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8 stupid frat-boy business ideas

Ramit Sethi

First of all, let me say that I loved writing this.

See, when I was in college, I would walk by the Quad and see a poster for some new book-exchange service literally every week. “SCREW THE BOOKSTORE!!!” it would say. “TRADE YOUR USED BOOKS WITH THIS NEW SERVICE!” The idea is that bookstores charge too much, so why not give the power back to the students and let them trade books at the end of the quarter?

Perhaps one reason could be that this is one of the worst business ideas on Earth–yet it persists in thousands of colleges with many students pursuing the same dismal goal. Why?

Because it’s a stupid frat-boy business idea.

A stupid frat-boy business idea is an idea that sounds attractive on the surface, but ignores the graveyard of failures before it. It’s usually hatched when a few guys get together, drink a lot, and end up talking about stuff that “should” exist. Sometimes the discussion gets entrepreneurial and they talk about a few ideas, which one of the guys will pursue the next day (when everyone else forgets about it).

“No! Don’t do it!” I want to say. Do something else, but not that. It was a stupid frat-boy business idea. But I can’t, because this frat boy probably isn’t reading my blog (also, he is imaginary).

Now, a quick caveat: I totally admire people who take ideas and do something with them. It doesn’t matter if you make money or not for your first project; the biggest problem with doing anything entrepreneurial is getting started. I’ve written about this before. But frat-boy business ideas are expressly started to make money–they’re portrayed as “companies”–and they ignore the fact that these ideas hardly ever succeed. If you’re going to do something cool, why pick something that dooms yourself to failure?

Here are the worst stupid frat-boy business ideas:

  • Book exchanges. Without fail, college students love to complain about textbook prices. Also without fail, some joker on every campus in America will start a book-exchange service this week. Saving money and screwing the bookstore sounds nice, except for a few problems: Book exchanges are worthless unless there are a lot of people on it; this chicken-and-egg problem is really hard. Developing a website for this isn’t trivial. And although the creators love to proclaim this a “company” instead of just a project, they usually forget to create a way to make money. Finally, one minor point: NO BOOK EXCHANGE HAS EVER REALLY SUCCEEDED. I HATE TO CRUSH DREAMS BUT PLEASE FORGET ABOUT THIS.
  • T-shirt companies. We all love to think that our clever ideas will be so loved that thousands of people will buy t-shirts with them, but there are already millions of clever shirts out there. Seriously, search for funny t-shirts.Having started a t-shirt company myself (, I feel entitled to spend a little time on this. When I started mine, it was for one reason: To put some funny shirts out there and build my personal brand. 2 out of my 3 shirts were failures, but the 3rd one took off almost exclusively due to luck. THERE IS NO MONEY IN T-SHIRTS. It’s a hopeless business with no margins and horrible inventory problems. “But BustedTees does it!” you might say. Yeah, and I beat my friend Doug in H-O-R-S-E five years ago. That doesn’t mean I can be Michael Jordan.
  • Coffee shops / restaurants. Although few college students actually open coffee shops, many of the people who do are suffering from the same stupid frat-boy business syndrome. It goes something like this: “Oh, a coffee shop! How cute! We can make a cute little place where people come and drink espresso every day!” I would be more than a little hesitant to invest in a business based on cutey feelings–especially one with high fixed costs, labor costs, and customers who (1) won’t switch from their regular place and (2) if they do, they’ll sit at a table the entire day. Also, see one man’s story of how opening a coffee shop ruined his life. Basically, this coffee example consists of any business idea that centers around a romantic idea (independent bookstore, bed and breakfast, etc).
  • Anything that is “the Netflix of ___,” “Flickr + ___,” or “Facebook + ___.” These companies had wild success, and now there are 50 million copycat companies. You are one of them. Also, maybe we’re just not ready for ideas like “the Netflix of furniture!” and “Flickr + Tic-tac-toe.”
  • Ideas that compete on price. I was worried about putting this one down until I heard a friend of a friend say he was going to start a service to compete with Wal-mart on price. WAL-MART, THE WORLD’S MOST TECHNICALLY ADVANCED COMPANY IN LOGISTICS AND PRICING. Anyway, listen up: It seems like competing on price would be a good thing, until you realize that when you lower the price, you usually make less money. People are completely willing to spend more for other things like design (Target), service (Ritz-Carlton), hot people (Hooters), etc. Don’t compete on price. Once you factor in things like time and gas costs, it’s very hard to compete against the scale of bigger stores. Also, you’ll get the worst clients–the ones you’ll have to pry money from–frustrating you with your low cash flow.
  • Discount cards. College students love to try connecting local merchants to their campus, negotiating deals, figuring out how to print a real laminated card, setting up a website, and more. They just forget one thing: customers. Hardly anybody buys these things, whether they save money or not. “But mine is the best because…” frat-boy creators say. Well, do they own a discount card?
  • Yet another social network. After Facebook took off, you could stand in line at any Silicon Valley McDonald’s and hear 15 people talking about starting their own social networks. “It’s different because…_____” they would say. AND YET, THEY’RE NO DIFFERENT! The chicken-and-egg problem is pronounced here, with fickle users who go from one site to another like roving vikings. (Remember, just a few years ago we all thought that everyone would be on Friendster forever.) Also, it’s not popular until it’s popular. In other words, early growth doesn’t mean much for later growth, and there’s a lot of luck involved. Will there ever be another social network? Of course. But the chances any individual one will take off are infinitesimally small. Just ask yourself: Would you use another social network?
  • Anything where you plan to make your money exclusively from ads. If your business consists of doing something and making money off ads, do some research and you’ll discover that for most situations, ads don’t pay very much. Really.

The point isn’t to mock these ideas. Well, yeah it is. If you’re going to do something entrepreneurial, DO IT!! Don’t let some guy’s blog post stop you. But don’t waste your own time. Learn from ideas that have failed and will continue to fail. Of course there will be exceptions, but you should try to get every edge to succeed you can. And if that means taking a few minutes to research your idea before you start, good. And don’t ever, ever start a book-exchange company.

Thanks to Chris Yeh and Noah Kagan for their thoughts on this article. Check out their blogs.

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  1. avatar

    we were taught a similar thing in a software engineering class. “Don’t reinvent the wheel.”

    student project team: “We’re going to develop (website).”

    Prof: “Okay. How is that different from My Yahoo!”

    student project team: “blah blah blah.”

    prof:”How is that different from My Yahoo!”

    etc etc.

    The website, if it would be a success, would look at what people don’t like about My Yahoo! and provide what the users want instead. These people were really just trying to get out of doing something hard, but doing something they could still put on their resume.

  2. avatar
    Just another _blank

    One more for the record of dumb ideas: online classifieds.

    Do you know how many of these exist? Well, 3 years ago we had the brilliant idea of competing against eBay and Craigslist – a free classified site (with photos!) that would draw people with its ease of use and good looks.

    Long story short, after a LONG development process and a lot of money out the window, we finally launched. Got some press, started strong and even raked in a few dollars. Then the novalty wore off and we realized that we had a money draining albatross on our hands.

    No one thinks of the costs to make that super-successful website with all the cool features users want. Or the costs to maintain it and add new features. Or how fickle and cheap people really are online.

    And of course you don’t think of how easy it is for the big boys to duplicate you – after all, they have money and you don’t.

  3. avatar
    Ramit Sethi

    YES! I can’t believe I forgot that one!

  4. avatar

    This post and these ideas are relevant now and absolutely true…but it wasn’t…and they weren’t until a decent number of talented individuals (or frat boys) got a lot of VC’s to dump $xxx million into them over the last X years, to prove the point. Some of those fratboys are at home today, blogging and watching Entourage after their subsequent acquisition and exit strategies played out.

  5. avatar

    You made that famous dysentery shirt? I’ve seen one with a blue background and white text, my friend Jason linked to it on his t-shirt blog Preshrunk.

    If you came up with that first, kudos. Your blog is one of my favorites out of the 67 feeds I read.

  6. avatar

    While I agree with most of your points

    • Anything that is “the Netflix of ___,” “Flickr + ___,” or “MySpace + ___.”
    • Yet another social network.

    These two do ot seem right.
    Infact even before Facebook there were a gazillion me too social networkng websites.
    Similarly there will be room for the next Netflixs and Flickrs of whatever.
    As you had written in an earlier post the execution is more important than the idea

  7. avatar

    Totally true. But a 100 such failures later, the “frat boys” will figure it out (the hard way – but probably the only real way). But at least they are doing something. Its the “all speak” guys who give me the creeps.

    After all, like Paul Graham says, isn’t failing faster the secret? More mistakes and bad ideas please…

  8. avatar

    Astericks on the ads idea

    * Anything involving GoogleAds

  9. avatar
    Craig Clayton

    First and foremost, I agree that a lot of people have these “unrealistic” ideas that have “been there – done that”. Some times though, you can take a concept and apply it to other areas. Obviously, communities are huge. You could make another MYSPACE or FACEBOOK, but why? Now, saying that, I dont think you could also NOT have other community pages that have profiles, but serve other purposes.

    I have an idea for a site that would be much different than facebook – but has varied streams of revenue. It would be a community. My friend, who is also a partner in the idea just threw this site in my face saying it would never work. I disagree.

    The reason most “frat sites” fail in my mind is that the most important element is never considered — Marketing. The mentality is that if you build it, they will come. That’s not true. First, you have to create something useful. Second, you must find the people that would think the site is useful, and then you have to market to those that think it would be useful! Finally, keep the people who use the site happy!

    Most of the “frat boy” spin off sites never have any push behind them. You have to create a buzz… and you have to have some reoccuring value, or its, as you stated, a failure.

  10. avatar

    But what happens when a frat boy doesn’t follow through with one of these ideas but someone with intelligence and a plan does?

    One of the smarter kids in my class created a book exchange that was so slick that the bookstore asked the school administration to force its closure. But it’s still going strong and thousands use it each semester. Check it out here:

  11. avatar


    Um, you are familiar with, right?

  12. avatar
    Financial Reflections

    You make some pretty good points here. While it can be said that there are examples of successes in some of the ideas, the motivations behind the ideas are often flawed, as is the case with the coffee shop example.

    And the slew of followers that come after any success is a great point. There are like 100 “Diggs” out there now.

    It takes effort to come up with an original take on an idea, let alone an original idea. Then it takes a *lot* of determination to move that idea forward.

  13. avatar

    i think a university bookstore (rather than a book exchange) thing could work. you just can’t do a half-assed job of it: you need to stay on top of what is required for all the courses, have a computer in your little shop where students can just enter their classes/IDs/whatever and get a printout of everything they need, just like the actual university bookstore, but cheaper. and it needs to be correct, and you need to have helpful staff who can quickly get students what they need. most of the dumb-fratboy-cheap-book things are just flyers on a bulletin board with lots of exclamation points, and i think that’s why they don’t work. they underestimate the difficulty of the problem. i don’t think a book-selling gig is a good first business, but if you could get your foot in the door and stay with it you could make fucking bank.

    because all the damn book stores buy back students’ books for a fucking pittance (a terrible false economy for students, especially in math/science classes where you frequently need to brush up on material you haven’t worked with for a while) and then sell it back with a ridiculous markup.

    i know for a fact in san diego there’s a store called KB Books that seems to do just fine dealing with the students of the local community colleges and the state university, but they have their stuff in order. again, that’s a bookstore, not a book “exchange.”

  14. avatar

    How about any idea that involves thermoelectrics? For example, there’s a guy at Case Western Reserve University who (unfortunately) got a grant to develop a thermoelectric-based kegerator because he got the idea drinking with his frat brothers. Obviously, this whole market is filled though because thermoelectrics have been around for decades.

  15. avatar

    You know that Netflix of handbags… It’s a crazy idea, but it works and I was even tempted to try and “borrow” that latest season goucho Christian Dior bag. Somehow those sorority sisters thought of something different and I’ve seen copies of their handbag website too!

  16. avatar
    Eric Berlin

    Love this post, but I somewhat take issue with the last two points (social networks and ad-based sites).

    * Social networks — I agree with you BUT social networks are here to stay. There will be lots of losers but a number of winners. It’s an open and growing space.

    * Ad-based sites — This I really disagree with. Online media lives off ads. Now, I’d not advise a “stupid frat-boy” to start an ad-based business, but I think it’s very viable for someone with good ideas and unbeatable work ethic/connections/parents with a spare bedroom.

  17. avatar
    Andy Triboletti

    >Book exchanges
    The most successful book exchange in the world is Amazon’s used book marketplace. I bought about half of my college textbooks from those places.

    Anything where you plan to make your money exclusively from ads. If your business consists of doing something and making money off ads, do some research and you’ll discover that for most situations, ads don’t pay very much. Really.
    Almost all of Google’s revenue is based on people making a living off ads.

    If you really don’t believe you can do this full time only with ads you should spend a little time reading this and lurking here.

  18. avatar

    “Ad-based sites … I think it’s very viable for someone with good ideas and unbeatable work ethic/connections/parents with a spare bedroom.”

    I am constantly hassled by impending millionaires asking me to build them their ad based website. I hate to burst your bubble, but if you think a website with any kind of meaningful revenue can be run out of a spare bedroom, with the investment that implies, you are totally delusional.

  19. avatar

    Now i want to hear about 8 nice ideas to make bussiness.

  20. avatar
    Jared Goralnick


    I hear you, most people’s ideas will fail whether they fit into the buckets you’ve allocated as “frat boy ideas” or whether they come up with something truly innovative. But as another respondent mentioned, the main problem with these ideas is that people want to “make a difference” but forget exactly where their bottom line is…they also tend to be very naive about marketing.

    Most college student ideas don’t work because college students aren’t necessarily ready to start a business.

    But the world has not proven that book exchanges will fail. In College Park we have a successful one, for instance. The world has not proven that coffee houses can’t start. More have started since Starbucks spread than in the years prior to it. I know of countless examples in the DC metropolitan area that are all less than 3 years old and thriving. The world has not demonstrated that ad-supported sites can’t thrive. There are countless examples that we all know, but it just becomes more challenging every year. As for your issue with restaurants or bed and breakfasts, I see no reason for their failures other than poor evaluation of location, costs, and marketing. Plenty of new restaurants succeed every year. I could go on…

    I’m not specifically trying to attack your idea, and I imagine you’ll follow up with something more productive like how to seek out innovative ideas and find ways to suppor them. But the truth is that the ideas above and all the other ideas for businesses out there just take time, energy, and planning. There are markets that are more saturated and ones that are more open, ideas with talent that’s affordable and accessible or difficult to attain, ideas that are expensive upfront and ones driven primarily off creativity and time. There are a lot of things to consider, but most of these ideas above are ideas that might very well work. I see them succeeding not just online, but in many local arenas. I just hope people will think big but plan a little better…then any idea may be worth consideration.

  21. avatar
    paul is an online tshirt company started 5 years ago by two young guys and now revenues $1.6 million per annum

  22. avatar
    Darren Heitner

    Great post, but I am not exactly sure why you call them “frat-boy” business ideas. I am at the University of Florida and I cannot begin to tell you how many new book selling/social networking/etc. websites have sprouted up recently, but a simple search on facebook shows that most of the creators are actually the farthest thing from “frat-boys.”

    Anyway, instead of only dissing on the people who have the balls to startup their own ventures in college, maybe you should offer some suggestions about ideas that may work.

  23. avatar
    Pula Desh

    Horrible opinionated article. Give some rational explanations for your bombastic opinions, and maybe somebody would listen.

  24. avatar

    yet people are making money on some of these ideas…when i was in college, my housemate made a killing doing a discount card.

  25. avatar
    is everyone stupid?

    yet more people are not. are you people reading the article? it doesn’t say all of these are always failures, it says they are most of the time. which they are.

  26. avatar

    i know what i’ll do, i’ll make another wiki! 🙂

    just kidding, ramit, i think pbwiki is actually quite useful.

  27. avatar

    You forgot eBay drop off store. I wish I had.

  28. avatar

    Well, apparently PBWiki isn’t all that great either. Or Yahoo might have acquired it instead of another Wiki service.

  29. avatar

    I have an issue with “I hate to burst your bubble, but if you think a website with any kind of meaningful revenue can be run out of a spare bedroom, with the investment that implies, you are totally delusional.”

    I am a 19 year-old full-time college sophomore, and I run an online business from my bedroom. I make about $100,000 a year profit, which I think is pretty meaningful.

    Obviously, I was lucky in a lot of ways, and not everybody can achieve the same thing, but its possible.

    With the internet, you can start a website for $20 a year, and a lot of work and make, if not $100k a year, but certainly more money than a frat boy can spend on beer.

  30. avatar

    There is the Toronto University Student’s Book Exchange (TUSBE). But I don’t think that was created to make money (since there is no way I can see to make money with the site) and it also had the cooperation of the university bookstore. Not to shill (I’m not involved with it, and since it doesn’t make money there’s no point to pay shills), but if you’re at Toronto and not using TUSBE, then you’re probably wasting a lot of money. The way TUSBE seems to survive as a useful service is that it allows students to markup their used textbooks by a small amount (for example, the university will pay you $67 and sell it for $80-90, and thus you sell it for $70 on TUSBE) and consumers get a good deal. The only drawback is that the university will buy your textbook (as long as it’s the current edition) immediately and so you don’t have to wait while wondering whether people will buy. Thus I suppose the best solution for someone posting on TUSBE would be to figure out how much the university will pay for your textbook (I think they work based on a formula) and then price it a little higher (but lower than the university sells it for) until the last day of the period in which the university buys back books. If you hadn’t sold by then, remove your listing and run to the university bookstore.

    I got my econ textbook and study guide for a combined price of CDN$70 (I always end up paying $70, paid the same for a Psych textbook and study guide, which I sold to the university bookstore for $67, hence my example above). It’s a lot less than CDN$140 for the book and study guide new and CDN$90 for the used textbook alone from the university bookstore.

    Anyway, that’s a book exchange that works, but I don’t think it started for profit, so it doesn’t need to think of how to make money off its clever idea (the “frat-boy business idea”).

  31. avatar

    So, from now on, anyone who fails with businesses based on any of these ideas (I’m sure there will be many) will be people who failed to listen to your advice. Of course, anyone who succeeds with any of these ideas (I’m sure there will be at least a few) will also be people who failed to listen to your advice. Where’s your pertinence?

    I could be flippant, and advise you not to start a business based on giving entrepreneurial wannabes such meatless advice about business, but there is some chance that you could be quite successful at such an enterprise. After all, Barnum’s Law has not been repealed.

  32. avatar

    Every idea is a good idea. The key is on evolution and innovation. There aren’t any starbucks if the co-founders think coffee shop is a dumb idea. Same goes to if Flickr founder thinks Yahoo! Photo is enough.

  33. avatar
    Shanti Braford

    I make $3k per month doing 2-5 hours of work from ad-based sites.

    No, I’m not a millionaire. But you can do the math — that’s $600 per hour.

    Setup time for ad-based sites can range from a few minutes to a few long weekends.

    To build a service that people are willing to pay for, it can take considerably longer. (many months, usually)

    Obviously there can only be 1-2 Googles/Overtures, but those are ad-based businesses as well. Would you have given the founders of Google the same advice?

    Great points though, Ramit.

  34. avatar

    yeah you shouldnt talk about how you cant make money doing things esp if you havent tried it.

  35. avatar

    Hahah…great post Ramit! In my college experience, I’ve met people who’ve tried starting EVERY one of those biz’s!

  36. avatar

    Your advice is terrible, and you have nothing to back it up with.

    You started an online t-shirt company with cafepress, with 3 designs, and your company failed? You just don’t know how to sell T-shirts. My sister bought 144 T-shirts from American Apparel, did some doodling and stitching on them, brought them to Japan, and sold all of them for $72 each. Remember those “Girls Kick Ass” T-shirts that were around in 1994? That guy made $1.2 million dollars in six months off of those.

    Some guy didn’t know how to start a coffee shop, so it is a bad idea? In this case, your information is false. Coffee shops do not have high fixed costs. Compared to starting a cafepress store or a blog, maybe… but compared to most any other business, the startup costs are dirt cheap. You have to pay for rent, a few machines, coffee, and people. Coffee has a higher markup than liquor. If you know what people want and do your marketing right, coffee is a great business.

    Perhaps you should explain how coffee is a bad business to the guy who started Lu Lu Carpenter’s in Santa Cruz. Or the guys who started Stumptown in Portland. Or the guys who started Ritual on Valencia. Or Blue Bottle in Berkeley and Hayes Valley.

  37. avatar

    I think business failure statistics are greatly inflated by people who literally wake up one day, quit their jobs impulsively, and start one of these eight businesses (or similar ones).
    No planning or prep of any sort…

  38. avatar

    I’m a fan of your blog, but as a frat boy, I’m mildly offended at the way you stereotyped us, Ramit.

  39. avatar
    Stu Schaff

    How did you decide upon the label “stupid frat-boy business idea”? Does this mean that the idea is stupid or the “frat-boy” himself is stupid?

    The list of “frat boys” who have gone on to do great things is quite impressive. My chapter of the fraternity I belonged to was home to
    Martin Leaf (Founder, Leaf Candies and Donruss Baseball Cards) and Ron Popeil (Inventor and Owner, Ronco Industries), among many illustrious others. These two “frat boys” had great ideas and stuck with them. And I would argue that they’ve been tremendously successful.

    I think that the list should have been titled something along the lines of “markets that are oversaturated,” and even then, we would probably be able to find counterarguments.

    My advice to anyone looking to pursue a business idea is to spend a significant amount of time thinking about it and to talk to people (your potential customers). Don’t spend too long sitting on it, though–the only thing worse than failure is not trying.

  40. avatar
    Dan Marques

    I just wrote about this on my blog.

    I think a more clear understanding of entrepreneurship is required on Ramit’s part. The ventures listed are lifestyle ventures, not every idea needs to be (or should be) the ‘next google’.

  41. avatar
    Andy H

    This article was so right on, it’s not even funny…

  42. avatar

    Wow…What a pathetic article, not to mention web site. Who are you to tell people what will work and what won’t work? You basically just killed the dream of hundreds of people who might have launched a business here and made it successful, heck I have launched 3 of them and 2 of them are successful, with one being wildly successful.

    Furthermore, what credentials do you have to advise people on their financial situations or their future endeavors?

    The reasons these businesses fail is because someone sees a site like facebook and says wow I can do that, forgetting that a business plan and detailed research is needed before launching.

    Get your head outta your ass and find another field of study, you obviously can’t provide sound financial advice, especially for students.

  43. avatar

    Amanda was wearing the dysentery T-shirt on yesterday’s Rocketboom.

  44. avatar
    crazy girl

    yeah i worked for a student company that had a discount card business and it basically tanked after this year. i sold 20 cards and had so many left overs this year.

  45. avatar

    Although I do see lots of stupid tshirt companies, they don’t all fail. Look at for example, good shit.

  46. avatar
    Stephen M (Ethesis)

    Hmm, when I was in law school we had a book exchange. Worked like a charm, had been going for years and kept going.

    But, I found myself agreeing with the rest of the article, glad I read it.

  47. avatar

    My favorite part of this thread is the guy in #39 bragging about how Ron Popeil was in his frat. One wonders if the comment poster himself owns a Showtime Grill.

    By the way, the best fratboy business idea ever, given to me by a drunk fraternity member friend, is this: A bar that sells gas.

  48. avatar

    #42 needs to CTFD. Figure that acronym out for yourself.

    While I honestly have no idea how qualified Ramit is in terms of financial advice, I took this article to mean, “These are stupid ideas because they seem obvious, people will start them up without thinking, and they generally don’t succeed in the form they are started up in.”

    If someone decides not to start , or, I highly doubt we’re losing valuable business. [hint: I’m being funny with that last sentence]

  49. avatar

    >> I hate to burst your bubble, but if you think a website with any kind of meaningful revenue can be run out of a spare bedroom, with the investment that implies, you are totally delusional

    i run a online business with no employees from my spare bedroom. I make more than 1 million/yr in net profit

  50. avatar

    Ramit, I disagree with your “making money from ads” concept. If you are someone like YouTube, yes you will have a problem making money from ads. Advertisers don’t want to associate their brand with crappy home made videos.

    However, if you are an online media company (for example) and you offer value (and have the traffic), you will and can make money from ads.

    Online ad spending is touching $25 billion according to some reports in the next give years and content companies have the most to gain from this. Don’t forget that HP or Intel doesn’t like to spend money on a single network like, they like to saturate their advertising budgets and this will continue to happen provided you meet their requirements.

    Look at AOL and the recently acquired Weblogs, Inc. blog network. The entire company is moving from subscribers to advertising based model, so yes, ad model will work – just not on social network sites or sites where users generate most of the content that’s not moderated.

  51. avatar

    This has to be the worst article I have ever read. People fail, its just about getting it right. You think 50 years from now MySpace will be the only one? Be innovative! Revenue from ads are googles main source of money.

  52. avatar
    R. Kennedy

    This is funny because I actually had the idea of starting a college text exchange when I was in school and thought it was the most original idea in the world. When I finally did some reserach, I found that it wasn’t exactly a novel idea. In-fact, the internet is littered with exchange sites, many with very little usership and as mentioned the success of these exchanges depends on students actually using them.

    So I decided not to start a text exchange, but as a side project I did start a site that tries to help college students talk about good ways to save money on textbooks and I also compiled a database of most all of national textbook exchanges and I allow users to rate and review the sites.

    You can check it out here:

    It also has a lot of information on e-textbooks and all the other sites that attempt to help you save.

    It was really just a good project for me to learn how to create a site using CSS and XTHML, but I thought some of the info could be useful.

    Maybe if people reviewed the sites, and rated them it would seperate the wheat from the chaff.

    Although, clearly, Amazon, and Half — all the biggies — are the most reliable places to find and sell used books.

    Okay, that’s it.

  53. avatar
    Matt Lauzon

    You seem to have forgotten College Humor clones. Although even mediocre ones can turn a profit, they have to be one of the most common college ideas. I personally have heard about ten people discuss starting thier own since arriving at college.

  54. avatar


    I must say I am disappointed in this article. As a proud second generation member of Sigma Chi, not only am I offended of your stereotype of “frat boys,” but would you not argue that college is about learning? Lets not kid ourselves, very little of learning at college happens in the classroom. Granted, some of the businesses might not succeed, but what the people involved with them should have learned throughout the process could be invaluable later in life. You should go into business with what you’re comfortable with, and what else are college kids more familiar with than most of your topics? Plus, college is the perfect time (if there is one) to run a business into the ground; when all you lose is some drinking money as opposed to later in life when your mortgage or food for your family might be on the line.

  55. avatar
    Sam Garfield

    I agree with everyone except ads. It’s really easy to make money off of ads – even serious money. Just not on google ads.

    Look at your average semi-successful blog like lifehacker. 3.5 million pageloads a month and 5 ads running with an average CPM of $8. When you do the math you realize they are making over $100k a month, and this is just one of their 10+ blogs. There is a reason bloggers make $30k a year and it’s because blog owners aren’t going to miss that much money.

    The ad industry is 10x bigger than the computer industry. People are falling all over themselves to buy ads from places that people see.

    If you can generate traffic, you can live off ads. It’s not hard to generate traffic once you learn the system.

  56. avatar
    Pragmatic Finance

    The book exchange idea had crossed my mind earlier this year. I’m not a “fratboy” but I considered it when I walked by the bookstore as they were buying back books for the semester at prices much less than you could get on Amazon or

    I think you could create one to “screw the bookstore” but not really to make much profit. At least not any that would make it worth the time to set up the business, website, and market it across campus. You would need to have a very large group of friends in similar classes to get past the chicken or egg issue to get the exchange started. Not worth it just to take some profit away from the bookstore.

  57. avatar
    sandy kory

    nice post, ver provocative,
    but i have to call you on this.

    t-shirts: lots of traffic heavy sites are making a killing on t-shirts. google “t-shirts” and i promise you everyone in the serps is making serious cash.

    online ads: umm…i think google and yahoo are doing pretty good with this.

    social networks: lots of money to be made here. it’s tough to get consistent traffic, but if you do, monetizing it is trivial…see my two points above.

  58. avatar

    I agree with them all except the one about ad based revenue.
    Ive amde great money primarily off ads in a variety of different venues.

  59. avatar

    What is this world coming to? Frat-boys getting offended by being stereotyped? Have another beer! That’s what I did when I was in my frat house.

    Those 8 ideas aren’t all crappy – as stated here in the comments many people have have successes with those businesses. But, as with any start-up, poor implementation and execution are surefire ways to fail. These are the business that seem deceivingly easy to start, but are equally as easy to fail.

  60. avatar
    Dr P

    I have a great idea – buy some cheap t-shirts, draw a design on them in coffee, traced from a book that I bought off one person to sell to another. I can sell these on my community site (with Sudoku) at a ridiculously low price that can be discounted further by purchasing my exclusive discount card.

    Have I missed anything? Oh, yes – of course – each t-shirt could have a targeted ad, which is where I would make all my money.

  61. avatar

    I agree that many of these ideas are destined to fail, but that doesn’t make them stupid ideas.

    I made all my mistakes with an on-line t-shirst store before I started a ‘real’ business.

    I knew I’d run it for 12 months then close it down, no richer than when I started.

    The experience was invaluable and it only cost a few hundred dollars.

    I’m glad I did that first, rather than my real company – mistakes in this industry are far more expensive.

  62. avatar
    Andy Higgs

    I agree with some of the points you make; these are very common businesses amongst students, and often they don’t work. However, I don’t believe this is due to the concept, it’s down the to the way you run it. I know people who run t-shirt businesses, discount card schemes and book exchanges who are very sucessful. Its a question of lateral thinking and providing a product people will become intoxicated with. Maybe it’s different in the US, but I know a lot of entrepreneurial types who seem to capitalise on these sorts of ideas, mainly because they have no competition and have a USP that captivates the audience. I really don’t believe that all these suggestions are true failures-in-waiting – the problem is often not the concept itself, it’s the naive people running the show.

  63. avatar
    Sam is an infinitely bad domain name. It contradicts itself.

    I’m going to start a new business selling domains. It’s called

  64. avatar
    Mikel Maron

    Dude, I started a book exchange site that failed .. but it failed long before any elses failed!!

  65. avatar

    This story makes me want to go out and try to do every one of these. I mean, if 9 out of 10 businesses fail, then here is a great list of no-fault failures. I can get all of mine out of the way without ever stretching for a NEW enterprise to fail at.

    Plus, it just feels like a great challenge for someone: stop whining about whether or not Ramit’s right, give us a really good piece of worthless anecdotal evidence.

    In other words put up, or shut up.

  66. avatar
    Lou P.

    Great post. Interestingly, I had a plan to start a t-shirt business when I was a college “frat boy” in 1998. I bought the URL for it and everything. But once I realized the difficulties in it that you pointed out, I decided to call it off…

  67. avatar

    I agree. A lot of people start a business without research and end in failure. Maybe that’s part of a requisite learning curve for some people. Even with good research, it’s sometimes still hard to root out that magicical formulation of success when you’re new in business.

  68. avatar

    you fail because you haven’t put enought time into it. you can’t just do something half assed and think your going to make a lot of money off of something.

    check out my myspace site.

  69. avatar


    I am going to comment on the last point in the post…making money on ads.

    My company publishes magazines for colleges around the country. We started the company in January and sold $350,000 during June, July and August.

    We are operating on a 35-40% margin.

    Projecting $1.2 million next year.

  70. avatar

    I think the point is that if you’re going to start a business, you have to be very serious about it. And it is very hard to compete against sites like Myspace and Netflix. They have a lot of money and you probably don’t.

    It is very possible to make good money with Google ads, but it takes a lot of work and time.

  71. avatar

    The reason your t-shirt business failed is because your t-shirts are horrible.

    All it takes is one good idea. I bet the guy who invented Big Johnson t-shirts is laughing at your article as he counts his millions.

  72. avatar

    As a frat-boy I resent your article – but you are correct. Having ran a successful online business for the past 6 years I am constantly pitched ideas similar to these, and it’s hard to tell people they won’t work, or to put it better – that it’s not worth my time to work on it.

  73. avatar

    My favorite posts here are the one that say something to the effect of: how can you say book exchanges aren’t a good idea! what about what about

    That might be a good point had you written the article before these companies existed, but does anyone want to start a company in direct competition of one of these companies (or Wal-Mart, for that matter). As for me, I think I’ll pass in favor of something a little more original.

    I guess many people don’t understand the numbers game. Any dumbass can tell you a horse is going to win the race, but they never seem to know before the race starts which one is going to win. And in some of these business ideas, the race has a million horses. Oh well, what are you gonna do?

  74. avatar

    I’m shocked at the unwillingness of people in taking risks. Thats true entrprenueship…..taking risks.

  75. avatar

    Stupid frat boy business idea? These guys seem to have an interesting rev model.

  76. avatar

    The key to a business like a coffee shop is going to be all about location relative to traffic and competition. As the article says the margin on coffee can be very high but you do need to sell enough coffees to cover the fixed costs. In my town here 4-5 coffee shops opened in the last couple of years where there was one before (and nothing else changed). Only one closed down so far which has surprised me actually that more haven’t failed yet.

  77. avatar
    Growth in Value

    Am I the only one who thinks “THERE IS NO MONEY IN T-SHIRTS” would be a hilarious T-shirt slogan?

    There’s a free frat-boy business idea for you all. I fully expect to see those being sold on ebay shortly.

  78. avatar
    huge art

    I prefer japanese way of thinking: do what other people do but do it better. The fact is anything can be done better…

  79. avatar
    Mr Funny T Shirts

    Some very good points here but I don’t think these ideas are necessarily bad ones, they are just ideas that lots of people seem to think will be easy, hence lots of people do them and fail. It is possible to make money with T shirts so long as you do it properly and think it through and understand where you are going to get your customers from.

    As for advertising this is similar, people think if they stick a few Google ads on their myspace page they will rake it in. But again it is possible to make serious money with advertising, people do make serious money from affiliate marketing, but not in a get rich quick for no work kind of way. The websites have to have a reason for people to go there, and a reason for them to click on the ads, eg price comparison sites for which there is endless competition. At the end of the day you just have to do things well and know that things won’t just fall into place and customers walk straight to you.

  80. avatar

    Most so called “new business ideas” are just copies of already existing businesses. As another respondent mentioned the main reason numerous businesses fail is that people want to “make a difference” but fail to create something new and if they finally do, they usually fail in marketing.

    Let us face it. Small people as me have usually little chance to achieve something big alone without loosing sanity and money. I prefer to keep things simple and make rather small certain business instead of big one involving many uncertainties and risk.

    At I met similar guys like me looking for good business inspirations and some real stuff I could use in my search for new business. Here I also found that only 30% seriously considered business ideas make it into some sort of start-up. The site does not mention how many make it into a sustainable business. I can only guess it will be far below 30%.

    Good luck with your new business discovery!

  81. avatar

    You can learn more from experienced people rather than professionals.. I had a coffee shop, ran it for 2 years. It always made money, not much, but solid + revenue. It was a coffee/snack shop before I took it over but it shut down; so I took it over because I had a vision. I removed the food, added Hookah (key unique product in this tiny town), after first year of operation, I added high point beer and wine. Saturday nights I had belly dancers. The point of this comment is if you have a dream/vision, go for it. No matter what obstacles I faced, I always made it happen. You better have the courage, stubborniss, perseverance, and stamina of 10 men & women. Do it with cash money that you are willing to loose, because no matter what, IT IS A GAMBLE. I always had my fulltime job, so no matter what I had money to live off of. Don’t depend on your business, but hope and aim for the best. Any business takes a lot of hard work and dedication. Its a 24 hour job with lots of advantages and disadvantages. Technically it was a coffee shop, but with a little twist 😉

  82. avatar

    Before there was myspace and facebook there was FaceParty.Com and FaceTheJury.Com …

    FaceParty allowed you to have friends, a network, etc.. it just didn’t have comments..

    FaceTheJury is now basically defunkt and has now turned it self into some Free Online Dating site..

    Before home depot there was Menards

    Before Walmart there was KMart..

    I see your point, and 99.9% of these frat boy ideas will fail..

    Oh.. lets not forget the book exchange called..

    Which just recieved 2.2million dollars in Venture Capital this week. 🙂

  83. avatar

    Here’s a friggin genius idea kiddies: Start a blog. Yeah, start yet another tired blog that rants and raves about how stupid everyone else is, without actually offering anything constructive. Like talk about all the stupid business failures out there and cite a few poorly executed ideas as proof of your platform. Tell people that competition is the reason they’re ultimately going to fail. That, and lack of originality. (Because genius bloggers like you know that the only successful businesses are the ones that have never, ever, ever been tried before. Nature loves a vacuum, kiddies). And tell your readers that the proof of their impending failure is clearly evident in the shitty historic performance of your own business ventures (ie: if you can’t do it, nobody can).

    Got it? Now get writing. Head straight for and start your new smarter-than-everyone crusade. It’ll be a hit.

    ps: I had a T-Shirt company when I was 23 and made $260k in one semester off school.

  84. avatar
    Nick Pantic


    I liked some of your explanations against easy businesses above, but I must suggest to that any of this business are not exploited in my country and across Eastern Europe, in it’s genuine form, on local language.
    So people it goes on…

    Best regards
    Nick Pantic

  85. avatar
    Sebastian Balaciu

    good post, i like some of your ideas i’m not sure all of your conclusions are right.

  86. avatar

    I think a lot of the negative comments missed the point of the article… of 100 businesses that start any of these ideas – maybe 1-2% will be successful – these ideas are the most commonly applied – and hence – most commonly failed business ideas… if you want to do something successful either do something innovative or do something 10x better than the competition… and just a point re: the ads – google may have massive market capitalisation with approx $150 billion in shares – but its profit is still only around $1 billion per year – thats about 0.6% return on investment… thats a pretty crappy investment if you ask me… don’t get fooled by the hype – google is just another behometh – how long until the next david comes along and slays it with a little rock… 😉

  87. avatar
    Mr Zone

    Also one more bad idea is posting in blogs just so you can put a link to your website.

  88. avatar

    what about or pr the guy at these people make 6-figure salaries from ads on their blog(s). i think that steve pavlina is right when he says that you can make money (from ads) as long as you’re producing great content (although it isn’t for everyone)

    some links: and

  89. avatar
    Alex Boutet

    Hey Ramit works really fine. I’ve sent three books, recieved four. I manage to get more books than I actually send, but this book-trading system works fine.


  90. avatar

    You are an idiot. T-shirt not make money? maybe if you had shitty text and clip art on cafe press tee. It’s not about selling the t-shirt, it’s about selling the brand.

  91. avatar

    Interesting stuff… I am a college frat boy currently and I have a t-shirt company, among other businesses.

    I have run my t-shirt line for 4 years and have landed it in 50 stores in 3 countries, on the jay leno show, the country music awards, and even had one design ripped off by Target.

    I feel that this article is discouraging, and you have to appreciate people whoa re able to start businesses at a young age. Usually the businesses that are started to meet a certain demand do the best. Businesses like Kinko’s, Domino’s, Jimmy John’s, Fed Ex and Facebook were all started by college kids.

    You start a business for one reason to make money, and you do this by either taking an idea lready in existence and making it better. Or you introuduce a new idea to the market.

  92. avatar

    Well how should I start hum—about the T-shirt business being “stupid frat-boy business ideas…” I strongly disagree to that comment. I think its a good business to be in. I have two store in Ocen City MD and each of them last year alone made $250k profit… so i am not realy sure what you are trying to say..” stupid frat-boy business ideas”

  93. avatar

    There’s only one good point that this article brings forward quite clearly. All of these businesses either WORK OR THEY DON’T. Am I the only one that realizes this is applied to ALL types of business, not just “frat” ideas? Some coffee shops work (Starbucks), some don’t. Some online bookstores work (amazon), most don’t. Some classified sites work (ebay), most dont… and not to mention the number of clothing lines out there that are bringing in enormous revenues. Will anyone ever attempt to make it as an entrepreneur if they listen to your opinionated (bullshit) article?
    The only paragraph worth reading here is the last one that advises “frat-boys” to learn from the ideas/methods that aren’t successful. Doesn’t really take a genius to figure that one out now does it?

  94. avatar

    There’s only one good point that this article brings forward quite clearly. All of these businesses either WORK OR THEY DON’T. Am I the only one that realizes this is applied to ALL types of business, not just “frat” ideas? Some coffee shops work (Starbucks), some don’t. Some online bookstores work (amazon), most don’t. Some classified sites work (ebay), most dont… and not to mention the number of clothing lines out there that are bringing in enormous revenues. Will anyone ever attempt to make it as an entrepreneur if they listen to your opinionated (bullshit) article?

    The only paragraph worth reading here is the last one that advises “frat-boys” to learn from the ideas/methods that aren’t successful. Doesn’t really take a genius to figure that one out now does it?
    Posted by Scott at April 29th, 2007 at 3:48 p

  95. avatar

    hey ramit…
    i dont agree with most of the points you’ve made as i believe that any business can be made successful.. its just that not all people can be successfull in all types of businesses.. for example,in the same way that you may not have been able to run a t-shirt business successfully, coke might not be able to run a supermarket or restaurant business successfully.
    Can you imagine that even big companies with all their clout,money, consultants,research and every other benefit they have on hand still fail in many new businesses they try..
    All i am trying to say is that every person who wants to go in business has to find and create a niche.. and just like the big companies fail at their businesses beginner’s will also fail.. the secret is not to give up until you find success no matter how many times you have to try..
    But then the question arises… what are you ready to give to get the success you want… many people want something for nothing..
    anyone can be successfull in anything the do.. but they have to strive to be the best in whatever they choose to do..

  96. avatar
    Just another browser

    Well, it seems to me that most of the people commenting on this article have taken some sort of offence at the poster. I haven’t even scrolled half way down and have come across several f.this and f.that types. All that I can say, in my own opinion, would be that such commenter’s have really missed the point of this article. There are so many people trying to prove the poster wrong by stating “Google”, “Yahoo”, “I make a million on ads”, “I make a million on t-shirts”. When in fact the poster is talking about college students whom are trying to start such businesses. I don’t feel he’s saying “don’t EVER start a coffee shop!” All he’s trying to say is “don’t start a coffee shop in hopes of making a lot of money on campus as a student”. Again, in my opinion. Of course there are going to be people who start a discount card company, and they might even make a dollar or two, but just stop and think how long your school has been there. Is it possible that a previous student may have considered the same idea? Furthermore, if they had, and it was extremely successful, they why aren’t they still selling them on campus today? I didn’t read the poster saying there would NEVER be another MySpace, facebook or whatever. I read his opinion that your chances of you being the one to change history are so small, that maybe you should make another million off of your ad-based t-shirts so you’ll have to time and money to invest in the proper research, development, technology, staffing and distribution. So it is perhaps this is one man’s blog concerning his opinions as stated. If you don’t like it you can, by all means, continue to post your disgruntled comments, start your own blog to disavow our hero, or really stick it to him. Go out and start a coffee shop on campus that exchanges books for funny t-shirts with ads for Netflix of discount card networking. That’ll show ‘em 😉
    My 2 cents, no one asked for.

  97. avatar

    Well, it apparently why he is putting down those business ideas—
    He obviously wants to start his own t-shirt businesses, cafes, and social networking sites and wants to eliminate the competition. Bravo

  98. avatar

    E-Rock’s right yet wrong — if Ramit really wanted to kill the competition, he shouldn’t have written this article at all. He should have let the drunk (let’s be honest, they’re high too!) college students with an “idea” keep starting these businesses and failing, so a committed entrepreneur could step in and make a killing doing it right.

    I think a lot of the posters here miss the point: as someone else said, all these ideas can and have made money for people. There’s successful T-Shirt companies, coffee-shops, ad-revenue generating websites, etc. These businesses are run be entrepreneurs or by corporations, not by college students. Now, *SOME* college students *may* be entrepreneurs, too, but mst aren’t. All of these ideas are tricky ones — deceptively so, because they seem really simple — and to succeed require a lot more work and attention than a not-very-entrepreneurial college student is going to be able to muster. Which isn’t to say that a successful business cannot be run by college students, but there are other, better ideas that don’t have the pitfalls these ideas do.

    One other thing: I think a lot of college student-run businesses fail not so much because they’re bad ideas but because they’re too bound to the rest of the college experience. A textbook-exchange on campus seems like a great idea, until you realize that by the time it gets started (since you’re only especially busy at the start and end of the semester) you’re going to graduate, and unless you’re committed to spending the next dozen years growing a campus-based business, you’re in trouble. T-Shirt sales, too — there’s a great market for school-specific t-shirts, but to exploit it, you have to stay and work on campus. Ditto again the coffee shop — are you goig to want to be so deeply embedded in the campus crowd as you get further and further removed from college life yourself? Can you stay excited about the troubles and enthusiasms of 18 – 22 year olds when you’re 28, 34, or 47? Certainly some people can, but it’s a rare case.

  99. avatar

    “THERE IS NO MONEY IN T-SHIRTS. It’s a hopeless business with no margins and horrible inventory problems.”, followed by a link to purchase your t-shirt…nice.

  100. avatar

    Excellent post. Thank you. I don’t believe that these ideas are worthless. One can come up with a T-shirt company that is successful, but they would have to have good content or provide something unique. Actually, all of these ideas would work perfectly if they had a unique aspect to them, or if the people involved are really passionate about what they are doing. The problem is that most of them aren’t, and as you stated, most of these people are only trying to make money. They follow niches.

    “OK we need money! what’s making money right now? Starbucks? Let’s start a coffee shop!” Chasing after a niche is unlikely to succeed simply because it’s usually dominated by the Big Boys by the time you get into it.

    (btw the Remember My info and Forgot My Info buttons do not cancel each other out.. both get clicked and remain set to ‘true’ ??)

  101. avatar


    I found your site about a month ago and, surprisingly, I agree with many of your opinions. I say “surprisingly” because I am a broker of mortgages so my views are typically very different from that of popular media and the crap I hear some of my clients come to me with.

    However, I must say that I resent being catagorized as on of those “frat boys” and I would say if you were to catagorize the group this blog describes it would be better described as “naive college entrepreneurs” or “drunk entrepreneurs”. I realize “frat boys” makes the title more appealing and that’s the name of the game, but I resent the term “frat” as well. I wouldn’t call my fraternity a “frat”…you wouldn’t call your country a “cunt”, right?

    Keep up the good work, I appreciate your straightforward delivery for the many individuals who need it (not excluding myself). Thanks.

  102. avatar
    John Cason has successfully developed a “project” to swap books and make money by purchasing credits. The same guy has started, and

    This is the only “swap” system that I have seen work.

  103. avatar

    personally i disagree with most of your points. i think that the only person who can limit you is yourself. you will never know whether an idea works until you try it out. the greatest business people started with an idea and took a risk by trying it out.

  104. avatar

    I think the point of this article, which is never stated clearly, is that starting a business without an understanding of the market niche, and having an understanding of what it takes to run a business, is what will make a business fail. Personally, I know someone who created a website based solely on (referral) ads for other websites, and he spent a few months getting it off the ground, and now he sits back and the website earns him 5 figures each month. The problem in entrepreneurship is not the idea, it’s the execution.

    And a couple points to several commenters: Starbucks is built on producing coffee — not their coffee shops. The Starbucks coffee shops simply market their product, not vice versa. Second, people talking about Google/Yahoo/whatever as an ad-based business: Google and Yahoo are *search engines.* Google was created as a search engine, same as Yahoo. That these companies sell advertising, and make lots and lots of money at it, is something else.

  105. avatar

    Wow, it took a long time before a former frat boy trotted out the old chestnut about “don’t call a fraternity a frat, you wouldn’t call your country a…”

  106. avatar

    I don’t get this article, you can make money with all of this you just have to do it right. You shouldn’t compete on price? Because it’s hard? Do you live on another planet?
    Half of this list is full of people who competed on price

  107. avatar
    Andrew Kinnear

    What a great list. Many of my ideas have fallen into this category. So many in fact that I started a contest for people to submit these kinds of ideas, put my own money in as the prize, and have no legitimate business model.

    Win my $1000 by telling me and the judges what your genius has blessed you and your readers with lately:

    Let me know what you think of the concept…

  108. avatar
    Your Worse Nightmare

    Stop writing to discourage entrepreneurs. Part of starting a business is rough patches and failures. Get a life and write about something positive.

  109. avatar

    Threadless(dot)com is making tons and tons of money selling shirts. Millions, with a startup cost of $500. But yes, most t-shirt companies will fail because they’re boring, mediocre, with no purpose or passion.

  110. avatar

    As I keep saying to an old school mate ‘ You can start a business with a couple a £’s’
    All you got to do is rotate the money such as buy your first small amount of stock, sell that and with it you buy more stock and-so-on.
    then before you know it your on your way.
    Make sure you have your head screwed on. Only buy products that you know that’ll sell.

  111. avatar

    The guy at meshplex makes alot of money im sure. He has a guide on how to make money from articles for the rest of your life:

  112. avatar

    I COMPLETELY agree with this article, mainly because we share the same sentiments. For those who think that this article is meant to be discouraging, get your panties out of a bunch cause it isn’t. I believe it’s just urging budding entrepreneurs to think outside of the box, and try to create something that hasn’t been overdone. Who gives two shit about, T-SHIRTS ARE OVERDONE. I mean, c’mon its the 21st century. A lot of the businesses mentioned in the list just isn’t gonna cut it anymore in the future, so we need to step our game up.

  113. avatar
    Victor Teixeira

    I just don’t agree.

    If everybody thinks this way there would be no Google, since the search market was already dominated by Yahoo, Altavista, Hotbot, AOL and others. But them the guys behind google just created a better product, created all the buzz and now they are number 1.

    Again, You Tube was not the first viceo sharing site, but the guys made the best video sharing site and now they are number one.

    Basecamp was not the first Project Management webapp, it’s not the most feature rich, but it’s the most successful. They have more than 1 milion customers.

    If I think the same way as you I’ll just stop everything in my life because everything you can think about has already been built.

    The answer is: make it better, make it from a new point of view.

    Or just make a totally new product with no competition, but that will be really hard.

  114. avatar

    The stream of lame business ideas with which I’m assaulted is exhausting. What amazes me is how people continually come up with the most pathetically obvious ideas and seem to think they’re original,especially anything related to advertising, auction, job or dating websites.

    I don’t bother trying to explain why they suck anymore, I just nod and say “you might have something there” while I slowly back out towards to door.

  115. avatar
    Gabe da Silveira

    I’m reminded of this t-shirt–just substitute “ideas” in place of “questions”

    Actually I wouldn’t be caught dead trying any of those ideas, but frankly, I think there are people out there who will make every one of them work. Any particular business idea requires the right characteristics in an individual to develop the potential. Without looking closer at how past ventures have failed, it’s silly to write off an idea because a lot of drunks have come up with it. At least that tells you there’s some demand.

  116. avatar

    Let’s not forget the fratboy entrepreneurs from the University of Florida who started a cocaine business; then sold it to an incoming pledge and his buddy. After running the business for a couple of years, they cashed out and sold it in turn. They used the money to start LensExpress. True story. Of course, they were eventually caught and spent time in prison, but LensExpress is going strong.

    True story.

  117. avatar

    Did No. 5 while in College. You’re right. I learned a lot about how to not run a business.
    No. 1 was done “successfully” while in grad school, but only because its sole purpose was to get the students cheaper books at the Peoples Bookstore, which was staffed by the students. So not a “business” and no one got rich, but the students spent less.
    As a follow up on the Peoples Bookstore when I was teaching at a different school, my course materials were photocopied, that bookstore charging my students, but not giving me anything for it as an author. So I just made the thing available for free, online.

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    Stop stereotyping

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    I have my own idea of small business.So case actually that: I’m gathering content for my new web-site. Of course I hope for a large number of website visitors reside in multiple countries. And I want to set up this CDN . Do I really need a Content Delivery Network or a simple hosting will enough?

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    A 100 such failures later on, the “frat children” will figure it out (the tough method– however most likely the only genuine method). Its the “all speak” people who offer me the creeps.

  128. avatar

    This article got me from the beginning because a friend approached me about starting the book store idea too.

  129. avatar
    Caitlin Johnson

    As a former sorority girl this was awesome!! Loved it and made me laugh