Today, I’m thrilled to announce the first of a 4-post New York Times series I’m writing on psychology, personal finance, and earning more (for their Bucks blog).
In today’s post, you’ll learn:
- The latest research on how extraordinarily difficult it is to change your behavior…from personal finance to HIV/AIDS preventive care
- The failure of willpower: Why most people believe they can “try harder” to save money or lose weight…and why this fails over and over
- The surprising solution to actually changing your behavior, along with 3 examples of powerful psychological principles to use against yourself to change behavior today
What I want you to do
Some people dream about winning the Olympics. Others dream about climbing Mount Everest. My dream was to win a spelling bee (every Indian person’s dream) and to get on the NYT “Most Emailed” list. Cool huh.
1. Read my article.
2. If you think it’s good (it is), I want you to share my NYT article with 3 of your friends via the NYT’s “Email this article” tool in the sidebar (see picture).
(We’re sending a lot of traffic and their system is a little rickety, so if it crashes the first time, just try again.)
The interesting part is…this is an article about willpower. Since you read my blog, and you like my stuff, this seems pretty easy. In fact, this would take you about 30 seconds max.
And yet it’s incredibly hard to motivate yourself to use the willpower to do a simple “Share with 3 friends.” Why is that?
You can find out in the article…
…but then I want you to summon your willpower to share this article.
Observe the differences in your mind. It logically “seems” easy to share with 3 friends. But, assuming you think the article is good, can you take action to share it?
Forget about my dream of getting on the “Most Shared” list…I also just want to see if we can motivate ourselves to take action instead of simply consuming more and more information, and doing nothing,
If you think it’s good, share it with 3 friends.
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