Now I live in New York, too

Ramit Sethi

I wanted to let you guys know that I’ve moved to New York.

This is really my fridge

I’m still keeping my apartment in San Francisco, but I’m spending most of my time in NYC.

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When I was explaining this to a friend’s parents, they were totally confused. “You’re keeping BOTH apartments?” they asked, not understanding my ridiculous lifestyle at all. “Yeah,” I said, “I’ll be bi-coastal.” This made them look completely lost, so I told them, “That’s just a word that young, entitled people use these days.” That made them feel better. Ah, old people.

I moved to NYC to grow “I Will Teach You To Be Rich,” the brand, and to understand the very different culture here vs. Silicon Valley. I’ll be doing lots more TV, media, and other partnerships. In fact, starting this week, I’ll be a weekly contributor on ABC News Now (get your money question answered on the air).

I’ve always wanted to live in New York. But the main thing I realized was that if I didn’t actively DO IT — not think about it, not say “yeah, I should really do that…” — it would never happen. I’m 28. We all have a limited time to do the carefree things we want. It never gets easier than now.

And I’m keeping my SF apartment because I like it and I have a lot of friends there. To me, the ability to use money to live the lifestyle you want is EXACTLY what this site is about.

So look for lots of new developments from me. This is a new chapter with “I Will Teach You To Be Rich” and I’m thrilled to have such an amazing community along with me.

* * *

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  1. MD

    August 1st, so by December 1st, when you see snow on the ground, you’re back to SF?

    Just curious if you could share some insights on how you could grow your business through moving to NYC.

    Since you’re in NYC, perhaps now you can do a Canadian meet up (Niagara Falls is always fun).

    • Ramit Sethi

      Ha, yeah. The weather. If there’s one thing I hate, it is sweating…so the record heat has made me want to kill myself. But finally it’s getting bearable. I can’t even think about winter yet.

  2. Kelly A

    Psshh. I always envision you wearing that toga anyway, not suits.

    Sounds awesome, Ramit. And I completely agree “the ability to use money to live the lifestyle you want is EXACTLY what this site is about.”

  3. amandalee

    HELL YES. Oh my goodness, this will be awesome for you and IWT.

    What part of town are you living in? Is there a Taco Bell nearby?

    • Ramit Sethi

      Of course. I have a Taco Bell within 3 blocks. Always.

  4. Sophie

    Awesome! I lived in NY for 2 years and really loved it. You should try moving to Europe for a while though. THAT would be a big change. Ever thought about visiting Barcelona? 🙂

  5. Erin


    One thing I like about this site and community of readers is that we’re all here to build a life/lifestyle that we want, and not feel guilty about it.

  6. Kimmoy

    Congrats Ramit! Can’t wait to see your perspective on living in NY and the steps you take to grow your business. Keep up the good work!

  7. Rich S

    Good for you, except now you have to find someone else to cook (and deliver) your food!

  8. Scott

    Congrats on the move, and welcome to the East Coast! Keep us posted on plans for an NYC meetup, and especially be sure to let us know if you decide to extend that opportunity to points south (Philly especially, in my case)!

  9. Nate

    Nice! New York City is an amazing city and I’m very much interested to get your take on the personal finance side of the city. I have a very good friend who lives there that I visit him about once per year (was just there a week ago). I feel that there’s a very interesting culture there around money. It’s an insanely expensive city to live in (SF is not much better…so not sure how much of a difference you’ll notice) and people like to go out so it’s hard to focus on the personal finance side. I’ve sort of been exposed to this work hard, party hard culture there…and that’s not just with 20 somethings. I’m 32 and I notice this with most people I run into and talk to there. Looking forward to here about your experiences and take on all of that….and maybe to share the other side that I’m sure exists somewhere in NYC.

    Oh…and your fridge looks exactly like my friend’s fridge – water, some leftovers, maybe a bottle of vodka in the freezer…yup, that’s about it!

  10. Matty C

    Hmm…Taco Bell within 3 blocks…..

    14th street around Union Square? You seem like you would dig that neighborhood.

  11. Minority Fortune

    Welcome to the Big Apple! Hope there’s many NYC meetings in the works!

  12. Ryan P. Flynn

    Way to go Ramit!

    Especially love the thought, “We all have a limited time to do the carefree things we want.”

    Looking forward to the discoveries this move brings you and

  13. Devin Reams

    Congrats on the move. Looking forward to what the future brings…

  14. emcguire

    Congrats! It’d be great to see a post related to the differences you mentioned between the two coasts.

  15. AM

    Congrats! I think everyone should live in NYC for a while (then return to SF, more fully appreciating its charms).

  16. Jason

    C’mon Ramit, moving to NYC to grow IWTYTBR isn’t carefree! You’re being too responsible and forward-thinking…

  17. Elizabeth

    I completely get you moving to New York, even though I am one of the “old people”. I lived there for a year and half when I was in my 30s. I worked for a big corporation which seemed exciting at the time. They sent me to Amsterdam which was even more thrilling. Enjoy it. Although I must say if I were in NYC I would not be wasting my time in Taco Bell.

  18. Javier

    Yoo.. congrats on the move!

    I’m actually doing the same thing – except i’m moving to Sweden….good luck man!

  19. Moneymonk

    NY is a great place to start. NY is one of my favorite cities. Congrats, I know you will do well.

    Never stop growing

  20. Justin

    At least you don’t have to him n haw over what to cook =]

  21. Dorian

    I live in NYC (born and raised) and am probably moving to SF for work soon. Good luck finding Taco Bell here, they’re pretty rare.

  22. Brandon

    Congrats! I’m proud of you…From personal finance blogger to television. Not too long before you have your own show. Look out Oprah!!!

  23. Micah

    Ramit, congratulations on being deliberate with your life. That’s great council for all of us. Thank you for your effort with this site…Micah

  24. Catherine

    yayy!! Hope your experience in NY is awesome. I was born & raised here. I also finally got your book, I Will Teach You To Be Rich, in the mail today. August will be a month of financial change, much thanks to you :o)

  25. Sheena S

    Congratulations! I’m a bay area girl myself, but I also love NYC. It will be cool to see you on air.

  26. Jiah

    Welcome to New York! We were waiting for you!

  27. Kristin

    That’s awesome! I am born and raised in NYC and just purchased a second home in Austin, TX. I found a new job within my company (a tech company) that allows me to be based anywhere and am planning on living in both places. People who think you are crazy are bitter that they are letting others dictate the terms of their life while you are taking charge. Congrats on your new place and best of luck!

  28. Kristin

    Also, thanks for being one of the only financial bloggers that discusses how to actually earn money rather than focusing on saving pennies by making homemade condiments.
    As a financially successful young(ish) woman, I would like to see more posts about some of the unique challenges women face on their journey to wealth.

  29. Anoel

    Good to hear it! I’d love to be bicoastal and live in both LA and NYC someday. I hope your success continues and that NYC treats you well.

  30. Razwana

    NYC huh? Almost as great a city as London 😉

    Just remember not to get hit on by a guy around Times Square who gives himself ‘the spiritual name of Gabrielle’ and invites you to come hang out with his friends in an undisclosed location. I had to pretty much run for my life and then think ‘if that’s all I can pull, kill me now……’

    Looking forward to witnessing how your brand grows.

    – Razwana

  31. Kerry

    Welcome to New York! I started reading your blog last month and I’ve really enjoyed it. I look forward to hearing your perspective on NYC living + money. Well, for me the equation really looks more like: me – money = NYC living 😉 That’s why I’m here reading in the first place!

  32. Nomadic Matt

    Like the saying goes, live in NYC once but leave before it makes you hard, live in California once but leave before it makes you soft.

    I guess you will be “just right.”

  33. David

    Wow, Ramit! Congratulations. Even being from Boston, it’s amazing the differences in culture between the west coast and the east coast. It’ll be nice to have you on this coast, too.

  34. Blake


    It has often been observed that we only understand life backwards (after we’ve already passed through experiences), yet we must live life forwards, stumbling through life challenges that we do not yet understand.

    Your move to NY calls up this fundamental challenge to our success. Maybe you could blog about this topic:
    How have you prepared yourself so that you know how to succeed in the totally new experience of (1) launching a bicoastal business and (2) operating in the New York business & media environment?

    This issue has applicability every time we aspire to expand our business comfort zone, but realize that we honestly do not have the knowledge and experience that we need.

  35. Yannick Delorme

    i try to subscribe…Your rss feed doesnt work

  36. Andrew Warner

    You’re so freakin’ good on camera. I’m glad you’re doing this.

  37. Muhammad

    God! Right when I moved to SF, you’re out of here. JK.

    Well, I always wanted to move to SF and I did that and it sounds great that you’ve moved to New York because you’ve wanted to and actually did it!

    Go ahead and post some awesome stuff, the new environment will probably give you a different kind of inspiration to write as well! 🙂

  38. Zain

    Congrats Ramit! I’ve been following your work for the past three years, it’s amazing to see how far you’ve gone in such little time!

  39. Jesse

    Ramit, congratulations on everything you’ve accomplished. Its awesome to see how far you’ve gone, considering it was three years ago reading your blog that inspired me to start blogging in late ’07. I’m glad you have stuck to it and pursued it this far.

    I think the thing that separates you from most people is the ability to make things that could otherwise seem mundane into something interesting or funny. Like a cross between an banker and Maddox.

  40. Maria

    Hey I am so glad you are in my town!! I would love to eat Dosa’s with you at Delhi Palace. I also know the best Paan Walla in Jackson Heights! Hit me up and hang with a real New Yorker.. !

  41. David H. (FPT Guy)

    Ramit – big congrats on the move to NYC!

    I just moved back to Colorado for a while after living in NYC for 10 years. Much cheaper here while I grow my own online business as a full-time entrepreneur. I absolutely love it. I plan on going back next summer after a stint in Asia as a digital nomad. Although I hear many don’t make it back from Asia and want to stay. But I’m pretty sure I’ll be back to live in NYC – got too many friends there that miss me already 🙂 Think I’ll live in the East Village for a while, my favorite neighborhood there.

    Just for the record NYC beats London by a long shot. But then again I’m biased. But Rio De Janeiro, that might be a tough battle. 🙂 And I still need to visit Tokyo, Shanghai and Buenos Aires – all of which I hear rock in their own regard.

  42. JGS

    Actually just moving to NYC myself…negotiated a job transfer, raise, promotion – now just need to figure out how to find an apartment!

    Any pointers on how you found your new apartment?

    • Ramit Sethi

      I visited 17 apts

    • Meghan is really good for NYC apartments. I, too, am planning my escape!

  43. Selena

    Hope I’m not too late for the meetup!

  44. Andy

    hey Ramit, welcome to NYC. I’m sure you’ll love it.

    By the way, I know you’re all about the big money changes and not the little ones, but… you might want to put a couple of jugs of water or something in your San Fran refrigerator. They run more efficiently if they’re 3/4 full & it’ll lower you electric bill just a bit 🙂