Ways you could use this tip: Getting blogs to link to you. Getting journalists to write about you. Getting a raise at work.
Yesterday, I featured a guest post from Carl Richards of BehaviorGap.
It was also cross-posted on Get Rich Slowly (with different content). It was then picked up on Lifehacker. Overnight, Carl was invited to speak to a national conference and got an email from an editor inquiring about a book. Over 75,000 people saw his work yesterday.
Carl produced something useful. I get dozens of requests for guest posts each month. J.D. Roth gets even more.
Most of them are complete garbage. No, I don’t want your article about using coupons or why FOREX investing is insanely profitable. If you read this site for 3 minutes, you’d know what it’s about.
So let’s analyze what Carl did to get so much traffic/attention paid to his work:
1. He created something useful and original. If your guest post / company is just another copy of what someone else can find somewhere else, why would anyone link to it?
2. Instead of grand promises, he showed what he had already done. When people offer to write guest posts, they often make grandiose claims about how good the article will be. Then they turn out to be horribly written, trite, and uninteresting. If a blogger/journalist has the option of featuring someone who has produced great content before or someone who hasn’t produced anything, who do you think they’ll go with? Nobody likes taking a risk on the wings of a promise.
3. He gave me pre-formatted code. I’m lazy, and so is every other blogger. Carl wrote a great piece (custom for my blog and custom for J.D.’s) and turned over a text file with the exact code/text so I could paste it in. That means a lot.
Carl’s key insights: Produce something good for the target audience. Show, don’t tell. Promises are worthless without a portfolio of past work. And make it drop-dead easy for the message to spread.
Btw, I hope I didn’t scare away potential guest posters (hopefully just the bad ones). If you have something good, I’m always interested.
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