So Fortune did a 6-page profile on me, and I want to talk about that. But first, I thought I’d share a hilarious story behind the story…
Rewind a couple months. The reporter, Mina, had been following me around for a few days, and she came to Chicago to watch me give a keynote speech at this personal-finance blogger conference. Later that night, I threw a party for the conference people.
Now, most of you know I hate throwing events. I think this stems from college, when I would hold IWT classes…and nobody would come. Like a beaten child, I had trouble overcoming my past.
Anyway, every year I try to overcome at least 2 big personal barriers, and this year, it was throwing events. So I throw this party, which I had intended to be at a quiet lounge. Somehow, some wires got crossed, and it ended up being at a club. Not a quiet lounge, a STRAIGHT UP CLUB with a DJ and go-go dancers. I was in heaven.
I’m milling around and I spot this 23-year-old dude who is on the PROWL. You know the look — like he’s a prehistoric hunter, searching out his prey (women), using all the tools at his disposal (spiky hair). Turns out he’s a fellow blogger. He comes up to me and says, “Hey Ramit. I spoke to that Fortune reporter of yours.” He says this suggestively like something filthy has already happened. I’m intrigued.
I said, “Yeah? How was that?”
He goes, “Good, man.” He leans in and smirks. “I told her how your techniques got me laid.”
I almost spit my fucking drink out. This is a national reporter following me around for a major profile and I was not trying to have some delinquent story hit the press. So I slowly say, “Uhh…sounds good dude” Then I made my way over to her and casually asked, “Hey…how’s it going? Everything good? So…did you meet that dude?”
This is where it gets hilarious.
She says, “YES! He told me your techniques got him laid!” I started to say something, and then she interrupted —
“AND, do you know what else he said?” I shook my head, praying.
Keep in mind it’s 11:45pm at a loud club where people are grinding on each other, and this young reporter has been completely professional, nursing one drink for like an hour. Apparently this dude had looked her up and down, looked at his watch, then said (with a smirk on his face): “So…you off the clock?”
HAHA. I died laughing. This 23-year-old dude tried to spit his futile game at a Fortune reporter with hilarious results. I begged her to put it in the article, but alas, it didn’t make the cut…
So, here’s the article:
One more thing:
I’m really proud of this article. When Fortune looked for the person in the field of personal finance and behavioral change, they came to me, and that’s flattering. It elevates everything we’ve been doing at I Will Teach You To Be Rich to another stage. I find that pretty exciting.
But it’s not just about me. In fact, there are tons of writers with incredibly good material…but without a massive movement of readers, it’s difficult to break through. Not just readers, but the fact that you trust me enough to read my material and apply it to your life. I take that seriously.
When I started this site, it was a rinky-dink blog. I didn’t make a cent off it for years because it was just this random hobby. But over time, the articles resonated with you, and you stuck around, giving me your time and attention. Some of you joined my courses or bought my book. Together, we all grew towards living a rich life.
Overall, it’s an incredible feeling to listen and learn about what we’re ACTUALLY going through — unlike some 68-year-old geezer lecturing us to stop spending money on lattes. Instead, it’s someone who understands we WANT to live a rich life. We WANT to go out and buy a round of drinks for our friends. We EXPECT to be able to travel abroad, or go to Vegas for the weekend, or grab dinner without worrying if we can afford an appetizer.
So, I want you to see this Fortune article, not just because I’m proud of being recognized on a national stage, but because it’s only possible with a readership that takes action. Honestly, there are a lot of blogs with larger readerships than IWT…but none have readers that take action like you. I know this quantitatively (when I show my metrics to a few close friends, they almost shit their pants) and qualitatively (since I intentionally repel whiners and complainers off this site, telling them to go check out a frugality blog to save $0.25 on laundry sheets). That leaves you and me — both of us committed to taking action.
So, thanks for the opportunity. Thanks for listening and telling me when my stuff resonates, and when it sucks. And thanks for sticking around, because this is just the beginning. 2012 is going to knock your socks off.
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