1,031 people respond: How they spent money on Valentine’s Day

Ramit Sethi

[Update: Check out Slide #5. It’s hilarious how the percentage of men and women who bought “intimate apparel” is…equal.]

A few days ago, I asked you how much you spent on Valentine’s Day. With 1,031 responses, here’s the analysis:

Survey Results: Valentine’s Day Spending

  • 1,031 respondents were surveyed from about how much they spent on Valentine’s Day 2008
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  • 77% of respondents spent money on Valentine’s Day this year
  • Men are more likely to spend money on Valentine’s Day then women (79% versus 71%)
  • Men also spent more ($112 versus $66)
  • Boyfriends and girlfriends spent more than husbands and wives
  • Respondents spent $119 on their boyfriends or girlfriends, but only $94 on their husbands or wives

Who spent money on Valentine’s Day 2008?

  • Men are most likely to spend money on Valentine’s day
  • 29% of women didn’t spend any money on Valentine’s Day, compared to only 21% of men
  • Younger people are more likely to opt out
  • 24% of people under 30 didn’t spend any money on Valentine’s Day, but only 15% people over 45 resisted the urge to participate monetarily
  • Valentine’s Day is a luxury for lower-income earners
  • 30% of people earning less than $30,000/yr didn’t spend money on Valentine’s Day, but only 20% of people earning $75,000/yr or more kept their money in their pockets

See my other survey results about money here.

If you have any particular data you want to see in upcoming analyses, leave a comment here with an interesting idea. Dumb ideas will be mocked.

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  1. Vik

    Just FYI, your link to FindABetterBank points right back to you.

  2. Ramit Sethi

    Fixed, thanks.

  3. Ryan McCulloch

    Great survey, Ramit. Interesting results. So is there anything to take away from this? You got a take on the results?

  4. Patrick

    Good stuff. I’m a little disappointed that so few women buy flowers for their significant others. What happened to gender equality?

  5. Michael

    $6 for cards? That seems excessive – what kind of card costs $6?

  6. Presupuestos de Mudanzas

    A very exclusive cards.

  7. William

    I initially spent 26 bucks on a manny and a peddy. I found $1225.00 in the parking lot of the nail salon and spent another $200 on flowers and dinner. 🙂

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