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Warren Buffett + Ramit Sethi — check this pic out

Ramit Sethi

Look at this photo from the latest edition of Forbes Magazine:

Who’s that good-looking, friendly guy? And then there’s me on the right.

Do you recognize the man to the left? That’s one of my heroes, Warren Buffett.

The funniest thing is how I found out about this. Last week, my mom calls me out of the blue. Before she even says “Hi,” she blurts out, “How many teeth do you have?”

Me: “Uhh…what?”

Mom: “How many teeth do you have?”

Me: “Uhh, more than you, I guess…” (I thought she was going to tell me she got a root canal or something.)

Mom: “You know, you have really nice teeth. You should thank me for your genetics. Those teeth are from my side of the family, you know.”


Mom: “I’m looking at your picture in this magazine and your teeth are really beautiful. This Forbes Magazine just came in the mail today.”

First of all, my mom should be a military interrogator, since her questions had me so off-balance, I was speechless for the first time in 30 years.

But more importantly, I’m THRILLED to present the article that Forbes just featured me in:

The Forbes 2013 Investment Guide: 20 Wealth Wizards

(Of course, any book/article I appear in MUST have the scammiest-sounding name on Earth.)

And here the blurb specifically about me: How to force yourself to go to the gym

These moments don’t come along that often, and I wanted to take some time to share what this means for the IWT community.

It’s a huge honor to be profiled next to Warren Buffett. As one of my friends said, “Man, you’re good, but not that good.” I nodded in agreement, then plotted how I would get him back later that day.

But the real achievement here isn’t a random press article. It’s other people recognizing the work we’re doing together here, which is HIGHLY unusual for the world of psychology, careers, and money:

  • We’ve scoffed at the typical “cut back on lattes!” advice, which nearly 100% of experts advocate, and instead focused on Big Wins
  • We ignore the career pundits who talk about how horrible the economy is, while thousands of IWT readers get Dream Jobs with enviable salaries
  • We’ve started side businesses and created a lifestyle WE want — not what pundits tell us we should have (buy a house! cut back on everything! frugality forever!!!)

There are a lot of people you can turn to for advice on money, psychology, entrepreneurship, and careers. I know a lot of the other people in these areas, and I respect many of them. But I try to do something very different.

Click above to see me starting at 2:21

To my knowledge, no other community is going against the grain like this to live a Rich Life.

But most of all, I love how the little “personal laboratory” I created in my dorm room in 2004 has grown beyond just money into entrepreneurship, psychology, careers, social skills, even relationships.

Along the way, there are a lot of things I’ve done behind the scenes that I never talk about. But I figured today would be a good time to lift the veil.

This site has its built-in biases by the name alone. Have you ever tried recommending IWT to one of your friends? How did they respond?


People come here and they’re immediately skeptical. I get that — and you can look at it two ways: Waa…I wish I had chosen a different name…why don’t people understand me?? That might work, except I’m not a bougie emo hipster whose apartment is being paid for by his parents. Get a job.

The other alternative is to work EVEN HARDER to get your trust.

I want to pull back the veil to share what goes into creating material that’s worthy of your time, because to be blunt, I know that every time I write something, I have to earn my way into your inbox.

That means I do the following things different than almost everybody else:

  • I spend years building our flagship courses, including collecting 100,000+ data points and often throwing away months of work if it’s not working. Our last flagship course cost over $1mm to build, test, and promote.
  • Earlier this year, I pulled a highly profitable course off the market because the student feedback was not up to the standards I hold all my courses to. (We also have courses in the “IWT Vault” that are 100% complete, and would generate hundreds of thousands of dollars in a month, but we’ll never release because they’re not good enough by our own product standards. My team believes in releasing the best, or not playing at all.)
  • I offer full money-back guarantees and I actively forbid anyone with credit card debt from joining my flagship courses, a decision that now costs me well over $1mm/year.

Did you know that with my Dream Job course, we spent 6 months designing the first version…only to test it with 20 people who ALL failed? There were even some people crying. I don’t do well with crying women, so we scrapped the ENTIRE course and started over. We ended up building 16 more versions until we finally got it just right.

Now, part of this is my super-anal weirdo love of analytics and metrics. But I also spend the time out of a profound respect for you allowing me in your inbox and the blogs you read. If you continue to read my material, of course I’m going to go the extra mile to create amazing curriculum for you.

Anyone can write a crappy ebook, slap a $29 price on it, and make $100,000. That doesn’t interest me. (That’s why I love when people say, “Your course is too expensive. I’d pay $39, but not $1,997.”) Guys, I’d rather give away 98% of my stuff and leave the premium material for the people who are ready to invest. That’s win-win. Why play in the $39 sandbox?

I think this is an important metaphor for all of us. Why play in the little kids’ sandbox? Can we all aspire to play a bigger game?

I started this site as a hobby from my dorm room at Stanford. I never imagined it would grow into a business (in fact, I didn’t even make a cent off this site for years). I never believed I’d be in Forbes, featured next to Warren Buffett. I never dreamed Fortune would write a 6-page profile of me a few months ago. But those things happened because of systematic steps WE all took along the way. Not me — all of us.

So today, it’s a treat to take a break from the normal material on this site to appreciate you for reading — and to recognize all of us for taking an unconventional approach to living a Rich Life.

Thanks for reading.


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  1. avatar
    Liton Biswas

    Congratulations, Ramit.

  2. avatar


  3. avatar

    Amazing job Ramit!! you and your team totally deserve this!

  4. avatar

    Great, lots of interesting people in one video!! Congrats

  5. avatar
    Peter Szudy

    Congratulations Ramit!! 🙂

  6. avatar

    You better be getting that framed or something!

  7. avatar

    Congrats Ramit, glad to see you get the recognition you deserve!

  8. avatar
    Kevin Rogers

    Bravo, Ramit. A well deserved honor. The beginning of many to be sure.

  9. avatar

    Little ole’ you next to the Oracle of Omaha. Who’d a thunk it. 20 more years of IWTYTBR and it will be some upstart feeling good because he is profiled next to the great Ramit Sethi.


  10. avatar

    Congrats on your Forbes article! Excellent video and write up!

  11. avatar
    Matt Greener

    Very cool and a BIG WIN in showing the world that it is possible to live your dreams (and drink industrial quantities of lattes at the same time)!

  12. avatar

    Congratulations Ramit! And I agree with your mom, you do have nice teeth.

  13. avatar

    Well done, many congratulations! The bit about your mum made me laugh!

  14. avatar

    Wow! That is a fantastic achievement! Well done, Ramit.

  15. avatar

    Your mom sounds amazing! I love all the stories I hear about your interactions. What a lady!

  16. avatar

    Thats awesome! And I Love the honesty!

  17. avatar

    Ramit, your take is refreshing, insightful and makes me excited about business and money. Thank YOU for sharing your wisdom, and I will continue to enjoy and apply any lessons I learn from you!

  18. avatar

    You totally deserve this!!! What an honour!!! I’m as proud of you as if you were my own family!!!
    It just goes to show what pursuing your passion and letting nothing stop you can achieve…!!! Very very well done!!! 🙂

  19. avatar

    Just answered a survey for you explaining to u why some weeks i don’t have time to read even yr emails! Well, seconds after there was another mail with yr article in Forbes and i just wanted to say: bravo! You are a role model.

  20. avatar
    Eric S. Mueller

    Congrats, Ramit.

    Recommending your site to people can be infuriating. In 2010, I was laid off about the same time as another engineer. Because I was willing to move out of the area, I had a job within 6 months. About the time you rolled out Dream Job, the other engineer who got laid off been on unemployment for almost 2 years, I tried to get him to look at your free Dream Job materials. He said “sounds like a scam” and stayed on unemployment. Some people…

  21. avatar
    Michael @ The Student Loan Sherpa

    That is really cool! Congrats!

  22. avatar

    Awesome! Congratulations, fantastic to see you in Forbes again

  23. avatar
    Christina Ambubuyog

    Hi Ramit!
    Congratulations! My friend and I have been working diligently through your book over the past couple months, applying your strategies and loving it.
    Great to see you featured in Forbes!

  24. avatar

    Congratulations Ramit! Your parents must be so proud. You and your team have helped so many people around the world! Good for you. Cheers.

  25. avatar

    Congratulations! And you do have nice teeth. 🙂

  26. avatar

    Congratulations Ramit! That’s a huge achievement, ami ji must be proud 😉

  27. avatar
    Kevin Kermes

    Well done Ramit! Keep up the awesome work…love sharing it with our readers!

  28. avatar
    Serge K

    Congrats Ramit!! The all IWTYTBR team too!
    You are always right on point and I hate you for that..
    The funny thing is that I recommended your site to a friend of mine and told her that you are the TRUTH but she said yeah right..whatever.. I was so shaking my head in dissapointment.. Reading you made me realise one thing : people don’t have money problems, they have thinking problems..

    Happy birthday and Thank you Sir.

  29. avatar
    Ryan Flynn

    Congratulations Ramit.

    Well deserved for being one of a few clear voices in this field and for changing many lives.

  30. avatar
    Timothy Moser | ACE Productivity

    Nice going! Your story is very inspiring. I do have a very hard time trying to recommend IWTYTBR to other people, but the commitment that you show to those who have broken through the bias and seen the real value of IWT is commendable. Your faithfulness to your followers is what helps set you apart.

  31. avatar

    Congratulations – I love reading and getting inspired by your material!

  32. avatar

    Thank you for writing amazing posts and building awesome courses. You change our lives.

    And of course, congratulations.

  33. avatar
    Steven Leconte

    Congrats Ramit, this is amazing! I’m proud of you and I’m honored to kinda know you.

  34. avatar
    Ngoc Khong

    Congratulations, Ramit!!

  35. avatar
    Valerie Francisco

    Awesome, congrats Ramit!

    Now if my friends give me weird looks whenever I recommend you, I can direct them to the Forbes article. 😉 Either way, glad I found you and to be a part of the IWT community.

    Thanks for the inspiration.

  36. avatar

    I always find it absurd when your “readers” lash out from receiving your emails. I’m always like “ummm…do you not like getting the best advice on my making $ for free?

  37. avatar

    Thanks Ramit, and congrats!

    That is all. 🙂

  38. avatar

    “It’s about enabling a rich life”; I loved that 🙂

  39. avatar
    Elena @ Giveaway

    Wow, this is absolutely incredible to see your picture right next to Warren Buffett picture. You totally deserve it. The effort and persistence you put in your business is absolutely incredible and inspiring at the same time!

  40. avatar
    edward mayer

    congratulations definitely… i’ve actually considered creating an ebook to earn money but it seems you have to be a good writer to do it.

  41. avatar

    Congratulations!! I love your book and recommend to everyone.

  42. avatar
    Matt Ackerman

    I love the quality standard you set! If it doesn’t blow your socks off, you shouldn’t sell it. Keep up the good work!!!! I will have to check out more of your stuff.

  43. avatar

    Amazing very good job, Ramit!! I read about Your way..

  44. avatar

    Thanks fior sharing your gift.
    I am excited about your success.


  45. avatar

    I couldn’t agree more with everyone else. Thank you for doing what you do and bringing the rest of us with you (even if we don’t know half of what’s actually going on–that’s kind of the best part).

  46. avatar
    Rikard Krvaric

    Good Job Ramit… Keep it up!

  47. avatar

    I do know something about Warren Buffet, the God of stock market investing . Here I find another gem in the financial world . I will certainly try to follow your principle to my best . Thank . Keep it up .