Yesterday we talked about creativity and the myth of “The Great Idea.”
Today, I want to go even deeper and show you how you can build a system to unleash your creativity anytime you need it.
I’m going to do that by introducing you to someone whose work you may be very familiar with (even if you don’t know him by name). I’d like you to meet Brian Koppelman.
Photo Credit: Ben Lazar
Brian is a screenwriter, novelist, director, and producer. He’s one of the masterminds behind hit films such as Ocean’s Thirteen, Rounders, and The Illusionist.
Brian actually wrote his first screenplay, Rounders — one of my favorite movies — while working a full-time job.
And yet, given just a few hours a day to write and without having any formal training as a screenwriter, he managed to finish the screenplay (which eventually went on to gross $22.9 million in sales worldwide).
I loved hearing his story of how he produced hit after hit.
He didn’t want to be a one-hit wonder who came up with one idea and milked it for 20 years. He wanted to learn how to beat the odds, not through luck, but through a creative process.
So I invited him to my studio for an exclusive 1-on-1 session to show us his system for tapping into his creative side and what it really takes to produce great ideas.
I’ve put together a very special excerpt from my session with Brian. You can watch it here:
Want to know what every single top performer I’ve interviewed in Brain Trust (including CEOs, athletes, and best-selling authors) ALL have in common? Simple. It’s habits. Successful people don’t just catch a lucky break and coast — they systematically identify and integrate winning habits into their lives, day in and day out, for years.
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