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Money habits and secrets of the ultra-wealthy

Ramit Sethi

Fact: people would rather talk about death than their personal finances

That’s right. Out of all the traditionally taboo topics — politics, religion, sex — it turns out that money is the biggest taboo topic of all.

I find this fascinating at all levels…but especially when you start talking about serious wealth.

Just imagine how this scenario would play out: You’re out getting drinks with friends. Everyone’s laughing and having a good time. Then out the blue, one person asks you, “Hey, I’m curious — how much money do you make?”

How fast would the group go quiet?

In my experience, most of us would just not answer (including me). But why is that? Is the number:

  • Too personal?
  • Something that makes us feel bad?
  • Embarrassing because our salary is too low?
  • Capable of making things “weird” and damaging relationships…because you make too much?

For a lot of us, the answer is YES! All of the above! It’s opening up a can of worms that we just don’t want to deal with.

And yet…secretly…we ALL want to know.

How much does SHE make? He’s worth HOW much? Oh wow…I had no idea you could earn that much at 26.

I want to peel back the layers on this very taboo topic. And to help us explore this subject, I brought in the expert: Paul Sullivan.

The money habits and secrets of the ultra-wealthy

paulsullivanheadshotPaul Sullivan

Paul is the author two best-selling books and a writer of the Wealth Matters column for The New York Times.

His latest book, The Thin Green Line: The Money Secrets of The Super Wealthy, reveals the habits, worldviews, and practices of the wealthiest people in the world.

Here’s what I really love about Paul’s approach. Rather than spouting out generic tips like “save more than you spend” or “cut back on lattes,” he went straight to the source: people with lots and lots of money.

He hunted down the wealthiest people he could find, interviewed them, and documented everything he learned.

He wanted to know:

  • How do the wealthy people really think about money?
  • What do they really do with their investments?
  • What kinds of things do they really talk about with other wealthy people — behind closed doors?

What he found is shocking. Wealth isn’t just about the number of dollars you can stuff into your bank account. It’s also about your mindset and how you think about money.

Here’s a short excerpt from our chat. In it, Paul talks about what he’s learned from the wealthiest people. He also shares how you can start implementing some of their ideas in your own life.

Want to know what every single top performer I’ve interviewed in Brain Trust (including CEOs, athletes, and best-selling authors) ALL have in common? Simple. It’s habits. Successful people don’t just catch a lucky break and coast — they systematically identify and integrate winning habits into their lives, day in and day out, for years.

Ramit’s Brain Trust is now closed indefinitely. But before we closed the program, we extracted all the juiciest success habits from our guests and packaged them into a 7-part Ultimate Guide to Habits that you can read anytime, anywhere — absolutely free.


Ultimate Guide to Habits
Includes HD videos, action plans, and lessons from the world’s leading experts on behavioral change.


Imagine 30 days from today, jumping out of bed early with tons of energy. You actually LOOK FORWARD to the day — no more feeling frazzled — because of the new “peak performance” tools you’re using now.

Maybe you want to start eating healthier, or cook a meal once a week. Maybe you want to start a business, or even just read one book a month.

No problem. Start small. Pick 1 or 2 things to use these powerful techniques on, and watch what happens.

Just sign up below and I’ll send you a free copy of the Ultimate Guide to Habits right away.

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