Ramit’s politically incorrect observation #394:
If you’re a couple who posts too many lovey-dovey photos on Instagram…
…you are going to break up.
Am I the only one who thinks this??
Come on, you know what I’m talking about. One day they’re running on a beach together, drinking pina coladas with that weird intertwined arm thing…and the next day they’ve deleted all traces of the 2-year relationship.
Why does this happen? What is going on here?
I know a little bit about this. I have 391,986 followers on Twitter / Instagram / YouTube / Facebook. Here’s what I’ve learned about social media.
First off, social media can be amazing. For example, I know what my college roommate is up to from his posts on Twitter. My family has a private Facebook group where we can share photos and video. And for IWT, I can post tons of interesting things and find out what resonates with people in hyperspeed.
But we also have talk about the dark side of social media.
It starts off innocently enough. You sign up for Instagram, see your friends there, and you start posting stuff. Nice.
Then you notice little signs of what people “like” more. Oh really? When I post a picture of sushi, I get a lot of likes? That feels good. Hmm…
Fast forward 2 months. Suddenly your Instagram feed is full of pics of beaches and pics of croissants and almond lattes. So many likes! So what happened?
Just like in real life, the people around you have a massive, invisible influence on what you wear, what you eat, and what you post.
In fact, social media is literally engineered to keep you clicking and scrolling. It’s built to influence you, like taking your brain and replacing it with a 13-year-old’s brain. Suddenly, all you care about is what your friends think.
That’s when social media goes from fun to defining your personal identity. For some people, it’s no longer just a meal out with friends — it’s your Nolita egg sandwich and matcha latte, defining who you are.
I like croissants too. But what happens when social media starts to define you? Read this confession of an Instagram influencer, a voyeuristic look inside social media that will make you die inside.
The ultimate irony is that the more you appeal to what people “like,” the more you end up just like everyone else.
Looks amazing. Until you see 20 other feeds just like it.
The world wants you to be vanilla.
And social media makes it easier than ever to get these cheap vanilla likes. I remember a few months ago, I wanted to learn how to edit video on my phone. I spent 3 hours editing a clip, putting music on top and finally figured it out. I was so proud of myself! It only got about 100 likes.
The next pic, of some stupid eggs I cooked in the morning, got about 400 likes.
So what do I do now? Should I turn my social media into a knockoff of Rachael Ray’s food pics? Honestly, it’s tempting, and sometimes there’s no shame in doin’ it for the likes.
But I hate vanilla. The truth tastes better.
For every post like this on social media —
I screwed up a lot:
Most people don’t post the screwups, though.
Social media doesn’t represent real life. It’s a highlight reel, the “best of the best” to show we’re interesting, attractive, fun, and cool. And too often, we optimize our lives, relationships, and businesses to what plays well.
How about you? What’s a “white lie” you’ve told on social media?
Share your white lie below.
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