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Announcing Negotiate It: Ramit’s iPhone App

Ramit Sethi

Update: I launched this app awhile back and have since taken it down, it was a fun experiment while it lasted. If you want to see the story behind the app and how I had it built, see below.

Today, I’m thrilled to unveil my first iPhone app: Negotiate It.

I’ve taken all of the most effective field-tested negotiation scripts from my book and this blog, and bundled them up for you to use on your iPhone.

The Negotiate It app shows you exactly what to say — word-for-word — to save hundreds on your car insurance, cable and cell phone bills, overdraft fees, and more. The tough part of negotiating (knowing what to say) has been taken care of for you. All you have to do is read the words on the screen right into your iPhone.

I added some cool features into this app (e.g. lists of company telephone numbers to dial, ability to record savings and take notes on each call, automatic reminders for when to call back and renegotiate, etc.), and we’re giving away bonus gifts to anyone who downloads it. Be sure to read the bottom of this post for more details.

This app has been in the works for a long time — nearly two years. In 2010, Charlie Hoehn reached out to me and proposed that we make it. Charlie and I had worked on a bunch of other projects together. He helped create the marketing strategy for my book, and he’d filmed a few comedy sketch videos for this blog (specifically The Suze Saga and EXTREME Frugality). He also released his Recession-Proof Graduate e-book on this blog, which has since been read more than 100,000 times.

At the time, I was in the middle of creating my Earn1K course, and Charlie was working on The 4-Hour Body with Tim Ferriss. So we put Negotiate It on the backburner and vowed to finish it once our schedules cleared up. And now, it’s ready for you to use.

I asked Charlie to share all the details on the making of this app, as he spearheaded most of its development. This guest post will give you a behind-the-scenes look into what the process is like for a first-time app developer. I hope you enjoy it.

*     *     *

Enter Charlie

A couple years ago, I noticed people were constantly writing to Ramit on Twitter, saying they’d saved money using the negotiation scripts from his book. He kept getting messages like these:

 I’d saved hundreds using Ramit’s scripts, too. They really worked. But it made me think: “All of these people have to hold the phone against their ear while reading out loud from his book? That’s a little awkward. It would be more convenient to read the script right off the screen of their phone.”

I called up Ramit: “Hey man, why don’t we put all of your negotiation scripts into an app? People could just read from their phone while they’re talking to the reps on speaker.”

“Hmm, that’s an interesting idea. Let me give it some thought.”

A few days later, Ramit called me back.

“Charlie, I’ve got an idea. We should put all of the negotiation scripts into an iPhone app. People could read off the screen while they’re talking to the reps on speaker!”

I paused. “Ramit… am I losing my mind?”


“Didn’t we talk about this last week?”

“Oh… yea, that’s right. My bad. Well, we should go ahead and do it.”

And that’s how the idea was born. We decided to build an app that would eliminate the user’s need to think about anything while negotiating – all they’d have to do is tap a few buttons, recite the information on their screen, and they would magically save money.

But this seemingly simple concept was a lot more complex than I’d imagined…

Designing the experience

The first step was figuring out what scripts we wanted to offer. Ramit had a bunch of them, but we only wanted to include the ones that would typically be used over the phone. We ended up with the following list of bills and fees that could be negotiated:

Overdraft fees
Potential savings: $30+

Cable bill
Potential savings: $240+/year

Cell phone bill
Potential savings: $240+/year

Car insurance
Potential savings: $300+/year

Lowering APR
Potential savings: $30+

Missed credit card payments
Potential savings: $30+

Opening a no fee account
Potential savings: $10

The next step was to determine how the app should function. When the user opens it, they would obviously have a list of negotiation scripts to choose from. But once they selected a script, what was next? Should it give them a list of companies to call, or drop them straight into the script? We decided the best solution was to show them a few instructions first, and give them two options: call now or practice first. Allowing them to see the script without making the call would give first-time users a chance to familiarize themselves with the app.

When the user was ready to negotiate, the app would display a list of all the major companies they might need to call. They could simply tap the company’s number, instead of having to look it up.

After the user initiated the call and was speaking with a rep, they could return to the app, which would drop them right into the appropriate script.

The next step was deciding how the scripts would be displayed. Should we simply cut-and-paste them from the book, and have the user scroll down as they’re reading along? That might be too confusing. Some of the scripts were pretty long, and had conditional lines when the rep rejected the initial negotiation attempt. In these cases, Ramit had “escalation scripts” – backup lines the user would read to counter rejections.

We wanted the scripts to stop as soon as the user successfully saved money. So we decided to break each script into smaller portions, and have the user control the sequence (like a Choose-Your-Own Adventure book). If the rep shut them down, the user would tap a button and continue negotiating. If the rep approved, the user would tap a different button and the script would end.

 An early breakdown of the “Missed credit card payment” script.

After that, we needed to determine what would occur at the end of each script. It made sense to ask the user to record their savings if they succeeded. That would show them the progress they had made and would instantly validate the app’s value.

We also added a notes option, in case the user wanted to remember details from the call (e.g. “I talked with AT&T service rep for 10 minutes, then was transferred to Bill in customer retention, and he lowered my rate.”) This boosted the “lasting value” of the app and lowered the likelihood of someone deleting it, as users could reference those notes in future calls.

But what should happen if the user did NOT save money? When the negotiation failed, the user would feel frustrated, and may be questioning their decision to negotiate in the first place. If that was the case, what should the app display on the screen?

Initially, our solution was to simply set a reminder to call back and try again. But we realized that wasn’t enough. The user would still feel that they hadn’t made any real progress in that moment, and a reminder to call back would seem like a dead end. We decided to add a “consolation screen” for each script (in addition to the reminder), where the user could read helpful financial suggestions from Ramit. If the script failed, the user would still walk away with a tip to save money.

We also set default times for each reminder (e.g. 1 week later, 1 month later, etc.) so the user wouldn’t have to decide when to call back. Again, we wanted the app to eliminate as much “thinking” as possible.

Designing the icon

One of the most important elements of an app is the icon. Much like a book cover, the icon is the first visual people see, which determines their willingness to investigate the app’s description and screenshots, and ultimately leads to a download. Having a sexy icon that truly POPS can attract customers in droves.

We hired Tamiko Rast (who had designed a bunch of Ramit’s other products) to help us come up with a great icon. Ramit and I had no idea what we wanted, but we knew our icon had to stand out among all of the cliché symbols that other finance apps were using (dollars, coins, hand-shakes, wallets, etc.)

Iconography from some of the top financial apps.

Even though we weren’t committed to a name at this stage, we asked Tamiko to come up with a few ideas. She looked through 100+ pages of financial apps, then put together the first round of designs:

They were a great start, but we were looking for something edgier. This is where great designers understand clients who can’t articulate exactly what they want…but they keep working iteratively to find the right design.

Ramit suggested “a guy shaking his fist or beating something,” and I gently reminded him that most people don’t associate personal finance with “total domination.”

We still didn’t know what we were looking for, but we asked for another round of designs anyways:

No dice. Then Ramit suggested the concept of money shooting out of the phone’s earpiece. Tamiko sent us a third round of icon ideas:

Now we were getting closer. Ramit and I both liked the bottom icon, if it could just be cleaned up a bit. I slapped it on an iPhone screen in Photoshop to see how it might look:

Not bad. Tamiko sent over a better version of the app icon:

We had a winner.

What should we call it?

The app’s name needed to be memorable, descriptive, and consistent with IWTYTBR’s brand. Ramit wanted to call the app Negotiate Like an Indian (for obvious reasons), but that was too long. Plus, we were pretty sure Apple would reject a quasi-racist name. So we started with three choices: “Money Scripts,” “iNegotiate,” and “Call ‘n’ Save.”

Call ‘n’ Save was out. It screamed cheap and salesy. Money Scripts was a little better, but still didn’t feel quite right.

I was leaning toward iNegotiate. It was fairly descriptive, memorable, and when you searched for “negotiate” in the store, it only brought up six results. But that was also the problem with using “negotiate” in the name: no one was searching for it. There appeared to be little demand for that keyword.

When we polled Ramit’s Twitter followers on the names, the votes were split down the middle:

We also asked for alternative names from his followers, but none of the suggestions sounded very appealing:

Lets save money together
Lil Millionaire
Negotiation Scripts
Pocket Trump
Talking Money

Ultimately, we decided to go with “Negotiate It.” Neither of us liked having an app that arbitrarily piggybacked off of Apple’s “i” naming device (we also discovered that Apple doesn’t like when developers do this). Nor did we like having “money” in the name. It sounded tacky.

Negotiate It’s name was a branding decision. Although the word “negotiate” didn’t have as much traffic, the name was consistent with IWTYTBR, conveyed the app’s purpose, and was easy to remember.

Working with Programmers

I hired my friend Adam Bossy (a former coder for IBM), who agreed to program the app at a lower rate since he’d never worked in iOS before. Sure, I could have hired a cheap overseas coder from oDesk or Elance, but I went with Adam because I’d known him for 10+ years and he lived close to me (being able to occasionally review our progress in-person was invaluable). Adam was the first long-term hire I’d made, and overall, the project went really well. We had a few bumps along the way, but looking back, the vast majority of our missteps were caused by my overly-confident yet mostly clueless direction.

For instance, I made a HUGE mistake in the beginning, which was to verbally describe the specifics of the app, rather than taking the time to visually map out how all the features would work. Because I had no idea what the hell I was building, I would say things like this in emails to Adam: “If the best place to put their personal savings number is on the main menu, so be it. You’re a smart guy — you’ll think of something.”

It seriously pains me to include that in this post, and I cringe every time I read it. Developers should never pass along the responsibility of their vision to the coder; bringing form to your ideas is YOUR job, not theirs. There are many cheap “app mockup” tools available (e.g. Balsamiq, Keynotopia, Photoshop), so there’s no excuse for developers to not build a prototype before hiring a programmer.

I’ll repeat it once more, for aspiring developers: The costliest mistake I made was failing to create a visual prototype before we started coding. Designing an app is like designing a house — you’re the architect, and you need to plan every component of what you want to build before handing your blueprints to a construction team. If you don’t know exactly what’s being assembled and how it will function, you are risking major delays. The number of times I added or changed the app’s functionality cost me time and money that could have been far better spent. Do the hard work upfront and you’ll avoid major headaches later on.

When the app was nearly finished, Adam ended up landing a full-time job. We had a tough time coordinating after that, so I ended up hiring Danil, a Russian coder on oDesk, to make my final changes. Working with Danil was more of a challenge. His English wasn’t perfect, which really forced me to focus on crafting crystal-clear messages. I learned that the best way to express changes I wanted to make was by creating visuals. I took screenshots of Negotiate It, marked them up using Skitch, packaged everything up in a PDF and sent it to him. This was somewhat cumbersome, but very worthwhile — it cut down on a lot of back-and-forth emails.

Here are a couple examples of notes I sent to Danil:

I am still shocked the app came out almost exactly as I’d described in my emails to Adam and Danil. If I were to do this entire project all over, I would have drawn out every single page of the app in Photoshop, handed the files to a designer to spruce up, and THEN sent the final designs to the coder to make them functional. Additionally, I would have hired an experienced iOS developer. Although Adam was able to work at a lower rate, development took him a bit longer because he was learning a lot on-the-fly. Experienced coders might be more expensive, but they are cheaper over the long run.

There are three great books every aspiring app maker should read before they get started. These will save you from making a lot of the mistakes I made:

App Empire by Chad Mureta
Tap Worthy by Josh Clark
App Savvy by Ken Yarmosh

Testing the app

Before we gathered our group of beta testers, we created a long survey to ensure that each person would thoroughly evaluate every single aspect of the app and provide detailed feedback. Our main goal was to ensure Negotiate It was bug-free, but we also wanted to confirm that it was useful and intuitive.

Ramit sent out an email to his list, asking people to sign up as testers. Within two hours, more than 100 people had filled out our application form. We whittled the 200+ total applicants down to 15 final testers. The finalists were chosen based on whoever was first to respond, agreeing to the following conditions:

1. They would be willing to commit two hours of their time to write an in-depth review of the app.
2. They would complete their review within 48 hours of downloading the app to their phone.

Once we had our testers picked, we sent them the app, along with our survey.

[Note: The process of sending your app to testers was somewhat complicated back in the day, but now it’s much simpler. All you have to do is sign up for TestFlight, upload a build of your app, then invite testers.]

Here are the questions we asked each tester in our survey:

  1. Do you understand the purpose of this app?
  2. What do you like about the app so far?
  3. What do you NOT like about the app?
  4. How useful is [this script] to you? (scale of 1-5)
  5. Did you try [this script]?
  6. If you used [this script], how much did you save?
  7. Did you get stuck or were you confused at any point during [this script]? If so, when and why?
  8. Did you ever use the “Share my savings” feature?
  9. Is there anything you would change in this app’s features?
  10. How much money did you save in total?
  11. How many minutes did it take you to achieve these results?
  12. How much is this app worth to you?
  13. Would you recommend this app to others? If yes, why? If no, why not?
  14. Anything else you’d like to tell us?

Even though I knew the app worked, I couldn’t help but be nervous. It’s always a bit scary to unleash your work to an audience. The app was functional, but I knew it wasn’t brilliant. I was expecting some harsh criticism. Thankfully, nearly all of our testers were enthusiastic about helping us, and did an amazing job picking the app apart and finding its weaknesses. What’s more, several of them actually saved a bunch of money!

Here were their results:

Average savings per user: $147.52

Highest savings: $800/year
10 users saved $50 or more
4 users saved $0 (two users didn’t try the scripts)

After all the feedback was tallied, we called each of the testers to talk about their experience using the app. Calling testers after they’d already filled out a long survey might seem redundant, but those calls were hugely important. Many of them wanted to elaborate on certain elements of the app, but didn’t have enough time to type out all of their feedback. Giving each tester a personal call allowed many of them to open up even more, and resulted in us making a few critical improvements that would have otherwise been overlooked.

For instance, we discovered that the app was still fairly confusing to use — the instructions weren’t enough! So we put together a 3-minute demo video on how to use the app, which the user would be prompted to watch the first time they opened the app. The testers also gave us the idea for a call log feature, which kept a record of negotiations you’d completed, how much you’d saved, notes from the calls, and any reminders you’d set.

Redesigning the app

The evolution of our splash screen.

At first, I was intensely focused on releasing a bare bones app. Functionality and bug-free was everything; design was secondary. I thought the scripts would speak for themselves, and users would see that…

Not so much.

After the first round of feedback from our testers, the number one complaint was the app’s look. Everyone kept saying Negotiate It was really ugly – it lacked any sort of polish, distinctive coloring, iconography, or flare. It was so generic that it resembled the iPhone’s Settings folder.

I relented after hearing how much our testers hated the design. Once again, we solicited Tamiko to give Negotiate It a quick facelift. Improving the look of our app was worth every penny.

Negotiate It’s menu, before and after Tamiko stepped in.

Tamiko also put together a better version of our tutorial slides, which – until then — had been haphazardly slapped together. Once again, hiring a professional designer proved to be a wise investment…

Before and after shots of the tutorial’s first screen.

Designing a beautiful app is not a bonus; it’s required. Apple expects developers to strive for their level of quality and complement their products, so you need to plan on hiring a pro to make your app visually stunning. Here are a few sites where you can find quality designers: Freelancer, Scoutzie, They Make Apps, and 99 Designs.


Pricing is tricky for apps. For one, it’s costly to develop any type of software. You typically have to invest a substantial amount in order to build a great product, one that will hopefully reach a wide enough customer base to recoup costs and earn a profit. With a distribution channel that can reach millions of customers around the world, app makers can afford to give expensive software away for $0.99 or even free… but that’s not always a wise decision.

Low prices can result in more downloads…and poor reviews.

When deciding on a price point, the outcome should NOT simply be “maximize downloads.” Pricing communicates a perceived value for the app, it attracts a certain type of customer, and — whether the buyer is conscious of it or not — a higher price point can often lead to greater satisfaction with their purchase (resulting in better reviews).

We decided early on that we would set a higher-than-average price for Negotiate It. But we still weren’t sure what to charge. If a user saved $150 using the app, would a $19.99 price point seem reasonable? What about $14.99, or even $9.99?

Although we’d removed most of the thinking required in negotiations, the app wasn’t a magic button that instantly saved money. The user would still have to put in the effort to make the call and talk to a rep.

Still, we believed that Negotiate It was unique, and that it could save users hundreds of dollars that would have otherwise been left on the table. We wanted to keep the price reasonably low for a wider audience to enjoy, but relatively high to assert the app’s value. We decided $4.99 was the best price point: easily affordable, yet high enough to attract smart customers willing to invest in their finances. It was also steep enough to dissuade impulsive freeloaders.

We submitted the app on July 17th. On July 30th, I received notice that it had been rejected because of a sentence I put in the description: “Ramit Sethi has taught thousands of people how to save money and negotiate like an Indian.” Whoops. I promptly removed “like an Indian” and resubmitted. The app was approved two days later, and finally available for sale in the App Store.

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  1. avatar
    Jay Dugger

    Do you have an Android version in the works?

  2. avatar
    Ramit Sethi

    Not yet. Let’s see how this iPhone version goes.

  3. avatar
    Alex Morgia

    Hey guys, just wanted to say thanks. The app saved me ~$200 already & your case study has helped me a ton with an app I’m developing. Great job!

    PS – I’d love to see another post on the progress of the app in 1-2 months.

  4. avatar

    Damn it’s like an all in one Ramit Sethi in an App. Eat ur heart out Russell Peters. Somebody is gonna get a hurt real bad;p

  5. avatar
    John Garvens

    Hey Ramit! I heard about this app watching your Creative Live event–which was awesome by the way. Looking forward to the Android version. Last night, I used your car insurance scripts to work about $15/mo off of my car insurance premium. Thanks!

  6. avatar

    We know the iPhone version will be a success!!! Can’t wait for the Android App….

  7. avatar
    Christine Cox

    Excited to try it out…heading to the App Store now. I will let you what I think 🙂

  8. avatar

    “Third-ing” the Android App. If only CREDO Wireless had iPhones!

  9. avatar

    Really can’t wait for the Droid version!!!!

  10. avatar

    App looks great. Being Canadian, lots of stuff doesn’t work out for me but the scripts are rock solid. I would implore everyone to look at this. It’s incredible how much money one can save just by asking

  11. avatar

    Another vote for the android version.

    “Negotiate like an Indian” for Droid!

  12. avatar

    It looks like you’ve created a marvelous app. I haven’t watched the video yet, but on the pricing structure, I wondered if you took into consideration that most viruses get into hardware via free apps. Maybe that’s why charging more made people feed more secure buying it.

    As for software design, you hit the nail on the head. If the design is crystal clear, you’ll get a great product. Any programmer can follow a clear design. If your design is left in the hands of the programmer, however, you’ll get his/her version–decidedly not a good idea. I lived this world for years and can’t tell you how many programmers I dragged around to talk to real live users to see what they needed. (Many had to be lured from their cubicals with pizza and Mountain Dew).

    Best luck on this new venture!

  13. avatar
    Ornella @ Moneylicious

    Hey Ramit,

    I just bought your Negotiate It App. Very cool! I looked through it and; honestly, it will help anyone lower their rates or fees. Plus, the script is in the palm of their hands. This app works great for those who have never negotiated before and have no idea what to say.

  14. avatar

    I’ve benefited financially due to your free content to the tune of several thousand dollars this year, so I’m happy to pay $4.99 for the app that will save me even more. Thanks for all you do.

  15. avatar

    Here’s another vote for an Android version. I hope you release one soon. I want this app! 🙂

  16. avatar
    Bud Hennekes

    I LOVE this ap.

    One script that I noticed missing was a one on negotiating annual fees. Huge for the “travel hacking” crowd

    Could go something like this:

    Rep: How can I help you today?

    Me: My annual fee is coming up and I’d like to you to waive my annual fee.

    Rep: I’m sorry I don’t think we can do that.

    Me: Oh really? Well, I’ve been a long time user of the card and the annual fee is pretty hefty and I’m just not sure if the benefits out way the costs at this point. How can you help keep my business?

    Rep: Let me look into it.

    Me: I’d hate to have to cancel my card over the annual fee. I love the customer service here but [insert competitor] seems to have some great offers as well.

    Rep: Looks like we can waive your annual fee.


    Rep: I’m sorry we can’t waive your fee. However we did add a 25 dollar credit to your billing statement.

    Generally if they don’t waive your annual fee they will compensate you some how like a small credit etc.

  17. avatar

    How about an international version for those not based in the usaz?

  18. avatar
    Charlie Hoehn

    Hey Nigel- If all goes well, we will create country-specific versions of the app for the biggest markets outside of the U.S.

  19. avatar
    David W.

    Ramit & Charlie ,-

    What did you learn through the survey question “How much is this app worth to you?” Did you use that information in pricing or have to ignore it (while learning something else)?

    As opposed to asking: “What’s the most you’ve paid for an app?” (to elicit actual behavior) or “If this app saved you $150, would you pay $4.99 for it?”

  20. avatar
    Gerald Swanson

    I just downloaded Negotiate It after Ramit’s Creative Live workshop.

  21. avatar
    Linda G.

    Fantastic information that de-mystified app development for me. Thanks, as always, for enlightening me in a very specific way.

    (hmmm…”enlighten like an Indian”??!)

  22. avatar
    Alex Morgia

    Yup, I used the APR script and some improvising to get $200 worth of miles/points because my two card providers wouldn’t waive a $65 and $75 annual fee…

  23. avatar
    Eric G.

    All – If you have a droid (like myself) you should be able to use iTunes to purchase the app and run it if I am not mistaken. It would just be on your computer. Someone double check me on this though, I am at work and don’t have iTunes installed.

  24. avatar


  25. avatar
    Charlie Hoehn

    We didn’t ask this to determine price (never ask people what something should cost). We mostly wanted to see if it was perceived as something worth paying for, or if people had been conditioned to expect free apps.

  26. avatar
    Ramit Sethi

    Also, even if we had asked that question, I would have taken all their worthless responses and thrown them straight in the trash. Pricing questions = useless responses 99% of the time.

  27. avatar

    I would also be interested in an Android version. But one that will work on tablets, not just phones. And available through services OTHER than the google marketplace, because not all android tablets are able to access that. (The includes MY tablet, obviously.)

  28. avatar
    Shannon Walsh

    So if I’ve read your book I already have most o the information on negotiating. What am I gaining by purchasing it?

  29. avatar
    Russel Stauffer

    Very detailed and transparent, may you continue to have downloads!

  30. avatar

    looks good

  31. avatar
    Amir Khella

    Very useful app, Ramit. And thanks for mentioning Keynotopia!

  32. avatar


    I posted this on your blog, but it didn’t look like it took so I’m trying again here in the hopes you can answer my question.

    During the bonus interview with Chad Muerta you mentioned some free code you used for Negotiate It that lets you encourage users to review the app after they saved some money using it (36 minute mark of video).

    You couldn’t remember the name at the time, but I was hoping you could share it here.



  33. avatar

    Hi Eric, that’s incorrect. While it’s of course possible to buy the app via iTunes, it’s not possible to run iPhone apps within iTunes or on your Mac or Windows PC.

  34. avatar

    I wasn’t surprised this was the very first question. I, too, own an android phone. But Ramit’s response is fair. See how one market works first. With software, once you have a core template, porting it to a different OS is ‘simple’ in that you only have to focus on conversion. You got the core components of how the app should function, basic layout, etc.

  35. avatar

    You will gain… novelty and convenience! =)

  36. avatar
    Boss' Assistant

    Love this idea! I shaved several percentage rates off my credit card rate using your strategy, but you are right, it would have been much easier to have it all there on the phone instead of holding a book while I negotiated.

  37. avatar
    Charlie Hoehn

    I answered on my site, but it’s called Appirater.

  38. avatar
    Charlie Hoehn

    And the ability to calmly part with $5 to someone you trust.

  39. avatar

    I would add to the request for an Android app.

  40. avatar

    Wow, thank you for such an in-depth and detailed explanation of the process. I really enjoyed reading the thoughts that went behind it. Great app!

  41. avatar

    Ditto here for the Android app. And thanx so much for the awesome, informative break down of your app dev! I’m definitely looking into creating apps…

  42. avatar
    Galina the Expat

    I’ve got an Android as well. But I currently live in China so I can’t use these tips. I got IWTHTR here in China though.
    This post is BRILLIANT!!! Thank you so much for sharing! App business is exciting.
    Just like Charlie said, you have to do your homework in photoshop before you show it to IT person, otherwise it’s a mess. I had a similar experience when creating a simple page for my website.

  43. avatar
    Ramit Sethi

    Good idea, Bud

  44. avatar

    ramit, i know you have your marketing plan all laid out, but i’d turn a keen eye towards android. i am an app developer, i was ipad only for about 6 weeks, then ported to android and my sales immediately more than tripled. didn’t see it coming, but wasn’t gonna argue with it 🙂

  45. avatar

    I’m really excited to start using this! After signing up for your 14 day negotiating course, which is still in progress, I put on my to do list to negotiate with my insurance company, wireless carrier, etc. So this app comes at a perfect time!! Thank you!

  46. avatar
    Charlie Hoehn

    cc- How did your sales compare to the iPhone market? From all the stats I’ve seen and tales I’ve heard, Android users (in general) are much harder to sell to. They have access to more free apps, it’s easier for them to refund, etc. Curious if you have comparisons to the iPhone market or not.

  47. avatar
    Marianne P

    Ramit, Charlie, This was an excellent posting. To be honest, when I first saw that Ramit had put out an app I just rolled my eyes, I’m content reading from a book/web page thankyouverymuch. But Charlie’s detailed description of this app, it’s creation, and it’s usage has really caught my attention. I’m a java developer, so I guess I’m biased, but I found his post, details on how he communicated his vision to the programmers and the initial marketing strategy to be FASCINATING. I’m going to download this app Ramit. Congratulations – yours will be the second apple app that I have EVER purchased.

  48. avatar

    it does pretty well- i actually get 2/3 of my sales from android, and 1/3 from ipad/iphone. there’s a lot of noise on what works and what doesn’t, but you won’t know for sure until you try it out for yourself, every app is different.
    my apps are 99c, i’ve gotten a couple returns on android and a couple on ios, but i could count them on one hand.

  49. avatar
    Charlie Hoehn

    Thanks so much for your comment, Marianne! This made my day 🙂

  50. avatar


  51. avatar

    Love the idea- too bad it’s not available on my iTunes store down here in Mexico yet. People around here that complain about the material being too local (and I bet they haven’t even given it a try) but I know a good deal of it can be applied everywhere. Also I loved the story of how it was created especially the design. I’m sure this will work great. Congrats!

  52. avatar
    Scott Ritchie

    Can’t wait to use it, I have pretty much followed you for about 2 years and follow everything you advise to the T and have never been steered in the wrong direction. I actually use the Mint app and am looking forward to see how yours works. Great work and hope it takes off big time.

  53. avatar

    I’ve used your scripts before and always found them useful. I’m excited that they’re all available in one useful place now.

  54. avatar

    This was a great example of how these things work. I’ve seen lots of “Build an App Empire in 10 Easy Steps” books. But this is real world info. Thanks for letting us in on this process Ramit.

  55. avatar
    Le Sigh

    If you bring out an android version, I’ll definitely buy it.

  56. avatar

    Wow, seems like a good tool. I too would be interested in this for Android.

  57. avatar

    Looks good. Can’t wait to try it out!

  58. avatar
    Kate Loftus

    I’m very much looking forward to using these scripts to help me save money and improve my negotiating skills. Thanks Ramit!

  59. avatar
    Tiffany @CircusofHumaniT

    Congrats on your first app! My husband read your book last year. If you ever need quality US-based developers, please check us out at Specialty is financial education and live events.

  60. avatar

    I hope you release one soon.

  61. avatar

    +1 for a UK version. Many of us live up to the polite, genial stereotype and could do with just such a ‘helping hand’ to demand better terms.

  62. avatar

    Wow! What an absolutely brilliant article! OMG, the info is just truly delicious! I’m designing an app right now, my first one, and the content, tips and advice here are invaluable – thank you! Downloading Negotiate It now. Best of luck with it.

  63. avatar

    I know it’s been said but would really like the android app, or at least on the mac app store, then I have it on my computer while I’m filling in the info for the conversation with the rep.

  64. avatar

    Would you be willing to share sales numbers? As a business model, it would help the uninitiated see how the payback works. Even if you weren’t interested in revealing the total development cost (which would be quite useful), the rate of response would be education. I think seeing how the sales ebb and flow with marketing pushes would be interesting.

    Just a thought.

  65. avatar
    Michael A

    SAVED $ 10 A MONTH ( $ 120 ) A YEAR.

  66. avatar

    I got the app and it is amazing. Well done Ramit, just like all of your other products. I’ve gotten all of your stuff except for Dream job because I work for myself. Thanks for everything

  67. avatar

    Really want (need) this app. I’m on Android. Will it be available in 2015?

  68. avatar

    This so cool Ramit, I’ll use the cell phone bill because it’s really helpful.