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Is frugality about saving money or making you feel less guilty?

In the fascinating article, "The Green Bubble: Why environmentalism keeps imploding," Nordhaus and Shellenberger cite this provocative study that has close parallels to frugality: "It's easy enough to point out the insignificance of planting a garden, buying fewer clothes, or using fluorescent bulbs...But the ecological irrelevance of these practices was beside the point. What downscalers offered was not a ...

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