Are you short on time?

How many hours do you spend every week on tiny, mundane tasks that never really add to your life?

Those emails, those errands, the endless back-and-forth, and of course, the never-ending to-do list.

Imagine waking up and knowing all those tiny details would all be taken care of — automatically — exactly the way you like it.

Today, I want to show you the exact playbook I use to save twenty hours per week — yes, 20. How?

By hiring an assistant…

(I know. I never thought I’d do it, either.)

Featured in

Hi, I'm Ramit Sethi, the New York Times best-selling author of I Will Teach You To Be Rich and the founder of IWT and GrowthLab.

What can an assistant actually do for you?

I’ll break down my whole system in a bit, but first I want to give you a taste of what it’s like to have a great assistant helping you out.

Jump to the area in your life you’d love to have the most help with:


True "hands-off" travel


My own personal shopper


Never forget another gift


My assistant can get the answer


Skip the back and forth

True "hands-off" travel

Whenever I take a trip, my assistant coordinates all of the details. She knows my favorite airlines, my flight preferences (even down to my favorite seat number). She’s learned how to maximize frequent-flyer points so she helps me earn more points than I would on my own…

She checks me in for flights and texts me reminders with any maps and details I need to know — the weather, how I’ll get from place A to B — and puts it all in my calendar and app. All I have to do is pack and enjoy the trip.

She adjusts my calendar around the trip. When I arrive at my hotel, she’s already had healthy food delivered to the front desk. It’s waiting for me.

Me requesting more contact lenses. I don’t need to tell her which contact lenses — she already knows. “TY” is “thank you.”

Canceling something is just as easy.

My own personal shopper

I never have to run errands to pick up more supplies, return an item I decide I don’t want, or bother with logins, passwords, reorders, shipping addresses. My assistant handles all of this.

All I need to do is tell her what I want and she takes care of it. Plus, she tracks the items I like, so requesting more is a 3-word email.

Never forget another gift

My assistant reminds me about upcoming birthdays, anniversaries, and other occasions where I might want to send a gift. And she helps pick out, wrap, and send them all.

She also keeps track of my gift ideas so when holidays come, I know exactly what to send to friends and family.

Notice how my assistant provides me options. I get the final say, but 99% of the time, since she knows my preferences, I select from one of her recommendations. This lets me focus on other areas of life.

Bottom line: Don’t drink more coffee, dude.

My assistant can get the answers

Are tickets still available to 92Y? What options should I consider for an Italian dinner for 4 people? What types of vests could I buy to help keep me cool at my wedding? (This was a real question I asked Jill to research for me, since I knew I’d be sitting outside in the hot sun for my wedding.)

Sometimes it’s pure curiosity. When a random question pops up, instead of going down the Google rabbit hole and getting distracted, I just send it to my assistant.

Like when I wanted to know how much caffeine I drank. Who has time to research that? So I just emailed Jill…

Skip all the back-and-forth

Scheduling calls, appointments, and meetings can be a major time suck … if you don’t have an assistant. But if you do, your assistant can handle all of the back-and-forth.

End result, my calendar is always up-to-date and every item is filled with all the details I might need: phone numbers, addresses, maps, talking points, reminders, and more.

30+ more examples of how an assistant can help you

I’m just scratching the surface here.

My assistant also…

Schedules appointments (one-off and recurring)

Buys and ships gifts (over 25/year for me now)

Returns merchandise and checks on refunds

Researches questions

Tracks birthdays and anniversaries

RSVPs to invites

Makes reservations

Handles social media

Orders and delivers food

Provides customer support

Coordinates speaking engagements

Maintains contact details

Researches weekend activities

Sends reminders

Makes sure plants are watered

Handles paperwork

Reviews HARO requests

Gathers testimonials

Processes email (triages or literally responds for me)

Screens calls (calls customer service or waits on hold)

Organizes follow-ups for networking contacts

Gathers info and reviews

Selects, buys, and ships items

Plans vacations

Handles thank you cards

Deals with insurance & utility companies

Coordinates with service providers

Preps documents

Sends out media releases

Buys event tickets

Organizes to-dos

Checks in for flights

Updates websites

Coordinates with the bookkeeper

Tracks media hits and metrics

Collects headshots and release forms

Just close your eyes and think about the last two weeks. How many tiny tasks did you spend your time on? (Really, close your eyes for 5 seconds and think about it.)

If those tasks just vanished — but they still got done — how much time would you save? How much energy would you have to focus on the things in life that you truly care about? Imagine translating that energy into performing well at work, being present with your family, or even into pure leisure. Now THAT is a Rich Life.

Hiring an assistant was one of the best decisions I ever made.

But if it’s so obvious, why doesn’t everyone do it?

(In fact, some people actually shouldn’t hire an assistant.)

The answer isn’t what you might expect.

Why don't more people get an assistant?

"I'm not the kind of person who'd get an assistant"

If you think I’m going to convince you that you need an assistant, let me stop you right there: Some people genuinely don’t need one. If your life is in order and you’re running on all cylinders, you might not need an assistant.


But if you’re busy, and you realize that you might need help — or that you’ve been spending your time reordering detergent when your time is better spent on excelling at work, or building your business, or even simply spending time with your family — then an assistant could be an excellent investment.

Which is where most people say, “But I don’t know what my assistant would do for me!”

I hired my first assistant when I was working at a startup and running IWT on the side. My assistant was part-time, about 10 hours per week to start, and the biggest challenge I faced was that I didn’t think I was the kind of person who would ever hire an assistant!

In fact, I remember the first couple times I mentioned it to my friends (we were all in our early 20s at the time). “Ooh, an assistant, so fancy!” they teased. It was also a subtle recognition that I was doing something out of the norm and possibly pretentious.

I wasn’t a diva. I wasn’t some world-famous CEO. I was just a guy who had too much to do and I needed help.

(Changing that part of my identity was really hard. Thinking back to growing up, my parents raised 4 kids with no assistant or nanny. Who was I to need to hire help as a young single guy?)

But it took less than a week for me to see how much time I’d save.

Yes, it was awkward at first. I didn’t know how to find a good assistant, and when I found one, I wasn’t sure how to work together. Should we talk on the phone every day? Do we need to meet in person? What if I don’t have work for them to do?

Looking back, I figured all of that stuff out. But the most valuable thing I learned was to focus on my strengths. That means getting help for the things I’m not strong at and aren’t worth becoming strong at.

As my time has gotten more valuable, I’ve learned that money can buy you back your time. And I’ve found many new areas for my assistant to help me in. But the biggest challenge was rewriting my identity from someone who did it “all on my own” to someone who actively, and proudly, asked for help.

Yes, this guy hired his first assistant.

“How would I even use an assistant?”

In the early days, my assistant’s biggest help came from coordinating all those tiny items that end up consuming hours: scheduling meetings, ordering pants and returning the wrong size, getting something repaired in my apartment, deciding on a place to eat for a group of 4 next weekend, shipping a book to a friend, and on and on.

Now, my assistant handles much more: She knows all my travel preferences, down to my favorite seat and flight. She knows which frequent-flyer program to use for work trips vs. personal trips. She proactively reminds me of birthdays coming up — with 3 ideas for gifts already selected (I just review and say “Yes, this one”).

Most importantly, she’s allowed me to take a “big-picture” view of my life, while she handles the details. For example, I live in NYC and want to take advantage of all of the exciting and diverse cultural opportunities here. My assistant keeps track of possible events and helps me prioritize them in my schedule.

"How can I trust someone else to do this?”

It’s one thing to book a dinner reservation. But what about sharing your home address with your assistant?

Or your bank account information?

Or your social security number?

These can get really scary, really fast.

The simple answer: Trust is earned, and you give it to your assistant very carefully.

I’ll share an example from my own personal experience. Years ago, when I was interviewing a candidate for my assistant role, she was poised, professional, and had great prior experience. But within 2 weeks, I could tell something was not right.

I would send her emails and not hear back for days — sometimes ever. I started getting emails from business contacts saying, “Are you getting my emails? Are we meeting on Tuesday?”

I called my assistant and had a difficult conversation. She promised to do better. The next day, she sent me an email and quit.

No warning. No 2 weeks. Just gone.

The worst part: I logged into her email account and saw hundreds of unread emails she’d never gotten to. No wonder she hadn’t replied to my requests. She hadn’t even read them.

Imagine the horror I felt in the pit of my stomach. I never want to feel that again — which is why I created a series of “greenlight benchmarks” your assistant has to do in order to demonstrate their skill and trust.

I expect my assistant to respond to my emails within 1 business hour. Within 21 days, I expect them to be handling my travel and basic email. And on from there.

So if you’re wondering how to find someone you trust, don’t worry. You’ll always be in control.

If you decide you don’t want to share your social security number, you don’t have to. (You can simply have your assistant prepare documents for you, and even send you a pre-stamped envelope, so you simply add your social security # and drop it in the mail.)

If you don’t feel comfortable having your assistant email certain people, that’s fine, too. (One of my friends told me he hates to coordinate with my assistant, so I coordinate with him directly.)

You decide.

You don’t have to hope or wish that you find an assistant you can trust. Just follow the playbook and you’ll know exactly when you’re ready to give them more and more responsibility.

"I need to get my ducks in a row before I can hire an assistant"

OK, I know I’m not the only one who’s said this:

“I’ll have to spend way too much time explaining what to do. It’s easier just to do it myself.”

Honestly, I even thought this while I was working with my first assistant!

But I knew some people had figured this out. If they could do it, there must be a way to do it — and I could figure it out, too.

I learned 3 things along the way:

You might think you need to get everything organized before you hire an assistant. But if that were true, why haven’t you already done it?

More importantly, it’s time to change your frame of mind: You don’t have to do this. You just have to cause it to get done. Now, it’s your assistant’s job.


Delegate and Done

Discover the magic of buying back your time

Delegate and Done is our online course that gives you the systems, tactics, and tricks you need to find and work with a trustworthy assistant.

Follow along as we crack the biggest challenges of using an assistant:

"What can an assistant do for me?"

A lot more than you think — we’ll show you how you’re currently spending hours every day doing tasks you could delegate … so you can focus on the projects you choose, the hobbies you enjoy, and the people you love

"How do I find an assistant?"

We’ll show you where the best assistants hang out, as well as how to find the right assistant for you

"Can I trust an assistant with important or private stuff?"

Yes, if you hire the right one. We’ll show you how, step by step

"How long will it take to start saving time?"

We’ll show you how to start delegating work to your assistant on Day 1

And that’s just the beginning.

The Delegate and Done course includes 5 videos that SHOW you our complete system for finding and partnering with an assistant. You’ll also get a full collection of bonus word-for-word scripts, turnkey templates, and easy-to-use guides to make implementing the strategies and tactics in this course fast and simple.

This is not a PDF on how to hire an anonymous VA who just creates more work for you. Not all assistants are created equal — and hiring the wrong one can cost you.

This course is a behind-the-scenes look at how the busiest people — and their experienced assistants — get more done than anyone else, save hours every day, and still have more time to relax, hang with friends, and have more fun than anyone else.


The One-Day Audit: What can I actually hand off to a VA?

What you'll learn:


Ramit's 3-step system for hiring the right assistant

What you'll learn:


The first week: How to delegate your most draining tasks right away

What you'll learn:


The 30-in-30 Method: How to delegate your most important tasks without interrupting your schedule

What you'll learn:


White-Glove Service: 3 advanced systems you can set up with your assistant

What you'll learn:

Bonus #1: Find the right assistant for you

Delegate and Done includes an entire video on how to find a great, trustworthy assistant. And to make finding your assistant even easier, we’ve also included two powerful guides to make this process turnkey-easy.

11 ready-to-use interview questions to find a perfect assistant — including notes on why each question works and what types of answers you’re looking for

This is the actual job description I use to help attract a top-tier assistant. Copy it and use it yourself.

Bonus #2: Start delegating work on Day 1!

Use these extra delegation ideas and this onboarding agenda to start handing off work to your assistant immediately.

What can you actually hand off to an assistant? Check out these 5 real-life examples from business owners in different industries to give you extra ideas for your own One-Day Audit.

Use this agenda during your Onboarding Call with your assistant to make sure you’re on the same page from day one.

Bonus #3: Optimize your productivity

Here are two advanced tactics you’ll receive when you join. Each will help you optimize your productivity and save even more time.

Here’s the agenda my assistant uses for our twice weekly 1-on-1 calls. It helps us work together efficiently, track progress, and ensure nothing falls through the cracks.

My assistant and I developed this shorthand to help us be more efficient in our communication with each other. If you’d like to save time with your assistant, we recommend you start using shorthand too. Share this Decoder with them so they know exactly what to do!

Bonus #4: Enjoy white-glove treatment

Get the deluxe service. These bonuses will help you receive the best, most personalized white-glove treatment from your assistant.

Here’s the checklist my assistant uses whenever I have a trip coming up to make sure nothing falls through the cracks. Share it with your own assistant and ask them to tailor it to your own travel preferences. Any time a new travel task comes up, have them add it to the list! 

Imagine always finding amazing gifts to give your family and loved ones — and have them arrive on time — without interrupting your schedule. Use this checklist to get a gift-giving system set up with your assistant.

The Preference Sheet is essential for helping you and your assistant work together efficiently. It has all the details your assistant needs to take care of routine tasks without having to come back to you with questions. (We’ve even pre-filled this document to give you an idea of what you can put on your own Preference Sheet.)

Q & A

Do I need to be a business owner to get an assistant?

No. Many successful business owners get assistants because the demands on their time are so high, but anyone can get an assistant. I got my first assistant back when I worked at PBWiki, before my book and before IWT took off.


If you're busy, if you have a family, if you're building a business, if you want to devote less time to mundane tasks and more to your biggest goals — an assistant could help you.

Beginner: Do I need to have an assistant already to take this course?

No, you don't need an assistant already to join. Delegate and Done will show you how to find and partner with a great assistant. Everything you need is in the course.

Advanced: I already have an assistant. Do I still need this course?

Yes! Delegate and Done gives you all the advanced systems, templates, and subtle tricks that my assistant and I have developed to streamline how we work together and save me even more time. This course will make your assistant even more effective.

How much per month will an assistant cost me?

We’ll show you how to find an assistant within your budget. One strategy is to hire a high-quality assistant part-time. We do believe in paying for quality, so we recommend having at least several hundred dollars per month in order to pay for an experienced assistant. If you want, you can scale up from there as you see fit.

Do I need an "executive" assistant? Does this work for "virtual" assistants?

Yes, the systems, tactics, and templates in Delegate and Done work for every kind of assistant. The reason we differentiate between "executive" and "virtual" assistants is because the quality level of assistants varies widely. This course will show you how (and where) to find the best assistants, whether they call themselves "executive" or "virtual."

How long does this course take?

You have access to the entire course as soon as you enroll, but you can go at your own pace. To go through the course material and complete all of the exercises, expect to spend 10-15 hours total.

Delegate and Done is right for you if…

If you’re ready, I can show you how to find a trustworthy assistant and work with them to get more done while spending more time on the things you love.


We’ve packed a lot into Delegate and Done, and I want to make sure that you not only get all that content before you fully commit to this — I want to give you 60 days to let it digest, integrate it into your business, and make sure this is really working for you.

Try the entire course. If you don’t LOVE it, I insist that you get 100% of your money back. I’ll even eat the credit card processing fees.

It’s simple: Join the program and try it for yourself. If this course doesn’t help you find a great assistant and start saving hours every week within 60 days, I want you to email me. Show me you did the exercises, and I’ll give you all your money back.

This guarantee lasts 60 days, which completely covers the course. That means you can try the ENTIRE course and then decide if it’s right for you.

Start saving time today

Get started today


12 monthly installments

Best value


one-time payment

If you have any questions or concerns about the course, call or email us. We’re happy to help: 1-888-933-2761 /

Plus, a $997 bonus — free

We’ve included an extraordinary bonus in this course especially for you.

While I was creating this course, I hosted an advanced, in-person intensive on how top entrepreneurs leverage trusted assistants to get more done, save time, and relax. We called it Better Than Done.

The live class was co-taught by me and my executive assistant, Jill. We limited it to 10 people so we could dive deep into the advanced delegation and productivity systems, tricks, and strategies my assistant and I have spent years developing.

These students happily paid $997 and flew in from around the country to learn this material. There was a 100% satisfaction rate.

As a Delegate and Done student, you’ll get access to the actual video recordings of the event.

Of course, I won’t be able to give you the live interaction that the attendees of that intensive received, but you WILL get the actual recordings of the event (not available anywhere else).

The results of this program have been priceless:

This is my gift to you as a new member of the Delegate and Done program.

One final question for you…

The right question, at the right time, can change your life.

You may have heard me share one question my parents regularly asked me: “A year from now, you’ll be a year older. What are you going to do?”

That question has driven me forward for years. I believe we’re all capable of great growth if we’re willing to work for it.

But for some people, especially intelligent, ambitious, and successful people, that growth comes at a price — overwhelm.

Here’s one final question that just might change your life: “How much is your time worth?”

Stop wasting it on minutiae. Forget the random productivity hacks. Don’t let the small tasks overwhelm you and keep you from your big goals — or your friends and family.

Learning how to find and work with a trusted assistant changed my life.

Are you ready to change yours?

Start saving time today

Get started today


12 monthly installments

Best value


one-time payment

If you have any questions or concerns about the course, call or email us. We’re happy to help: 1-888-933-2761 /