Write like a human: 3 keys to writing sales emails that don’t suck
As a product developer here at IWT, I get to talk to a lot of our customers. Every week, I’m on the phone hearing about what’s new in their business, where they feel stuck, and
10 ways to start a business when you don’t have enough time
There’s a Catch-22 you’ll face while beginning your entrepreneurial journey: You’re partly starting a business for greater control over your time and energy. But until yo
We offered our first discount in 8 years. It didn’t go well.
In December, we did something extremely unusual for our business: We ran a discount. And the result was … a total flop. In fact, here’s an actual chat from the moment we sent t
How to launch a physical product
If all of these information products aren’t doing it for you, it’s time to get tangible and launch a physical product.