Case Study Writer

Can you write good case studies?

I’m hiring a professional writer for case studies on this site, iwillteachyoutoberich.com.

You’ll be responsible for taking many stories, testimonials, and examples from my students and turning them into full case studies. You may need to coordinate with my students to get the full story.

You should:

  • Have experience writing case studies
  • Know what elements to hit: emotional, tactical, aspirational — or a combination of the above
  • Have mastered the art of narrative. Case studies are not simply about facts, but telling THE STORY
  • Have samples of your written work available (required)

This is a part-time freelance position and you can work from anywhere. I estimate 10 hours/week to start, more if the response is positive. If you’re selected, you’ll be given ongoing work, as I always have case studies to be written.

Pay is competitive. Your work will be seen by hundreds of thousands of people per month.

Next steps

Below are several emails from one of my students. Use the example emails/survey respones to write a case study that includes WHAT they accomplished, HOW they did it, WHAT they said, and WHY they did it.

Note: Each case study will want to focus on ONE particular area (e.g., “From no idea to $5k/month” or “Can a creative artist earn thousands/month? Yes — watch how Jackie did it” or “Pivoting from a terrible market to a profitable one”).

  1. Use this as an example: 37Signals – Farhad Mohit
  2. Email the case study to ramit@iwillteachyoutoberich.com by Friday Saturday, 3/19 at 5pm PST.  Please use the subject line, “Case-study writing sample”

A note on this project: I wish there were a better way to find the right person for this job, but unfortunately, due to the number of people who will apply, I have to go through a process like this. Yes, I’m asking you to do free work (which I encourage any way). Yes, odds are you will not be selected. But if you are, and your work continues to be high quality, you’ll be awarded thousands of dollars in ongoing contracts.

I look forward to hearing from you.

Here’s the example information

Email 1:

Dear Ramit,

Happy Birthday! And thank you so much for the thoughtful personal card about E1K– very fine stationery, by the way.)

I also saw your post about your birthday and wanted to let you know what an incredible difference your work has made. This time last year, I hadn’t even found your website, much less gave finance any thought. As you know, I was a financial illiterate: Only dimly aware of spending less than I earned, money was a nebulous and grimly imposing concept. I didn’t even want to start to deal with it (barriers). I was only aware that I knew nothing and all advice out there was contradictory. (More barriers.)

Then I found your website and started reading. Sometimes your caustic tone and juicy, scathing sarcasm made me mad. Who did this guy think he was, anyway?! And yet, the things you said worked! I kept reading and started small: negotiating first small things (cell phone) then larger (car insurance) and even larger (utilties waived, free W&D installed, electric bill waived). For someone who had been incredibly intimidated on finance — I was afraid to even post a comment, due to ignorance– I started to grow bold. This is a pretty huge psychological shift!

I only made one New Year’s Resolution: Do whatever it takes to grow my studio. Shortly after came Earn1K which was, obviously, revelatory. (By the way: From $81K now on track to $90K since our interview! Not too shabby for a rookie!) Since I couldn’t do B1K, I set a goal of doing at least one project a month that at least doubles my (newly raised) hourly rate. This month I am teaching my teenagers to busk (play music outside for cash), so they can make real money instead of lame minimum-wage slavery. Not only is the challenge cool, but being able to teach young people to make great money independently is awesome.

Currently I am compiling unsolicited testimonials from clients, ranging from a neuropsychologist to top-top-top classical players, who are so impressed by the value of our work. The next rate increase should be a cinch! Not only that, but clients are now self-identifying benefits! No one even asks what I charge anymore! Most come saying they had heard of my reputation, and they leave articulating how their children are learning tons of life-skills that will help them succeed in ANYTHING. Imagine what that is worth to the parents in my niche!

Most of all, Ramit, I would like to thank you for the increase in confidence and happiness. In our interview, we talked about how great it is to be free of toxic fear and worry. Add to that I now am able to pursue *awesome* performance opportunities, since I have the financial leverage to say No to things that aren’t worth it. (A friend did background strings for Kanye West’s tour and the crud she had to put up with would gross you out.)

So allow me to thank you again, Ramit! All happiness and prosperity to you on your birthday!

Kindest regards,

Jackie

Email 2:

Hi Ramit!

Congrats on your move to NYC! You will LOVE it.

Please accept my sincerest apologies for this late reply. You requested to share my email (below). What may be of greater service would be an analysis of what had to happen, psychologically, before I was ready for a breakthrough. Remember how we talked about “80% of the work is done before the client shows up”? For me, the results were almost effortless since 80% of my workload was psychological.

I would be happy to write an analysis up for you. Would you be interested?

Kindest regards,

Jackie

PS: I started a side business in fashion in the meanwhile — just for fun — and am on track to make $600+ this month!

Just like the example of the photographer from your 7/27 column, I have no formal training. (Just hundreds of hours of study, practice and experimentation.) Guess what? In my experience, most people are *not* looking for a haughty Parsons grad telling them they are fat or yammering about bias cut fabrics.

What clients want– even if they can’t articulate it– is an experience of transformation. They have to want to tell you who they wish they could be. Sometimes it’s more important to be the person who can make that happen than being the person with the perfect credentials. Hopefully the photographer will give it a shot!

Email 3:

Hi Ramit!

Thank you for the stellar emails sent to the E1K folks! They have been really great. I’m looking forward to implementing them ASAP!

I received emails regarding my E1K testimonial (hope this reboot is just as spectacular!) and thought you might like an update:

Accomplishments
*Close to a client waiting list for my violin studio; actively turning away 2/3 applicants. Now only accepting those who are awesome to work with and *motivated* before they walk in.
*During E1K, I increased my rate (30%). Since then, for certain clients the new rate has DOUBLED. This is 260% of my original rate! (By the way, since my focus is over-delivering value, they are happy to pay.)
*We also talked about groups (scalable might be the term?) being a GREAT way to increase my rates. Well, now I have four of them! Set up concurrently like a farm system. (Beginner-> Advanced-> Young Artist, Adult) to retain and inspire to the next level.
*Started a monthly e-newsletter with YouTube student performances, achievements, free music and MP3s. I send it out not only to my current families, but potential clients.
*Fashion side business continues to go strong! I am only doing this for fun and learning, so the extra $500+/month has been a cool bonus.
*This isn’t exactly an accomplishment, but I now receive home-cooked food, flowers, groceries and gift certificates each week in appreciation. Because “what you do is precious.” I can’t help but think that increasing rates + overdelivering value = recognition of worth.
*Income has continued to increase each month, while hours worked (and stress levels) have decreased. This is causing an awesome “ripple effect”!

Improved “Scripts”
*”Overdeliver value.” I do everything possible to make violin as high-value as possible for my clients. And even in a bad economy clients tell me “we are COMMITTED to violin, no matter what” because they get so much out of it. (Developing self-discipline, focus, critical thinking and creativity is the same stuff that will help them succeed in life. That’s worth a LOT.)

*”I can’t afford to work with toxic clients.” I recently had someone who was less than kind (condescending! difficult! ugh!). This kind of person will cost SO much mental energy, rent-free space in your brain, stress etc that they are absolutely unaffordable. Solution: Raise barriers to the roof (I made her do a heavy research assignment and grilled her background, in addition to raising fees). They will flee!

*”Think long-term with your reputation.” I had a fashion client who was really unhappy with the result. I immediately refunded her 125% and said I was sorry it wasn’t she was looking for. She wrote later to thank me, highly favorably. The money is small in the long term, the reputation and character is not. Learn from it and do better next time!

I still have two months left in my “rookie year” since leaving financial illiteracy. Obviously, I still have tons to learn, but I’m going to finish out the year as a star student and will look forward to writing you an update in January! Thank you again, Ramit!

Kindest regards
Jackie

Email 4:

Hi Ramit!

Thanks for giving E1K folks the Scrooge Strategy. I am looking forward to saving a ton of dough! I wrote you last month of E1K accomplishments so far, but some more stuff has happened meanwhile:

*My business will be a featured article “Country Club Neighborhood Living” (Feb 2011)!!

This is a glossy neighborhood publication (N2 Publishing) for affluent homeowners, residences up to $12M. Basically, this is just about as perfect a niche as you could ask for: families with money who want their kids to be well-rounded. Besides that, the editor has set me up for presentations/student concerts to community parents, plus other opportunities to grow my string studio.

*The editor is also connecting me to affluent people and organizations who need my services (string quartet, etc) for wine tastings, dinners, etc. This is an awesome chance to make much more than my increased teaching rate, albeit on a less steady basis. Another side business besides fashion.

*One of my clients, a neuropsychologist, has asked me to co-author a book with him in 2011. “Playing The Violin With Your Brain,” about how the synapses, brain chemistry, etc, actually processes the way we learn the violin. Cool!

*Due to all of the above, my rates for new clients will be increasing even more next year/ And they will be getting GREAT value for it! When I finished the course, I was doing better, but didn’t think I would ever make 6 figures, due to being in the arts. Now, I am confident that I will do at LEAST that much.

To sum up: a good rookie year for a former financial illiterate!

Hope you are having a nice December Ramit!

Kindest regards–

Jackie

PS: Also, I have only had 1 sick day in a whole year, as opposed to 8-9, plus colds, flu, etc. I can’t help but think there is a correlation.

Email 5:

Hey Ramit!
Awesome deep-dive call with you on Monday! Very inspiring. I will
definitely follow up and keep you posted!
You asked about the value amassed through my experience with your
course. To be honest, I hadn’t considered it; when I signed up, my
only goal was to make back the cost.

But I just took 5 minutes to run some numbers, which you may find
interesting. **This is a low-ball estimate, only encompassing what was
accomplished over the last 6-7 weeks, and presuming clients may take a
break or drop. Not including Audition Bootcamp. Looking over the next
year, then 36 months, except for the clients who committed for the
next decade.

Raise my rate — $3,000-$9,000
10 new clients – $11,000
$33,000 Client who wants to commit for next decade — $3,900 Over 10 yrs $39,000

Total value accomplished just from 6-7 weeks, projected over 36
months (with one exception, people who consciously committed for a
decade): $75,000! That is a pretty good return rate on $2,997
invested! Even if I only took one action (raising rate), the cost
of the course paid for itself.

You are extremely busy, Ramit, so no need to respond. Just thought you
might want to know.
Jackie

Survey Quotes

Things like Twitter, Facebook, etc, are virtually (ha) useless to finding customers in my specific niche. Customer research has been invaluable: Asking each client how they found me has provided new (and unexpected) leads. Finally, people are really happy to help, especially if you have established A) it won’t take a lot of time and B) it won’t cost them anything. Finally, the concept of “give, give, give then ask” (Noah K) coupled with the concept of the “reasonable request” and “overcome objections in advance” (Tim F) is incredibly effective. Also, the having one uncomfortable conversation a day has been a PAIN and yet totally worth it. –Jackie

1) Goals that are more modest (10 hrs a week vs 20+ hrs/wk) are much more attainable. 2) I already have my field. The more specific I make my niche, the easier it is to envision my optimal clientele. The better my clients, the better my rates, and ultimately the experience of working with them. Having better clients makes me better at my craft. — Jackie

I’m an awesome musician and instructor, but have NO business experience. (Please feel free to assume low information in this realm, combined with a fierce work ethic.) I’m already freelancing, but have never “pitched” or actively sought clients; they’ve all found me. I would like to change that. If I found three new students for my studio, the course would pay for itself in no time. My goal is to find at least 10 new high-caliber students, build up my studio name and reputation. I would like to continue to build my savings as well. The most important thing, for me, is to arrive at a different mindset. I would like my words and actions to come from a place of value and esteem, for myself, my work, and my clients. With that in place, my goals would happen naturally. — Jackie

I already sent a detailed email to Ramit about my E1K accomplishments. My “success story” would be transitioning from “teaches violin to gifted kids” to “elite independent string studio.” Most helpfully, I have learned about the psychology needed to succeed as a freelancer. Especially “valuing yourself” and “knowing your role” and DEFINITELY the market research. I have applied these strategies as I prepare to raise my rates. They have also helped me filter client referrals (i.e. a high-end violin shop will be a much better filter for referrals than some cheapskate know-nothing instrument shack.) Even though it’s not directly related, my favorite application was using these strategies to get out of a $150 parking ticket! — Jackie

Thanks,

- Ramit