.

    • avatar

      Me too! I have dreamed of being able to split my time between the two countries where my extended family lives (Mexico and US), but it takes money and a career that allows for that kind of flexibility is hard to find. I am excited about this opportunity!

  55. avatar

    I’m a hugely service oriented person. I price my services at a premium (thanks Earn1K for the briefcase technique) and enjoy helping people well.

    Being able to leverage my service beyond my immediate presence and being rewarded in scale (both in satisfaction and financially) all-the-while being able to detach myself from the very-front-line sounds just amazing. I actually reckon it would take some decent psychological shifts.

    Knowing my service is benefiting people enough for them to pay while I play on the floor with my son or book flights to another city just to see a concert or tend to new tasks/hobbies/projects just because they’re interesting (thereby creating even more value just through having the time and energy to formalise new areas? Yes. please.

    • avatar

      I don’t mind working hard. But I do mind working not so hard and being trapped in a space with no windows and artificial air for 8 hr and have others including myself calling me lucky bitch since I have a job in this shitty economy and have a “good” salary while many many in my country (while working) don’t receive one every month. I am sick of feeling that I depend! I want to run my life! I want to raise my kids! I want to bread the air on the hill when it’s sunny! I want to travel and work! I love working!!! But I love living too! I want a work, and online business because I am going to make it around something I love, and I am going to live a full life and show my children that it can be done! Simply put – I want to be in charge of my destiny! Knowing that with online business I can do THAT excites me the most!

  56. avatar
    Aditya Shripad Kulkarni

    Freedom and control. My life would be run by me not anyone else. The amount of money I make would depend on my ability or hustle NOT on my boss’s impression about me.

    • avatar
      Ramit Sethi

      Good. A good way to think about this is: If you worked twice as hard at your day job, would you make twice as much? Of course not.

      If you worked twice as hard at your online business, you could make 2x more…or 4x more…or even 10x more with the right systems.

      (Of course, you could also work 2x as hard and make nothing, which is what so many “online entrepreneurs” end up doing. Not here.)

  57. avatar
    Jonathan Camere

    I have had some luck with online ventures before. I designed a shirt that went viral in a niche market and got me an extra $2k in a week. THAT was luck. I didn’t know what made it so successful and I wasn’t able to recreate it. I know that there are steps that I can follow to get better results and repeat it over and over again.

    What excites me the most is that having an online business that runs mostly itself would be the extra time and financial freedom that would allow to give me more time with my 2 kids and my wife. To travel with them and teach them about life and to be free and to follow their dreams. This would also allow me to put more effort into my passion in photography and be able to even open a gallery with my work at some point. It’s about living a life full of experiences, and learn new things. You can’t do that sitting in front of a computer from 8 am to 5 pm.

  58. avatar

    Here is the truth…I don’t want to put in more than my 40 hours/week I get paid for into success for someone else’s dream. Is that selfish? I want to be the one working from my vacation in Europe. I want to be with my family – able to feed, clothe, and provide a roof but to also BE with them…life is just too short to spend these hours away from those that I love with all my heart.

  59. avatar

    Launching an online business is a fight between creating an MVP (minimal viable product) and creating the polished product people expect (like what Apple or Google might put out). Who wants to launch something, only to hear from friends and family that this isn’t right or that isn’t perfect? And even this post makes me think: “My web site isn’t fully automated. I have to do X because automating something behind the scenes wasn’t an immediate priority.” So thanks for that Ramit.

    Polishing the product competes with creating a functional site which competes with improving usability/efficiency. Oh and Google doesn’t put my site on the first page of results? Bing has it as link #2. WTF?!?

    For me, an online business is to become an expert in my field. I’m not selling t-shirts or creating another messaging app. I’m creating something different to let individuals do what was previously available to corporations. Hedging currencies (specifically Bitcoins) like any other foreign exchange or hedging rain on your wedding day (or wind or temperature).

    I’ve already had “coffee” with an upstart stock exchange looking to hire me, because they saw what I was doing (after befriending someone on linkedIn who then saw a status update).

  60. avatar

    What excites me most is the concept of being able to work where ever I happen to be. The world being my office, as long as I can find WiFi to connect my laptop, and the time being my own. Of course, the money wouldn’t hurt either. While I have an online business of sorts, I feel most of my time with it is spend trying to sell, when I would much rather be creating new products. That keeps me glued to the computer and after already being glued to the computer for 8 hours with my “real” job, I’m a little sick of the computer by the end of the day.

  61. avatar
    Bleider Guanipa

    Hi Ramit,

    I have zero experience starting an online business.

    To be brutally honest it’s been fear, self confidence, lack of direction… blah, blah, blah… and million of other reasons why I haven’t taken action on this before.

    But here is what I know now…

    There is greatness inside of me and I need to be “bout that life!” I need to serve a greater audience with my passion to inspire and motivate people to do awesome things.

    To be an example for my family and for the dreamers of the world.

    2- The Freedom to live, learn and teach from anywhere in the world and make tons of money while doing it!

    Those are my top two reasons…

    Thank you for allowing me to be your student and I look foward to engaging in continual growth with you!

    Bleider Guanipa

  62. avatar
    Adana Wtn.

    What excites me most about having a successful online business is being able to live comfortably on passive income, and having the stability and freedom to choose whether I want to pursue new business ideas, take up different hobbies like brewing beer or printing t-shirts, or sit on my ass eating chips and reading paranormal romance novels all day. I want to have that kind of power and control over my life.

    • avatar
      Ramit Sethi

      Are you willing to put in the work?

      Passive income doesn’t come easily.

  63. avatar

    I eagerly want to share the secrets and experiences I had in my career as a pro triathlete and then cyclist – with fellow cyclists around the world, to help them ride faster and win more races!

    While doing one on one coaching is great, I want my reach to be way beyond what 24hrs a day limits me to, now. One of the most exciting things about having it online is to see than someone from let’s say Australia can use my programs, as well as someone in Germany, the US, Africa… anywhere really!

    Second thing – leverage based on systems! Being able to scale the business based on the systems I created plus delegate the low-value work (outsource) so I can focus on the high-value tasks that I actually enjoy.

    I feel that a lot of online-business owners waste so much time doing “dumb work” that we spend our limited will power on, which leaves the work that actually gets you ahead- usually undone.

    Look forward to learning from you Ramit as I LOVE your systems, leverage and especially how you approach the most fascinating thing in the world – psychology!

  64. avatar

    I want to break out of the drop ship businesses I currently run. I have flirted with digital products for a while. Never made the time to create and launch.

  65. avatar

    I consider myself a lucky person. I have a good paying job that I truly ENJOY, and am successful. But it doesn’t mean that I am not always looking for ways to supplement and allow for added joy. I believe that you don’t need to take every opportunity that comes your way but one should always listen. I want to see what options and opportunities might be out there for me.

    Ramit, I have read your book, and recommended to many others. It has gotten me into a much better place in life and for that advice I am thankful. Because of that I am always willing to listen to learn all I can from you and look forward to seeing what you might have for me, and us as your learning community.

    Best Regards,

  66. avatar

    The thought of me having my own business is exciting. Knowing I’m my own boss, not having to clock in and out on someone else time is amazing to me. I would enjoy the freedom I have and will love the time I have to spend with family. Traveling the world and taking vacation when I want. The excitement I get from helping others with life changing situation. This just puts a smile on my face 🙂

  67. avatar
    Lovina Lansana

    I want to start an online business because I want an enjoyable work I will do from any where in the world. I like to work, I just want a career I can enjoy. I want to wake up when I want, accomplish something wonderful. I want to travel to a country I feel like knowing I can still work. I don’t want my work to hold me back from experiences I want to try. I am looking forward to your emails.

  68. avatar

    Having a revenue stream purposed entirely for guilt-free spending. Like a boss.

  69. avatar

    I’m sorry, I’ve posted my comment in the wrong place before, but here is what I said: )

    I don’t mind working hard. But I do mind working not so hard and being trapped in a space with no windows and artificial air for 8 hr and have others including myself calling me lucky bitch since I have a job in this shitty economy and have a “good” salary while many many in my country (while working) don’t receive one every month. I am sick of feeling that I depend! I want to run my life! I want to raise my kids! I want to bread the air on the hill when it’s sunny! I want to travel and work! I love working!!! But I love living too! I want a work, and online business because I am going to make it around something I love, and I am going to live a full life and show my children that it can be done! Simply put – I want to be in charge of my destiny! Knowing that with online business I can do THAT excites me the most!

  70. avatar

    I had my own business before – I made plenty of mistakes and went off in the wrong direction, and ended up somewhere I didn’t want to be. The work/income ratio was rubbish and I really didn’t enjoy it anymore so I decided to shut it down and move on.

    But I don’t regret it. And it’s what I’ve learned from that experience that excites me about starting an online business. I have learned so much about how I work, how I want to live my life and what I enjoy (and what really bugs me) and I’m excited about turning all of that experience into an online business that works for me.

    I’m also excited because I know it can lead to creating the life my hubby-to-be and I want to live, full of adventure and new experiences!

  71. avatar

    I do like to have an online busness because I would like to earn more and enjoy life with all my familly.

  72. avatar

    What most excites me about having an online business is the freedom and flexibility! I want to enjoy a wealthy life with my partner, friends and family without having to sacrifice the time.

    I want to create a business that gives me a daily sense of accomplishment and will have a quality product that consumers love.

    I read your book at 18 and have had an automated finance systems since then. Your systems have set me up for success and I’m looking forward to learning more about this!

  73. avatar

    Being able to work on my terms both in the aspects of time and subject matter are exciting to me. The opportunity to supplement or replace my current income with something that I construct from the ground up would be awesome!

  74. avatar

    An online business will allow me to develop what I want and the products that I think are useful. In a word: it will give me freedom! I’m in IT and programming is what I do. It’s really cool to work on a product and see it being used by companies. What a blast it would be if such companies would buy and use my product, based on my ideas, and improving it with feedback!

  75. avatar
    James P

    Pride and satisfaction in having built something of my own, from nothing to a profitable business, giving my wife an even better life than she has now!

  76. avatar
    Adrian M

    What excites me most about having an online business is the prospect of, for once, being free of concerns about my financial situation whilst also being free to spend my time on work that I find creative and fulfilling. Being my own master and being able to live wherever I want are also exciting prospects.

  77. avatar

    The excitement of fulfillment, time spent with family.. time to enjoy friends… building something important, giving back to the community… making a difference… never having to chose between a bill to be paid and something needed.

  78. avatar
    Frederic Wiedemann

    I love your focus on the customers’ need! I have been developing a body/mind/Spirit technique so seekers can easily shift from struggle to feeling joy now. I know that is a big claim, but I have the goods. Yet I have taken over a year to find its unique selling proposition. A year! Holy smokes. Am I slow? I think I am getting close with my latest revision. Would you be willing to review the header at [RAMIT: I deleted this URL] and a comment? Looking forward to your emails, and maybe the course…

    • avatar
      Ramit Sethi

      No. This isn’t an opportunity to get free 1-on-1 critiques from me. Read the material — including the last 10 years of free material — and if you find value, join the course. Come on now.

  79. avatar

    I’ve been talking about starting an online business for about 8 years. I start a blog…love the first blog and then NEVER add to it. It’s like I’m afraid it will be successful. Stupid when I write it but true hence the never going the next step forward.

    I worked in personal growth industry…learned tons and have tons to share but only share with a few people.

    I would love to be able to help people and know that I can but don’t know really where to start. Fear of not knowing tech stuff enough holds me back.

    I had my owned my own business for over 20 years. When I got divorced, I went to work for someone and have been doing it the last 6 years. Would love to be my own boss again.

  80. avatar
    Justin Bergen

    Hi Ramit,

    My experience with online business is lacking. It’s not that I haven’t thought about it, in fact it’s something that’s constantly on my mind. I think my issue is coming up with a ground breaking idea but I really don’t know. Perhaps it’s just fear.

    What excites me about making an online business is just the ability to get paid for something I love. It wouldn’t take much for me to leave my full time job as I am practically a minimum wage employee, so that is also exciting. I don’t have any visions of grandeur at this point, just everyone wants to be a millionaire but I just want to make some freaking money.


    • avatar
      Ramit Sethi

      I can help you develop your idea and make sure it’s a profitable idea before spending tons of time and money on it.

      And by the way, when you focus on adding value to people, the money will come. More than you can imagine. But if your only goal is to make money, it’s a very dry and dim goal. I know that sounds crazy, but I’ll explain more in the coming weeks, and in the ZTL course.

  81. avatar

    The possibility of living where I want to live instead of where there is work most excites me!

  82. avatar

    I’m excited about starting an online business because I know it is possible. If Ramit can do it and so many others, then so can I, I just need to know how! I am excited that this could be the time, this could be the way for me to learn how to make this happen for me and my family.

  83. avatar
    Mary Clay

    What excites me about building an online business is the opportunity to succeed and use the income to pay off my student loans!

  84. avatar

    Before I comment, I wonder where the photos are coming from? Some people have them next to their posts and some don’t.

  85. avatar

    What excites me about an online business is gaining the satisfaction of finally bringing my own ideas together in a profitable manner, and no longer just doing great work for “other people”. Especially, the comfort in not being so dependent on other people and their ideas to make a living.

  86. avatar

    Simple. More money. I’d be creating this money during the time that I’d otherwise be wasting.

  87. avatar

    An online business one of the best ways to share what you do best with world so you can continue to do it. For a few years i sold a digital product targeted at musicians and would make a few hundred to a thousand a month in the process, most with to much headache after the initial product creation. It was a great feeling to not have to worry about money so much because it was an additional stream of income to other income streams i had going on in my life. It became a great source of money for weekly spending like food, going out to eat, my expresso habit ect. And allowed me to take money being earned from other income sources to pay bills on time, save, and get my credit back on track, most of these things also happened as a result of reading IWTYTBR. ( When i actually bought and read the book I had a student loan in default, no credit, no savings ect. My career began to pick up a bit and with IWTYTBR I had a better understanding on how to manage money, sac ect. a few years later I am still NOT working a 9-5, have my student loans in good standing and 1 personal and 1 business credit which have minimal balances if any through out the year, Savings accounts ect. IS EVerything in my financial life perfect NO but its getting there. LOL BTW your book is also my go to graduation present for any one. Instead of giving them $50 o $100 bucks to blow on beer I buy them a copy of your book.)

  88. avatar

    I’ve never started an online business, but would like to. I’ve bought various books on how to set up a blog, but never have because I’m not sure people want to hear what I have to say. My passions are personal finance, believing in yourself, the power of positive thinking, and to teach people to quit whining about all the problems in their lives and DO something about it. Change is up to us – that’s why I love reading your stuff!

    The most exciting things about an online business to me are FREEDOM and helping people figure their financial lives out while replacing my income and making a ton more money, would be the idea. I make 6 figures now in corporate finance, and I can spend my days doing personal stuff at work and taking 2 hour lunches, because I know what needs to be done and can efficiently get it done, and no one is the wiser. So there’s a certain flexibility here that is great, but I feel like I could do so much more and be much happier doing that. I hate that I work for a Japanese company and my Japanese boss is an a-hole who believes that women should be at home raising the family. However, I feel like it’s “safe” here, I can come and go as I please, I get a great match on my 401k plan, plus health insurance (husband is self-employed), so it’s tough to think of leaving this safety behind. I also have a side gig which brings in $400/mo which I picked up last fall and I enjoy, and we have several rental properties which provide some cash flow each month.

    If I could learn how to build a successful online business, I envision keeping my day job and at least begin to build my online business, and then at a future date, go full-time on my own when I can replace my income and benefits here.

  89. avatar

    The ability to operate independently and manage an account/platform on the road in tandem with my other investments of time and money..

  90. avatar

    What excites me most about online business is the idea of working and making money from home without somebody breathing down your neck.

  91. avatar

    I would love to learn how to choose an idea that a group of people have a need for and learn the techniques and systems to fill that need. Because, once you learn the fundamentals of choosing the idea, implementing techniques, and systems you can repeat the techniques and increase the number of people you serve exponentially. I am a big fan of Seth Godin, James Altucher, and Ramit and would love to be able to help people on the same scale as them. In the past, I haven’t made it past the idea phase because I didn’t know if it was a good idea and what steps to take next to find out.

  92. avatar
    Pedro Fialho

    These things three excite me about an online business:

    1. Do what I love, with flexibility and freedom;

    2. Enrich other people’s lives and businesses;

    3. The swag.

  93. avatar
    Jay S

    Quite certain that this will be your biggest class yet.

    I’ve been following you for years. Started a side business, and just started an e-commerce store.

    Will this class work with ecommerce (selling physical products?) as well?

  94. avatar

    Getting out of bed, being able to take the time to spend with my family instead of rushing out the door so the guardian of the time clock doesn’t rat me out to my boss. Taking my wife and kids out to lunch or shopping during the week when everyone else is (gasp!) at their office, filling the coffers of their company while struggling to get by. Hopping on a plane to an island somewhere, anywhere, as long as it’s where we want to be. Knowing I am making a significant impact on people’s lives. Freedom of time and of finances. THAT is what excites me!

  95. avatar

    I love being able to be home with my husband, who had a stroke in 2010 and is now disabled. Being able to take care of him and the flexibility to be able to take him to the doctor if need be is the best!

  96. avatar

    I think the thing that excites me the most is making something that people find useful and makes their lives easier. Second I am excited about the change to diversify my household income streams from the job I have now. Another thing that excites me about an online business is the ability to scale it up once I have created a quality product.

  97. avatar

    The thing that excites me the most about starting my own business is more for peace of mind. My fiance and I have great jobs now with a solid work/life balance. Even though we do a great job saving using your methods, we’d love to do more. Whether it’s having extra cash to go towards retirment, saving for our kids college funds, not having to go into savings for a vacation every year or something to supplement our earnings if god forbid one of us lost our job. Finding a way to have that financial freedom is very important to us. We don’t have to become millionaires with our side business. We just want to have enough money to afford a few simple luxuries in life. That’s the most excite part of the idea of starting a business. Now it just needs to be put into action!

  98. avatar

    I love make up ! Watching those youtube videos and going to blogs have saved me thousands of dollars. I started my own blog a while ago and of course is always the last thing on my mind ! I did get good traffic for a few months ( while I was posting irregularly) but nothing now ! Why ? Because I have not posted anything since September of 2013 !! I would love to follow my passion and work. Though, I love being an accountant 🙂

    • avatar
      Ramit Sethi

      Every one should read this comment.

      Notice how my free material has saved Jessie thousands of dollars.

      Whether you’re saving people money, or helping them get healthier, or teaching them a new skill, do you see how you GIVE VALUE first, THEN charge?

      Do you see how if I created a $100, $1,000, or even $5,000 product, Jessie would be so much more likely to buy?

      This is a key difference in how you approach online business to create students for life. Not in a scammy way. Not in a “shove the sale down their throat” way. But in an authentic way that puts THEM first. And over the long-term, when you create a win-win for both of you, you will make more money than you can possibly imagine.

      Stay tuned for the systems showing you how to do this.

  99. avatar

    Being a college grad student from India i have always wanted to do this kind of stuff ever since i read 4HWW. What most excites me is
    1. Want to travel – for experience (i have a list of festivals, food, locations and adventure sports)
    2. But before that with first $1000 i would buy my list of books on business, marketing, entrepreneurship etc. that i want to educate myself with. Next $1000 on fiction books for the journey.
    3. A lot of other things but thinking about them at this point seems a waste of time.
    I tried my hand this stuff (started a website and failed miserably) but actually lacked a systematic approach, you know a bit advice from here and there. But in retrospect after reading your blog everything seems like an excuse.
    Anyways i want to thank Ramit. Having recently found out your blog and material that you have something robust and working, above all you’re giving it for free.
    I’m currently browsing some older blog posts to dig for some helpful actionable stuff.

  100. avatar

    I am most excited about reaching a wider audience than I ever could in private practice. I want to change lives!

  101. avatar

    I think what excites me most about the idea of an online business is the knowledge that the value of what you contribute is directly quantifiable.

    I’m not meaning to imply that there aren’t plenty of people making money selling crap, but that isn’t sustainable long term. And conversely, there are plenty of people selling awesome stuff, and yet failing for other reasons. However, in its purest form, and with the right guidance, an online business is one place where making money means you’re offering something appealing, and continued success means you’re offering something of real value to people. As much as I’d like to think my self esteem doesn’t rely on other peoples’ opinions of me, I’d be lying if I said it had no impact.

  102. avatar

    Pure and simple – I’m excited about the freedom that an online business could give me. I might be in the minority here but it’s not all about the money. Not being tied town to living in one city to service my clients is a really exciting prospect to me!

  103. avatar

    What would be more exciting about this, is the freedom that gives you have some more extra money to do the things you love.

  104. avatar

    What most excites me about an online business is the potential for freedom that it provides-freedom to make choices it otherwise would be difficult to make. Better yet to not have to make certain choices between this or that but rather i can have this AND that. Also i like the idea of making passive income and having my business work for me-including while I am sleeping. I want to be able to share something i’ve created with others in a way that will truly be helpful and ideally life-improving for them.

  105. avatar

    I never have any an online business experience in the past, but right now l would love to start it because this business we hope to reach to many people in the world via our online what we are going to sell or share.

    We can become our own boss with our work even in home or anywhere in the world that we wanted and love to do it.

    I hope an online business will bring me passive income for the hold of life even we are busy with our current job, and it will make me more happy while we can sharing any of our experience or even can get others information from many factor in the world.

    In that also we can sell our knowledge ,our successful,sell our failure which many people are never met in their lives.

  106. avatar

    for me: I want to be free and have an enriched lifestyle.
    for my customers: I want them to be free of anxiety/panic attacks and find a way to be rich too – I believe that the course I’ve developed can help so many people, I need to find a way to serve as many people as I can, and spend time doing what I love.
    HOWEVER I suck at business, and make stupid mistakes, write horrendous sales copy, and my website looks like noddy made it. And I hate asking for money. I’m ready to change 🙂

    • avatar
      Ramit Sethi

      I especially love how you focused on not just you, but your customers. That’s a very good sign.

      The rest, I can teach you.

  107. avatar

    It’s an exciting time, and my wife and I would love to build an asset (business) which requires some focus, but isn’t the true center of our daily life. We’re both frustrated with the standard work model, and feel the strong urge to break free of this daily grind. We’re very interested in creating something that makes a significant amount of money per month, that gives us location independence. We love travel and experience – and we want a business that frees us up to focus on that.

  108. avatar

    Interested to see how this course will be different from Earn 1K, or how they fit together.

    • avatar
      Ramit Sethi

      See my comment above. They’re different and complementary. E1K = freelancing. ZTL = online business.

  109. avatar

    What excites me most is the freedom I’ll have to spend time with my wife and kids. Freedom is the most important aspect of starting my own business. I’ve felt shackled down to my job(s) for so long. It’s time for a change. I want to set a good example for my children as well. I don’t want them to grow up thinking they need to find a “stable” job and work their asses off for a boss, or company that doesn’t even care about them, to be meagerly compensated. I want to show them that if they work their asses off doing something they love to do, they can live a rich and fun life!

  110. avatar

    For me the most exciting thing about doing and online business is the idea that I can fail( which already happen once), that rush, that tickling in my hands I love it!. specially that energy that I get after not doing it right the first time.

  111. avatar

    I love learning about products or systems and then teaching people about them in the simplest way possible. I have a knack for breaking things down into the simplest of terms and I want to help other people understand what I’ve recently learned. An online business seems like a possible way of doing so. Right now I have a travel blog, teaching people travel tricks and tips I’ve learned over the years, but I just write it for the sense of accomplishment it gives me. It would be very exciting to know how to truly monetize something like this.

  112. avatar
    Maki Tolentino

    I’m excited with the idea that you don’t have to trade your hour at work for the fee that you’d be getting. I love my work, but without leverage, I won’t be able to keep up and earn more without me burning out in the process. I’m excited for this course!

  113. avatar
    Kim K

    Right now what excites me the most about having an online business is the freedom I have. I basically do what I want, when I want, and if I don’t love something, I just don’t do it!

  114. avatar

    I enjoy researching about interesting things/topics online-which is how i found Ramit. There’s too much hype about online business/ email marketing here in the third world. I would want to prove to my fellow sub-saharans -and encourage others in the process – that genuine work can be done online without spamming all and sundry.

  115. avatar

    What excites me most about starting an online business are the possibilities for my future that would result from having passive income and being in control of my life independent from an employer. I am only 27, and I know that if I can successfully create an online business at this age, then there truly are so many options available for where I can work from, how I can spend my time, and how I can create a safety net financially for myself and my family.

  116. avatar

    What excites me most about starting an online business is mostly being able to prove to myself that customers are willing to pay money for my product/solution. The exciting stuff is the process of defining and refining the business’ value proposition, building the business, attracting customers, and generating revenues which (if I don’t screw up) will grow over time. The income, and all the stuff that comes from having more income, is the reward for doing the best job I can in identifying a real customer need, launching a business to address the need, and executing on and tweaking the business so it grows.

  117. avatar

    While my consulting is going well thanks to E1K and RBT, I’m still trading time for money. What I want is a life where I can habitually take a week or two, or four, to go meditate.

  118. avatar
    Ryan G

    The MOST EXCITING thing to me about starting an online business is that I would be able to deliver valuable information to multitudes of people over a medium that has no time or geographical restrictions. To teach people what I love today would require my time directly with up to ten people at a time. Online, that restriction goes away. Exciting!

  119. avatar
    Scott Welch

    1. Yes: I started selling items on eBay. Took your advice and wrote down actual costs vs profit. Found I was making half of what I thought I was. Dropped it like an old shoe.

    2. Because working smarter at my current job will never translate into more income. (Also taking your advice and looking for a new job.) Because I’m tired of living in the swamp when I want to live in the mountains. Because frankly I don’t want to hit a ceiling where I continue to add value to someone yet it doesn’t translate into bigger income/more vacation/early retirement, etc.

  120. avatar

    The lack of barriers to entry.

    Thanks Ramit for fighting the fight against bad advice.

  121. avatar

    I love the idea of speaking in zurich at a forum and at the same time I am selling something to the world. The excitement of having a pocket business-a business I take and can work on while I am travelling around the world

  122. avatar

    My experience: I’m a 24 year old self-employed graphic & web designer. I currently run an online business that generates a few grand a month (under 5 figures a month). I’ve been living in Thailand for the last 4 months, which is pretty sweet (probably what excites me most as well), but it’s partly cuz I can’t afford the life I want in the States yet.

    Really, I need to learn to scale this business. There’s only so much time & work volume I can handle & only so much I can charge my current clients (I have much better clients than I did a couple years ago, and better clients can always be had to a certain degree). However, lately I’ve been hiring people on to handle larger web projects.

    Things I find frustrating: 1. Inconsistency of income (feast & famine), 2. Scalability – how to do so effectively without compromising quality, 3. Time management / systems (I work quite a bit).

    What Excites Me: Knowing my fate is in my own hands. Knowing I have a direct impact on others lives and businesses. Knowing I can do anything I want.

  123. avatar
    Jeff Gibbard

    The most EXCITING thing for me would be to remove the worry about monthly expenses. I’d like to finally get ahead. I’m tired of being behind. I work really hard but I can probably work more intelligently.

    I love the work I do, and I love my life, money is one of my biggest challenges as there simply isn’t enough flowing in to create the exact lifestyle I’d like to have.

  124. avatar
    Daniel Mullen

    It’s all about time. Right now I don’t have enough time to travel or to go out on humanitarian efforts because I have to go to work to support my family. With an online business I can work wherever I have internet access. With an AUTOMATED business, I can work less to buy necessities so I can have more time to do more fun things.

  125. avatar

    Being able to leverage my time to produce a reliable passive income doing what I enjoy doing and still have time to do other things I love. I don’t want a business that takes over my life but one the supports and complements it.

  126. avatar

    I just read Ramit’s comment about the good and bad responses here. I actually was so caught up in how I would benefit from starting a business I completely forgot about the other side, the customers. I would love to be the guy my customers tell other people “Oh you need help with “insert problem here”? You should talk to Brian, I love that guy!”

    I’ve been an IT admin for the past 10 years, and starting off on a help desk has taught me very good customer service. Now that I’m a senior level admin, and do not need to get on the phone with customers, I still do anyway because I like helping people and making sure their happy. I give people my direct number because I know how it is to get the runaround, plus I’m a nice guy. The other guys I work with actually laugh and ask why I don’t forward them to our helpdesk. I’d say I’m a bit of a people person.

    So one thing I’m excited about is building relationships with my customers. It’s a good feeling to have someone you’ve helped speak highly about you to their friends.

  127. avatar

    Time freedom and the ability to truly live the life I want and imagine. Simple as that.

  128. avatar

    This is a great class idea, Ramit!

    I have had an idea percolating for about a year for an online consulting business, but have not been able to hit the ground yet because I have been finishing up my PhD and interning at a tech company full-time. What excites me about an online business is being able to take only projects that will light my fire and being able to do things that I think are meaningful and valuable. I love the idea of answering only to myself and therefore being able to be “picky” about what I get invested in. Of course, as a consultant I wouldn’t want to be geographically constrained, so the ability to also travel as a part of business really appeals to me.

  129. avatar

    What most excites me about building an online business is being able to bring value to my customers from anywhere in the world. This would allow me to give value to customers without having to sacrifice the most important thing for me and my husband, time with our families. I am from Venezuela and my husband is from Turkey, we live in NY. It is quite the challenge to spend time with our families, especially since mine is spread all over because of the political unrest in Venezuela. We haven’t made time for our own honeymoon because the time we have to travel we have used it to see our families. If we had an online business, we could travel just the two of us, finally, without sacrificing family time.

  130. avatar

    Not having a boss is the most exciting part. Setting my own hours and working on my own terms.

  131. avatar
    Beth B

    Creating something from the ground up excites me. Involvement in all steps of the building process so that the sustaining phase is something that comes easy, yes, but also is something I’m deeply invested in.

  132. avatar

    What excites me the most: sleeping in! And staying up late. Seriously. I am naturally a major night person (i.e., would prefer to stay up until 2 or 3 a.m. every day and wake up at 10 or 11), and conforming to the working world’s morning-centric approach makes me miserable. Having control of my own schedule sounds like heaven.

  133. avatar

    The idea of growing and nuturing something I enjoy doing. Reading 4 hour work week and seeing all of the methods of automation and ownership you have while running your own business. Seeing gaps in communication and taking steps to actually fix them instead of allowing hierachy of business fix them.

  134. avatar

    I started selling an online e-study guide for nursing students. The students were loving it ans going crazy for it. They started asking for different subjects that I wasn’t an expert in, so I kind of let it die and wither away. Eventually, I took it offline.

    I was afraid because I didn’t know how to grow from there without consuming my life at becoming an expert at so many subjects the students are asking for.

    I still receive emails from students, saying, “Please, where can I buy this study guide?” And I feel guilty every time, I read one because it feels like I’m depriving them of something.

    I want to have the courage to revive this little business and believe in myself that I CAN make several different products that will benefit these students, without losing myself or my social life.

    • avatar
      Ramit Sethi

      Very insightful. When you find the right idea and validate it, you won’t have to sell anything in a sleazy or inauthentic way. When you do this right, you’ll actually have people BEGGING you to create and sell something. That is powerful.

  135. avatar

    I have a desire to travel the country in an RV and passive income would make this possible. I am about to testify in a brutal murder case that will make me a target to the defendant and I will be uprooting suddenly and have income during that process will be a literal lifesaver.

    • avatar

      What most excites me about an online business is you earn even when you are busy holidaying or doing nothing.

  136. avatar
    Adam Kolosik

    I would love to have the freedom to pour more into my church ministry job. It doesn’t pay what I would like to have, and it’s hard to get ahead of my debt on this job, but I absolutely love it. I would love to create something online to give my family and I more freedom!

  137. avatar

    I’m super excited to actually make money in my online business. After a few fits and starts, I’d like to do it right this time.

  138. avatar

    I’d love to start an online business, Developing one now. I’m data driven so I’d literally only be offering things AFTER the market has verified a need and that they’re willing to pay for “it”. Through consulting,(You gave me the courage to actively build a consulting company with a specific target, and not just an “Everything” company) I’ve come across some interesting needs that don’t align with my personal opinions but have DATA backing them. I’ve fallen in love with it actually,(Discovering Needs, Filling Them, Help, Repeat) the only thing capping my ability to add value & earn income is the size of the market of the product. I’ve spent 7 months only focusing on solving other people’s problems & I feel like I’ve hit a ceiling in terms of testing tactics, THIS NEW COURSE IS GOING TO BE AMAZING.

    I love how you’re destroying the people that are only “ME-Focused”! HA! They don’t get it.

    I’ve been reading your blog and emails for about 6 months I save most of them when they hit directly on what I’m doing at the time. This product? will be my 1st purchase. I’m ready for this course. The timing couldn’t be better.

    My girlfriend hates winter, I love it! So flying around come winter would be HUGE! for me, my siblings are in another city, so again traveling at will is SUPER important, & I love language learning on my OWN time, not really through computer systems, also grocery shopping on a Wednesday morning, and banking on a Saturday afternoon (Things I currently do, & would love to do more of!)

    A successful launch would mean COMPLETING the lifestyle change, & the ability to focus on leveraging my skill-sets/insights in areas like charity as well (which is a giant cesspool of ineffective business tactics). I’m super excited for change.

  139. avatar

    Creating something that would be a reflection of my interest and abilities.

  140. avatar

    The most rewarding part of having my online business(personal training) was having clients go through changes and love what has happened to them. Then they are excited and compliance goes up and then… More positive changes.
    The hard part is getting more clients and when the military calls me up to be active and I have to dump all my clients and start again fresh when I come back from training.

  141. avatar

    The idea of having a business that operates online and generates a solid revenue is exciting because it allows me to be my own boss, do the things I love to do and have the time to improve and to learn. I don’t just mean improvements related specifically to the online business, but improvements in all areas of life that in turn can have a positive impact on the business as well.

  142. avatar

    Creating an online business has been a dream of mine. To be able to monetize a business by talking about something or creating a topic that could benefit people as well as benefit me.

  143. avatar

    The challenge! I love learning, I love business, and I love the challenge. Having something to share with the world and/or inspire others is a huge benefit as well.

  144. avatar

    What excites me about an online business is the ability to work anywhere. This means true freedom and flexibility. I love the idea of creating my own work space on my own terms.

  145. avatar

    This sounds great! The idea that you can be successful, start your own business, while still having the freedom to use you time on the most important things in life – is exciting! Also – working from anywhere in the world and not being tied down sounds really awesome.

  146. avatar

    What most excites me is the opportunity to be pro-active with my future and stop being reactive. To be able to have the freedom to travel and not be tied to a brick-and-mortar location.

  147. avatar

    The most exciting part of an online business, for me, is the challenge of it. I love making it grow from an unnoticed “speck” to a thriving “destination” on the net.

  148. avatar
    Tamara C

    What excites me most about an online business it the ability to run it from anywhere I choose. I can be on the beach or in the pool and still “work”. I am so sick of my schedule working for the “man”…I want to feel more in control of my life.

  149. avatar

    The idea that I can ADD VALUE to the world… that others can benefit from something I create!! This excites me the most. Also, being with my daughter every step of the way and allowing her the freedom to explore her interests while also encouraging her entrepreneurship and seeing her moving forward in her life with joy… And building a business that brings real money in while being ethical and transparent… Yes!!

  150. avatar

    The success of creating something that people love to pay me for skills.

  151. avatar

    Freedom. Freedom to do whatever I want to do, from wherever I want to do it. More importantly freedom to help people in a bigger way than I am right now. I do already have an online business- it’s an online English teaching platform.
    I blog as well, although my blogs are not yet income producing. I love to write, and the biggest tip I received from a friend recently was to offer value without expecting anything in return- basically building credibility. Which is what I’m currently focusing on among other stuff.
    What I would look forward to learning is how to make my existing online business generate profit. Not too sure if this fits what you’re asking for, but I thought I’ll go ahead and give it a try!
    I love your no-nonsense approach and straight talk! It’s very un-Asian.! Thanks Ramit, and have a great week!

  152. avatar

    The most exciting part about an online business? Helping people. It sounds cheesey, but it’s true. For the golf business, I want to help people get better, without breaking their bank. For the ejuice business, I want to help people quit smoking real cigarettes, and someday wean them off ecigs. Obviously making money and freedom is up there, but golf helped me by prividing a sanctuary and ecigs helped me finally kick my smoking habit. It would be nice for me to give something back.

  153. avatar

    I am excited that my work could fuel and excite me, not drain me! I could add to this excitement and passion by being able to afford to take my family on trips whenever and wherever. The thought that this is possible excites me so much!

  154. avatar

    My job covers my bills with some left over, every cent from an online business is literally extra. Do I blow it on fun and games? Use the money to improve the online business and/or start new ventures? All of the above?? I DON’T KNOW! But the idea of having an income that is earmarked as “100% for whatever I want” is pretty exciting.

  155. avatar

    What excites me?


    Freedom to pursue new ideas as they arise.
    Freedom to help/spend time with others.
    Freedom to learn more about things that interest me.
    Freedom to travel/live where ever I want to.

    You get the idea…

  156. avatar

    The thought of making heaps of money intrigues me as much as it does to anyone, but the more realistic approach would probably be to use it as a way to become better at driving a business and all the logistics behind it.

  157. avatar

    I can’t wait for the challenge of building my own business, the fulfillment of creating something that will leave a lasting, meaningful impact on people around the world, and the empowerment that others will feel through my story. I’m ultimately inspired by living out my values through my daily life and helping others do the same.

    For my priorities, becoming an entrepreneur, especially with a social focus, is a way for me to develop a creative and independent, but purposeful system for living. I look forward to (continuing) to work hard, to be challenged, to connect with others and to feel true ownership over my day-to-day, earnings and impact.

  158. avatar

    I have always worked hard and taken pride in what I deliver to my customers, whether it was hardware, software, or services. What would excite me the most would be knowing that I could do that again and not be making money for someone else. My own business would give me the flexibility to work where and when I wanted to, spend more time with my family and provide me with the financial security I need – on my own terms.

  159. avatar

    Income centred on doing something that I enjoy is what appeals to me most. Add to that the time saved where I could pursue other interests.

  160. avatar

    I’ve had a successful but unsatisfying career and retired as soon as I was able. I’m too young to be hitting up the retirement funds, so I started a freelance editing business. Since I come from higher education, I’ve been editing dissertations and faculty journal articles. My income is sporadic and I’m always looking for clients (grad students are not repeat customers – one PhD is enough!). I come from an IT and HR background, but I’m not sure how to leverage that into a business. I’ve been doing volunteer work for a person who started a program for homeless, drug and alcohol addicted men. He’s had good results helping these men become contributing members of society again – so good, the VA is paying HIM for every vet he houses. I’m floundering since I’ve always had a job and a boss. I can see why businesses fail – we don’t have a clue! So many of us just want impromptu ski vacations. Right now, financially, I just want to pay the bills; emotionally, I want to feel like I’m contributing something.

  161. avatar

    I am excited by the ability to start a profitable online business in order to gain control over my own time and location. Using it as a tool to allow myself the freedom over my lifestyle and the ability to truly act on what I want to do instead of react based on my circumstance.

  162. avatar

    I’m excited to start an online business to put my skills and knowledge to work for me that I don’t get to use/get paid for in my other businesses. In addition, being able to reach a large audience and creating passive income are dreamy big motivators.

  163. avatar

    I’m excited to be in control of my future by creating and maintaining my own business. Having the ability to create my own schedule, I will be able to properly focus on other long term goals I have. Providing a service or product to people I am excited about will be very rewarding.

  164. avatar

    What excites me about an online business?

    Freedom. Freedom. Freedom. Oi.

    Nothing more, nothing less.

  165. avatar

    Being successful is exciting. It is a great feeling to be successful. Not only successful making money but enjoying family and friends. What excites me the most is reaping the rewards of my efforts while doing something I enjoy.

  166. avatar

    I’ve been wanting to start a business to disrupt the music publishing market. When I was a music teacher, I hated having to wait on backordered music or pieces that constantly went out of print and were impossible to get ahold of. If I pay for it today, I should be able to have it in my hands today, and I want to create a business that focuses on doing exactly that for musicians and music teachers all over the world.

    I’m excited about the idea of being the instrument to cause a paradigm shift in the industry, but I’m also fearful of it. I think that’s what has been holding me back on the idea.

    • avatar
      Ramit Sethi

      This is a good starting vision.

      Questions to ask:
      – Has this already been tried?
      – Why hasn’t this worked?
      – Who wants this? Who will pay?
      – If they want it, and are willing to pay, again ask yourself: Why hasn’t this already happened? Who’s against this?
      – How would you differentiate yourself?

      This is a good reminder that an idea is one thing. You have to dig deeper to truly understand the BUSINESS side of your idea. Is it viable? How big? We don’t want to just follow our passion. We want to think strategically about the business side before we invest lots of time and money in an idea.

  167. avatar

    Online businesses have the potential to reach far more people than a traditional business venture. I know lots of people who work in nonprofits who are overworked and underpaid, but do it because they feel they are making a difference. I love the idea of starting a business that is useful for the world at large and beneficial for me. If I could take my dream trip across Southeast Asia (and then Northern Africa, and then India, and then South America – did I mention I love to travel?) and have my business at home doing good for people, I think I’d feel wonderfully fulfilled. It allows the opportunity to do good for more people and still have to freedom to live a good life.

  168. avatar

    I have had an idea about a business in my mind for a while now. I would love to be able to say “no” and stop grasping for clients because with my online business I have created an adequate enough nest egg that will allow me to all at the same time live a nice lifestyle, do work that I love to do, have a fair amount of free time for myself and for my family, have the prestige of owning a business and perhaps even becoming a job creator.

  169. avatar

    What most excites me about starting an online business is the opportunity to try something new. I’m no longer stimulated at my part-time job and I stay at home with my daughter the rest of the time, which is great, but I’m in need of some “me” time and a new challenge, while possibly making enough money to do more of the things we love!

  170. avatar

    Been able to create a business that would help people whilst been fun to do and getting money for it as you sleep, what wouldn’t excite you about it! Also the chance of not having to work the 9-5, but working yourself and actually creating something that I could say ‘I did that’. THAT excites me.

  171. avatar

    The process of hard work and contributing to something that I OWN and not someone else is what excites me most. Breaking my back for previous jobs when there is not an appreciative boss is one of the worst experiences in my opinion. Working toward achieving financial freedom and the possibility of helping others is what excites me most about operating an online business.

  172. avatar
    Sean D.

    I’m excited about this new course offering because I see the internet everywhere. Hell, most people carry it around in their back pocket. iPhone and android hold a very large market share, making it easier for people to buy stuff on the go. Just observing the people I work with, they are constantly talking about a purchase they just made on Amazon, Nike, iTunes, eBay… The list goes on.

    I want a piece of that pie.

  173. avatar

    >If you want, I’ll share real stories of the passive income crowd — and how much they really earn — that will blow your mind.

    I am going to be the one that admits he likes gossip, even if its of the “truth be told” kind: Yes, I want that.

  174. avatar
    Suz deMello

    I love what I do (I write erotic romance) and I look forward to getting the readers my work deserves! Not only do I want to make a decent living, but I want my books to be read and enjoyed.

  175. avatar

    What excites me the most is building a business around things that I love to do. Making money from something that I would do for free is also a huge draw. The possibility of being able to leave my work in Afghanistan as a defense contractor is also a big draw. When I do return home, I dont want to have to work a normal job that I know I will be burnt out on within 6 months from doing unmeaningful menial work towards someone else’s agenda. I want the freedom and independence that is gained from running an on-line business. I just feel like my time is better spent creating and adding things to the world instead of just working EVERYDAY to make ends meet.

  176. avatar

    The most exciting thing? Flexibility. Being able to manage my time according to my priorities rather than having to throw a huge chunk of it out the window according to somebody else’s whim.

  177. avatar

    the excitement comes from the freedoms created and shared with others,

    being unbound by location, free to travel the world for business

    being unbound by the clock, able to come and go with income produced while away from the business

    financially free to help others in need, able to buy without 2nd thoughts

    completely content with inner peace

    living and loving by seizing the day, living the dream fully and loving it
    Carpe diem and ENJOY IT!!

  178. avatar

    What I find most exciting about the concept of Online Business is how diverse it can be !

    There’s literally thousands of niches to be filled, and the Internet is defined by the personal spin people can give something.

    Of course, this also happens to be where we all tend to get paralysed by indecision, notably because of how MANY choices there are!
    And how any success requires us to get to work and focus on a specific Domain/niche and create an actual product, not just another daydream n our heads !

  179. avatar

    I work with some fascinating folks on a side business. It is a fabulous idea to be able to build a online business framework so that they could focus all of their passion and energy on the products, as (for some more than others!) their comfort level with the sales and marketing worlds is pretty low. I would love to be able to take that burden away from them and to free up their time as well.

    The other thing that really excites me about an opportunity like this is that if it is leveraged properly you can pursue more than one project or product as you and/or the market evolves.

  180. avatar

    I’m excited about the feeling of creating something out of me that’s valuable to others. And the way I know it so is by getting paid while I’m asleep.

  181. avatar
    Todd Sims

    To echo the other comments, the most attractive thing about starting an online business is flexibility and freedom. There’s a quote (sorry I cannot recall the source) that says “If you help enough people get what they want, you will get what you want.” Maybe is was Zig Ziglar?

    Earning money while you sleep would make it hard to sleep!!

  182. avatar
    Evie Gerontis

    What doesn’t excite me might be a better question! I want the flexibility, the income, the freedom, the self-satisfaction, the challenge, the spirit of entrepreneurship. All of that excites me! Really looking forward to this. I tend to do a lot of research and sometimes that gets overwhelming.

    So – I am tired of “going to” and ready for “doing”!


  183. avatar

    There are so many exciting things, but probably the most exciting is the adventure of it all! I hope to create something i enjoy, believe in, can be proud of, that can help a lot of people.

    I would love the flexibility to spend more time with my mom who was recently diagnosed with a debilitating disease. Being able to help her out financially would be a great gift as well.

    And then there’s the Friday afternoon nap! I was self-employed for several years and this is the thing I miss the most!

    Thank you for all you do, Ramit!


  184. avatar

    The idea of freedom in my day and what I can peruse in the future excites me. The idea that I can focus on a topic of interest and that people would want to listen to my opinion excites me. The idea that the extra money I make could allow me to run the business full time and provide me with the finances to invest in future business ideas really excites me.

  185. avatar

    I’m excited by the possibility of connecting with hundreds, perhaps thousands of people I can now connect with by virtue of the internet.

    I would love to share what I know, what I’ve learned the hard way, with others, so they can benefit and make different, more interesting mistakes than the ones I made 🙂

    I want to share with excitement, fun and a feel-good-vibe, rather than the grimness that seems to surround education in general.

    Also, Ramit, you rock. In a tough-love kinda way …

  186. avatar

    I have many fun hobbys, building an online business around one of them and having more time to do those hobbies. I am good at my job and enjoy it, but I would enjoy more time and freedom.

  187. avatar

    The idea of working for myself, and being free to spend my time the way I choose is the most exciting thing about online business.

  188. avatar

    What excites me the absolute most about an online business is the idea of not having to ask for permission to take the time to care for myself and my family. The notion of no longer just surviving but thriving in life is amazing.

    A close second is that it will allow me to find satisfaction in helping others in ways I could only dream about with my current office job.

    • avatar

      that’s grt

  189. avatar

    Doing what i am passionate about , getting paid for that and being known for i am doing.

  190. avatar

    The thing that excites me most about an online business is the ability to follow my dreams and be able to help those in need, take care of my growing family, and have time to enjoy both. My line of work (international development) tends to lead to geographic restrictions in where you can live, tons of travel away from your family, and measly pay. I look forward to being able to help others through the business and my “day job” while not having to travel around on someone else’s schedule.

  191. avatar

    You can have the customers decide if they like your product instead of depending on the judgement of your supervisor.

  192. avatar
    Doug Abbott

    Freedom. The freedom of expression, to integrate my passions, ideas and creativity under one roof, and to get paid for it. Freedom. The freedom to travel and expand my perspective on the world. Freedom. To not be suppressed. The ability to let my inspiration be fostered and turned loose. Wealth is not about $. Wealth is about being able to do the things you enjoy, when you want, with the people you want. Granted, you need money to do this. But I no longer equate freedom and wealth with a large bank account. I equate freedom and wealth with being able to follow your passions without guilt. To do what you were meant to do, that which best fits your innate talents and abilities. True freedom is integrating your passions, skills, interests and love into a marketable product. It is in all of us, we just need to find it and foster it. Then to share it with the ones you love. Those who support you without being threatened by your success. Shared experiences create quality of life. Happiness is only real when shared. Respect.

  193. avatar

    Aside from the personal benefits – flexibility, spending time with my family (and my dog!), income, traveling etc. The main reason for me starting an online business is to reach out to a mass of potential clients from any corner of the globe. To create an impact and to add value on a global scale. It excites and freaks me out at the same time. But the idea put a smile on my face. I’m ready! 🙂

  194. avatar

    Online Business for me is to have freedom of choice and higher income.

    I am so excited at the moment that you have at last considered it right to reveal out the secrets and the “system” that actually works. I have devoured many many self help books, gurus that just tell be passionate, be hungry, be consistent but most of the time it does not work.

  195. avatar

    Simply put i think the most exciting thing would be the time I would possibly save from having an online business. Be part of the ‘New Rich’ as Tim Ferriss calls it and just have flexibility to do things. I feel like my job at the moment is mentally draining, a lot of hard work but not smart work. An online business would mostly entail smart work and that excites me. The efficiency of it all.

  196. avatar

    An on-line business that creates a recurring revenue stream could serve as my retirement income, or would at least help me build up a nest egg from which to generate a passive income in the future.

  197. avatar

    I’m already helping thousands of people, but I want to build something that is data driven so I can exponentially improve the success rate for people who want to use my methods.

  198. avatar

    The most exciting thing would to be able to have a following and be able to positively affect real people’s lives on a daily basis.

    Coupling this with gaining financial and TIME freedom would be the ultimate payoff.

  199. avatar

    The thought of having a second online business that constantly generates income is incredibly exciting as I wouldn’t just be working to live anymore. Although I do currently work for myself, it is literally just to cover the cost of living at the moment and I’d like to be able to have something else going that will give me a little more room to breath and be able to actually ENJOY all the time I have to do stuff. For now I have time, but no extra finances to really enjoy anything.

    I’m really looking forward to learning how to start another online business..I feel like it’s definitely time to take working for myself to the next level!

  200. avatar

    Bringing a new mindset to the South Asian fashion industry. Introducing new designers to the world and showing how amazing and truly creative the South Asian fashion industry is. Getting the latest top fashion to the consumer quickly and getting them excited about it in the process!

    Also being independent, successful, and in charge of my own life really push me to achieve.


  201. avatar
    Daniel W.

    The FREEDOM to live your life on your own terms is priceless for me. I dont necesseraly strive for a super wealthy life, but a meaningful, passionate and purposeful life I can be proud of and a business I can rely on.

  202. avatar
    Abhishek Khurana

    Hi Ramit,

    As I come out of college this June, I want to do something unconventional.

    Starting an online business at an early stage of my career provides plenty of opportunity for me to make mistakes, in order to learn how to build something that attracts people (by adding value, not memorizing the P’s off a marketing textbook).

    The ability to influence people through an online business is extremely exciting.

    Ab (still working on the 6-pack)

  203. avatar
    Sumeet Sahni

    What excites me the most is being able to provide useful, no bullshit, fitness education to people around the world and make money! Doing what I love and not only helping other progress, but helping myself progress as well. Plus, the idea of not having a boss, sitting on the beach in Thailand on a Monday morning, and making money is pretty badass 🙂

  204. avatar

    Ramit, what makes me most excited about an online business is specificity and scaleability.

    You can create a super niched product that provides a ton of value to a very small, specific audience, (that 99% of people would think is stupid/worthless) and that they would be happy and thankful to pay a lot for it is awesome. Plus, the amazing benefit of digital cost of goods sold makes it even more exciting.

  205. avatar

    Freedom and Flexibility.

    Internal freedom from being at the mercy of others (i.e. employers, society, down market etc.) – gives you confidence you can make it despite external circumstances.

    Flexibility to enjoy the memorable moments of your life.
    By doing what you love and getting paid, you have the time to go to the field and watch your kids play sports instead of catching glimpses of them when you’re running back to your home office after dinner to put out a fire at work.

  206. avatar
    Katie Felten

    I haven’t really had a passion for starting an online business because I am not sure what I’d want it to be, however I am excited that I could give me freedom to take some time to figure out what I want to do next in my life. I feel like I am at a crossroads and I want to be able to take the time to really explore myself right now. I would love to be able to follow my passions, travel and spend more time outdoors. I want to be able to help people without worrying about the money aspect.

  207. avatar

    Working under my terms, being my own boss, having greater control over my future.

  208. avatar

    To be able to go on impromptu trips as soon as I get itchy feet to anywhere in the world and to go volunteer anywhere in the world without worrying about costs/ensuring I have income to pay the bills.

  209. avatar

    What excites me about an online business is that I would not have to physically see my customers. I have a fear of communicating with customers face to face.

  210. avatar

    I think my comments will be similar to everyone else’s. The ability to generate income doing something that you love and that adds value to your life and to the world is incredibly attractive. The ability to build your life and lifestyle around an income that doesn’t require your constant presence is what we all dream of. I would do anything to get to that level.

  211. avatar
    John Chen

    Can’t wait for the rest.

  212. avatar
    MaryLouise Torres

    Being in control. Answering to myself. Having less time to bitch about my job and more time to celebrate being alive. Sharing my success with my family. Loving what I do.

  213. avatar
    Shikha Kaiwar

    Starting an online business means being able to share my passion for desserts at scale with people around the country. After working in a restaurant for 6 years and maintaining a food blog for 2, I want to combine everything I love about pastries and the Internet make things that are delicious and that anyone can try. I’m not some super fancy fine dining cook (and I’ve worked in a Michelin star restaurant so I say this with confidence, not modesty), but I know I can make some killer stuff and I want people to be able to eat it.

    • avatar
      Ramit Sethi

      AWESOME! With your background, I can already see 10 different profitable business ideas for you. This is going to be fun.

  214. avatar

    I’m excited to put in the hardwork to build my online business and to maintain the quality time to spend with my husband and son.

  215. avatar

    Time freedom, abundance and serenity. The new currency of modern lifestyle business building. I love it!

  216. avatar

    An online business….synonymous with freedom, flexibility, creativity and value. I have been taking baby steps towards creating an online business by starting a blog called Office Paradise ( It’s just my little creative outlet where I discuss how to find Paradise during the 9 to 5 (go figure that I’m on THIS website!). I would love to take it to the next level, though…and I’m not sure how to do it….or even if there is a profitable idea hiding away in there, or if I should focus on other things. I am so excited to explore this topic further! Thanks, Ramit for creating this program!

  217. avatar

    I’ve always sold a service in the tangible marketplace. I’m excited to sell a product online no just for the novelty, but for the difference in scalability.

  218. avatar

    Adding value to others and being known as an expert of my field – this excites me about running my own online business. Apart from the lifestyle perks as well….

  219. avatar

    I already have an online business with some leveraged income. My subscribers and customers love my material, and frequently write me to tell me so.

    Yet I struggle with the line between free and paid content, and with conversion: encouraging more people on my list to move from the first to the second – in a genuine, helpful way (not beating people over the head with pitches or making absurd claims about the product).

    Sometimes I think I am giving away too much free, and there is simply little motivation to buy because my (absurdly large number of) subscribers are completely satisfied with the free content. Someone just wrote me and said “thank you for your free website” – ARGH, messaging problem!

    What most excites me: the opportunity to make a real, positive impact in peoples’ lives and be amply rewarded for it with financial and location freedom.

    • avatar
      Ramit Sethi

      I went through exactly this. I can show you the framework I developed to answer your question about free vs. paid content.

  220. avatar

    I am broke,unemployed, divorced help me earn an income with an online business.I can be one of your Sucess stories. Thank you .

    • avatar
      Ramit Sethi

      AJ, candidly, I don’t think this material is right for you. I recommend getting my book from the library and starting to focus on savings for now.

  221. avatar

    Having a business where it doesn’t matter where I live, who I hang out with, what I do with my own time (and where I have time when I want it), and that does more than just pays the bills — that’s what excites me most about having a successful online business.

  222. avatar

    I joined the military and I picked a job where I’m learning absolutely nothing. I feel stuck because I have 4 years left and I know by the end of these 4 years I will know what I know now. So creating and online business allows me to feel as if I’m doing something with my life.
    Now all I have to do now is figure out what type of business to start. I am extremely excited for your future emails.

  223. avatar

    What would excite me most about an online business is the freedom provided. I’m talking, being able to take a day and just wander around NYC in the park freedom. A lot of 9-5 brick and mortar jobs destroy creativity. I want to have the freedom to be creative in my own medium. Eventually I want to change the world with the business I start. It’s exciting when you get a pay pal payment confirmation and to know those came from your own unquie product/efforts. There’s great beauty in that.

  224. avatar

    I really love telemark skiing and no longer trading hours for money, would enable me and my family to go skiing more often and longer.
    Perhaps even move to a ski resort…

  225. avatar

    No more cheap clients trying to hustle some euros from me. Being able to do what i like, without the need to run after clients.

  226. avatar

    What excites me about an online business is the possible freedom and flexibility. I am a 21 year old in college who has realized that I am studying to work for someone else… That is not what I want! I hope to become my own boss!


  227. avatar

    Where is it, I can’t wait any longer!!!!

    • avatar
      Ramit Sethi

      Haha. I’ve already had people email me to buy the course, sight unseen.


      But read a layer deeper: How do you create such a powerful online brand that people ask to buy the product — without ever seeing it? How do you build such credibility and trust that people will fork over money without even knowing what they’re getting?

      We’ll cover this in ZTL.

    • avatar

      Hmmm that’s a great point – personally I believe in your philosophy. IWTYTBR was a life changer and automated my investment approach. I didn’t do Earn 1k, but started a side business that’s doing well, but I wanna do something bigger now………I purchased Noah K’s system (and follow Tim ferris and others from your crew) but have been waiting for something like this that ties it all together – let’s do this!!!!!!

  228. avatar
    Bella Taj

    Need money I

    • avatar
      Ramit Sethi

      Bella “needs money” and cannot even finish his comment with proper punctuation. I am going to go out on a limb here and say Bella will not be successful with his online business.

  229. avatar

    The most exciting thing to me is something typical of a millennial: personalization. I love that not only can I personalize my app order on my phone, my Starbucks drink,and my shop and save on Amazon. But I can personalize my life! Sign me up! I can have a business tailored to me where I don’t even have to be a slave to work. I can be an entrepreneur as well as travel and experience life. Being an online business owner would give me the freedom to explore everything I want to in life. Talk about spectacular.

    • avatar

      Also Ramit- will Zero to Launch have a requirement of being debt-free like Earn1k? I am on schedule to be debt-free by March of next year! Hallelujah.

  230. avatar

    I’ve been waiting for you to launch a course like this ever since I first started reading this blog. I’ve wanted to do this for awhile and I am so glad you are launching this course. The most exciting thing for me about starting an online business is being able to finally learn the mysteries behind what it takes to make a business successful online. I’ve always wondered how is it that people know what to do? How do they get ideas? How do people who have zero coding experience start something online and become successful. I don’t know how to code (even though I do know basic HTML/CSS) yet I see others who also don’t code start online businesses. I guess I can’t wait to figure out what skills that I do have that I can leverage in the online world.

  231. avatar

    The possibility of having a relaxed schedule and freedom to travel, take classes, visit friends as opposed to being mired in the 9-5 grind, this is a big draw for me – the ULTIMATE draw, really.

  232. avatar

    What excites me most is the creation of something great. To know that I did it. That I took an idea and turned it into passive income. And this idea is able to help others. That would be awesome!

  233. avatar

    What most excites me about the idea of running a successful online business is the idea of enjoying life, both work and leisure, rather than simply struggling to get through to the weekend and living for vacation.

    • avatar

      I just read your comment on good and bad comments, and this stood out: “focusing on OTHER PEOPLE — the right people — is one of the keys to a successful online business.”

      I think that’s the root of most of my motivation problems – I need to figure out who my right people are and what value I can offer them. If I know I’m helping people I care about, I’ll be able to push through any tough times!

  234. avatar

    What excites me the most is the opportunity. I love that what I put in, is what I get out of it. I love that I can create my own path, and rely on myself to generate income. Not only that, but the challenge of having to dig deep within myself to bring out my best possible work to help others is exciting.

    Already being laid off at 25 in a field that I am very passionate about opened my eyes to getting creative with how I am going to generate income. Looking back it seems silly to rely on another person to pay my bills. I would like to take that into my own hands.

  235. avatar

    Love to start my ecommerce empire selling quality products with cheaper price from third-world to US. I was in the research phase, selecting a good product, which is still under observation. I have a framework for this business where I will follow the steps. Sometimes I made little progress when I am also doing a busy full-time job.

  236. avatar

    I’m going to go to college next summer, and getting started at live on my own the best way possible is what really excites me. Building a business worth something on its own really excites me too. Having the money to do what ever the hell i want, really excites me.

  237. avatar

    Freedom!!!! Being more concerned about pleasing my family instead of a boss….what a wonderful feeling that would be.

  238. avatar

    I’m a student studying business and I find it interesting. At the same time I know I’m not like other students who all want to become consultants etc. The digital nomad life is calling. Three of the most beautiful things in life are work ethic, self-reliance and adventure. Having an online business makes that possible.

    My parents think being an entrepreneur is only “for inventors”. My biggest hurdle is breaking social conditioning, diverting from my safe path to a good job and living my dream. Why are Indians so much more likely to become entrepreneurs?? Share the secret!

    I picked up your book the other day by the way. A lot of it was not useful since I’m Swedish, but I’m still getting value from it. I just moved my savings from an account with 0,25 % interest to an online account with 2,35 %. Good stuff.

  239. avatar

    My office job life: Get up like a zombie, sit in front of the screen for 9 hours like a zombie, walk home like a zombie. I am already dead! There is nothing that keeps me there except bills and not having any other idea.

  240. avatar

    Having a successful online business that is meaningful to consumers and myself that generates its own revenue would give me back real quality time for my family and myself to do all the things we dreamed of doing which is most important. Financial freedom and being able to have control of my career are definitely motivators!

  241. avatar
    Robert Putt

    Because I want to be a Ramit Bad Ass. (RBA for short)

  242. avatar

    2 things that excite me most:

    1. Taking the earn 1K- generated business that I’ve started (I’m bringing in a solid $300-$1200/mo at the moment), and turning it into a powerful machine that replicates my efforts on behalf of my clients and helping them ‘fish for themselves’ and see me as their go-to guide in the industry.

    2. Supporting a brand-new industry in it’s infancy and watching as it explodes across the nation. Seeing people and states support the movement because it genuinely helps people access the medicine they need to be happily alive, not struggling to get by daily. At the end of it all, being able to say I was part of something so much bigger than myself or my business.

    • avatar
      Ramit Sethi

      Always love hearing about my successful Earn1K students.

  243. avatar
    Marc Majcher

    I’m most excited about a business that I can run from anywhere – not someone else’s office, on someone else’s clock – that is flexible enough to allow me to work on projects that I’m deeply interested in, and help others using the skills I’ve developed.

  244. avatar
    Brian Kinslow

    What’s most exciting about starting an online business? The ability to earn more and spend more absolutely guilt-free, with no debt.

    I’m about to enter a 3-year doctorate program, and will potentially rack up $20-30k or more per year in student loan debt. I won’t be able to work full time for three years, but nothing’s stopping me from running a successful and profitable online business to earn money during that time. The thought of maintaining my current lifestyle (spending and travel habits) AND avoiding student loan debt really gets me going.

    PS – Taking Ramit’s at the end of 2013, I actually started an online business in early January. I’m making and selling simple, nutritious protein bars for athletes. But it’s only generating a few hundred dollars of profit. I can do better, and am eager continue the profess!

  245. avatar

    Just be awesome.

    That’s it. I want the flexibility to be awesome without thinking about money. Actually, I only care about money because it lets me eat and not e stressed about tomorrow.

    Engineering is my passion. I’ve never been smarter than any of my classmates and I don’t have have enough practical experience to build anything myself. But, I want to be able to show you can do it (without backward bosses an industry politics that makes all our buildings, including those you think could never fall done) fail instantly.

    No more hypocrisy. Lets make awesome stuff because it is fun and it makes us enjoy life more.

    That’s what excites me. Building cool things, making exciting videos of it, and sharing with others along with step-by-step instructions on how to do it so even a toddler that learns how to read can follow the instructions.

    I hope these words I’m writing will motivate myself to finally make it happen. I’ve been thinking about this for 4 years and I’m finally ready to take the step.

    Even with just 2 years of industry experience 😉

  246. avatar

    Making more money is the obvious part – and that leads to increased flexibility to enjoying an increasingly comfortable and adventurous lifestyle.

    Beyond that, I’m actually really excited to build and strengthen the skill set around marketing, e-commerce, adwords, etc. I’m already immersed in books on the subject: 4hww, landing page optimization, 80/20 sales and marketing, lean startup, web analytics, etc. I’m a geek – what can I say?!!

  247. avatar

    The thing that excites me most about starting an online business (or in my case, taking my business to a consistently profitable level) is the stability and freedom that comes from gaining an income that isn’t dependent on anyone else.

    You’re able to truly do things that make you happy (while taking care of the drudgery of business, or eventually hiring out), keep earning while you’re not actively hustling (unlike freelancing, to a point), and take more time to enjoy the day to day fun things you miss out on if busy all the time. Sounds like a win to me.

  248. avatar

    There’s a lot I could say, but to bring it down to the single most EXCITING(!!?!) thing to me about starting an online business is the thought that the audience that I’m looking to provide value to is worldwide!

    I’ve done a lot for my friends, and sometimes have been paid and sometimes haven’t, but it’s always exciting to teach someone something, and then see them apply it. While that second part might be rare (at least judging from a couple of years as a teaching assistant), the chance to see a community of people that’s not limited by geographical boundaries is incredibly exciting.

    All that being said, I have no idea how to monetize any of those skills I could teach, haha. So the chance to learn about that is pretty exciting in and of itself…

  249. avatar

    What excites me most is being able to reach a whole lot of people with the things that get me going the most!

  250. avatar

    Passive income would be fantastic but I think it’s the idea of flexibility and freedom from not being tied down to a job that is most enticing to me.

  251. avatar

    I love helping other companies to succeed and I created couple of successful businesses, but all of these project needed ME. So even I left for vacation to Thailand or US or Spain, I needed to carry my phone and deal with problems of other people (e.g. our clients). I am now trying to build an online system, that will allow me to study more, consult more (but companies I choose, not only those that pay me most) and attend to more conferences as a speaker (which is something i just LOVE doing).

    Looking forward Ramit!

  252. avatar

    What excites me about online business is the flexibility to work whenever and wherever I want (especially not having to spend 40+ hours a week, 50 weeks a year in the same office). Plus the potential to make a living from work that is based on my interests and fits my life and my philosophy, instead of having to fit into and support the philosophy of someone else’s organization.

  253. avatar

    The idea that excites me most about building my own business is the idea of contributing only to the businesses and individuals I love and respect.

  254. avatar
    Lucas H

    Why do I want to start an online business?


    Being free to set my own hours, and reduce them until they’re automated. Being free from an employers whims and fancies. Being free from debt or having to take loans that I’ll be paying off for the rest of my life just to own a house. Being free to take a vacation, take sick days, take a half day without it seriously impacting my lifestyle or my career.

    Freedom through my own business excites me, and was enough to convince me to sign up.

  255. avatar

    I think an online business is exciting because it:
    (A) Allows me to earn money while I’m doing other things and work when I want to
    (B) Offers an opportunity to help people (by providing a product or service) around the world rather than being limited to my physical market area
    (C) Plays in the space where we all already connect and spend a lot of our time each day — if done right, it can link almost seamlessly into what you and your customers already do online

  256. avatar

    I really want to make a difference in peoples lives, I am passionate to serve others and I know I am capable of focusing my plethora of ideas into a targeted and marketable service.

    Where I fail dismally is on getting clear on the initial idea…it really falters my progress. I want to start with something simple, but I get stumped at the first hurdle & it is the one issue that has held me back for years!

    I am now focusing on getting a better job, so that I can really support my long-term goal. I targeted a corporate (a new realm for me) company I had allot of direct experience with & who’s core values I really admired. However, I am seriously questioning my progress on this path after I recently experienced the disillusion of a very dis-connected interview (the interviewee shot standard interview questions at me whilst he looked at his iPad & made random notes). I felt I was being hired to be the ‘mouse in a wheel’!

    This experience strongly highlighted my need for genuine human-contact and an honest connection with people. As a result this experience has accelerated my genuine desire to ‘love what I do’ and just START and launch my own business. It is my goal to do whatever it takes to serve people with authenticity.

  257. avatar

    I love the idea of creating an online revenue generating business that has many of the operational features automated. I also feel it would be exciting to have a bushiness that has the opportunity to generate revenue 24/7!

  258. avatar

    Goodbye student loan debt, hello world travel.

  259. avatar

    I dream of being able to create an online business that improves other people’s lives, and enables me to spend time with my kids and family all over the world, and not be tied to one location. Being in the position to give back to causes that matter to me, is also very exciting. Can’t wait to see what you’ve got for us, Ramit!

  260. avatar

    The idea of totally blowing away the competitors with a truly superior product line and services in my niche market gets me excited. The income, flexibility, and freedom are attractive.

    • avatar
      Ramit Sethi

      The FIRST comment talking about creating a truly world-class product. Rupert, thanks for leaving this. I agree 100%.

  261. avatar
    Conor Pendergrast

    What excites me the most is the ability to deliver incredible value to my customers through products and services, while working from wherever I want in the world, whenever I want.

  262. avatar

    What excites me most about running an online business is the fact that it’s online, coupled with the fact that it would be my own business. The fact that it it’s online would provide the freedom to run it from almost anywhere without necessarily being bound to a physical office or other location. I’d also be working to make myself profitable, instead of lining the pockets of someone else. Ideally, my goal would be to make myself profitable enough where I’d be able to actually create potential employment opportunities for others (e.g. employees) as well.

  263. avatar

    What excites me most about an online business is the fact that it would location independent and so I would be free to travel and do other things while working.

  264. avatar

    The ability to rapidly move from prototype to product (and sales) for the concepts that I develop, essentially creating a system to facilitate introducing all the products I have jotted down in notebooks or Evernote. Ideally, an online business would enable me to focus on creating cool products and not have to worry as much about constantly driving marketing efforts.

  265. avatar

    You know what excites me about running an online business? The simple fact that it’s MY business and I’m directly benefiting from my own effort. No more working a 40+ hour week to make someone else rich who is taking it easy and doing what THEY want to do, while delegating the workload onto me, who is making a mere fraction of that profit.
    I get incredibly pumped about the idea of having a business that continually generates passive income that requires much less actual work on my part than any of your “normal” jobs that have set the status quo for decades. There’s the quote about working smarter, not harder. That’s the life I want.

  266. avatar

    What excited me is being able to touch and impact people around the world. I also like having freedom and want to expand my network.

  267. avatar
    João Pedro Reis

    I’m a full-time employee at a musical instruments store in Lisbon, and I have always dreamed of being an extremely successful entrepreneur! I want to take the next step in getting a better life and doing something I love at the same time!

    You would definitely help me develop a great way to generate more income and that’s really exciting!
    Passive income sounds great, but no one ever shared how they really do it. I hope you do.

    Looking forward to hear from you,
    João Pedro Reis

  268. avatar
    Christina Salerno

    I am most excited about:
    – the creation process itself of building a business. The challenge is exciting.
    – flexibility / freedom to create a business the way that I want to. Instead of jumping from client to client, I can produce something I am passionate about and find people who want that too. I don’t have to settle my vision in order to please a client.
    – the possibilities seem larger, bigger, more visionary, more revolutionary.
    – I get to wake up every day and do something I love, for a tribe I love, and make an impact.

  269. avatar

    The thing that most excites me? Independence from a single job/city. I long to be able to pick up and go somewhere, and an online business could go with me anywhere.

    I also love the idea of being an awesome, oft-referenced resource on a particular subject. I know it’s a reach, but it’s a reach that would be totally awesome to achieve!

  270. avatar

    I am most excited for the independence and freedom having my own business will bring me. I know it will mean hard work, but the idea of working hard for something I am passionate for and have created myself is so exciting!

  271. avatar

    What excites me? Freedom, having options in life, regaining self confidence, & self reliance.

  272. avatar

    Online is the new wave, and I really want to get my feet wet. The low barrier of entry and possibility of having an income not tied to my work hours or billings sounds great to me. Currently I have to work to get paid. My job or client’s rely on my time. I like the idea of a business that will earn while I sleep. I’m certainly not scared of work, but my time is limited, so I like the idea of an online business that may require maintenance but not a 40 hour week.

  273. avatar

    I’m excited about the opportunity to reach new customers that only an online business could present.

  274. avatar

    The chance to have the time to enjoy life with my wife instead of being spending days of my life making another guy richer. It’s time to work for ME!

  275. avatar
    Megan C.

    I’m most excited about knowing that what I’m sharing is perceived to add real VALUE to people’s lives – they are actually willing to PAY for something I’m producing. Beyond that, the freedom that creating a product that residually creates income after putting in the TIME and EFFORT once, instead of constantly having to book hours in order to be paid is pretty damn exciting.

  276. avatar

    I first started an online handmade jewelry business in 2008 and ran it part-time for 4 years. I didn’t know what I was doing and it was very slow starting, but gradually I was making sales. The problem was that it just wasn’t very profitable in the market and price points I’d put myself in, and I only made money when I physically crafted a profit. Not a very scaleable idea, and after a while I lost my passion for the craft, too. I decided it wasn’t working and stopped in 2012.

    Despite that, I still want to start an online business. I am a project manager full time, and I’m just tired of doing what other people tell me to, in ways they tell me to do it, and for reasons that are often political rather than practical. I’m also a night person and I don’t enjoy my 9-5 hours or my commute into the office at a workplace that is not flexible with work-from-home. My husband and I are also looking to start a family soon and I’d be able to spend more time with them.

    For an online business, this time around, I’d look to create some kind of digital product or system that could eventually become passive income, and that could start as part-time until it made enough money for me to quit my job. I’m also looking for something more spiritually fulfilling than just being another cog in a corporate machine. I’d rather be able to help people directly by providing them with something that solves a problem they couldn’t solve by themselves.

  277. avatar

    What excites me the most about starting an online business is the passive income which provides me with the time plus money to do other things. This is real simple and may not sound sexy but having the money and time for golf lessons and money and time to go out play rounds of golf multiple times of the week in the middle of the day.

  278. avatar
    Brandon Richey

    I started my own business several years ago building technology systems for homes and small businesses. I loved the creative entrepreneur process of building the business. I loved being the master of my own destiny. But, the business owned my life (6 days a week, support calls at all times of the day and night) and I swore I’d never do a business like that again. I LOVE the idea of an online business that allows me the freedom to raise my 6 daughters and travel the world with them. I crave being back in the entrepreneur world…I just can’t come up with the right idea that I’m excited about!

  279. avatar

    The idea that I can focus on things that I love and put my money where I want. I want to spend time with my family and raise my future kids with my wife. Not just be the guy who pays the bills. Having a business that I enables me to do that excites me.

  280. avatar

    For me this is about:

    1- Having a goal and achieving it. I love the thought of having a following of people and creating products that these people want.

    2- Expanding my income. I started a business out of college 10 years ago. I make full time money for part time work… however, I want multiple businesses working for me and paying me each month.

    I already have flexibility and freedom in my life… However, I feel like I’ve lost the killer instinct that I had before. This is simply a desire for more and the personal knowledge that I had a goal, committed to it, and achieved it.

  281. avatar

    Experience: none
    Excited: people actually purchasing my product

  282. avatar

    I’m commenting because I really like your free content, and I’ve purchased some of your smaller info products (mostly because your free stuff is so good that I wanted to support you continuing to publish that stuff), but I’m not looking to start an online business anytime soon. Looking at the comments below, I’m probably the only person on here that’s going to honestly tell you that I’m not interested in this, at least right now (that could always change in the future).

    • avatar
      Ramit Sethi

      That’s totally fine. I appreciate the candor. This isn’t for everybody! This is just one part of living a Rich Life.

    • avatar

      To follow up, I AM interested in building an online BRAND. I’m not looking to make any additional money, but I do want to make sure I have a reputation that provides me with as many opportunities as possible.

  283. avatar

    The idea of creating an online business excites me because it will allow me the freedom to travel and also help in the community. I like to volunteer at local places. I like being active in the community and the online business will allow me to do that. I also like to go to India and other places and enjoy the vast cultures and live each day as though it was my last. There are many exciting aspects of an online business. Unfortunately I have been stuck on striking up an idea and how to get started.

  284. avatar

    What most excites me about starting an online business is the unpredictable opportunities that come with doing anything outside of the normal box. A lot of the jobs that I am applying to right now have a career trajectory where I know if I hit my targets, I will end up in X position in 3-5 years. I think with doing something creative (starting an online business, freelancing, etc.), the upside potential is yours to imagine. I’d love to help people, but just am not sure where I can provide the most value. I just started a blog a few months ago and my friends all said they really love the content, but I’m just not sure how interviewing successful CEOs/founders of companies can be translated into a profitable online business. Looking forward to the new course and the following emails!

  285. avatar

    What really excites me is to be part of the new rich! The time, money and leverage its brings to our lives.

  286. avatar

    Doing something that is entirely my own. And knowing that even if I get laid off from the job I love – I won’t have to worry about income.

  287. avatar

    I think for me I just want to be able to have freedom and control over my own life. Working at a 9 to 5 dictates what you do on a day to day basis and how much you make. For me its not all about the money, I just want to be able to do all the things I want and have the freedom to do it when and where I want to.

  288. avatar

    What excites me about an online business, besides the freedom that not having to report to a job and being my own employer would bring me..

    The opportunity to get my message and my ability to work with people to manifest change in their lives out to a national, heck, even a global audience. Right now, a brick and mortar shop restricts me to my region so my services are not known in the world. Right now, my contacts and my ability to bring people together is a microcosm. I want to meet other people, like you Ramit, and bring those ideas and thoughts out to a wider audience that I know could benefit.

  289. avatar

    What excites me the most about an online business (providing I get to the point of generating a 6-7 figure income annually) is that it will allow me to move on from so many paradigms and limiting beliefs around making money and how to generate wealth. This will in turn allow me to be in control of my time, my work, my partnerships and the way to enjoy different areas in life. All of the above while being able to grow. In other words, what excites me the most would be FREEDOM.

  290. avatar

    the most exciting thing to me is connecting with and cultivating a community of people. If my products/style/voice resonate with people, I want those people in my life.

  291. avatar

    Having an online business will make me earn money while I do the things I love most! The spare time and financial resources that it’ll provide will allow me to enjoy my youth instead of sacrificing it working my ass off only to taste freedom when it’s too late for many things. The idea of being able to travel around the world without the pressure of a deadline, no worries about my boss, taking my friends out for dinner, taking care of my family, being able to learn all I want with the best, etc… is more than exciting. It’s my goal.


  292. avatar
    Zach H.

    What excites me the most about an online business is the prospect of creating something new and having people pay for it. It’s not really the money, but what the money is saying: that other people value what I can give them.

  293. avatar
    Raphael Linhares

    What excites me in the idea of starting my own business, not necessarily online, is to be rewarded according to the effort I make, not just the amount of hours I sit on a chair.

    The Online part is excellent, because I can sit on this chair as much as I want, in any location that I choose!

  294. avatar

    I love programming, but in my current job I spend a lot of time ‘managing’ what others think that must be done. Sometimes I’m in the middle of a meeting wondering why I should be there when it’s just a way to perpetuate the illusion of doing by not acting at all.

    What excites me about having my own online business I would like to program for fun and to spend my time in what I think is worth to do. And being able to do it earning money is a big plus.

  295. avatar
    Josh Skaja

    Two things: making enough to lead a rich life on my own terms, and creating something that is genuinely useful to my audience.

  296. avatar

    The most exciting thing to me would be having something that is my work, my creation getting directly into the hands of people who it helps the most, or can use it. Not helping people as a cog in a huge business, but a direct – personal impact. Something that has my name on it, not company X.

  297. avatar

    I am excited for the challenge of taking a business from nothing to potentially something that I can’t dream about right now. I want to have a service that customers crave for. I firmly believe that if you have an amazing product or service, the selling is the easy part. Who needs a sales guy if your product/service is so good that it sells itself! That is where I want to be.
    I also think that the freedom I would have (being able to travel, work nights when I wanted – I’m a true insomniac) sounds incredible!!
    I really hope this isn’t a ‘too good to be true thing’.
    I need this in my life.
    — Hank

  298. avatar
    Ken Siew

    I’m totally EXCITED about the idea of incorporating what Ramit learned in building an online business into my turnkey real estate wholesaling business. I’d love to be able to share with other people the financial education I’ve learned over the years from books, courses, and successful people.

    And I want to be able to just visit my friends and family in my home country (Malaysia) whenever I want, while keeping myself busy at work while traveling all over the world! I believe that is TRUE financial freedom 🙂

    P/S: Even though I’m building passive income, I’ll never want to retire or stop working – this business is too fun to walk away from!!!

  299. avatar
    Hannah Ransom

    I have an online business, but am still growing it to the point I want it to be at.

    Why do I want it online? 2 things: location independence and being able to get the word out to more people.

    I want to make great money and share information with a lot of people. I want to do it on my own terms and attract people who are perfect for me. I think this is easier done online. I live in a big city, so it”s possible for me here, but I love the fact that I can reach SO MANY perfectly ideal customers online and not be tied to one place.

  300. avatar

    What excited me most?


    Freedom to work from anywhere.
    Freedom to be as creative as I want.
    Freedom to experiment.
    Freedom to do new things without permission & red tape!

    This one of the best things about having an online business that’s you own!

  301. avatar

    The most exciting thing would be to get paid for something other than my time. That would be a first for me.

  302. avatar

    I want to start taking action. I’m tired of reacting to life and situations; I want to be able to CHOOSE who I make money for and who I give my time to.

  303. avatar

    I’ve run my own business before and I loved the freedom to create – create my day, create revenue generators, create ways to indulge my passions.

    I’m excited to run an online business because of the geographic freedom it allows. I’m not looking to get out of doing work – I enjoy working. I’d just like to choose where I do it from and how much/how often I have to do.

    Also, I’d like to be successful to show that women can succeed in this space too. In my experience, most of the successful online businesses (or at least the one’s whose founders are the most vocal) are men. I’d like to set a different example for women out there.

  304. avatar

    I’m excited about having the opportunity to create a better life than the one I currently have, to be able to engage in fulfilling work instead of working just to make ends meet. Living towards a greater purpose for myself and those I care about and living the life I’ve always imagined.

    But what excites me the most is the opportunity to release the self doubt and disappointment that I’ve allowed to hold me back for so long.

  305. avatar
    Astrid Willis Countee

    What excites me the most is the chance to build something truly worthwhile and something that I can be proud of. I am looking forward to the chance to merge my best skills into something brand new. Also the extra income would give me choices, and allow me to live a life that keeps inspiring me to newer and greater things.

  306. avatar

    It’s very unrealistic to expect to enjoy every part of building a business, but what excites me is the freedom to not having to do things that I think are unimportant.

  307. avatar

    I really like the idea of creating business that helps people to achieve more, gather feedback and make it even better. You are rolemodel for me into this, because you are helping so many people to live richer life (in way they imagine)

  308. avatar

    What excites me? Being truly independent. By that I mean not depending on someone else to provide me with work, being self-sufficient, being able to work from anywhere and at anytime. I want to dictate the kind of projects I’m involved with, the kind of customers I work for (I can’t do that with a day job that I depend on to pay for my lifestyle). Now, I like having a day job, but I’d like to not be a slave to it.

  309. avatar

    The idea of having the freedom to work from wherever in the world (with an internet connection :)) excites me. Being able to get an online business up and running and then having the flexibility to spend time with, and provide for, my family is an incredible dream for me. Also, just starting and having a successful business in something I TRULY care about, something I love doing and don’t need to rush to retire from is inspiring.

    Thanks for all that you do!

  310. avatar
    Phillip G

    Am online business would allow me to rely less on my day job and eventually gain freedom. As cliche as it is, financial independence.

  311. avatar
    James Mathison

    Why build a business any other way? It can be done from ANYWHERE, be as small or as large as you want, and it’s the way the world is going.

    I’m most excited about learning the flow of money, how to generate stuff that works for people, and the possibility of that awesome digital nomad lifestyle that I’ve but tasted 🙂

  312. avatar

    I dont really have a passion I am excited about turning into a business. I really want to sell physical products. But I need to learn how to do this to free myself from the desperation-driven corporate work place. I want to be free to work in the ways that I work naturally, and be free to focus on the job I am doing and the things I building without the meta-game of office politics. I also want to build a stable income-generating source of money for my immediate and extended family.

  313. avatar

    The most exciting aspect of an online business to me is the freedom it would/could afford. In my industry, there are some days, weeks, even weekends where we work 10+ hour days and Saturdays & Sundays. At other times I’m looking for something (meaningful) to do on a Tuesday afternoon. Despite the assymetry of the work load, I drive to & sit in a cube 8+ hours a day. My vision of an online business, or any self-driven business for that matter, is that I decide how (and where) I spend my time. I want the flexibility to prioritize my time and work directly towards growing and/or executing my business. And, if I get lucky enough that 10+ hour days including weekends becomes the norm, I want the freedom to choose whether to scale back or keep it at full throttle.

  314. avatar
    Dave Sandel

    The thing that excites me the most about having an online business is giving me the freedom to do what I love, untether myself from my cubicle, live my life how on my own terms, and not worry about putting food on my plate (as opposed to if I just up and quit my job right now with nothing else to fall back…except another cubicle job that would be just as bad).

    I already have a decent thing going for myself online: (and all the corresponding social media)

    But I have no clue how to monetize it. Other people are doing similar things and making money at it, but they’re not living the high life by any means. My deficiency is A) Not even knowing how to make *any* money at it, and B ) making it more successful than others.

    I am continually told, “you can’t make money in the outdoor industry. Everyone wants in. Anytime you have an opportunity, you take it, because someone else is willing to do it cheaper just to get their foot in the door.” — EFF THAT!!

    I’m a firm believer I CAN do what I’m doing (with some tweaks and adjustments and better systems), make money, and make a comfortable amount of money doing it.

    A lot of people doing these things romanticize living out of a van and traveling the U.S. Which they do. And only make $10k per year. I want to live out of a van, travel the U.S. (or the world), and make $50, $60, $70…..$k doing so.

  315. avatar

    1. being able to help more people than I would if I had to see them in person (global reach vs. local reach)
    2. escaping the linear “exchange time for money” restriction that severely limits one’s earning potential
    3. flexibility of schedule it enables

    However, I have grown to learn that building a successful online business is actually more difficult than starting a brick and mortar business if you “do it the right way.” People need to understand this. Lots of heavy lifting. Many of us are not in a position to outsource or take out loans, so you better know how to manage your time and what areas to focus you time on as there is only 24 hours in a day, or you’ll get paralyzed with information overload.

    Here are the tasks that I juggle each day: content creation (really good blog articles worth reading can take half a day to write), SEO, social media posting, actual product creation– video pre and post production (a huge task in itself–finding talent, assembling props, testing sound equipment, editing and rendering video, etc) modifying my WordPress site, writing and formatting ebooks, graphics design, making powerpoint flash videos, conceptualizing and writing the ad copy, recruiting JV partners, media buying/ banner ad advertising, creating podcasts, dealing with technical glitches, and reading up on my niche (health/medical related) in my “spare” time. Hope you guys are ready!

  316. avatar
    Teresa Willis

    The most exciting part of having an online business is that it would give me FREEDOM to live/travel where I want too, and there are many places I haven’t seen in the world. I’d also like to spend more time with my friends where they live than a couple of days.

  317. avatar
    Emily Bradley

    Being free! I do not have to meet any else’s standard of anything. I could spend my time doing things that are valuable to me and make me happy, away from the dreaded glow of fluorescent lights everywhere.

  318. avatar

    This is what I’ve been struggling with the for the last few years: building a successful online business.

    I’ve tried an online based apparel company and a remote personal training site, but the problem has been finding clients. I’ve done the Earn 1K program, but I couldn’t even find my first three clients. I see, however, other people do these same things with great success (or so they claim). I’ve tested several different additional ideas, but each time, I couldn’t find clients or people would be interested and then completely fall off.

    Perhaps they would do a free-trial and then disappear without even giving me feedback. I’m creating another one soon dedicated to golf fitness, but we’ll see. It all comes down to finding clients online.

    With that said, I did enjoy E1K. It helped me expand my in-person freelance business, which is exactly what I wanted. I just feel that with an online business, I can really live the life I want (remote and traveling) while making more money. Looking forward to Zero-to-Launch.

  319. avatar

    What excites me most about having an online business is that I can (for the most part) work anywhere with an internet connection and at anytime. That allows me to the freedom and flexibility to spend time with my growing family. An online business will also allow me to fully leverage technology so that I can, as you stated in the comments below, get more results per hour.

    A hiring manager recently tried to recruit me to his firm. He was telling me how much he was making, and asked me how much I would like to make. I told him I would like to make $X amount, but if I’m working 80-100 hours a week, that’s not worth it to me.

    A colleague of mine has an online business. He took a trip overseas for 2 months, and I didn’t doubt that he was still making money as he was away.

  320. avatar

    The excitement? For me, it’s not the money or the freedom – although those are the built-in gifts. For me, it’s to be beholden to no one. And then, if I want to travel, help the world, spend more time with family, invest – it’s all on the table. ***I*** decide. 😉

  321. avatar

    The prospect of getting paid for something I created really EXCITES me. It’s that simple.

    I grew up with tons of ISs (Invisible Scripts) centered around the fact that I was destined for lower-middle class life as an adult, because that is all I knew as a kid. I wasn’t a dreamer. I didn’t know how to dream, to be honest. My practical-minded self expected a certain lifestyle only attained by the status quo. I just didn’t know that anything else existed, and the special lifestyles that DID exist only applied to special people (Ramit, Tim Ferris, etc.). I never dreamed that I could be anything more, and did not expect that I could build the skills necessarily to build a rich life – one of wealth, strong network/support system, and fun.

    I went to college and graduated with 75k in debt in 2008. I needed a 9-5 to pay that off, so I took the first one I was offered. I paid off my loans in 5 years, and with the shackles released, I have been able to focus on my life and building the best me possible from the inside/out. I’ve used many of Ramit’s tools to build better/stronger habits, to fight my ISs, and to build systems that allow me to focus on building a life I never dreamed possible. I’ve been successful so far with the help of Ramit and RBT, but there are miles to go.

    The first day I receive a paycheck for a service or product I offer will be the day that I validate myself as someone who is able to dream big. Something I never thought I would be allowed to do.

  322. avatar
    Ed Lucas

    #1 Freedom!

  323. avatar
    D. Lockett

    The idea of starting my own online business and it being profitable to suit my lifestyle excites me. I would love to turn something I’m passionate about into a revenue stream for my family. guess the key is finding out the how-to. I’ve tried some internet marketing systems but it just didn’t feel right for me so I’m open to new ideas and new ways of thinking.

  324. avatar

    What excites me most about a successful online business would be taking away the worry of wheres the money coming from, the freedom to work from a few select places and as you always mention that feeling of picking up the check for your buddies and not having to worry about the impact thats going to have on your back-end too much, if at all!

  325. avatar

    I’ve been ‘studying’ online businesses for about a year. Worked with a mentor, set up a copywriting website. Haven’t done much with it. No clients. I’m realizing that I don’t like being tied to a computer for hours and hours…not sure where that leaves me in terms of an online business…niche sites, maybe? Not sure.

    I do know that you can make way more $ with online businesses and multiple revenue streams than with one day job that takes a lot of time at a fixed income rate. Also know the key is to have a service that is completely focused on helping people. The prospect of making a good living while helping people’s lives is what excites me most about an online business.

  326. avatar

    The thing that excites me the most about this is the ability to be more flexible with my time. I have a 7 and 4 year old. They see me for 2 hours each night. They need more of me and I want more of them

  327. avatar

    I have no experience in online business. I read about others who have succeeded in this field. I find it interesting to stay home and make money online, you can provide additional income family, you can travel more and can do this business.

  328. avatar

    Very similar to James. All the money in the world with zero time to enjoy life with friends and family is an unsustainable model for me. The ability to reach appropriate audience on a global scale is very exciting.

  329. avatar

    The primary element of online business that attracts me is the freedom it could provide. I’d like to have more flexibility in my schedule to spend more time with my young kids and pursue other hobbies, plus in general I like to have the ability to be spontaneous and not be conformed to the traditional corporate schedule.

  330. avatar

    The most exciting thing about an online business is having a system which is capable of generating income even when you are not physically present to run it. The idea that such a system will create freedom of time and money for me is very exciting.

    Also, I recently finished reading the book ” I Will Teach You To Be Rich” by Ramit and if I can generate some passive income, I can use that money for the investment ideas mentioned in the book and it’s really exciting if I can do that soon.

  331. avatar

    Just celebrated my girlfriends birthday; it was awesome, you know why? Because I got her EXACTLY what I thought she’d love, not what was reasonable or what I could budget into this month.

    Starting an online business creates the opportunity bring more money in the door so we can focus on things that matter most to us.

    PS: The present actually did fit into the budget so we’re good to go. Thanks Billabong!

  332. avatar

    To me is the professional challenge it represents. I’m not in the USA, so online business isn’t as strong as in the US, so for me is a challenge and an opportunity to compete with the very best.

  333. avatar

    I love the idea of freedom of time and freedom of place. On a deeper level, using my God-given talents to help others is the highest level of satisfaction.

  334. avatar

    For me it is mainly about product creation. I’m in graduate school studying software engineering. I’d rather spend my time working on my own software than working for another generic government contractor somewhere in the D.C. area.

    I’d also go to graduate school full time and work in a research lab somewhere.

  335. avatar

    Just like what these guys are saying, I love the idea and being wealthy and able to live it, plus helping the family truly hits home. Besides that however, what really excites me is the potential of traveling more. I’ve been out of the country a few times but haven’t been able to truly live while there. I would love the opportunity to live in these places for a few weeks/months and still be making money while there. Not only that but loving what it is that makes the money as much as the money itself is huge to me.

  336. avatar

    Be my own boss and put a dent on the world.

  337. avatar

    The freedom excited me. Doing what I want and choosing the life I desire based on income I earn online without going to the office.

  338. avatar

    I love the idea that I can take the time to communicate a message (which I’m better at through written word), while giving myself the ability to pay off my student loans. That cloud hovering over my head is creating a life of what feels like 60+ hour work weeks and feeling like I can barely afford life.

  339. avatar
    Michael Kilkelly

    I want to create an online business to complement my offline business. I do a lot of one-on-one consulting and custom project work for my clients. This generates a lot of value for my clients but many businesses can’t afford my in-person consulting rates. I think an online component would allow many smaller businesses to benefit from my expertise at a lower price point.

  340. avatar
    Zohaib Danish

    The idea of doing something you love and earning money for it to live a flexible lifestyle! Not having a boss and just going through with it all on your own, just having that challenge excites me and I am ready for this class!

  341. avatar
    Rob S.

    After having both success and multiple failures with online business, these are things that excite me most about owning and running one:

    1. Living life on my terms;

    2. Delivering value directly to somebody else;

    3. Working on something I’m proud of;

  342. avatar

    I’ll be honest. I am afraid to start an online business and I don’t know if I have what it takes.

    BUT, I do need it in my life. We have moved for my husbands work a lot, not only in the US but international. That’s why I have never really created a career for myself but now that my kids are all out of the house I do need that. I want to have something to be proud of for myself. I do have what it takes, I just need to focus and get it done.

  343. avatar

    Actually what excites me most is probably the challenge. I would like to have passive income and more flexible work. However, the process of developing something valuable that is my own is most exciting.

  344. avatar

    I really like my job, but hate the commute. I want something I can do at home that is respectable and will replace a six figure income currently. i want to supplement and then replace my current income, which will be a pretty tall order, but I’m willing to put in the work for a fairly substantial return.

    I’ve tried some side gigs before including an on-line business that was a huge failure. I want something i can sink my teeth into that has an edge and advantage I can learn from and leverage.

  345. avatar

    The opportunity to make a difference in somebody’s life is exciting. To be able to give without being there is exciting. To do it flexibly..

    And personally? The opportunity to increase income without having to commit time is exciting. Prestige amongst family and friends to be able to make it is exciting.

  346. avatar

    Im excited at the idea of earning income other than from me actually BEING there; the idea of generating cash flow by means other than an hourly wage or salary.

  347. avatar

    What excites me most is being able to give my family the best life possible – I want to take care of them, maximise my time with them and give them experiences that they will remember for ever.

  348. avatar

    I’ve read these same sentiments in so many comments already, but here they are again. I believe I have something of value to offer. I’ve proven that already in several small (6-10 person) workshops that I created and ran last year. I love watching men’s lives change for the better! What excites me most about taking that business online would be that my reach would increase exponentially. The number of lives I could help change would become unthinkably large. At the same time, doing it all online would give me the freedom to set my own schedule and live a rich life. Sounds like a win-win.

  349. avatar

    I like the idea of working smarter not just harder. I like the idea of flexibility and low overhead. I like gaining new skills that can be applied to many areas and the ability to use skills I already have to something productive.

  350. avatar
    Agata Szymczak

    What excites me the most? Definitely flexibility. I don’t like waking up early, I like to stay awake till 3-4 AM. Thanks to online business, I could work whenever I want to, not whenever I have to. I could choose my own work hours. I could choose my clients, too.
    And the second thing is not having real life contact with my clients (e-mail or skype only). I’m introvertic and it makes me trouble to talk to people in person.

  351. avatar

    freedom of place and time

  352. avatar
    young really interested

    Online businesses all the time my dream jobs..

    I’m ready for sharing. .

    Thank all..

  353. avatar
    augusto garcia

    making money online would be my ultimate dream path. It would mean that I learned the ultimate business technique that could leverage not only my dreams, but any other businesses I potentially get involved with . I feel like I have been preparing all my life, and now it’s the time. I have the resources and mindset to achieve it.

  354. avatar
    Prodea alex

    Tha fact that you can work on your business from everywhere you have an internet connection and you can generate money even when you are not actually working on your business

  355. avatar

    What I like most about the idea of an online business can also kick my arse if I don’t keep it in check, and that is the ability to do business anywhere.

    I don’t have to be tied down in an office, but I could be working from my phone while sitting in a cafe drinking a hot chocolate.

    At the same time though, I’d have to be able to switch off and actually enjoy life.

  356. avatar

    The most exciting thing about an online business is the potential. You start with nothing and it could grow into something much bigger. Nothing is certain. Unlike a traditional 9-5, where your future is pretty stable and predictable. An online business represents adventure because it could lead to a number of different (and better) futures.

  357. avatar

    What excited me most about having an online business is the ability to live a rich life, on my own time, as well as the concrete validation of the value of my original thoughts and creative output.

  358. avatar

    I am most excited about the freedom – financially, personally – that I think I can gain by starting an online business. Think about all the opportunities!

  359. avatar

    The idea of working from any place i want is super tempting.

  360. avatar

    Unlimited income potential.
    Location and Time Independence
    Providing Value to the People and Causes I care About.

    No matter how hard I try, I simply don’t understand how people working for a large corporation can have a feeling of ownership over their jobs. A sales manager that gets paid a salary is ecstatic over last quarter’s sales numbers – yet he did not get paid a penny more for the growth. This is CRAZY!

    WHY does he care so much? He did not benefit at all and his boss barely shook his hand. This is insanity.

    I have an incredible work ethic and drive when it’s MY project and I am the sole beneficiary of the success.

    I have below average work ethic and drive when all my efforts go into another person’s pocket.

    Working your a$$ off for a company for a base salary while somehow feeling a sense of ownership over your work is INSANE.


  361. avatar

    What excites me about building an online business is that it will show people that there is another way. That they don’t have to accept the status quo.

    I have lots of friends who have the desire to start their own business, but they’re too tied to their own jobs to go out there and do it. I’d love to be able to help them take that leap and give themselves the freedom and income they really desire.

    As for my potential clients and customers, I see so many of them waste money and time on useless online ventures that are really disappointing. Websites that look ugly, marketing schemes that bring nothing, and a whole lot of broken promises.

    What really motivates me, is to see my clients achieve success in their business knowing I helped them get there. That’s truly the most exciting things about starting an online business as far as I’m concerned.

  362. avatar

    I want to realise my dream, fulfill my passion, do something that I am passionate about, let other people “do” my passion. I want to get income being anywhere in the world, I want flexibility

  363. avatar

    I am most excited about the ability to continue spending time with my family in ways that I choose while simultaneously providing something that is useful throughout the world and earning an income from something I am passionate about.

  364. avatar

    Hello Ramit,

    What excites me the most is building something that adds a lot of value to people’s lives, but at the same time, allows me the time freedom to spend with my family. I dream of that day to come, and I will be elated when it arrives.


  365. avatar

    I’ve been supported by my online business since the beginning of 2013. I love it because of the freedom and location independence it’s provided. Heck, our family just moved from Milwaukee, Wi to Maui, Hawaii. I’m excited to learn more because I’ve been stuck at the $6,000 a month mark for a good while now, eager to grow!

  366. avatar
    Sean Mysel

    Ramit man I’ve spent $3000 or more on your programs. What gets me excited is the opportunity to use talents and expertise like you have to help others get what they want.

    Now that I’ve turned my copy writing business into a bill paying, freedom loving situation I want to help others get that same sense of satisfaction…. Ramit Style!

    Look forward to being separated from my hard earned cashola

    • avatar
      Ramit Sethi

      Great to see you reinvesting in yourself, Sean.

      To everyone else: There’s a reason that in a recent cohort, IWT premium students bought new course at a rate 1,235% higher than non-premium students (i.e., customers bought a LOT more). There are ways to get repeat buyers who are excited to invest in themselves– or as I call it, students for life. We’ll cover them in ZTL!

  367. avatar

    I’ve had some false starts in running and starting an online business. My business was product-based, and as anyone who has read your previous material knows, the ROI can be hit or miss there. What I’ve noticed is that, since I finished college, started a career and become more “stable” in my life (and subsequently have made more money and paid off more debt), I have become less likely to take risks — something I used to do all of the time.

    I know I need multiple streams of income to really have the kind of life I want (not necessarily to be rich, but for “safety net” purposes) — this has been ingrained into me since I was a child. But, I stall when it comes to figuring out how best to use my skill set and knowledge to make something happen. I’m highly interested in this program precisely because of this.

  368. avatar
    Nathan Hearns

    What EXCITES me most about starting an online business? The thrill of the ride. I know it will be one of the most interesting and likely difficult challenges of my life. But what is great about life is embracing the challenge and going BIG. I’ve started businesses before. Some have worked. Some have not. But I really want to learn what else I can be doing to create and produce more. More time. More freedom. More value. More income. More opportunities. Really just more all the way around. Creating “more” and then giving that ability to others and invigorating change in others to create “more” is also really exciting to me. I just turned 38 and I dont believe that becoming an online business producer or entrepreneur or hacker or innovator is just a young age thing. Time is now to do great things and change my world so I can start changing the world of those around me. Super excited..!

  369. avatar

    I’ve worked for a few companies, and no matter how hard I try, it seems like my superiors just don’t care to get me invested in the roles/responsibilities of the department/company. I’ve found that it is very hard to care and want to improve something when no one else around you seems to see a value in doing that.

    So for me, the most existing thing would be to do something I actually enjoy and care to improve/expand. That said, I like to balance my time, so doing something that allows me to step away while it keeps working for me is extremely attractive.

    The idea of doing something that I truly enjoy while having the time to spend with my family, travel, and experience the world is thoroughly exciting.

  370. avatar

    Earning money from doing something that I love, choosing my projects and bringing something to people around the world that they can love and get excited about too. And that money will allow me and my family more freedom in life.

  371. avatar

    Having an online business excites me because I can imagine the freedom to run the business from anywhere in the world, AND have the free time and free money to go anywhere in the world! I want to show my family different cultures and places. I want them to see how people live on every continent. I want to have the financial security to know that my family is always going to be well taken care of!

  372. avatar

    The most exciting part for me would be:
    1. Having more flexibility in my schedule.
    2. Having more flexibility in the types of experiences I can have for myself and my friends and family (travel, vacations, etc.)
    3. Leveraging time to help more people with a challenge they are experiencing.

  373. avatar

    Part Two:

    I’ve spent the last 14 years working with kids at summer camps, ski hills, and on cruise ships. It’d be amazing to to transfer this knowledge and skill set into an online business. The question has always been “how?”.

  374. avatar

    I want to leverage the internet and my experience to help people get out if debt and live free of the burden that debt brings. I don’t have any experience with an online business but started a successful business that was hard to scale due to the time commitment in person. I am excited to start something that I can scale and build a system that I can replicate.

  375. avatar

    I am excited about building my online business by using testing to tweak products and positioning. Its like a strategy game that has several ways to “win”. I am fascinated with the psychology behind why people sometimes buy one product over another when it’s 40-60% less on another site(same exact product). Oh, and of course i’m excited about making money while actually being able to take a vaction!

  376. avatar

    The most exciting to me is also the most terrifying – having complete 100% accountability for the success or failure of the business.

  377. avatar
    Mike Carroll

    The thing that excites me most about starting an online business, is the potential of where I can take it – and where it can take me.

    Running my own business will, no doubt, aid my constant goal of always trying to improve – as a person and as a businessman. I always reflect on where I have come from, and where I am now and it excites me to think about where I could be in the future. I wouldn’t be where I am today if it wasn’t for your books and previous courses Ramit. Really looking forward to this new material!

  378. avatar

    Most of my career has been tied to an hourly rate or a one time payment for services – that’s great, but I’d really like to develop something that’s got some life of its own. Whether or not it’s in the same field I work in, I think a healthy online business would allow me to engage with work in a completely new way… and that’s extremely exciting.

    Looking forward to it!

  379. avatar

    I love the idea of sitting in Paris and coming up with the newest profit center for my business, creating the content in Manhattan, the marketing plan in Milan and checking on the product launch from South Africa. I am also excited about the idea of scaling up my income to provide an amazing, adventurous life for my kids. I want to raise entrepreneurs – not employees. I do not ever want my kids to slave away in corporate america. This is my most important reason for starting a business – to show my kids how to work smarter, not harder.

  380. avatar

    An online business that could replace my current income would be incredible! It would give me the chance to volunteer in my children’s classes, give my wife a break in the middle of the day, take my family to foreign countries to learn about them through experiences and not a textbook, support organizations financially and with my time that are significant to me. I totally disagree that it is “passive” as it will require work on my part – a LOT of work! But the work will be on my terms and when I want. And most importantly, it will continue to generate income when I take those vacations and trips. One definition of passive is “not participating readily or actively.” I intent to be an active participant in establishing methodologies and systems to build the income I want.

  381. avatar

    It would mean I could spend quality time with my kids and not pay someone else to care for them!

  382. avatar

    What excites me the most is being able to have the income to pay for the things I love doing, but also having the time to spend with my friends and family, and avoiding the “living for tomorrow” mentality.

  383. avatar

    What excites me? The chance to create entirely new content online that engages young children and parents in learning about science. The fact that I could earn enough income to quit my current job and travel the world with my kids is an awesome side benefit to knowing that I could encourage future inventors and scientists with my work. I want this to be the “Free to Be… You and Me” of STEM for a generation of kids. Something that opens their minds, changes their behaviors, and has a lasting impact on how they view themselves.

  384. avatar

    I am an Electronics engineer and work at a top semiconductor firm. In my free time [since past 5-6 years], I have also been reading about Health and Nutrition.

    Why I’m excited about online business? – Increase my reach and make an impact globally, get to be known for making a difference, make friends from around the world and get a chance to travel around the world whenever I want.

    I have couple of ideas – one I observe that preventive medicine is lacking big time. Health related information is there, however people don’t execute. I want to build an online system that people can follow, take action with tested, limited information and forget about let’s say Vitamin Intake.. which will cure majority of diseases.

    My second idea is about bringing industry electronics knowledge closer to students, to fill the gap between academia and industry so that students who face issues at universities (with lesser industry exposure) also get a chance at top industry jobs & a great future in their field of interest. When I was a student, I remember that there wasn’t a structured process to learn what’s valued in the real world in my field – Electronics and how I learnt it the hard way.

    I definitely wish to be one of the best in the world in the idea I pursue, hence I expect myself to be at the top for revenue stream in few years as well. Understand though I need to start small 🙂

    Thanks Ramit for starting this. I have been following your DJ course religiously. 🙂

    btw, I’m also looking forward to learn how can I manage online business along with my job.

  385. avatar

    i want to get paid based on the value I create, not the time I spent. This isn’t to say I don’t expect to put in the time.

  386. avatar

    Frankly, my ability to dream has taken a huge beating over the last few years because of both medical and financial troubles. What excites me most about an online business is the possibility of getting past those troubles and building a live that I love instead of a life that I dread.

    In fact, when Will Smith was on Jimmy Fallon, he said that people my age today will likely live to be 95 years old. Immediately, I went into this dread of “Fuck! I cannot take another 55 years of the crap I’m going through now!” I mean, I turned on Fallon to get a laugh and simple fact like that just put the dread in me.

    And I’m a smart, hard-working guy that’s just had these problems (and can’t seem to get ahead) because of medical issues. I’ve been looking for jobs but since I was a cinematographer, it’s kind of hard to find work but I can’t show other people how my experience translates to their business. No one will take a chance on me so I need to take a chance on myself.

  387. avatar

    What excites me most about an online business is the potential of an uncapped income, removal of the 9-5 work shackles replaced by puppet strings that I hold, the potential to travel endlessly, and more time with my family as a result of the income is what ails me.

    More dirty truth? I do want the power. I want the final say. I want to be the next “Secret Millionaire.” I want to help more by being a success.

  388. avatar

    I would love to say goodbye to an 8-5. Although I love my job, It doesnt pay well. For too many years I have had to handle the constant worries of debt and how to pay it all off. It would give me the ability to earn $$$ from anywhere in the world. I would finally be able to travel with my wife and son and earn $$ while doing it. Tired of living in mother in laws home and paying her rent.

    I know I can make it happen. I am one of the “one day” types and tired of it. Its time to move and make it happen NOW.

  389. avatar

    What has always held me back: fear of IT. I have managed web businesses in my day job, but I’ve always had the support of an IT department for the backend and an agency to help with the creative and media planning/buying. So while I can set the strategy, I can’t actually execute beyond Photoshop, a content management system, and reading Google Analytics.

  390. avatar

    The exciting thing I think would be the explosive potential… Great online businesses can scale out of sight, so on the eve of launch day, if you’ve done everything right, there would be this wonderful feeling of anticipation! And then a glorious “Success Party” as the results come pouring in!

  391. avatar

    The challenge and freedom that comes with running your own company. I feel I have an entrepreneurial spirit that I’be been too afraid to satisfy.

  392. avatar

    What excites me most about online business is that it works 24/7 for you! You are not limited to the 8 hours a day that you put in from an ordinary job., mean customers, and worry about what your boss thinks about you, your yearly review, etc. Plus, the earning potential is LIMITLESS! haahaha! Plus you can work in your PAJAMAS and spend time with your family, friends, and pets more. =) Woohoo! Super excited about this class! It’s hard to find credible “online business” class like Ramit’s out there. There are so many scams… =/

  393. avatar

    I love the idea of sitting in Paris and coming up with the newest profit center for my business, creating the content in Manhattan, the marketing plan in Milan and checking on the product launch from South Africa. I am also excited about the idea of scaling up my income to provide an amazing, adventurous life for my kids. I want to raise entrepreneurs – not employees. I do not ever want my kids to slave away in corporate america. This is my most important reason for starting a business – to show my kids how to work smarter, not harder.

  394. avatar

    Hi Surrogate Asian Dad or also known as Mighty Ramit,
    Awesome e-mail today. I literally was like…wow…”what-the-what??”– did Ramit read my mind again…(Should I start looking for bugs in my room??) However, as always I am stuck. I have been teaching English as a second language to Spanish students for more than 4 years. (I live in Spain where the economic crisis is still raging on. Most twenty somethings can’t find a job and can’t speak English. Which is a HUGE deal breaker. Therefore, teaching English in forms of awesome, funny, informative, practical and actually understandable without boring videos, courses or e-mails would greatly help these people.) There is a demand, I have clients already and more waiting in the wings…but but what is my problem then? Well, it’s not really what I am passionate about. I love illustrating fashion, designing fashion and styling. (I was a fashion designer before arriving to Spain five years ago. However, it’s difficult to get started as a designer here and there is so much demand for English.) My question is…what is a girl to do? Focus my business on my customers and the real need that exists in this country? Or believing in my dream? I would love to know what you think. Warmest, Georgi

  395. avatar
    Adam Sommer

    As an Earn1K graduate, I am looking forward to, I am excited about creating something using cool web technologies that people will pay for because of the value it provides. I’ve had a few past projects that were unsuccessful, because they were only valuable to me… well really only valuable to me while I was developing them.

    For the last year finding an idea that people will actually pay for has been the hardest thing for me…

    Thanks Ramit, looking forward to more emails and the new course.

  396. avatar

    Starting a successful online business means that I can keep my freedom, invest my time for things that matter to me, and have the resources to do those things. I want to be able to say that I had more than a good job when I look back on my life. I want to be able to say that I had a good life aligning my actions to realize my dreams.

  397. avatar
    Sarah v.

    Having an online business is exciting for all of it’s flashy factors – not being tied down to a location, or having to work a specific number of hours or during certain times. The freedom is, of course, very exciting. The potential to earn more than what you would at a traditional job is also enticing.

    I enjoy my day job a lot, but I’m excited about running an online business so I can bring in more income than what I make and pay off my debt faster, and use this online business as an opportunity to see what I could do in the future (run the online business full-time? Go back to school and use my online business to pay the bills while I focus on other passions?).

    To address your first question here as well, I’m looking forward to helping others become more organized, and free them up to do what they’d rather spend time on, and in doing so help them bring in more revenue (I’m starting a business in virtual bookkeeping for small businesses, and I’m excited about being able to help small business owners focus on growing their business while I keep everything organized and running smoothly from behind the scenes. Instead of spending time updating and managing their books, I can handle that work for them and also present clear, clean reports that help them know where they’re at in their business. With the time they’re saving, they can go out and get more clients, or invest more of their time and energy into making their business a success).

    Looking forward to the course release, Ramit!

  398. avatar

    The ability to be able to target a global market, not just my local, town of 33,000 people market. Because of this, I’ll be able to create a super specific niche for a detailed target market without worrying about whether or not there will be enough people who ARE that target market….

    RESULT: I can be my true self and target people exactly like me who will love what I have to offer without holding back..

  399. avatar

    Creating a successful, scalable online business that brings value to the world is something that would provide a great deal of personal satisfaction. I know that if done well, online businesses can bring real value – my family and I benefitted greatly from Dream Job! If I could create an online business that helped others do their job better or improved their lives in some way, while providing income and the benefits that come along with it, then that is a win/win situation that I could be proud of!

  400. avatar
    Andrew Williams

    Many years ago, I actually DID start an online business. I was inspired by a friend, and I did everything wrong. I didn’t plan it. I didn’t design the site (I threw it together in a text editor using what HTML coding I could remember). I made up pricing on the spot. The resulting mess was a hideous cacophany of blues and purples, but I actually did start getting work. The thrill of getting my first paying customer (and the thrill of my first *repeat* customer, some time later) was amazing. It will never make me rich, but I loved it.

    I want to do this again, and this time do it properly, with a scalable business that won’t tie me to the computer all day.

  401. avatar

    The freedom to work on the business at any time and the prospect of building the knowledge I gain from a successful venture to build more successful businesses.

  402. avatar

    It is the only way to revolutionise education to really use the powers of arts, sports and science to devellop our children to their optimal potential and live a good life.

    To have my own places to stay and income, indepently of which side of the atlantic ocean I want to live would be great! Enough to have a good life for me and my family. See whomever, whenever I please for social or educational reasons, regardless of ticket or course prices.

    And you come exactly on the right moment with this product so tell me more!

    BTW something went wrong when I filled in the form to get your bestseller download for free. I used internet explorer on windows 8.1. Also the website with all your bonusses did not form itself. Normally I use chrome but this is the standard browser in Outlook. But no worries I bought your book more then a year ago on Amazon through my wife’s kindle. So you did not know that.

    • avatar

      Ramit reading your comments on others.
      This online business is not about me making money. It is about enabling people like me te be more like themselves after a life time of study and work not appreciating or even frustrating their visual thinking powers. Because correct spelling and counting numbers are more important in science and business then communicating effectively and efficiently. My children, my spouse and me are visual thinkers. We need a better way to communicate our thoughts to others but also an other way of being educated and we are not the only ones. The fact that I had to quit my drawingclass lessons in Highschool because I wanted to become a civil engineer still ticks me off. Ofcourse I kept drawing privately and used my fathers drawing course to draw my selfportret when I finished Highschool. Years of practicing eyes, noses ears proportions relations etc….and then becoming an engineer and working as projectmanager I lost that accuraccy for portraits. But no white board was safe from me whenever we had a meeting or presentation that seemed to go on for ever. While essentially everybody agreed on the important stuff one hour ago but could not see it through all kind of language problems like semantics, scale or viewpoints.

      Your free stuff, your book and timesaving-productivity course and ofcourse your Braintrust has given me the time and inspiration to find freelance jobs doing the things I love and do best. Visualizing complicated stuff into simple drawings and only using keywords! I know there are lots of people who want to learn this. I want to teach them and become even better at it by learning from the best. If this really must to have an impact on education, which is my first ambition, this has to become bigger then me, being a trainer on a caribean Island and online-business is the enabler.

  403. avatar

    ‘Potential’ Money is definitely the biggest motivation for me. That said, I know that just having that desire is not enough and I believe I have what it takes to be a successful ecommerce entrepreneur. I want to leverage these skills with a definite goal to deliver something of high quality and value to the customer. I remember how excited I was to receive my 1st five star customer rating on eBay and Amazon.. it was indescribable! Well that’s a bit much but yes, it felt good. While all that is great, I’m past that candy phase at this point and want to get serious about my goals and bottom line and I really hope your course (+ my effort of course) would help me achieve my dreams.
    So why is making more money exciting you say? Because of ALL the secondary benefits that come with it. First, it won’t be hand to mouth situation for me anymore. I can own a nice big home in a prime location without a MORTGAGE. It would give my family security for future and the flexibility to travel and enrich the lives of my little ones with simple pleasures in life ( Eg: I will have the time and money to take on a creative project to transform our backyard to a playtime oasis for my little boys, etc.). I will be in a position to help the needy…honestly.
    Last but not the least, I can’t forget how good it feels to use your talent/business to give a positive experience to a customer AND make money out of it!
    Good luck to you all!

  404. avatar

    The whole industry/concept continues to energize and excite me! I’ve been running a mostly-online (content driven) business for almost 3 years, and am ready to kick it up a notch. The incredible potential for growth is astounding, and after getting a taste of bi-coastal living this year – I can’t wait to see where my business could take our little family next!

    I’m incredibly passionate about my message and the impact that I know it can have on young women, and am SO excited to watch it spread and positively touch the lives of others.

  405. avatar

    What’s exciting is the ability to create something that can be leveraged or passive income after putting in the time and systems.
    There is also a sense of being creative with your knowledge in a platform that removes traditional business startup barriers.

    I just want to have a small list, deliver awesome, unique content/products that they are dieing to pay for forever so I can work when I want wherever while making 5-6 figures/mo.

  406. avatar

    I would most definitely like to start an online business. The reason why is because it is never short of experiences you can learn from and it generally takes a really good idea to become successful and thats where the heavy critical thinking comes in. I would like to make a global impact ! Thinking big but thinking small at the same time, this means I want a great revenue, yet considering the time and sacrifice it is going to take. It all requires the know how and commitment! What most excites me I guess is the way an idea is born to begin this whole process, a big challenge is where I am getting at.

  407. avatar

    The flexibility to pursue any opportunity that excites me. The opportunity to live without fear.

  408. avatar

    The thing that excites me the most about having a successful online business is that it will allow me the time and means to create my jewelry and to travel to get inspired.

  409. avatar

    What excites me is the idea that I could have peace of mind. This would allow me to continue to be creative with my art. It is very hard to remain creative when I am constantly worried about finances.
    Last week I transitioned my new website:
    I miss the opportunity to share my expertise, and am considering an online art program for children.

  410. avatar

    I’m excited about the possibility of creating an online business where I don’t have to be there everyday to manage it.

    I like the idea of having the freedom to follow something I love to do everyday.

    Looking forward to your new class.


  411. avatar

    The most exciting thing would be the feeling of accomplishment of having created something from nothing and built it from the ground up. To prove to myself that it is possible to create your own space and to pass that legacy and knowledge to my future kids.

  412. avatar

    I already have an online business on the side. It doesn’t generate enough money yet to covert all my expense so I still have my full time job.

    What excite me about my business is that the niche
    1. I absolutely love what I teach – How to use analytics to track to track your online information product business.

    2. Being able to create my own campaigns and landing pages. I love marketing, I do have an undergrad degree in marketing, but since my master is in statistic and data mining, I spent the last decades working in the analytics departments of big companies. Analyzing and optimizing other people campaigns. I love to create my own campaigns do my own marketing and of course track my results.

    3. The ability to make a real difference to people lives. When I do an analysis that drives a campaign that will generate an extra 700K to a bank or a telco, what will happen? Nothing, they just made a little bit more money. When I help a single mother to improve her conversion rate that will move her from 35K to 65K her live is change drastically. For her it means more time to spent with her children, for the large corporation, a couple of cents more to the stake holders.

    I hope you will cover a lot of marketing, since you are one of the marketers i admire the most. I kept a copy of every single sales letter you wrote in my swipe file and read them again and again when I am stuck with my own copy.

  413. avatar

    Hey Ramit,

    Just wanted to say I’ve been a subscriber of your emails and I’ve actively read your book three times. I’ve been bankrupt before I was 21, hit rock bottom when I was 22 and now I’m living with my parents trying to start a new career. I’ve been coming up with ideas.. Ideas are the easy part. Execution, as it has been said, is the bread and butter of it all. My execution has been flawed.

    I’ve basically bummed around the internet soaking up knowledge and not really doing anything productive. I’ve been ready but hadn’t found something to truly sink my teeth into. Following your posts and career (and others) has taught me that I have the capability. Now it’s up to me to do something about it. The most excited I get is when I think of the future, where I want to be in 30 years. The process of getting there is exciting as well, but not quite as exciting as the possibilities of the future. I fear I may live too much in a delusion of grandeur, how can I keep myself grounded and focused? Is it possible to juggle many projects at once?

    Ramit. Thank you for your time and energy. I’ve gained significantly and hope to continue to learn from you in the future. So far I haven’t been able to spend any money on your courses. But that’s because I spend my meager earnings on student loan payments… I didn’t graduate but I have programming chops and have been narrowing down to a good project. I’d love to be able to go from zero to launch.

    Thanks again. Cheers.

  414. avatar

    freedom and have the ability to become rich! 😉

  415. avatar

    Hi Ramit,

    I have had my own products online. I didn’t have enough cash to be outsourcing or paying others to do it so I knuckled down and learned how to put it all together myself. I built the site, wrote the email newsletters and learned how to integrate it all within my site only to find out that I hadn’t actually learning how to market correctly.

    I did make a few sales here and there which was when it dawned on me that I was not doing things right.

    The relationship/marketing part is the scariest thing for me as I feel like I run out of things to share. I feel like I have something to offer for only the short term, but stumble to provide for the long term which could make customers/clients totally lose interest and I question whether I have what it takes.

    What attracts about an online business is not having to be at the computer ALL the time to be providing value. It fills me with excitement to know that we can build something that has the potential to continue to be of great help and value to others for a long time afterwards.

  416. avatar

    What excites me is the flexibility to:

    1.) Study and profit from what I’m actually interested in rather than spending 8+ hours a day chained to a desk.

    2.) More time with husband & kids, especially TRAVELLING with them.

    3.) Prestige and confidence of supporting my family through doing something I love, learning and sharing information.

  417. avatar
    Victoria Thoo

    You said it in your post. So many people want to do it, they talk about it, but why haven’t they yet?

    Success excites me. Setting out to do something that a lot of people think about doing, but maybe aren’t driven, passionate, determined (any number of factors or excuses) to do.

    Not only success in doing something a lot of people think about, but success in creating something a bit bigger, maybe something that will be talked about – creating a “legacy” vs working for “the man”.

  418. avatar
    Aubrey Rose

    I can’t wait to help other writers make a living doing what they love.

  419. avatar

    I’ve got the idea that I think is going to make money, but I’ve been into so much that I forgot what got me into in the first place and so when I present it I’m covering where I’m at instead of the surface stuff that got me where I’m at. I am just reworking the marketing angle to make it more attractive. When I’ve gotten that part correct people are interested.

    I get excited about the online possibilities because of the freedom and flexibility that I would have to spend my time where I really want to spend it and doing what I enjoy doing.

    This post got me excited again, I’ve been at a bit of a loss the last few weeks with my idea that I’ve lost a bit of steam. Thanks for the kicking me to the curb again and reworking what I know could potentially be a game changer for me. Can’t wait to get the rest of the emails.

  420. avatar

    Set it and forget it! Obviously, it’s not that simple, but being able to support my family by leveraging the scale of the online community would be great.

  421. avatar

    No boss, passive income, the possibility of financial freedom doing something I enjoy while really helping people… Freedom!

  422. avatar

    I’ve currently got a full time job, working toward a license to actually be able to do what I love. Which is great and all, but it takes years. In the meantime, I’m not doing work I can call my own, and I’m not living comfortably. I miss out on a lot trying to save, scrape by, and work harder toward my end goals. I don’t want to miss out on my 20s working so hard for the future. I know I need to prepare, and I’m glad I am, but I’d like that little bit of extra income to give me something that is MINE for now, and to let me live my life.

  423. avatar

    What excites me the most is to be able to help all the artists out in the world who have no business sense whatsoever and really guide them to being able to lead a more productive, creative life. I know you constantly harp on how broke artists are the worst demographic, but I want to not only lend my expertise to art students around the world, but also to all the shadow artists – people who have that cashflow and steady income but really want to be making more art, even if it’s just on the side to start.

    The potential to being able to really empower people the world over is super exciting and gives me that weird ache in my stomach that tells me that, although terrifying, is exactly what I should be doing.

  424. avatar

    The total freedom to earn income from anywhere in the world.

  425. avatar

    The idea that I have the financial freedom to pay my bills and then have some left over to invest in creative projects to pursue my dreams of being a photographer and sometimes filmmaker.

  426. avatar

    Tops for me is the idea that I can create something that has value for someone else. There is so much opportunity and so many problems waiting to be solved, I get giddy when I think that I could create something that will help someone else, even in a small way. This is a major shift from doing someone else’s work (especially if the value of that work is questionable), and is undoubtedly what gets me most excited.

    For me, everything else (freedom, passive income, flexibility, etc…) is just a bonus. A nice bonus, to be sure, but that act of creation is what keeps me motivated.

  427. avatar

    Models and Bottles. just kidding. I am driven by money, but more so by freedom. I have actually worked jobs that pay less just so that I can have more time to work on business ideas. I would like to build additional businesses/streams of income and do so in a way that allows me to travel more and spend my time with interesting people. To help myself, but also hopefully help others along the way.

  428. avatar

    The ability to work for myself on something I thought of and created and all the freedom associated with it meaning more quality time with family and friends and being on my own schedule.

  429. avatar
    Debbie R.

    *I haven’t yet decided what my online business will be all about, but that doesn’t keep me from being excited and looking forward to the following*

    For my potential customers, I’m excited to provide them with a service and community that will add value to their lives.

    For me, personally, I am most excited about the ability to take the lead on my schedule, my workplace and the content I work with.

  430. avatar

    I’m excited about breaking through some mental barriers/limiting beliefs so I can find that first idea and start working extremely hard to make my dreams a reality.

    I think beyond that the most exciting thing would be to have more time…time to maintain a healthy lifestyle, time to spend with family and friends, and time to pursue new interests and keep learning.

    Really looking forward to what you have to teach regarding “B.S. online biz” vs. something that is valuable and long-lasting. There is a lot of misinformation out there, as I’m sure you know. 😉

  431. avatar

    An online business allows me to connect with my network all over the continent. It allows me to help people even if they don’t live in my region.

  432. avatar
    Tom Semmes

    What excites me? The chance to build a real business that has a real client base that in numbered in the hundreds, thousands and that brings in a steady flow of income. Right now, I provide web design services. I have a handful of clients at one time. I give them advice and I only help that one person (or company). With an online company I see that same one piece of advice (or whatever) helping many more people. Multiplying its effectiveness. And its income. Plus I would learn a lot faster what advice is most useful.

  433. avatar

    Starting my own online business would help me finally fulfill my lifelong dream of relocating to US. We have been planing this for years but do not have the financial leverage to accomplish it the right way (not moving into a relatives garage for 6 months and settling for a job at Target). Changing my family’s life is a very good and exciting reason

  434. avatar
    John Corcoran

    One of the many things that excite me about building an online business is impact. The ability to have a greater impact and to help more people than you can working on a one-to-one basis (assuming you are providing something they value and want).

    I am also excited about scaling. Online business can be leveraged and scaled more rapidly than many offline businesses.

    From a business perspective, I get excited about diversifying my revenue sources. I currently earn most of my income the old-fashioned way: from services billed hourly. That’s a horrible model.

  435. avatar

    The most exiting aspect of running an online business would be seeing others, in a global market, benefit–I love teaching others (who wish to be helped) to empower themselves; reducing or removing problems for others as well as increasing efficiency and effectiveness gives me a warm feeling inside.

  436. avatar

    Flexibility and freedom excite me the most. A close second is being able to do something I am passionate about. And honestly, if it allows me that freedom and flexibility, it wont be hard for me to get passionate about it. I haven’t even been in the workforce more than a year and I am completely sick of the whole concept. It baffles me how people can spend the majority of their waking life behind a desk doing something that they aren’t in love with.

    The idea of having something that is my creation and that makes me enough money to live comfortably (not luxuriously) and travel/be in control/do things I love is incredibly exciting to me. Its what Ive been searching for since before I graduated college. Looking forward to the course

  437. avatar

    I’m tired of investing massive effort with narrow (but often important) impact. I’m excited to empower people with something that they can take back and apply themselves, and broaden the application of the effort that I invest.

  438. avatar

    I want to live an adventurer’s life and travel the world while steadily increasing my income. I value freedom above all else.

  439. avatar

    The truth is, what really excites me is the possibility that I can take care of my parents and treat them to things (like a real vacation) that they have not been able to do for themselves.

  440. avatar
    Pete R.

    The chance to succeed at something different than being great at a job that does not stimulate me mentally or emotionally. Feeling in control and free to help not only myself but others as well.

  441. avatar

    Online business excites me because its success would allow me to spend more time with my family and provide all of use with richer life (as we choose to define it).

    Also, I would be in a position where my earnings are proportional to my efforts … so that there’s unlimited potential and I’m not bound by the 9-5 routine and not capped by a salary.

    I’m also excited by the prospect of being able to outsource things and make use of systems to automate certain business aspects. This will mean that over time while the business grows I could actually work less … and take those random last-minute ski trips like Ramit 🙂

  442. avatar

    I have failed in two online businesses but that has made me smarter and knowing what not to do in my third online business. I absolutely love the fact of being young rich and free. It’s a myth that you have to wait until 65 to retire. I believe things I’ve been grasping through blogs will help me be rich financially, emotionally and physically

  443. avatar

    My dream is to build a profitable online business that teaches dance and get away from the “starving artist” mentality that surrounds so much of the dance world. I want to teach people to be comfortable in their bodies, in the comfort and safety of their own homes so that one day they’ll take up their friends offer and go out dancing. Or, be okay dancing at their cousins wedding.

    Learning to dance can transform our relationship to our bodies, self-image, how we move through the world around us and even how we hear music. I’ve always loved sharing this, but have no interest in giving up my mornings before work, lunch and evenings to teach, which means I’d never see my family and friends. I want a different quality of life than that and an online business would allow me to do this. It’s this freedom of expression and flexibility of schedule that most excites me.

  444. avatar

    I am spurred on to create a better balance between earning and time spent on earning so I can be more hands on with the development, education and support of my children.

  445. avatar

    What excites me most is being able to get up in the morning and look FORWARD to working. AND, not having to work at my current job.

  446. avatar
    Sarah Jones

    Ramit, I am ECSTATIC about your Zero to Launch program. I already know I’m going to buy it as soon as it’s available, no matter the investment. Simply because you’re putting it together, and you’ve earned my trust and allegiance 100%.

    What most excites me about an online business is the mixture of autonomy, agency, and accessibility that BEING the person who runs a kick-ass online business provides:

    Autonomy: my own brand, my own world to invite others into
    Agency: it’s the single most effective way to help the most people the most deeply
    Accessibility: access to the world’s movers and shakers as a peer, friend, and collaborator

    And Creativity: all of my strategy, passion, intelligence, love, and focus required. Fun!

  447. avatar

    I want an online business system that will enable me to have a meaningful ventures with people who share the same passion and who genuinely like to deliver something of value to an underserved niche. I like to belong to a tribe comprising of mentORs I can follow and serve and mentEEs I could teach and inspire.

    Having a transferable tools, systems and right ecosystem without the logistics roadblock is the most exciting part of an online business.

  448. avatar

    Work hard, play hard !!

  449. avatar

    Freedom, income, being my own boss… I love all those reasons. Having time to spend with my family, the flexibility to make my own decisions… I want all that good stuff.

    What I find most exciting is someone would be willing to give me their money for something I built to solve their problem. From welcoming the first customer to overseeing on-going growth of a successful business, it would be such a thrill.

  450. avatar

    The most exciting thing for me would being able to be location independent. It’d also give me great satisfaction to know I’d done a great job for someone, without having to rely on other people.

    • avatar

      P.S. Surveymonkey seems to be down so it doesn’t look like my survey has submitted (I’ve tried refreshing a few times).

  451. avatar

    What excites me most is to have the freedom to do what I want when, but also the freedom to produce whatever products I can that could impact as many people as I can reach, positively.
    The other aspect that excites me is to never again be victim to a company’s whims and decisions that I don’t agree with. I am excited to put my sales skills to good use and know I am in control of every dollar. I don’t have to worry that my numbers are going up and a company has control over what that number is and if I meet a mysterious standard or not. I won’t have to compromise good business sense to meet a number.
    I am excited to know that I can make as much money as my imagination can allow, and not have to sacrifice time with my family, horses, or whatever else I want time for to do it. I also am looking forward to not having to continually kill myself with stress and hours to make the same 6 figure income.
    I am excited that I could potentially make a 7 figure income and not have to sacrifice everything in my life to get there.
    I’m excited that I can control who wants me when and if I need to answer to that or not; which would allow me to potentially avoid burn-out.
    I think that sums it up, mostly- I could go on and on about why I’m excited about online business, LOL;)

  452. avatar

    What excites me most about starting my own business is the act of creation itself, then growing that creation and watching it gradually come together to form a complex system. I love to build things (software, relationships, systems…), and the idea of building a sustainable business around something I love and feel good standing behind is an ultimate form of creation that I haven’t yet been able to crack.

  453. avatar
    Bence Pascu

    I’m excited to have the FREEDOM to do whatever I want to do, whenever I want to do it! Which to me means traveling the world and experiencing different cultures, people, food and locations. I want to incorporate what I have learned through my life experiences while surfing, skydiving, papagliding, skiing…(and all the crashes and hospital visits in between) and share that with people that have never experienced anything like it in there lives. I want to teach people that its ok to get out of your comfort zone and EXPERIENCE life! I want to share my passions with those who are looking for exietment in thier lives.

  454. avatar

    What excites me is the ability to share my vision and ideas with others, showing a new perspective or getting someone to say , “Hey, me too!” The possibility of seeing my dreams come true also excites me. I love learning new things.

  455. avatar

    What excites me?
    -creating a product/service that customers are willing to pay for
    -obsessing over how to make the product better and how to improve the delivery to get disproportionate results for my efforts
    -controlling when I work and how much time I can spend enjoying my family.

  456. avatar

    The most exciting part of starting a successful online business is the challenge. There are so many aspects that need to be executed on, and a huge amount of noise online to struggle to create and deliver value in the middle of it all.

    • avatar

      Booooom! Nailed it.

  457. avatar

    FREEDOM! Financial, geographic, and spiritual. I could wake up each morning and work on something profitable that makes a real difference — not what somebody tells me I “need” to work on.

    Having my own online business would mean that I can help people in a way that has REAL impact. I get so fired up when women feel like they have to sacrifice either their work or their family; nobody should have to do that! I want to help women make the career and business decisions that are right for them, so that they have the life they want to live.

  458. avatar

    I’m excited by the idea of a business I could run from anywhere on the planet as long as I had an internet connection. I love to travel and my greatest dream is to be able to take to the highway any time I choose without having to worry about my funding running out – and an online career that I could simply take with me would be the perfect solution.

    Heck, if I could work out how, I’d love to turn my travelling INTO my career, somehow; to bring the world as I experience it to the doorstep of people who for whatever reason may not be as free to get up and go as I am. To share the joy, excitement and expanded perspective on life that I get from my journeys with others. That’d be the perfect dream….

  459. avatar
    Anthony Brown

    I do not currently have any experience in starting an online business. I would like to learn how and what to do using coding skills I already have.

    It would be an amazing feeling to be independent and successful. Having a direct impact on reliable side income to help pay off student loans and to take extra vacations with the wife would have a huge impact.

  460. avatar

    I’m most excited about the idea of creating something of value to other people.

  461. avatar

    I’m in front of a computer almost every waking moment, so I would love to be able to generate income online and not have to work face to face with other people.

  462. avatar

    The thing that excites me most is the chance to build something that I really care about, while also building systems that allow it to run automatically while I do other things I care about not directly related to it.

  463. avatar

    What most excites me is the ability to make extra money on the side. I am currently in my dream profession but not making the numbers that allow me to live the life I want to live. Having the means to make extra money would do just that. The idea of an automatic system that I can manage sounds very appealing.

  464. avatar

    The most exciting thing to me about starting an online business would be not being tied down to a single place. The act of automating it might take some time, but at least I could do the actual work from anywhere.

  465. avatar

    The thing about an online business that excites me the most is taking control over my own future and career. Being able to work when and where I want, make as much money as I feel like, and having the time to enjoy the money beyond just watching some numbers climb in my bank account. Money is a tool, not an arcade machine high score.

    I’m not totally sure how viable my first idea is (teaching computer programming) because there’s a LOT of free resources on that topic out there. The answer for how to deal with that is to make a product so excellent that its value is obvious. As of right now that seems pretty tough, given my “competition” is the free online classes available from places like MIT and Stanford.

  466. avatar

    What excites me most is the fact that I can build something I am passionate about. There are many attractive factors of owning your own business and being your own boss. But what I believe everyone here is truly looking for is control.. not only of a business but of their time. What good is living in the land of opportunity if we don’t utilize that to our advantage, especially in the information age we live in today. I’m looking forward to learning what you have to offer, but at the same time I don’t believe in putting all my eggs in one basket. But it wont hurt to experiment while I’m still young;)

  467. avatar

    What excites me most about an online business is the complete freedom you have as your own boss, to not only do what you love and love what you do (and be paid for it!), but to also have the freedom to be able to explore and pursue other dreams as well. As an engineering college student, I’ve lined up an internship for the summer and can already anticipate the steps I’ll need to take and am capable of taking in the next two years in order to land a good entry-level job in operations or manufacturing. I’m excited, but also worried. The problem I can foresee is that many of the available industry jobs for college grads in my major are 24/7 – I’ll be constantly on call for a repetitive job, with no time to pursue any other interests – I’ve always wanted to travel and live in different cultures – and before I know it, 5 years will have passed, and I’ll still be working at the same thing in the same place. This might be bright-eyed, bushy-tailed, but I joined engineering, because I wanted to wake up to something new everyday, to do something that not only helps others but is meaningful work that I can lose myself in. I look forward to seeing your material and putting it into practice.

  468. avatar

    I’ll be honest, I’ve always wanted to have an online business…but no I never started one. I love the idea of having flexibility of hours and location ands not being chained down. I’m excited to see what comes next from you Ramit!

  469. avatar

    I am an artist and the idea of having an online business to sell my products without the overhead of a physical store is exciting. Also love the idea of side-stepping the whole art show game.

  470. avatar

    I’m excited to share my passion for the changing world of photography. I would love to help people document their lives & produce something that their family will have for generations. I would love to help the overwhelmed masses enjoy photography!

    An online business would allow me the freedom to work from anywhere & help my family live the lifestyle we dream about. Guessing my biggest barrier is myself…

  471. avatar
    Mike Alcazaren

    I want to start working on my dream, and not someone else’s.

  472. avatar

    What excites me most about an online business is making enough money on the side so my family is not dependent on child support payments.

  473. avatar

    Starting an online business would allow me more time and energy to give back in my community as well as control my own financial destiny. I would like to be able to travel at will without worrying about how much PTO I can use and have to time to explore new ventures.

    I made okay money as a senior financial analyst for a lower tier specialty retailer but the work was boring and pointless, the organization was not moving forward, it was stagnant. I don’t want to ever be in that position again. I think starting an online business would let me choose the projects I work on and towards rather than continually trying to assess the profitability of an over-saturated retail sector that doesn’t have much upward growth potential.

    I want to experience a richer, fuller life on my terms! That is what is excites me about online business! I am not up for tiny ads, or ebooks on selling more ebooks, or ebooks on ebooks about the spirituality of situation or ebooks on flipping real estate. I have been exposed to all those concepts and all those who presented to concepts to me were and still are struggling. I want to have my me time and still have and a share a rich life.

  474. avatar
    Michael Moore

    Using an online business set up to automatically fulfill other peoples needs and requests is a really cool way of helping people and including the obvious advantages financially and labour free stresses it would be incredibly satisfying mentally and emotionally for my customers
    It would give them a sense of confidence in their own abilities and fulfillments to have a trustworthy and professional service at their finger taps, pun intended


  475. avatar

    The thing that excites me most about starting an online business is, time. I have lost so much of it to failing miserably on the business side of endeavors in the past and sacrificed time from my family and friends without yielding true results that made it worthwhile. I enjoy the thought of knowing, that my passion, might be a success some day and that I could get that time back through more freedom. If this is the way to breakthrough the horrible mind scripts that have started to raid my psyche, then this is where I want to be. Show me the way!

  476. avatar

    What excites me most about starting and running an online business is not having to succumb to the lifestyle that others decide I will have. The ceiling will be mine to set. It’s also exciting to think about the change in stars that I could cause my entire family name to have. My family has been stuck in service industries jobs and so have I. That trend ends with me. I want the future generations of my name to be able go higher and further then was ever thought possible. I will take my family name from poverty (where it has been for generations) to middle class or beyond. People already in the middle class may not understand, but that is quite a climb to make. I will sacrifice whatever I have to in order for my future generations to succeed.

  477. avatar

    Wow! Thanks Ramit. I’ve been crossing fingers that you would cover this topic one day. I started an online business before and created product but was never able to drive enough traffic to make it profitable. Wasted a year struggling to make it work.

    What excites me the most is learning how to do it the right way. I’m so tired of spending time, energy and money and not getting results. I’m also excited because I know if this course is coming from you and your team, you’ll give us the straight talk and I’ll have a really good chance at building a successful online biz. I also love the idea that once I have the knowledge of how to build a successful online biz I can use that over and over again, giving me control over my financial health. What a great feeing.

    Can’t wait to get started!

    Thanks Ramit!

  478. avatar

    I get excited about providing solutions to problems. It feels great to know that a problems exists and here is a solution I created for it. Utilizing technology to make life just a little bit better and perhaps a little more interesting…

  479. avatar
    claire stone

    The thing that excites me most about my online business is the fact that my new programme will bring nutrition to exactly the people who don’t want to consult with a nutritionist. When I see clients one-on-one, they get fantastic help, but there are soooo many people who just don’t connect their health probs with nutrition. My new programme will change that, and will get people moving in ways that they never imagined, and which will change their lives (only I ain’t telling them that, because that’s exactly what all the other nutritionists say) – this sounds perfect for me because I’ve got the programme, but I don’t know how to get it to the people who need it.

    Thanks Ramit – this is sooo exciting!

  480. avatar

    The most exciting part is getting away from the traditional 9-5 and the expectations of others. The possibility of a stream of income that can bring some freedom in your life.

  481. avatar

    What really excites me in the core is the feeling of freedom by having money and the time when I want to build up myself to become the best version of myself and then share it with the rest of the world.

  482. avatar

    The thing that excites me the most about online business is that it can be location independent and does not require you to clock in for 8 hours a day, everyday. To have the freedom of where and when you put the work in. It would give me a level of freedom that makes me tingle!

    The freedom to have enough money to live with spare time left to pursue interests, find your ‘calling’, learn skills – amazing!

  483. avatar

    Being free, as an adult should be. Free to make my own decisions; free to create; free to go where I want, when I want, without asking permission; and free to work to my own schedule, rather than “business hours”.

  484. avatar
    Kate Punivai

    What excites me the most is the opportunity to share my message with more people, and know that I’m having a positive influence in the world.

    I pour many hours of work into my site (, and I’d keep doing that even if I never earned a dime from it – it’s my passion!! But with three children to clothe and feed, then obviously money has to come into the equation at some point. That’s the part I need help with 🙂 This email arrived at such a perfect moment, it couldn’t be anything other than divine timing!

  485. avatar

    I’m excited about the creativity and freedom that comes with being your own boss. I like knowing that my success is directly proportional to the effort I’m willing to put in. I also could say goodbye to grueling, daily commutes!

  486. avatar

    What most excites me is the idea of being successful enough be with my family; recapture the lost time.

  487. avatar
    Bradley Nelson

    It is exciting to have the opportunity to support yourself (and family) through commerce: something that without the web would be infinitely more difficult. It’s exciting to know that I can craft a high value product or service and sell directly to the end user online providing them with more value than they pay for – a low cost base through online commerce means I can provide more value than otherwise. On a personal note, it provides me the opportunity to stop reading and then stopping: but to actually learn about this stuff through consuming information AND doing.

  488. avatar
    Ben Hart

    I have already set up an online business with my girlfriend: We did it after reading Ramit and others like Tim Ferriss and we wanted to create something amazing together that would help give us the life we want as well as provide help and support for those who we felt may benefit from it.

    The website provides short online training courses to help young people become more employable. It was developed from my girlfriends work psychology background and experience working in UK colleges helping young people get work experience and start their careers. When she told me the idea I was very excited as I’ve always wanted to become an entrepreneur and this seemed a great idea to start.

    We’ve had some good successes but mainly in providing face-to-face training with colleges. The online courses have yet to take off – it’s hard to get teenagers to want to do stuff that feels like homework!! We’ll still had some good feedback from Colleges and we’re passionate about getting it out there so it’ll come.

    The exciting thing about starting a business is that it’s something you have created. It is HARD and we sweat blood doing it but if it all pays off we’ll have something special that helps a lots of people – and gives us the freedom and flexibility to live a more rewarding life.

    Looking forward to the material Ramit – it’s always amazing and we’ve learnt a huge amount already. Be awesome to hear what you think of our website (worth an ask!)

  489. avatar


  490. avatar

    Being able to communicate my message with a tremendous potential audience is what excites me most.

  491. avatar
    Randy Martin

    What excites me about an online business is developing something that brings in money without having to work all my waking hours. To be free to work from anywhere and to travel when I want to.

  492. avatar

    What excites me most is the freedom, to be on my own schedule and to hold myself accountable. When you work so hard for something and see little pay off it is quite discouraging, especially well you feel corporate heads are limiting your true potential.

  493. avatar

    It excites me to think that it could be possible to create systems that generate sales at any time, even in moments when I am not personally working, instead of constantly prospecting for real estate clients (I’m a real estate broker) in order to pay the bills.

  494. avatar

    What excites me most is to have something that is mine, something that’s my own creation. Something that allows me the flexibility and income to do what I want, when I want and on my own terms.
    I believe passive income would allow me to automate my savings and retirement while giving me the financial freedom to do the things I enjoy.

  495. avatar

    What excites me most about an online business is the lifestye. I feel like I have many ideas to contributes, but I don’t exactly know how. An online business offers me a platform to showcase some of my expertise and get paid doing it.

    I have a wife and a newborn baby, so for me, to stay home with and be available for them is vital. I believe an online business can help me do that. I can still do my reading and research at home while accompanying my family members.

  496. avatar

    The thing that excites me about starting an online business is having more than one source of income and being able to pay for my kids’ college tuition without them going into huge debt. I also love that I can have the flexibility to work on it as my schedule permits. My partner’s medical issues often make a 9-5 job difficult to work out.

  497. avatar

    I’m super excited about learning on how to really grow my currently small online freelance business from “just surviving” to “earning a good salary” as well as the whole process of learning the systems and see how they create a real impact on the business.

  498. avatar

    Freedom to be my own boss and flexibility seem to be my automatic answers.

    But. I think what would excite me the most about an online business would be seeing whatever product I sell actually help people. Last July, I started a writing group for people of color and the response was huge and while it’s not an online business, the fact that I was able to provide or build something that people really wanted and needed was amazing.

  499. avatar

    What excite me about running a business is that it would make the time to money relationship less direct than regular work. I’ve been doing consulting for 9 years and all that time was able to charge a good amount for my time, but every time I took vacation or days off it meant no revenues. I am able to afford it, but my reaction to any day off is always tied to losing potential revenue.

  500. avatar

    What excites me most is knowing that I’ll be learning, developing, and perfecting another life skill that I can use for as long as I want to. I’ll never have to really ‘retire’ as I could do this work as long as I chose to even if it extended into my 80’s. I am eagerly looking forward to this!

  501. avatar

    I’d like to run a business I really care about. One that lets me concentrate on my music and fitness goals as well.