I run a really weird business.
99% of the time, I give away my product for free.
Once in a while, I charge for something. Some people buy. Others howl in outrage, saying “How dare you charge? I could get it for free anywhere!”
But I also have opportunities that others do not.
I can write something and have it in 75,000+ inboxes within minutes.
I also get people offering me ways to make tremendous amounts of money with 2-3 hours of work. For example, a while back, I got a call from an infomercial company, who wanted me to appear in one of their programs. I said “No thanks” but then they said, “Are you sure? [WELL-KNOWN PERSONAL-FINANCE PERSON] is involved.” I said hmm…tell me more.
They told me that after appearing once, I would make roughly $50k/month in residuals. A few years ago, this would have been unthinkable. But I turned them down.
Today, I want to share some background into my business. Why am I writing all this free material for you?
What’s going on behind the scenes?
What do I expect of you?
Today is a good day for some unveiling.
The real purpose of this hustling course
A few behind-the-scenes insights from my 30-day course on hustling your way to success.
Lesson #1: Timing matters.
In the world of self-development, January is Christmas. More books are sold, more gym memberships signed, and more resolutions made than at any other time of the year.
This 30-day course on hustling is going extraordinarily well. Forget about traffic and engagement, just look at some of the results you’ve gotten in the last 2 weeks:
“Got together with a public relations consultant I know. I told her about my new book and she immediately offered to give me a hand, hooking me up for interviews in radio and TV.” – Roberto
“New job is all lined up; as of 28 Feb, I will be working 3 days a week earning more than I anticipated, (Mon, Wed, Thurs), leaving Tuesday for me to work on side hustle, and giving me 3 day weekends. Tomorrow I will be handing in my notice at my current job, so exciting and scary times are ahead. Going from a software developer to a rock climbing instructor… Who would have thought?” – Dave
“I was given approval from my manager for a new work schedule that would work around classes plus approval for tuition reimbursement.” – Robbie
Lesson #2: Extremes work.
Why am I doing this?
Why am I writing SEVERAL all-new articles each day, and selling nothing? Why am I doing it for 30 days, waking up at 5am-6am each day, drinking more caffeine than ever before, and posting new material to my blog and multiple email lists?
First, most people get used to mediocrity. We graduate college, dreaming of flying around to meet CEOs, weekend pool parties in Vegas, shopping sprees, or even just being able to buy whatever we want without worrying. But within a few years, we settle into a world of normalcy where being ambitious is “weird” — and even if we are ambitious, we’re not sure what exactly to do to turn that ambition into results.
Should you start tweeting? Launch a Facebook page? What about a blog? That guy Ramit has a blog, right?
My challenge to you in this 30-day challenge was to accomplish more in a week than you accomplished in all of last year. And indeed, look at these results:
“I LUV the 30-day course on hustling, it made me move my butt and do what I was considering beyond my abilities! Awesome!! I never had so much “hope” before, Ramit you are it!!)” – sambista77
“I am REALLY unhappy at the job I’m in right now, so to change that I started to apply to jobs that I’m absolutely not qualified to do, but would love to. After getting the first rejection letter, I wrote an e-mail using the “Recession Proof Graduate” technique and secured a phone interview for tomorrow! Now I just have to keep hustling to show them I’m really ahead of the game. Thanks for the daily butt kicking, I have no excuses to ACT.” – Julie
“Ramit, I’ve treated you like a prostitute for too long… those days are over my Indian friend and I want to share 1 major win with you via testing.My 14th attempt blew the interviewing managers out of their toilet seats. Why: because I changed the script, used the briefcase method, job shadowed my potential client, wrote a detailed proposal with 5 things they can do TODAY to save the company $1500/week EVEN IF they don’t hire me. Ramit, thanks for the extra $10k, 5+ weeks of vacation, and 6% 401k.” – Justin
You’re accomplishing this not just by reading, but by tapping into powerful external variables — like the fact that we’re more likely to take action in January, and that this is a WEEKLY SERIES with specific action items.
That’s extreme. When was the last time someone told you to take action within 48 HOURS — and promised to hold you accountable?
That extreme demand is, in part, why we’re seeing such incredible results.
Second, QUICK WINS are important. Once you see results, you’ll know that this is real. That’s why I’m so insistent about taking action rapidly — because our normal default is inaction — and once you see results, they build upon themselves.
Here’s an example: One of the funny things that happens is people see my book at a bookstore, or linked from some blog, and say “This sounds like a scam.” But once they try one of my negotiation scripts in the first chapter — and they work very, very well — they instantly realize that this book is legit. And they accelerate their behavioral change and get results like this.
I call these QUICK WINS, and they are almost as important as BIG WINS. So once you achieve a quick win this month — like negotiating your salary, or realizing an invisible script that’s held you back, or taking someone important out to coffee — you realize that this stuff works.
And then it’s only a matter of time before you avail yourself of more of my material. Maybe free. Maybe paid.
The pattern I’ve noticed: QUICK WINS, then strategy
We start off by doing random things. Negotiate this. Ask that person out for lunch. Then we realize this works. And we start wanting to be more systematic. As each of us gets more successful, we realize how much we don’t know…and we look to trusted sources to help us accelerate our growth curve.
So instead of, say, adding 20% to my income like last year, this year I want to add 40%. I want to accelerate my growth. Or instead of taking 4 weeks of vacation, this year I want to take 8. I want to accelerate, not stay stagnant…
Compare this to grandiose recommendations that tell you to come up with an over-arching strategy first. Has that worked for you?
In 2009, I probably spent around $25,000 on self-development material. In 2010, I spent over $50,000. 2011 will be even more. I want to accelerate. I want to be systematic about it.
And I want to help you do that.
What I expect of you
I’m tired of people who simply expect more and more free material. They consume and consume and never give back. Worst of all, they’re simply looking for their fix, that new piece of shiny information that makes them feel good about learning something new. But taking action? Forget it.
Those people are losers and I’m done with them.
In this world, QUALITY is rare. How many blogs do we know that run “Top 10” lists every week? How many say the same vague, boring things about saving money on lattes, or the best bank account with an 0.0002% higher interest rate?
I try to make every post and email better than anything else on the topic. After all, why write something unless you’ll be proud of it in 25 years?
That’s why I spent 2 years writing my book, which gets people results like this.
It’s why I spent over $100,000 and almost a full year developing Earn1k, my course on earning more. My students get results like this:
In order for me to continue getting results like this, I need to be clear about what I expect from you.
I’m happy to give away the majority of my material free. My goal is to produce material that is more valuable than others’ paid content — and do it regularly.
But here’s what I expect of you:
- I’m not just giving you free material — I’m investing in you. So I want you to invest in yourself, first with time. If you like what you read here, follow through it. Stop consuming and start producing. If it pays off, I know you’ll invest with more time and, at some point, money for my paid products.
- Take action or leave. If you simply read and don’t do anything, leave. Let’s not waste each other’s time.
- Master the game being played around you. My favorite comment from people is, “I know how to save $15! I’ll save it by not buying his book! Hahahahahaaaaaha!!!!!” The sad thing is, there’s a game being played around these people and they don’t even know it. They genuinely believe that by not purchasing anything, they can somehow find their way to a rich life. They see cost, not value, while top performers will always invest in themselves. They are not right for this site.
- Don’t make excuses. I’ve written about getting into Stanford, or getting huge raises, or getting disproportionate rewards through hard work. I had no special advantages. My techniques have worked for hundreds of thousands of people. If you have excuse after excuse about why you can’t do it, you should probably spend time on your own beliefs rather than reading blogs.
- Expect higher for yourself. Too many people have gotten used to mediocrity. Too many people believe ambition is a bad word. That’s not true. You can quit your job and travel abroad this year if you want. You can earn $2,000/month on the side. You can meet a celebrity for coffee. I’ve already shown you how in this month of free material…and I have more systematic techniques to show you soon.
If these work for you, I’d love to keep helping you hit disproportionate goals. If not, do me the favor of unsubscribing. I don’t want to waste anybody’s time and I don’t want you to waste mine.
Again, if you follow this month’s free material on hustling, you can get more accomplished towards your goal in a week than ALL of last year.
But I’m not your grandma and I don’t coddle whiners. You’re going to have work harder than you’ve ever worked to get disproportionate results.
Now let’s talk about taking hustling to the next level.
First, you learned how to hustle. Soon, get paid for it.
This month, you’re learning how to hustle, or work extraordinarily hard for disproportionate results. You’re learning how to:
Each of these is showing you how to take control of your life, instead of passively letting life go by.
Now I want to show you how to turn your newly found hustling skills into income.
Hustling — using techniques to get a better job, or travel more, etc — is valuable in and of itself.
But once you have those skills, you can turn them into side income.
Let me show you how others have done it.
What’s coming in February: Earn1k 2.0
Look at this ghetto page:
It looks like any standard landing page.
But what’s been going on behind that page is extraordinary.
One year ago, I launched Earn1k, my step-by-step course to teach students how to turn their skills into significant side income. I spent over $100,000 to develop it and make it better than any other course on earning money.
Over the last year, I haven’t talked about the results that Earn1k students have gotten in any serious detail. I guess I don’t talk about it publicly too much because I don’t need to.
So today, I want to show you just a hint of what my students have accomplished — and let you know how you can apply your new hustling skills to earn more money on the side.
READ these results from Earn1k graduates
– “Increase my interview call-back rate from 30% to 70%.” — Vishal
– “Make $250/mo doing less than 5mins of work each month.” — Allan
– “I increased my annual salary 25% by being essential to my boss and was uber-prepared to ask for and make the case for a raise.” — Daniel
– “I increased my hourly rate from $40 to $100/hr” — Alana
– “I’m currently getting booked for about 3-4 days a week earning about 35-45/hour, which was on par with my 9-5 job…while working about 20-30% less.” — Rob
– “I earned twice as much on the sides as I did the previous year.” — Keith H.
– “Instead of going the freelance route I used the techniques I learned from earn1k to get into my bosses head and go from 56K/year to 74K/year, and get training in new skills. I have turned those around into a new job which pays 92K/year with the potential of a 10K bonus. So I went from 56K per year to 92-102K/year using earn1K techniques, in ~ 9 months.” — Andrew b
Over the last year, I’ve been testing new techniques, recording live calls with students, and building even more systems to help people turn their existing skills into side income.
Why side income? Because if you want to eventually quit your job, you can start by earning an extra $1,000/month, $2,000/month, or even $5,000/month. Once you’re earning that kind of money on the side, you can decide whether to quit your job (as many of my students have done) — or stay and simply fill up your bank account.
Or even spend it on the things you love.
You’re learning how to hustle. You’re seeing that it works. Soon, get paid for it.
In February, I’m opening up a new version of Earn1k — Earn1k 2.0 — for one week. The “2.0” means my Earn1k material PLUS hundreds of new tactics, scripts, stories, systems, and insights that we’ve collected and organized from hundreds of Earn1k students who set up multiple streams of income.
So here’s what I’m going to do: We’ve got 2 more weeks of free material on hustling. Then I’m giving away another bonus week via my email list. And after that, I’ll open up Earn1k 2.0 to my private email list only. It will not be available through the blog.
Right now you’re learning how to hustle. I want to show you how to take those new skills and turn them into side income for you.
To-Do This Week
If you want to turn all your momentum during this 30-day course into actual money in the bank, make sure you’re signed up for my private list to join the bonus 5th week on earning more.
This week, I’m releasing another Earn1K lesson to help you with negotiation. This technique is called: “From Free to Fee”, and you’ll learn how Matt C. negotiated one free project into a monthly $6,000+ check from me.
Just enter your name and email in the form below to get access to this and many other bonuses from this 30-day course.
(Can’t see the above form? Click here to sign up.)
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