Many people who want to start earning money on the side struggle with finding their first client. They put off this task with worthless tasks like printing business cards and social media...and then wonder why no one is pounding down their door to hire them.
Stop doing this, please!
Finding your first client is easy once you realize it's all about getting out of your own head and solving the someone's needs. You need to find someone who could benefit from your services, then you need to deeply understand their needs. When you put those two together, you can create a proposal that's mouth-wateringly irresistible.
I've created a simple tactic to do just that called The Briefcase Technique. Here's how it works:
Note that it looks obvious, but the real magic is in doing your homework before you ever set foot in the room. 80% of the work happens before you ever sit down for a meeting.
Now, learn how to get deep
into your prospect's mind
The Briefcase Technique isn't just a list of things you can do. The key is DEEPLY understanding the wants and needs of your prospect. If you can truly understand your prospect, you can get results like this:
- "I used the briefcase technique to submit a proposal to a client and landed a $2,500 contract w/ continued business after." - Uy T
- "I love the briefcase technique. With it, I got jobs at 3 big Silicon Valley tech firms, whereas in my previous attempt, I did not get past the first-round interview with them." - Vishal
- "The briefcase technique to land many projects. One recent was a $2,000 website update to my existing design since I was able to present to the client the benefits it would bring including ease of updating and more traffic to their website." - Tim
