Last summer, I lived in a really nice apartment. Frankly, for a guy who feasts on Ramen and has held 2 official business meetings at a Taco Bell this month, it was a little too nice.
But due to some patience, good luck, and negotiating, I got a great deal on a sublet for a few months. And so I lived in luxury while paying not too much.
At the end of the summer, I was deciding whether to move into an actual house or stay in the same apartment building. I figured I’d find out how much a 1-bedroom or 2-bedroom place in my apartment building would cost, so I called the phone number downstairs. You should also know that as you drove into my apartment complex, there was a huge sign that said “Now leasing!”
I called but no one picked up, so I left a message that basically said, “Hi, my name is Ramit and I’m interested in renting a 1 or 2-bedroom place starting in a month. Can you call me back so we can talk about the details?”
Now, this call was a qualified inquiry literally worth thousands of dollars to them–not just for a month of my residence, but for the 12, 24, or even 48 months that I might have lived there. But guess what?
I never got a call back.
The apartment complex automatically lost that money. All for not calling back.
This Failure of the Last Mile happens more than you would think. Sometime it’s because of a mistake (someone accidentally deleted the message). Sometimes it’s because of laziness (someone didn’t want to call back). And sometimes people just don’t know about a good idea or recognize that it’s knocking on their door.
What if there was such a good idea that you could make thousands of dollars–maybe hundreds of thousands of dollars–by taking a few simple steps?
It’s called the Roth IRA. I’ll tell you all about it tomorrow.
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