Behind the scenes of a psychological campaign

Ramit Sethi

There’s a great story I know about a very sophisticated marketer who writes 30-page long emails. Someone asked him, “Does anyone really read those?”

He laughed. “Only the buyers,” he replied.

There are profound differences between people who consume and people who take action. It’s not just about buying something, either — it can mean testing your assumptions, pursuing your goals, or producing valuable material that helps others.

Today, you’ll learn…

  • The background of a simple psychological experiment I ran earlier this week
  • 3 breaks I’ve created that have allowed me to get into one of the world’s top universities, to earn over $100,000 in one hour, and to influence millions of people in a positive way to help them lead a richer life.
  • What you’ll be getting for the next 4 weeks, including material on psychology, negotiation, and hustling your way to success

The focus of this week has been to begin peeling back the curtain to see how top performers think. When I talk about 2011 being the Year of the Hustle, this means we are NOT going to be doing things like:

* Starting 5 projects but flaking out on all them

* Having 20 ideas of things we “should” do, but talking ourselves out of every one

* Getting really excited about a business idea with a friend, but getting let down when he doesn’t follow through

* Making New Year resolutions of all the things we’re going to do, then doing nothing and getting depressed in February that we’re doing exactly the same thing as last year

What we ARE going to do is take action. That means educating yourself enough to take action — and then implementing. You will learn 100x more from doing something than from reading about it.

But having someone tell you, “Ugh, just go do it” is not enough. There are complex psychological, cultural, and even physiological reasons we don’t do the things we “know” we should do. So today, we’ll continue exploring…

…and I’ll show you precisely how you’re going to take more action this MONTH than in the last 3 years, combined.

Behind the scenes of a psychological campaign

You may not have realized it, but the 2 posts earlier this week were a psychology case study.

In the first post, I told you what I’d be giving you this year: free material on hustling, including how to find a better job, earn more money, and take action. The number of comments: 180.

In the second post, I wrote about challenging un-tested assumptions, and asked people to leave a comment with how they were going to specifically test their assumptions within 48 hours. Number of comments: 57.

When you ask people to take action, you will dramatically eliminate a huge percentage of people. This is why people leave hundreds of comments talking about how excited they are to have free content wash over them, but when you ask people to take action, a fraction of the people respond. Same as in the email I sent out to people who subscribed to my list.

In other words, everyone gets excited when you tell them what you are going to do for them…BECAUSE I DIDN’T ASK THEM TO DO ANYTHING. When I do, people get a lot quieter.

And the same is true of people who take action.

I can tell you, to the dollar, that certain users (the ones who leave comments or subscribe to my email list to receive more content or do XYZ action) are FAR more likely to take action and succeed. We measure it carefully.

This is also why grocery stores who charge even a few cents per plastic bag see a 95% decrease in customer use of plastic bags. Using small barriers strategically works astonishingly well.

Now let me share how action has helped me leapfrog even my own expectations.

My top 3 breaks

Here are 3 breaks I created through action that have paid off handsomely.

1. The first break I engineered was getting into my top choice for college, Stanford. This consisted of writing over 30 drafts of my college essay, deeply understanding the psychology of the admission committee, and overcoming the self-defeating barriers and cognitive-dissonance — including “I don’t have enough money” and “I could never get in there” — that plague so many high-school students. And yes, there was a lot of luck involved. For extensive details of how I did it, how I got into Stanford.

Result: Met incredible people; had experiences like speaking at conferences in Hawaii and Japan; learned about social influence and persuasion; got dream jobs and internships.

2. The second break was resisting the temptation to go make $120,000 at a big-name company, even though it was essentially the “default” thing to do out of college. In fact, all you had to do was click a few buttons on our internal recruiting system, and you’d be scheduled for an interview at one of these firms. When you went — assuming you prepared and did your homework — you could land a job and be earning a very nice living as a 22-year-old.

However, imagine if the “default” behavior is earning that kind of money. How easy would it be to turn that down — with your eye on something bigger and more meaningful (as I describe here)? In the coming weeks, I’ll share how to use psychological and decision-making criteria to guide your choices to long-term outcomes. In my case, I turned down job offers to co-found my own company, where we grew to several million users and raised millions in venture capital.

Result: Learned how to build a company from the ground up, tested marketing ideas to grow to several million users, and raised venture capital.

3. Finally, my third big break was focusing on “I Will Teach You To Be Rich.” When I went full-time on IWT, I was able to refine my techniques and material to influence millions of people.

Result: Launched my book to become an instant NYT/WSJ/Amazon best-seller, then grew my business over 1000% in one year, including earning $100k in 1 hour. Helped millions of people optimize their finances, automate, invest, earn more, and stop thinking of frugality as the only way to live a richer life.

In the coming weeks, I’ll outline the techniques and tactics used to achieve each big break.

But for now, let’s get back to the psychology.

Example: The Manifest Destiny Fallacy

There is a funny thing that people in the self-development world do. You’ll see this in blog comments all over the web: They’ll say things like “That’s obvious” or “Do you have anything NEW???”

I call this the Manifest Destiny Fallacy, and I’ve written about it before:

“Have you noticed how lots of people always want more and more information, but rarely implement what they already have? A couple years ago, I started realizing how lots of personal-finance readers were constantly asking for more and more information — more blog posts, more book reviews, more financial magazines — but would often just READ, not take action.

To put it bluntly, I have lots of friends who read blog post after blog post, but have STILL not automated their money, started investing, or even put together an aggressive plan to pay off debt.”

So I wasn’t surprised when I recently got this email from a reader named Kyle.

“I’ve been a subscriber to your emails for a couple of weeks now. And I have NOT really been doing anything you’ve suggested in your emails. Buy 200 books to get a lunch with you? Set up for direct deposit? Set up your bills to pay automatically? I mean, this isn’t really breakthrough stuff. If you’re actually making a decent amount of money here, I gotta start something like this… Maybe your premium content is a little more useful, and that’s just awesome you can make so much money on so little.”

My response:

“What would you like to read about?”

Kyle responded:

“I would really love to read a kind of “Day in the Life” of your life. What do you do on a daily basis? How much time do you spend writing, researching, relaxing, golfing, etc.? And an overview of your finances. How much do you actually make? Where does in come from? 50% book sales, 30% courses, 20% affiliate offers? I would love to hear about how YOU are making money. That would be much more interesting than little things I can do to save or do. Thanks for the quick response!”

Now, Kyle asked for some good stuff. And this month, I will be sharing details of how I run my business, including how to generate multiple streams of income. But there’s also a huge fallacy in his email. Do you see it? Here’s what I wrote to him:

…i am willing to bet you have not done all the stuff in my book/materials and, if you did, you would find some tremendous results (be able to put away $1k/month, have more free time, automate investments, etc).

be careful of always wanting NEW material. it’s better to implement the stuff in front of you

The Manifest Destiny Fallacy is about always wanting more and more…and never stopping to implement what’s in front of you. This is why I get emails from people who say things like, “Ugh, what else do you have that’s NEW?” Or: “That’s obvious” or “I can’t do that because….”

Whiners always look for something else, something new, because it’s easier than implementing what works.

What’s coming this month

Starting Monday, I’m launching a free 30-day course on hustling. IF YOU TAKE ACTION, you will make more progress this month than the last 3 years.

Here are the details.

Week 1 – The invisible scripts of luck and success. My post on the invisible scripts that guide us was one of my most popular posts ever. I’ll include case studies of invisible scripts that hold us back — and how to turn those scripts into constructive and tactical success.

Week 2 – Psychological techniques to dominate. How can you strategically use concepts like cognitive dissonance, the Fundamental Attribution Error, and techniques from the worlds of social influence and persuasion to hit your goals? I’ll show you specific experiments, case studies, and techniques to use immediately.

Week 3 – Negotiating your big breaks. I’ll show you how to negotiate to get higher hourly rates, to get meetings with top executives, and how to convince people to pay you for your valuable services. Including ready-to-use scripts and case studies of people using them.

Week 4 – Creating your first big break. There are fundamental differences between people who win and people who dream. I’ll show you characteristics of both. And then I’ll show you how I took people from whining to winning…in their own words.

What you need to know:

* This material is free and will be on my blog

* Each Monday, I’ll give you an action item for the week. You can choose to take part or not, although I can mathematically tell you that the people who participate are far more likely to succeed in hitting their own goals

* By Wednesday of each week, submit your results for the action of the week

* Each Thursday, I’ll reveal the winner, who will get a prize and 15-minute call with me to discuss psychology, personal finance, or earning more

* You will fail. That’s fine. This month is about iterating, trying different things, and figuring out what works. Better to fail trying than to do nothing at all.

* Speaking of doing nothing, if you simply want to read content and let it wash over you, please go find another blog. We will systematically mock people who complain and do nothing

* At the end of this month, I’ll be launching Earn1k 2.0, a new version of the most comprehensive program on hustling and earning money on the side

Am I doing this out of the goodness of my own heart? Yes, but I also have a business to run. I’ll also be releasing additional material via a free email list, including:

  • Rich case studies of people who’ve hustled their ways to success — by finding better jobs, living bi-coastally, living in multiple countries, or even quitting their jobs entirely to work for themselves
  • Interviews where you can submit your own questions — and get answers from best-selling authors, TV personalities, marketing juggernauts, lifestyle hackers, and more
  • If you follow along with what I’ve put together, you’re going to work harder than you’ve ever worked before. But in 30 days you will have hustled to create a BIG break in your life

Do you know your actual earning potential?

Get started with the Earning Potential quiz. Get a custom report based on your unique strengths, and discover how to start making extra money — in as little as an hour.

Start The Quiz

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  1. Lindsay

    I dunno, Ramit – I went back and took another look at your assumptions post, and the most compelling case study – the guy who had all the reasons why he shouldn’t go to college – was one where testing the assumptions took some time (like, more than 48 hours). Similarly, assumptions about business models, product demand, etc. all take awhile to check and disprove – seems like you might be giving folks an incentive to limit their search for ‘hidden assumptions’ to things that are easy to test. I’m guessing there were lots of folks who, like me, identified key untested assumptions as a result of your post, but didn’t see any way to ‘test’ them in 48 hours.

  2. Ramit Sethi

    Tell me your assumptions and I’ll show you how to execute a 48-hour test on them right now

  3. Tweets that mention Behind the scenes of a psychological campaign | I Will Teach You To Be Rich --

    […] This post was mentioned on Twitter by Ramit Sethi, jpelker's top news. jpelker's top news said: Behind the scenes of a psychological campaign: There’s a great story I know about a very sophisticated marketer … […]

  4. Barry


    Is it me or do you make very simple things seem a lot more complex than they have to be?

    You write, “3 breaks I’ve created that have allowed me to get into one of the world’s top universities, to earn over $100,000 in one hour, and to influence millions of people in a positive way to help them lead a richer life.”

    And this is how you ‘engineered’ your way into Stanford:

    “This consisted of writing over 30 drafts of my college essay, deeply understanding the psychology of the admission committee, and overcoming the self-defeating barriers and cognitive-dissonance — including “I don’t have enough money” and “I could never get in there” — that plague so many high-school students. And yes, there was a lot of luck involved.”

    Why do you make this way more complex than it is? Bottom line: you worked your ass off and didn’t take no for an answer. You didn’t let your situation affect you. You didn’t self-select – you let Stanford actually choose whether they wanted you or not. Anyone who is smart would work their asses off on their college admissions essay too.

    The difference between doers and followers is simple: They do!

    The funny thing is doers don’t need your course that teachers what’s already out there for FREE. Instead, they’re doing!

    Followers buy your course because it makes them feel better while helping you to grow your business 1000%!!!!.

    And of course, it’s your job (or you do it out of the goodness of your own heart, I forget) to convince them that they’re a loser UNLESS they take action and buy your course.

    This line by the way is classic:

    “Am I doing this out of the goodness of my own heart? Yes, but I also have a business to run.”

    • Ramit Sethi

      Some good points. Thanks for the leaving the comment, Barry.

      But you can’t simply say “Eat less and exercise more” or “Spend less than you save” or “Be a do-er!” That is obvious but not helpful.

      People respond to stories, examples, techniques, and tactics. Some people can do it with free material. Others are helped by more premium material with richer content.

      Whatever works for you is great for me.

    • Amanda

      Hey Barry, Just thought I’d share that I think that I’m a doer (have started two successful non-profits, been a full-time freelancer for 4 years and also worked with a best-selling author for 2 years), but I find Ramit’s work extremely helpful. I’m trying to push through my limits and do work that’s _more_ meaningful and at a higher level. The details in Ramit’s examples like “I wrote 30 drafts…”, help me understand what exactly ‘work your ass off’ means. It’s pretty motivating, and it gives me a clear way to check myself (ie Have you written 30 drafts yet Amanda? Oh, no? Get to work! :).

  5. Is

    I would love more than ANYTHING to have a 15 minute conversation with you on the phone. Maybe I should make that one of my assumptions.

    Would you like to help me develop a script on how I can get you on the phone?

  6. Dina

    My favorite line: “We will systematically mock people who complain and do nothing!”

  7. aliotsy

    Haha … on Wednesday when you said

    “Today, I want you to lay out 3 assumptions you have that are holding you back”

    I didn’t realize “lay out” meant “comment on this post.” Wrote them out on paper, but only managed to test one (though in my defense, it’s the most daunting one).

    So while other people were commenting, I was going out and taking action. Thanks for the kick in the pants.

  8. Roberto

    Today, thanks to you, I made great strides on a project I started three years ago. By next week I’ll have a book for sale on Amazon. That’s all the proof I need. I’ll be looking for your emails in the coming weeks. Thank you.

  9. Barry

    @Ramit – the point is, at the end of the day, after all is said and done – ya gotta just do it man. Sure, having techniques helps or stories to inspire us helps or courses help.

    But no matter what, you have to take the plunge and get out there. You can’t teach that. You can’t teach guts or courage.

    I’d actually argue your course helps because people are paying so much – they don’t want to waste all that money. If that inspires people to take action so be it. But that’s not really changing behaviors if every time they want to change they need to buy your course. It’s just making you rich over and over and over again.

    “Whatever works for you is great for me.”

    That’s not true. If everyone of your readers was a doer, you wouldn’t have a business.

    It’s your job to convince people they need your course.

    • Rusty

      Barry, I’d like to disagree with you on a few points.
      For one, I believe that you can teach people courage. Thinking that people either ARE do-ers or aren’t makes it a biological issue and though certain traits are linked to biology, biology isn’t destiny by any means. People are taught through example or through lessons by their parents, other go-getters, etc.
      Ramit is certainly not the only person to teach courage. There’s lots of books, speakers, websites, what have you on developing skills to take risks and manage the consequences.

      And regarding his course, if people were taking it that weren’t really interested in it, or weren’t a good fit for it, then the course would be less successful, there’d be bad things said about it (google reviews and see), and it would be a waste of his time. If someone buys his book (a $10.00USD investment) then it’s not anything to him if they don’t use it, of course, but that’s not the point. He’s got services that are valuable to people that he hopes to enroll the right people in, and gauging from what last year’s folks said, he’ll be doing just fine with that.
      I’d love to take his course but I don’t qualify – I still have debt. I want to work on my own business stuff for now and see how I do it, but I really love reading Ramit’s posts – they’re my favorite in my RSS. His command of psychology is superb.

  10. Ben

    @Barry, you have made alot assumptions about his course. You probably should give his course a shot before stating those. Last time he offered it last year, he gave a 30 day guarantee.

    People learn things different ways. People are motivated different ways. Ramit’s post just helps overcome the barriers and helps to solidify his research with concrete examples.

    Not only that there is a difference in just doing it and doing it systematically. I’m sure there are people who are just skilled and talented and they can do anything to be successful, but there is a great majority of people that need help to figure out HOW to do it step by step.

  11. Niall

    @Barry I wouldn’t call anything I’ve seen from Rammit so far a waste of money. I’m a member of Scrooge Strategy and I’ve bought the book. The book paid for itself with a simple call to action from me getting a £35 charge removed that I otherwise wouldn’t have known how to do before over the phone. It also gave simple tips like selling some things in Ebay to give you a psychology that you do have things to sell now I’m making money on the side with Ebay and getting out of debt and planning on starting a business (which believe it or not I’d for some reason never even considered before reading the book). So in effect (or is that affect) reading that book has been an investment in ideas for me and has made me 20 times the money it cost already and if I’m being honest I’ve implemented very little of it. Listening to an interview with Rammit on pickup podcast made me go out and buy the book because he was funny and his advice was great. It was because of Rammits personality that I picked up his book about personal finance (a genre I’ve NEVER bought before even though I’ve been in debt a LONG time)

    I’m also a big follower of footnotes (like if you mention an author in your book or a blog I’ll look it up) and through Rammit and his recommendations I’ve found TONNES of interesting people and blogs that don’t even have anything to do with personal finance but have made my life richer (get it?). Now on the comment about you can’t teach guts and courage? Well that’s probably true but you can inspire people with examples of others guts and courage and how they did it and that’s what Rammit has done for me. Now your other comment “I’d actually argue your course helps because people are paying so much – they don’t want to waste all that money. If that inspires people to take action so be it.” I’d say it helps people because even his free stuff is excellent and money saving and his premium content is even better. Like Scrooge Strategy has some of the same advice as his free stuff but it’s more detailed and therefore more helpful than his free stuff so I think your wrong there again. Now point number 3 of yours “That’s not true. If everyone of your readers was a doer, you wouldn’t have a business” well that’s true but then there’s a diference between doing and informatively doing. I could go out and do do do with no knowledge (and theres no doubt many great success have done that) but having more knowledge on how to do makes the process quicker and more enjoyable and less expensive.
    In finishing I’d like to say Rammit personally educates me more than others because he lives by his advice (I mean would you take exercise or eating tips from a superfat personal trainer?) And he “inspired/educated” me that I could go out on the side and make money and live a richer life. Is he doing this out of the goodness of his own heart? I think yes and because he has a business to run and he does that so well he shows us how we can do it to.

    So thank you Rammit

    P.S. I’m 23 years old on minimum wage, in debt and back home living with my parents (that’s right ladies) so if I’m spending (investing) money on how to improve my life and try starting a business I’m sure others can to.

  12. Jeremy

    First off, thank you for all of the information Ramit. I just got your book and have enjoyed reading it, as well as the odd looks I get from people who see me reading it. It was nice to know that I was already implementing some of the plans. (While I was in the Air Force I was laughed at by the base financial adviser when I asked him if I should pay off my car in the next 5 months (Approx. $5000)… He said I should worry more about having fun than paying off debt. I just smiled and nodded, and 5 months later I was the proud owner of my first vehicle.)

    I used to be one of the people, wandering from blog to blog, book to book, hoping there would be something there; something that would just click and it would all fall into place. I was looking for a magic bullet, a small tidbit of information that I could grasp and say, “That’s how they do it!!!”. What I didn’t realize is that I had all the information I needed right there. Sure I didn’t know everything, but I could if I knew what I was looking for (which I still have trouble with).

    I got your FYFPI bonus from Tim’s new book and since then have been on a mad march to get shit done. In the past week I’ve been in contact with 3 manufacturers (I though that would take months), I’ve made a mental list of things I can do on the side that I will be testing this weekend and Monday, and I have put into works automating damn near everything in my life.

  13. Tyler Wells, CPA

    What I like about this series is that every post is a call to action. For those above (like Barry) who criticize that “doers” are too busy doing to read the blog they should take that into consideration. Also, if all you do is read blogs and study ways to get things done then you are really doing nothing. However, if you spend 90% of your working time kicking ass and taking names then spending the other 10% studying up, refocusing, and getting motivated then I would consider that a great investment of your time.

  14. Harper

    Great post. I am in the middle of moving and already test most assumptions I have as soon as I can, yet taking action can still be slow for me. So this is perfect! Both something I enjoy and really need more work on.

    I think that a good replacement for my rather lame earlier assumptions is that I will never will do well in traditional schools. I am in my third semester of college after failing all but one class a semester ago. If I can get back into college using only smooth talking, then I can do well in grades as well if I hustle.

    I’m putting alot of hope in your advice and impetus to action. 😉

  15. Ryan


    You mention over and over, “just do it.” Do what?!

    It’s easy to say: lose weight, save money, make more money, exercise more, pick up hot chicks, etc.

    But how?

    And that’s how Ramit has helped me increase my “personal wealth” by over $50k in 18 months. Thanks Ramit!

    Call me a sheep… but hey, I did.

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  17. Kevin Dillon

    Ramit, I first have to thank you for the IWTYTBR book. That really helped me solidify my financial situation so that its on autopilot and I could start crushing other aspects of my life. While I didn’t respond to your email yesterday, I did use this call to action about testing assumptions on myself about six months ago. I was unhappy with my new rotation at work as it was fairly easy and I was getting bored quickly.I kept assuming that I just had to take my lumps until I could rotate again. To test this I started grabbing for any opportunities to take on more responsibility regardless of what it was. Needless to say, I jumped on two of them which ended up getting me selected for a team with C-level executives and other high level executives. Now I’m busy crushing that and thinking about what other silly assumptions I’ve held all this time.

    Keep up the calls to action as I’ll be hustling my ass off this year to make plans into reality. Thanks again!

  18. stringy

    Haha, this post revealed why I only got a good result on 3 of my assumption-tests: one of them was under my own control, one was asking people if they’d like me to give them free information, and the other was asking people to actually *do* something. Guess which one I got a poor result on? 🙂

    But the good results on the other 2 just inspire me to learn how to find the small number of doers who are relevant to this project. I don’t need many, just a couple for specific tasks.

    And if I want my free information to lead to real change, I need to learn how to get people to put it into action. Looks like I’m in the right place 🙂

  19. Blake Erickson

    Thanks Ramit for another motivating post to finally get me to take the next step toward my goals.

    I’ve been down lately and doubting myself and not DOing much as a result. Now that I have taken ACTION and eliminated my assumptions I feel a lot better and am already hustling to make 2011 and beyond a lot better for myself and my small family. 🙂

  20. Zalak

    Ramit, why is there no way to subscribe via RSS?

  21. Herman Mahal

    This is really good stuff Ramit. The psychological reasons behind other people’s motives including mine have always interested me and am really looking forward to taking part and overcoming my own barriers to success (laziness, personal insecurites, fear of failure and criticism).


    Herman Mahal

  22. Claire

    “I can tell you, to the dollar, that certain users (the ones who leave comments or subscribe to my email list to receive more content or do XYZ action) are FAR more likely to take action and succeed. We measure it carefully.”

    How do you measure the dollar or success of people who don’t leave comments or subscribe?

  23. Zachary

    I’m glad for another opportunity to work on something with Rambit because I know he means business. He said if nobody is achieving anything with Beyond 1k course that I was in he would fire everybody in six months. He has done exactly that. That course was closed because there was nobody really doing anything or getting anything out of it. Just meeting up weekly and not really getting anything done.

    I’ve learned a lot from Rambit and look forward to the four week workout.

  24. Zac

    Yo Ramit,

    365.25 days ago I read your book while riding a slow train across Mexico. Since then I have paid off almost all of my debt (less than $1000 to go and NO credit card debt), maxed my Roth IRA, automated my finances, began Ph.D. studies in environmental engineering and started saving money to start my own business.

    Count me in for your forthcoming 30-day course on “hustling”.

  25. PureMouse

    I never even commented on the first post. I did comment my 3 assumptions on the 2nd. And I filled out the surveymonkey form thing too. But, excuses excuses, the timing for testing the assumptions didn’t work out for me, so I didn’t. HOWEVER, I am excited to have Monday thru Weds to start testing!! I’m INCREDIBLY excited to see where this month takes me in ALL my endeavors. I have 3 separate pursuits simultaneously running right now. SO EXCITED!!!!!!!

    And I too laughed at “We will systematically mock people who complain and do nothing!”

  26. Brad Rice

    The assumptions challenge worked out well for me — I found that if I manage to make one of my three assumptions true, the second one would automatically fall in place, and would free up time for the third one to happen.

    For me, just putting my name down to sign up and comment once or twice has been enough motivator for me. I now have a community that I don’t want to disappoint. That (healthy) fear is what drives me. Same with — I bet $31 that I could write every single day in the month of January, and I’m working hard to keep that money.

    So, even if people claim the advice is “obvious,” the community that exists here is what’s an important motivator.

    • Hamza

      I couldn’t agree more with you Brad – as much as we’d like to think we can achieve ANYTHING on our own (as we’re often told), I believe having a support system can be the little “push” we may need to finally get started!

  27. Blake erickson

    @brad rice…
    I agree. A strong community is very helpful. Also making your goals public makes it less likely that you will quit for fear of letting your community down.

  28. Jay

    Long time reader but first comment post. I’ve read everything under the sun regarding WHAT I should be doing to make more money, crush it at work, kickstart my business, have a better job, get into shape, you name it. But the TAKE ACTION part is what constantly trips me up even though the logic is loud and clear.

    Ramit, your first few posts for 2011 have been awesome and eye-opening, and just the fact that I’m acknowledging so in your comments is huge for me. I’m really excited to take advantage of your ‘coaching’ this month and now that the door has opened it sure as hell won’t be the last time I add to the discussion! Keep up the good fight. You’re absolutely adding value for many!

  29. Luke @ Unlock Your Dollar

    Ramit, January looks to be like a very good month to come to your site. I just signed up to your email list.

  30. RIchie Rich

    looking forward to your emails ramit

    “people who win and people who dream”

  31. Ameena

    I totally agree with many posters – reading firsthand stories about how Ramit succeeded makes me understand exactly how much work is involved. 18 hours to write a guest post? 30 drafts of a college essay? Most people wouldn’t admit these things for fear it would make them look weak – I LOVE that I am not the only person who has to work really hard to achieve something. Ramit being relatable is what keeps me coming back here.

  32. Jonathan Vaudreuil

    For anyone who couldn’t come up with 3 assumptions to test – stick with figuring it out. I didn’t come up with 3 right away, but by the time Ramit asked for results I had not only come up with 3 testable assumptions, I had finished testing 2 and was in the process of testing a HUGE one.

    I’m looking forward to this year, Ramit!

  33. Mark W.

    Hi Ramit and IWTYTBR community,
    I’m new to all of this but so far, I like what I’ve read and I like watching myself being in action. I’m ready to start the 30-day course on hustling. Bring it on, Ramit! I’ve got some catching up to do by reading your book and I will not assume I “got it” until putting your suggestions into action and testing them out for myself.

    I’ll also create a “Failure” folder for myself. Lastly, I loved that Mike Tyson quote. Keep up the great work.

  34. Ramiro

    Background: I am an immigrant in the US . I am self-conscious about my accent and that is one of the big barriers to me from being more assertive at work and in social settings.

    Script: I will improve my English Speaking Skills and Accent


    Daily: I will listen to audio tapes to/from work in my car. I will download the audio tape to my ipod and leave the ipod in my car, never to be removed for 1 year.

    Weekly: I will read out loud and record into my iphone 2 pages of a copyright free book and I will post them on my blog (Saturdays).

    Yearly: I will attend one American Accent live training at local community college.

    Looking forward to the year of the hustle content!

  35. Steve O

    Stop beating me over the head, Ramit. I’ll pick up the phone and call some prospects…

    Seriously, though, I really liked last week’s challenges. It’s hard to come to the realization that you’re more of a consumer than an agent of change. I’ve realized that my ups and downs in my business over the last year were a result of analysis and reaction-based behavior instead of proactive behavior. Your blog has helped that realization come along, I think.

    On a side note, you can add my $110 savings to your list. I called my bank and asked to have overdraft charges reversed, and they did it, no questions asked. I also got a credit card from a 20+% APR to a much more reasonable 9%. I’m late in the game, but it took me a couple years before I needed to use those parts of your book. So, as expected, the book easily paid for itself.

  36. Shravan Mishra

    Wow Ramit, You are a great inspiration and the sum of money you make is truly overwhelming. $100, 000 for one hour session, wow.