What is your rich life

High-Risk vs. Low-Risk Investments Made Easy

Personal Finance
Updated on: Jul 12, 2025
High-Risk vs. Low-Risk Investments Made Easy
Ramit Sethi
Host of Netflix's "How to Get Rich", NYT Bestselling Author & host of the hit I Will Teach You To Be Rich Podcast. For over 20 years, Ramit has been sharing proven strategies to help people like you take control of their money and live a Rich Life.

High-risk investments promise big returns. Low-risk ones offer stability. The smartest investors use both—on purpose.

This isn’t about which is “better.” It’s about knowing the role each plays. Low-risk investments are your financial foundation—steady, diversified, and built to grow quietly over time. High-risk investments are optional for upside plays you can afford to lose. Mixing them without a plan is where most people go wrong.

High-Risk vs. Low-Risk: What's the Actual Difference?

This isn’t about deciding which type of investment is better. It's about understanding the trade-offs and knowing what role each one plays in your financial plan. 

What are low-risk investments?

Low-risk investments are boring on purpose—and that’s exactly why they work. They’re built on slow, steady, reliable growth. They won’t make headlines, but they also won’t give you a heart attack when the market dips.

What makes them low risk is their built-in diversification. You’re not gambling on a single company or even a single sector. Your money is spread out across hundreds, sometimes thousands, of companies. When one drops, another rises, and the whole thing keeps moving forward. That consistent upward drift is what builds wealth over time.

Here are some examples of low-risk investments:

  • Index funds tracking the S&P 500: These funds invest in the 500 largest publicly traded companies in the U.S. and have historically delivered around 10% annual returns over the long term, making them a solid foundation for long-term growth.
  • Target-date funds: These are designed for retirement and automatically adjust their asset mix to become more conservative as you get closer to your target retirement year, reducing your risk over time without requiring active management.
  • Diversified bond funds: These funds invest in a broad mix of bonds, helping to provide income and stability, especially when stock markets are volatile.
  • Real estate investment trusts (REITs): REITs allow you to invest in real estate portfolios without having to buy or manage property yourself, offering both income and diversification.
  • Treasury bonds: Issued and backed by the U.S. government, treasury bonds are considered virtually risk-free and are often used to preserve capital while earning modest interest.

What are high-risk investments?

High-risk investments are the opposite of diversified. You're placing focused bets on specific companies, sectors, or asset classes. The payoff can be huge—but so can the losses. The draw is obvious: Who doesn’t want to turn $1,000 into $100,000?

But here’s what most people overlook: High-risk plays require you to be right about multiple factors, including timing, market conditions, company execution, and more. Miss on any of those, and you can lose everything.

Here are some examples of high-risk investments:

  • Individual stocks: These investments involve buying shares of a specific company, giving you partial ownership and potential returns based on that company’s performance.
  • Cryptocurrency: Digital assets like Bitcoin and Ethereum operate on decentralized blockchain technology and can be used for transactions or held as investments.
  • Sector-specific ETFs: Exchange-traded funds focus on a single industry, such as technology, healthcare, or clean energy, allowing you to invest in a specific part of the economy.
  • Angel investing: Angel investors provide capital to early-stage startups in exchange for equity, typically in the very first rounds of business funding.
  • Options trading: This is a type of financial contract that gives you the right to buy or sell a stock at a set price within a specific time frame.
  • Penny stocks: These are shares of small, often lesser-known companies that trade at low prices, typically outside major stock exchanges.

How to Assess Your Investment Risk Tolerance 

Before deciding whether to lean into high-risk or low-risk investments, you need to understand your personal risk tolerance. This is not a one-size-fits-all metric—it’s a combination of your financial situation, your goals, your emotional response to market swings, and even your past experiences.

Start by asking yourself the following questions:

  • How would I react if my portfolio dropped 20% overnight?
  • Do I lose sleep over financial decisions?
  • Am I investing for short-term needs or long-term growth?
  • Do I have a stable income or emergency savings to fall back on?

Your honest answers will help clarify whether you lean toward risk aversion or risk acceptance.

There are also free tools and quizzes online that categorize your risk profile (conservative, moderate, or aggressive). But don’t stop at the results—use them as a starting point. Risk tolerance is dynamic, not static. It can shift over time with life events like:

  • Starting a family
  • Paying off debt
  • Getting a large bonus or inheritance
  • Approaching retirement

Finally, test your theoretical tolerance against real behavior. Set up a small "test portfolio"—perhaps 5% of your total investments—and allocate it to something more volatile. Track how you feel as much as how it performs. If market dips trigger panic, you may want to scale back. If you stay calm and focused, you may be ready to handle more risk.

My Personal Take on High-Risk Investing (And Why It's Only 10%)

Here’s how I handle it: 90% of my portfolio goes into boring, proven investments that have worked for decades—index funds, diversified holdings, long-term strategies. This is the money that actually builds wealth. It’s not exciting, but it works.

Where does the other 10% go?

The other 10%? That’s fun money. That’s where I get to play. I don’t need it to retire. I don’t need it to sleep at night. I can lose all of it, and nothing in my life would change. That’s the point. People lie to themselves about how much risk they can handle. They say they’ll ride out the crash—until their portfolio tanks 80%. Keeping this spending to 10% of my portfolio keeps my long-term goals safe.

My fun money rules are non-negotiable

I do have rules for this fun money:

  • Never spend more than 10% of my total portfolio on fun-money investments. 
  • Treat it like Vegas money—it’s gone the moment I invest it.
  • No credit cards, no borrowing, no exceptions. 

I even keep this money in a separate account so it doesn’t touch my real investments. That way, I get the upside without risking everything.

Where my fun money actually goes

My 10% doesn’t just go to whatever’s trending on Reddit. I still try to be intentional. Here’s what I invest it into:

  • Individual stocks in companies I understand and use regularly: I own Amazon stock because I understand their business model and use their services constantly.
  • Sector ETFs that align with my beliefs about the future: This includes clean energy, biotech, and other emerging markets where I think there's long-term potential.
  • Angel investing opportunities: I occasionally invest small amounts in startups through platforms like AngelList, knowing most will fail.
  • Small crypto positions: And I mean small. Bitcoin and Ethereum only, no altcoins, no NFTs, no "DeFi" protocols I don't understand.

Now, let’s talk about cryptocurrency.

Crypto Is the Riskiest Asset You Can Touch

Crypto itself isn’t evil. The technology is actually fascinating, and blockchain does have real use cases. But the mindset around crypto is dangerous. Too many people have never bought an index fund, never saved for an emergency fund, never opened a retirement account—but they’re “all in” on crypto.

Most of these people aren’t investors. They’re speculators chasing hype and vibes. You know them by their mantras: "Fiat is dead" (while living in a world where rent, groceries, and taxes are paid in fiat); "You just don’t get blockchain" (the conversation-ending dismissal); "Index funds are for sheep" (while their portfolio swings 50% in a week).

The problem isn’t crypto—it’s that people treat it like a full financial strategy. Crypto can be a part of a portfolio, but it doesn’t replace one.

Common crypto myths vs. reality

This is where we separate what’s real from what’s just social media nonsense.

Myth: "It's digital gold—a store of value"

Reality: Gold doesn't drop 50% in a week because Elon Musk commented on X. Crypto is wildly volatile, fluctuating based on headlines, speculation, and market sentiment. That doesn’t mean it has no value, but calling it a safe haven is a stretch. If your investment can drop 60% in a matter of months, it’s not storing value—it’s gambling.

Myth: "Everyone's using it as currency"

Reality: The dream of buying your morning coffee with Bitcoin hasn’t exactly panned out. High transaction fees, long processing times, and price volatility make most cryptocurrencies terrible as everyday money. In reality, most people holding crypto are not spending it—they’re speculating. They’re hoping the price goes up so they can sell to someone else later. That’s not how functional currency works.

Myth: "Blockchain will revolutionize everything"

Reality: Blockchain is indeed an innovative technology, and there are real use cases, including secure digital ledgers and smart contracts. But most blockchain applications today are solutions in search of a problem. It doesn’t need to replace every database or system we use just because it can. Revolutionary technologies take time, regulation, and widespread trust—not just hype.

Myth: "Traditional finance is corrupt, crypto is pure"

Reality: Yes, traditional finance has its flaws, but the idea that crypto is inherently purer or more honest is simply false. Crypto is rife with scams, pump-and-dump schemes, and shady influencers promoting coins they secretly hold. At least with traditional finance, there’s regulation, consumer protection, and oversight. In the world of crypto, you're often on your own.

Red Flags to Watch for in High-Risk Investing

High-risk investing can absolutely pay off—but there’s a fine line between taking calculated risks and making reckless decisions. Understanding the red flags can help you avoid costly mistakes and emotional rollercoasters.

Here are some warning signs you’re crossing into dangerous territory:

1. You're chasing hype, not fundamentals

If you're buying into a stock, crypto, or startup just because it's trending on social media or Reddit, pause. Ask: Do I understand the business model? Have I reviewed the financials? Investing without research is gambling with a tuxedo on.

2. You feel FOMO more than conviction

Fear of missing out is one of the most powerful emotional triggers in investing. If your primary reason for buying something is "Everyone else is doing it," it’s time to step back. Good investing decisions are grounded in your goals, not someone else’s excitement.

3. You’re going all-in on one idea

Putting all your chips on one company, coin, or sector might feel bold—but it’s rarely wise. Diversification is what prevents a single misstep from becoming a full-blown disaster. No matter how confident you are, always ask: What if I’m wrong?

4. You’re using money you can’t afford to lose

Investing high-risk capital that should be reserved for rent, bills, or emergencies is a huge red flag. High-risk investments should only come from discretionary income, not life essentials. If losing the money would derail your finances, you’re not investing—you’re endangering your future.

5. You’re ignoring exit strategies

Reckless investors often ride investments down to the ground. Smart investors have a plan: price targets to take profit, stop-loss points to cut losses, and a clear idea of what success or failure looks like.

The bottom line is to understand this: High-risk investing isn’t inherently bad—it’s only dangerous when driven by emotion, ego, or a lack of planning. Learn to spot the signs, and you’ll not only protect your capital—you’ll build investing habits that stand the test of time.

I Got Lucky With Amazon; Here's What Most People Get Wrong

When I was 15, my dad helped me open a custodial Roth IRA. I had a few thousand dollars saved from working part-time jobs, and I started picking individual stocks to purchase, with no real knowledge or plan. I bought JDS Uniphase (zero returns), Excite@Home (bankrupt), and Amazon (massive win). That Amazon pick turned into nearly $300,000. People love hearing this story because it feels like a shortcut to wealth, but they’re missing the point.

That one lucky win gave me a false sense of confidence. I thought I had cracked the code, that high-risk stock picking was the way to get rich. It took years of experience and some hard financial lessons to realize I had simply gotten lucky. And worse, I let that luck distort my entire strategy.

The three myths I had to unlearn

Because of that big Amazon win, I had to later unlearn three big myths:

Myth 1: "You're smart for picking Amazon"

This is the myth that feeds your ego the most. It makes you feel like you have some special insight, like you spotted something the rest of the world missed. But let’s be honest: I didn’t have a strategy. I picked Amazon alongside two companies that flopped completely.

That’s not skill—it’s chance. If I had continued using that same “strategy” of reading articles and picking companies that sounded cool, I would’ve lost a lot more than I made. The real danger of this myth is that it convinces people they’re smarter than they are, which leads to overconfidence, reckless bets, and painful losses.

Myth 2: "Find the next Amazon and you'll be rich"

This one traps people for years. It’s the ultimate lottery-ticket mindset: the belief that wealth comes from landing one massive winner. But that’s not how most wealth is built.

Study after study shows that even professional fund managers with their degrees, research teams, and insider access can’t consistently outperform basic index funds. And the average person? They do even worse. They jump from trend to trend, chasing the next big thing, often buying high and selling low.

The truth is, wealth comes from consistent, long-term investing—not one lucky break. If fund managers with Bloomberg terminals, Ivy League degrees, and direct access to CEOs can’t pull it off consistently, what made me think I could do it by reading Reddit threads on my laptop at 2 a.m.?

Myth 3: "Picking the right stock matters most"

I used to spend hours reading earnings reports, combing through analyst ratings, and watching charts like a hawk. I thought I was being smart, but I was ignoring the fundamentals.

Here’s what matters more than picking the right stock:

  • Time: Compound growth isn’t subtle. Someone who starts investing at the age of 25 ends up with way more than someone who starts at 35, even if the second person picks “better” investments.
  • Consistency: Putting in $500 a month for 30 years beats trying to time the market or chasing the latest stock tip.
  • Low fees: A 1% expense ratio doesn’t sound like much, but over decades it can drain hundreds of thousands from your account.
  • Tax efficiency: Using accounts like 401(k)s and IRAs saves you more than trying to guess which stock will outperform next quarter.

The obsession with picking the perfect stock is a distraction from the boring, proven moves that actually work. 

If You Really Want to Take Risks, Earn That Right First

Let’s be clear: high-risk investments aren’t inherently bad. Want to invest in startups, crypto, or the next hot tech stock? You can, but only after you’ve earned that right.

Most people who lose money in high-risk investing aren’t wrong about the asset itself, they’re wrong about their readiness. They jump in without a safety net, using money they can’t afford to lose. That’s not investing—that’s gambling.

The foundation you need before gambling with your money

Before putting a single dollar into anything high risk, you need these basics locked down:

  • Emergency fund covering six months of expenses: This isn't optional. Without this buffer, any investment loss becomes a crisis that forces you to sell at the worst possible time.
  • Automated investing into index funds: You should be consistently putting money into boring, diversified investments every month. This is your wealth-building engine.
  • Clear long-term financial goals: What are you actually trying to pay for? Retirement? A house down payment? Your kids' education? If you don't know what you're investing for, you'll be more likely to make emotional decisions.
  • Debt under control, especially high-interest debt: If you have credit card debt at 18% interest, why are you gambling on crypto?
  • Consistent saving habits: You should be saving at least 20% of your income automatically. If you can't save consistently, you're not ready for investment risk.

Without this foundation, high-risk investing becomes a form of desperation. You chase losses. You make panicked decisions. You cling to fantasies about one big win saving your finances. But with the basics in place, you gain something powerful: permission to play. You can take calculated risks knowing that even if they don’t pan out, your core financial life is still intact.

Most people want the thrill first and the foundation later, but it’s the foundation that gives you the freedom to take risks wisely.

Living Your Rich Life 

You can absolutely take big swings; just don’t confuse that with a plan. High-risk investing might score you a windfall once, but it’s not a repeatable strategy. The real wealth—the kind that builds freedom, security, and peace of mind—comes from boring, consistent moves done over time. Index funds, diversified portfolios, automatic contributions, and a clear financial plan: Those are the tools that will actually change your life.

Let the reliable, proven strategies do the heavy lifting, then use high-risk investments where they belong: in small doses, with money you can afford to lose. That way, you get the best of both worlds— stable, long-term growth and the occasional shot at something bigger, without putting your future on the line.