If a recession is on the horizon, don’t panic. I’ve been through multiple economic downturns, and I’ll show you strategies to help you survive and even potentially thrive during these challenging times.
If this is your first time living through a recession, let’s break down what’s actually happening.
A recession is typically defined as two consecutive quarters of declining gross domestic product (GDP). In simple terms, it means the economy is shrinking instead of growing. Recessions are a normal part of the economic cycle and can be triggered by anything from market crashes to global pandemics.
Two examples from the recent past:
It’s an uncomfortable scenario, but remember that all recessions are temporary. On average, they last about 11 months. Recovery times can vary, but they’re often followed by periods of growth that can create new opportunities to build wealth.
The real danger of a recession isn't just financial—it's psychological. Turn on any financial news channel during a recession, and you'll be bombarded with apocalyptic headlines, plunging stock charts, and a general sense of doom. It’s no wonder people panic.
In a state of fear, many people make rushed decisions that end up doing more harm to their long-term finances than the recession itself. A lot of the so-called "expert" advice doesn't help either. You'll hear the same predictable suggestions, such as cutting all spending, hoarding cash, or selling your investments before they drop further. In other words, retreat and hope for things to get better.
But this advice isn't just pessimistic; it's often counterproductive.
Here’s what most people won’t tell you: recessions create massive opportunities for those who stay calm and act strategically. Some of today’s most successful companies, including Airbnb, Uber, and Square, were founded during the 2008–09 recession.
Many millionaires have been made during downturns, and it’s because they understood one simple truth: when assets are on sale and most people are too scared to buy, that’s when the greatest wealth transfers take place.
Yes, recessions bring real hardship, and I’m not downplaying that. But your mindset during this time will play a big role in whether you merely survive or set yourself up to thrive once the inevitable recovery follows.
When the economy gets shaky, one of the first things people worry about—understandably—is their job. Layoffs, hiring freezes, reduced hours are real possibilities during a recession. But that doesn’t mean you’re powerless. In fact, there’s a lot you can do right now to protect your income and even level up.
Some industries tend to be more resilient in downturns. Think healthcare, IT, education, and essential services—sectors people rely on no matter what. If your current role is in a highly cyclical or luxury-based industry, it’s a good idea to assess how vulnerable your job may be and consider how your skills might translate into a more stable field.
If you want job security, be the person your company can’t afford to lose. That means leveling up your skills in ways that solve real business problems. Not sure where to start?
Here’s a simple plan:
Even if you stay at your job, you’ll be better positioned for promotions or internal transfers.
A recession is also a great time to test a low-risk side hustle. You don’t need to quit your job or spend a fortune to get started. Consider:
The goal isn’t just extra income—it’s creating options. Options give you power.
If you’ve got debt, a recession can add an extra layer of stress—and that’s completely valid. The key is not to ignore it or spiral into panic mode. You can manage debt strategically, even when money feels tight. The trick is prioritizing smart moves over reactive ones.
Credit cards and personal loans with high interest rates can quickly become a burden if left unchecked. If you can still make regular payments, prioritize the minimums to stay in good standing—then funnel any extra cash toward the debt with the highest interest.
Can’t make the minimums? Contact your lenders before you miss a payment. Many companies offer hardship programs that can temporarily lower your rate or pause payments.
It might sound counterintuitive, but paying off low-interest debt (like federal student loans or a low-rate mortgage) during a recession shouldn’t always be the priority. If your cash flow is uncertain, keep extra savings on hand instead. Liquidity = flexibility.
If you’re juggling multiple high-interest debts, consolidating them into one payment with a lower rate could help. Just make sure:
“Cut back on everything!” That’s the default advice in a recession, right? But here’s the truth: cutting too deep, too fast can make you feel like you’re living in scarcity mode—and that mindset leads to burnout and financial backlash.
Break your spending into three buckets:
Keep your needs covered, cut down on the wants, and protect at least some of your joyful investments. That balance helps you stay motivated and grounded.
These small things add up fast:
Take an hour to go through your bank statements. You’ll likely find at least $100/month you can redirect toward your goals.
Most people approach budgeting during a recession by slashing everything and hoping for the best. That strategy usually leads to burnout, frustration, and a full-blown money spiral the minute the pressure eases up.
Instead, use a Conscious Spending Plan to help you prioritize the essentials, stay intentional with your money, and still enjoy your life, even in a downturn.
It’s also important to acknowledge that for many people, especially during a recession, the idea of allocating only 60% of income to fixed costs just may not be possible. When prices rise and hours get cut, even the most careful budgeter can find themselves living paycheck to paycheck, just trying to keep the lights on. If that’s where you are, give yourself grace. The goal isn’t to follow some perfect formula—it’s to stay grounded, avoid panic, and make the best decisions you can with the resources you have. Survival itself is a win in tough times.
This covers your essentials—rent or mortgage, groceries, utilities, transportation, insurance, and minimum debt payments. These are non-negotiables. If your fixed costs are above 60%, don’t panic. It’s just feedback. Look for areas where you can renegotiate, downsize, or cut back temporarily.
This includes long-term wealth building: retirement accounts, brokerage accounts, or your opportunity fund. The key is consistency. Even small, regular contributions during a recession can give you a major edge when the market rebounds.
This is short-term savings—your emergency fund, unexpected expenses, or anything else that helps you sleep at night. In uncertain times, having cash on hand is not just practical—it’s powerful. Keep this in a high-yield savings account that’s separate from your everyday checking.
This is where most people cut first, and often too deeply. But cutting out all joy is a fast track to financial rebellion. The conscious spending plan builds in space for guilt-free spending—dinners with friends, hobbies, or the occasional treat that keeps you feeling human. During a recession, these small indulgences can make a big difference in how grounded and motivated you feel.
Instead of blindly following the crowd, take a step back and focus on strategic moves that can protect your finances, grow your income, and help you come out stronger on the other side.
This first rule isn’t about money. Rather, it’s one of the most important things you can do in a crisis—prioritizing your loved ones.
Check in with family and close friends. See how you can offer support, whether that’s emotional encouragement or financial help like a small stipend. In tough times, it’s essential to put people before financial decisions. If you're in a position to help, do it. Taking care of the people around you gives you perspective and strengthens the support system that helps everyone get through.
In a downturn, your first instinct might be to sell off your investments. But when you do so, you lock in your losses and prevent any potential recovery when the market rebounds. Some of the biggest market gains happen during or right after a crash, when most people are too afraid to invest.
Long-term investments should be held through downturns, allowing space for eventual recovery and growth. Temporary recessions don’t mean your entire strategy should go off course. Staying invested gives your portfolio the chance to recover and grow over time.
Having a clear plan in place helps you stay grounded, even when the market feels chaotic. Be confident in your strategy and stick with it. Consistency during uncertain times is what separates successful investors from those who make impulsive, reactive decisions.
Successful investors don’t just prepare for emergencies—they also create opportunities to take advantage of an economic downturn.
An opportunity fund is money set aside specifically to take advantage of undervalued assets during recessions. This is different from your emergency fund. An opportunity fund is meant for strategic moves like buying stocks at lower valuations, investing in discounted real estate, or putting capital into a business or education when others are pulling back.
If you're in a stable financial position and see a recession on the horizon, consider setting aside 10–20% of your investment portfolio for this fund. Keep it liquid and easily accessible so you’re ready to act when the time comes.
Not only can this help you build long-term wealth, but it also gives you a sense of control and purpose during uncertain times.
Want to stay intentional with your money during a downturn? Feel free to check out my 10 easy money rules to help you prioritize what matters and keep your finances on track.
A recession doesn’t mean putting your life on pause or living in constant worry and scarcity.
Wealthy individuals tend to approach recessions very differently. They’re intentional about where they cut back and where they continue to spend. I call this selective frugality—spending less on things that don’t matter to you, while protecting the parts of your life that do.
During the 2008 recession, I drastically cut down on casual dining and impulse purchases, but I maintained my travel budget for one meaningful international trip. This balanced approach helped me stay grounded and avoid the feeling of strict deprivation, which can often lead to financial rebellion.
Instead of cutting everything, give yourself permission to enjoy small, meaningful luxuries. Whether it’s a great cup of coffee, a dinner with friends, or supplies for a hobby you love, these moments of joy can keep you focused and disciplined where it matters most.
A downturn is also a chance to reconnect with what brings you joy, without spending much at all. You might find fulfillment in being fully present with your loved ones or rediscovering a forgotten passion.You may even find that living fully doesn’t always come with a hefty price tag.
Many people realize during tough times that their old spending habits were driven more by social pressure than genuine fulfillment. Recessions have a way of clarifying your priorities and values, reminding you of what really matters.
And when the economy recovers (as it always does), you’ll be prepared. Use this season to reflect and redesign your post-recession lifestyle. Create your own money rules that align with your values so that you can move forward with clarity and purpose, without falling back into the same old bad spending patterns.