It’s true. With one piece of remarkable content, you can instantly turn yourself into a sought-after expert. The catch? You’ve got to create that amazing post first. Let me show you how that’s done. To do that, I’m going to break down exactly what you need to write a viral blog post.
Write content your audience wants to read. Did you catch that? You have to write what your audience wants. Just because you think something is interesting doesn’t mean the rest of the world does. When you write content your readers care about, they’ll happily devour your work.
Great content solves a problem. Think about one of the best-selling books of all time, How to Win Friends and Influence People. That book solves a huge problem for people: making friends. And it presents the information in a way you can use right away. It includes word-for-word conversation scripts and action steps for you to follow, which makes the content immediately helpful to you. Great content is about more than just the information. It’s about getting your audience the results they want.
Even the best content won’t get read unless it’s organized. Later in this guide, I’ll show you an easy way to organize your ideas so they flow. But the key point here is that if your writing is disorganized and jumbled, how can you expect a reader to stick around? You can’t. And they won’t.
Top bloggers don’t hide their beliefs, personality, and quirks. Instead, they create a personal connection with their audience by being themselves. (How boring would I Will Teach You To Be Rich be if I didn’t show my sense of humor and crack a few jokes from time to time?) If your writing lacks a personal touch, people will click away. Open up. Tell a story or two. Include a picture. The more real you are, the more you’ll stand out.
Great writing is like a great conversation. There’s give and take. I’ll show you some effective ways to do this later, but for now, just know that remarkable content prompts people to share their thoughts, comments, and feedback. It’s an exchange. You share. They share. And pretty soon, they feel like they know you.
Include ALL the information your readers need – without overwhelming them. Selena (one of my graduates that we’ll talk about later) did an excellent job of this. While most bloggers rehashed vague networking advice, she distilled her knowledge into specific action steps her readers could follow. Then, she went a step further and included word-for-word email scripts to try. If you wanted to network with VIPs, everything you needed was in that one post. Making it easy for your readers to implement your ideas is critical.
Don’t let this one scare you. Nobody’s expecting you to be the first person to ever write a blog post on XYZ topic. But good writers know how to put a new spin on old ideas. Another one of my graduates, Joyce, for instance, took a topic millions of people write about – freelancing – and applied it to work-from-home developers. That made her content unique, stand out, and resonate with the people who were looking for her fresh approach.
Joyce spent years learning how to be a freelance programmer. One day, she decided to share what she’d learned along the way in this single, detailed blog post. Because she spent time – upfront – making the content truly remarkable, her post resonated with tens of thousands of people. In fact it was so good, one of the writers at Lifehacker decided to feature her work. That one feature alone got more than 25,000 views and brought hundreds of new subscribers to her list.
Another one of my graduates, Selena, created one viral guest post. Because of how personal and detailed the post was, it received 250 comments, over 1000 shares, and she attracted over 2000 new subscribers to her mailing list.
The end result: she earned more than $30,000 from that ONE guest post.
If so, I created a free cheat sheet titled “15 Ways to Create Remarkable Content” to help you get started.
It’s full of the best ways to turn your ideas into unforgettable blog posts, including strategies and examples of each type of post.
And it’s free – my gift to you. Just let me know where to send it: