I’m proud of the work all of you did last week.
In this email, I’m going to award $1,000 to the best pitch, then show you how you can improve your pitches 10x — whether it’s for business or even personal life.
I got thousands of pitches last week. As a reminder, 2015 is the year of MORE, and one of the ways to live a life of MORE is to start a side business.
That’s why I set aside $1,000 to award to the best pitch — any pitch! — that helped me in business/personal/any area of life. Last week, we covered before/after pitches and I showed you how to improve messaging your ideas to get a potential client to pay.
Some of the pitches were good. A few were GREAT. Most were fine (some were bad), but that’s normal — this is new for most of us.
The best part is how many people stood up and took a chance. Who cares if your pitch sucked? At least you stood up and gave it a shot. As Theodore Roosevelt said,
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
The last couple months we’ve talked about online business, and what I wanted to show you last week that with a little bit of work, it’s possible for nearly anyone to make money on the side quickly WITHOUT a website (and there’s almost no limit to what you can earn).
All you need is a computer, an email account, and 5 hours a week. You don’t need world-class credentials or a website with a million visitors/month.
Best of all, there’s a limit to how much you can cut back — but no limit to how much you can earn. That’s why we’re talking about how to take your existing skills and pitch them.
Once you know how, it’s easy to turn skills into income.You’ll already have the foundational skills — and a profitable idea, a solution to other people’s problems, and clients who love your work.
With the right idea (I’ll show you how to find and test ideas in Earn1K), you can start making money right away.
WINNER OF CONTEST: Jacqueline du Plessis’s pitch offering to show me around Cape Town, South Africa.
Jacqueline, look out for an email from my team re: the $1,000.
What made the $1,000 pitch irresistible?
Jacqueline’s pitch was the best, hands down.
Note: It didn’t promise me the most money. It didn’t use the most flowery language. But it had two things that were perfect:
- The winning pitch followed a simple principle: SHOW, DON’T TELL. So many pitches told me all these great things they were going to do…but to win, they could have just done them instead (and won a client for life). For example, a ton of photographers told me my Instagram photos could be better…but not one of them actually sent me 5 photos I could paste right into my Instagram. “But Ramit,” you might say, “you said no attachments.” That’s why you learn to break the rules, guys. Jacqueline built a website and took the time to write a mouth-watering pitch. Sold.
- Her pitch was FUN. So many people took on super-serious topics, as if life is only about making money. Many of them were downright insulting (“You’re failing at love. I can help”…uh, no). This was just plain fun.
Almost nobody does this — do it right, and you’ll instantly separate yourself from 99% of other applicants and MULTIPLY your chances of getting a paying client.
Remember, this is about taking your existing skills and pitching them so other people care and are delighted to pay. This is all part of 2015 being the year of MORE.
Now, how can you apply these principles to your pitch?
How to make people beg you to take their money
I want to dig into this principle of SHOW, DON’T TELL.
I can tell you 50 things that I can improve about your business…or I can just show you one.
I can tell you how I can help you find love…or I can just show you 2 things to do today.
You can use a principle I developed to do this starting today.
It’s called the Briefcase Technique, and it’s helped IWT students amaze clients and earn hundreds of thousands of dollars.
The Briefcase Technique is just part of my premium Earn $1,000 On the Side course, which opens soon.
But I want to show you how. In this free video, I’ll show you exactly how to get paying clients — often the first time you talk to them.
Watch my free video breakdown of how to use the Briefcase Technique now
Watch the Briefcase Technique video and you’ll be ahead of average people in just minutes.
Why? Most people never stop to think about what their prospects really want. They come into meetings unprepared, talk about themselves, and wonder why they don’t get paid.
Just last week, I got pitches from people to send me the top 1,000 recipes (why? I have a chef), teach me to swim (I already know how), and invited me to coffee in some random city. Those display a lack of understanding of who their client is and what they want.
Other pitches seemed like they were hand-crafted for me and made me want to leap through the computer and say, “YES! Take my money! I NEED THIS!”
Top performers know how to write those pitches. They spend extra time preparing because they know that 80% of the work happens before you ever set foot in the room.
When you walk in the room and give your pitch, their head will be nodding almost uncontrollably. That’s because FINALLY, someone understands their problems and can solve them. At that point, price is a mere triviality.
Here’s how to do it: