Ultimate Guide to Social Skills — Part 2

Why Social Skills Are More Important Than People Think


Have you ever totally embarrassed yourself in front of someone you just met?

Maybe you’ve done something like offered a drink to a recovering alcoholic at a bar? (Yes, I actually did this.) Or told a joke that completely bombed? Or maybe you’ve tried to start up a conversation...only to have it die out a few moments later?

If any of these sound familiar to you, then you know the importance of social skills.

But these examples only scratch the surface.

The true cost of not having this skill goes much deeper than just feeling uncomfortable or embarrassed from time to time.

Here are three key reasons why social skills are so important to your life.

Download the free PDF: “”

Download a free PDF version of this Ultimate Guide

Read it whenever and wherever you want.

Yes! Give me my PDF

Reason #1

Poor social skills have hidden costs


You might think social skills only matter for dating and parties, but they're absolutely crucial in business, too. They can be the difference between getting a massive payday or nothing at all.

Here’s an example: One of my friends runs a successful tech business and was considering acquiring a small, 1-man company.

After a night of drinking, he asked me what I thought of the guy behind the 1-man company. As a friend, I told him the brutal truth: the guy was way too cocky for his experience, I wouldn’t want him on my team, and I told him exactly why.

My friend canceled the acquisition the next day. That guy will never know that his social skills cost him a 7-figure payday.

While it might not be a million-dollar payday that you miss, that same thing is happening in your workplace every day.

Your boss looks at his boss and, at review time, they both agree some people just aren’t management material. Or they're not ready for the best projects.

If you can’t deal with people the right way, opportunities will keep passing you by. Are they passing you by?


Reason #2

Even the “naturals” work hard to be liked


Imagine your favorite celebrity being interviewed on a talk show

Take a second to imagine your favorite celebrity being interviewed on a talk show.

Isn’t it fascinating how they always have fun, amusing stories to tell?

While it seems like these stories unfold off-the-cuff, they’re actually tested, refined, and practiced for months in advance. In fact, these stories often go through many iterations before they’re ever ready to be told in front of an audience.

If you want to see someone who applies rigorous testing and practice before taking their work to a public stage, look at Chris Rock. It takes him at least 6 months just to develop an HOUR-long stand up show. But by the time Rock arrives on stage,
he’s flawless.

Chris Rock takes at least 6 months just to develop an HOUR-long stand up show.

You can take this same approach with your social skills.

Yes, improving what you say and how you interact with others will take some practice. And yes, it can feel a little weird to work on this. But every highly socially skilled person works on this -- even if they’re just practicing in ordinary conversations day-to-day.

Reason #3

If your social skills are missing the mark,
nobody will tell you


Imagine you’re about to go on a date or job interview. You don’t know it, but there’s a piece of spinach stuck in your teeth, and even though everyone sees it, nobody tells you about it!

A lot of us go through life like this. We have little idiosyncrasies that turn people off or keep us from making a good impression. Most of us never learn what they are, but once we’re aware of them, our lives can change dramatically.

I never understood why I couldn't get past the interview stage, even though I was a great candidate on paper.

Here’s an example: back in high school I applied to dozens of scholarships.

Even though I was a great candidate on paper, I could never get past the interviews. I never understood why until I videotaped myself giving a mock interview. When I watched the tape, I realized I never smiled!

I thought I was coming across as a fun, gregarious guy, but watching that tape I looked like a dull, humorless robot.

That was a crucial piece of feedback that I was missing -- and no one in the interviews told me about. Instead, opportunities just kept passing right by me, and I didn’t know why.

Of course, there are other ways to get feedback besides taping yourself, but the rewards can be just as profound.

Take a look at my friend, Michael Ellsberg, as an example. He’s someone who went from being a total loser in high school to becoming a successful writer, speaker, and author of The Education of Millionaires.

And one of the biggest turning points in his life came from getting brutal and honest feedback. The experience was so powerful he broke down in tears right there on the spot.

Watch this video to see how embracing feedback changed his life:

In this interview, which you cannot find anywhere else, you’ll learn:

  • The very painful — but necessary — starting point for any kind of personal growth work
  • How to get candid, brutally honest feedback from people instead of whitewashed compliments
  • The mental strategy for handling criticism from people very close to you (like your parents)

I want to help you get started today


Feedback from others gives us hidden insights we never would’ve noticed on our own. And it’s one of the secrets behind any socially skilled person’s success. But let’s be honest, asking for feedback out of the blue can feel a little weird and intimidating.

That’s why I’m giving you access to an exclusive video with one of my expert friends, Pam Slim. She’s an author, business coach, writer, and speaker.

In the video below, she teaches you how to gracefully solicit and respond to even the toughest feedback from others.

Exclusive interview with Pam Slim on how to solicit and respond to even the toughest feedback.

Learn the easy and painless way to get feedback from others so you can rapidly improve your social skills

Just tell me where to send it.

Why Social Skills Are More Important Than People Think | Ultimate Guide to Social Skills – Part 2